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Webinar Recording: 7 Steps to Finding Untapped Revenue

LeadSloth

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Need Help Finding those Gold Nuggets in Your Database? Tags: lead management webinar recording. Please click the ‘play’ button to start. The total length is 28 minutes.

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Upcoming Lead Management Events

LeadSloth

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. MarketingSherpa Lead Management Webinar.

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Demand Generation Blogs Continued

LeadSloth

Ken Molay, Webinar Blog. Demand generation is not complete without covering Webinars, one of the key lead generation programs. Ken’s blog full of useful webinar ideas. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. Net-Results blog. Upshot Institute.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). In my experience, integration with CRM is extremely helpful in any Marketing Automation project. Click here for more info and registration ».

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Great B2B Email Copywriters: Where Are You?

LeadSloth

Not just eBooks, blog posts and webinars, but especially email content. So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. Lead Nurturing depends on great content. The email text itself is not the only thing that matters.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Okay, I made up the part about brewing coffee. Bad Business Model.