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Paul Gillin

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Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S. Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said. The deadline was six weeks.

Wiki 50
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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. The message was clear: Using the lab was equivalent to goofing off. Needless to say, people stayed away.

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Seven Questions to Ask About Your Website

Paul Gillin

People usually call me for help setting up and optimizing their social marketing programs. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct? But in the early stages of our engagement the conversation almost always takes another turn.

B to B 50
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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Success in social channels is all about helping other people. Don’t just copy and paste the promotion from a webcast. I’m looking for something oriented toward professional developers that has recommendations for the major PaaS and/or IaaS solutions.” Think of the Benefit to Your Audience. Minimize Copy and Paste.

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Social Marketing Hangover

Paul Gillin

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). Avaya’s Paul Dunay (left) said it best in a recent webcast. “We The key word in that sentence is “we.”