Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

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Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. So why is inbound marketing a better way to market? The difference is friction. Friction is resistance to that movement.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

APRIL 17, 2013

” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. However, marketing cannot close an enterprise B2B sale without the help of sales. The Spectrum of Marketing. A mobile banner? A television spot?

Advertisements 100

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Digital B2B Marketing

JANUARY 26, 2012

Marketers are competing for attention instead of helping us focus our attention on our priorities. For me, live webcasts are a format of last resort. But somehow, marketers don’t act like they know it. Here are five mistakes content marketers continue to make: Content that consumes my time. Blog posts or articles are best.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

OCTOBER 17, 2016

They will listen to webcasts instead of music. If you are promoting a simple transactional purpose, this may not help you. Who does that mean we are really optimizing our marketing for? Serial content consumers. Serial content consumers don’t just consume your content, they voraciously consume all content.

Lead Scoring 100

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Digital B2B Marketing

JUNE 26, 2013

Tradeshows, local events, even webcasts often warrant a specific series of followups that build on the topic and content from the event. Engagement in long-term, welcome track and event followup programs helps you to identify where a prospect is in their buying process. Event Followup.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100