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Digital B2B Marketing

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3 Common Problems with B2B Marketing Personas

Digital B2B Marketing

Unfortunately, many B2B marketers are working with personas that do more harm than good. And prospects that work with your competitors don’t go through their day terrified, while your customers sit on cloud nine popping bonbons all day. Don’t just focus the discussion on views of your category or company.

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What Really Happens When Influence Increases?

Digital B2B Marketing

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. If 50 GRPs a month is working well, 500 GRPs won’t work 10x as well. Here is what I would expect to see happen, I’d love to hear your view in the comments! How Influence May Shift.

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Recommending Content and Automated Sharing of Content

Digital B2B Marketing

The comment or note improves the recommendation, helping your audience see what content is right for them. What is your view on automated sharing? I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. I work with B2B clients on media and integrated marketing programs.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

My Christian outlook has a strong influence on my view of marketing, something a number of people have assumed need to be at odds. I enjoy working through conceptual problems and tend to digress to the theoretical. Both views are probably right. I work with B2B clients on media and integrated marketing programs.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

While it is true that quality is lower, the relatively low cost still works out well for many companies. You are working on a very targeted program and will only be using the list a couple times in the year. Share your view in the comments below or with me on Twitter ( @wittlake ). This guide will get you started.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

But even working in advertising, I rarely notice banners. They are simply one more quality indicator and data point that may help explain results or behavior of media partners. Share your view in the comments below or with me on Twitter ( @wittlake ). The real number of ads that is not seen is far higher than 31%.

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The More You Share, The Less We Care

Digital B2B Marketing

I now view it like a group RSS reader, sharing selectively and expecting others to do the same.). With that in mind, in early 2012 I determined to test sharing 10 links per work day. Instead, your sharing should be helpful and useful to your audience. Following Advice From the Experts. In Summary.

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