Digital B2B Marketing

APRIL 11, 2012

They are simply one more quality indicator and data point that may help explain results or behavior of media partners. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

APRIL 25, 2013

I now view it like a group RSS reader, sharing selectively and expecting others to do the same.). Instead, your sharing should be helpful and useful to your audience. When someone with a significant following would join, I could see the impact of their shares in traffic to my posts. Following Advice From the Experts. In Summary.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. Share your view in the comments below or with me on Twitter ( @wittlake ). So how do you plan and measure an influencer marketing program? From there, you can begin to develop your strategy and plan.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. Share your view in the comments below or with me on Twitter ( @wittlake ). So how do you plan and measure an influencer marketing program? From there, you can begin to develop your strategy and plan.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Share your view in the comments below or with me on Twitter ( @wittlake ). Or let me know if you need help selecting the best path. How do you decide between buying, renting or building lists, or do you opt to only use lists built organically over time? Photo Credit: Biscarotte via Flickr cc.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

NOVEMBER 21, 2013

has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. Share your view in the comments below or with me on Twitter ( @wittlake )! Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin. But Twitter’s introduction of the t.co

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

NOVEMBER 3, 2011

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Share your views in the comments below (I’m sure Dan or Dino will take note) with with me on Twitter ( @wittlake ). It is time to tell the story about how this change improves Triberr.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. You can’t break the news, but you can at least bring a point of view. Current information is critical when I’m looking to stay abreast of the industry. Consumable.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

AUGUST 30, 2011

Thank you to Christy Ferguson for leading a spirited discussion on the role of branding in B2B and helping to inspire this post. Share your view in the comments below or with me on Twitter. What are the mandates for B2B marketers today? Do you agree with the three listed above, or would you add or remove mandates? About Eric Wittlake.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JANUARY 19, 2012

Since it was shared by Ford (not a personal connection I would trust to have an unbiased view) this isn’t a recommendation I trust. In Summary Can a brand page help? If your would like to show your sympathy or your support, please help out by sharing this post on G+. Create content that is worth sharing.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

OCTOBER 17, 2016

When we start incorporating data from beyond just interactions with our own content, we get a little bit broader view, and our marketing can be measurably improved. If you are promoting a simple transactional purpose, this may not help you. No, a fluffy blog post view shouldn’t change someone’s lead score.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

JUNE 26, 2013

Nurturing needs to be approached with a long-term view. Engagement in long-term, welcome track and event followup programs helps you to identify where a prospect is in their buying process. Share your view in the comments below or with me on Twitter ( @wittlake ). The Right Way To Approach Nurture. In Summary.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

MARCH 4, 2014

The article has about 75,000 views in less than a day and is a pitch to buy books or training (for as much as $299) to help you land that job. But do it with helpful, not hard selling, content. Share your view on the program and how you will approach it in the comments below or with me on Twitter ( @wittlake ).

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JANUARY 8, 2013

Although I’m interested in your B2B marketing content, circles didn’t actually help me filter it at all. Share your view in the comments or with me on Twitter ( @wittlake ) or Google+ ! I put you in my B2B marketing circle and I begin seeing all of your updates, on any topic, so long as they are public. What do you think?

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

DECEMBER 19, 2013

You can’t ignore view-through results! If someone is on a surfing site, getting them to watch a video about help desk management software is a huge ask. You need a new landing page with a shorter form and a better offer. Your vendor requests you add some sort of incentive offer and justifies it based on how targeted the media is.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

MAY 9, 2012

You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. Dianna Huff ( @diannahuff ) published her view and tips after attempting to reference a site that was not as mobile ready as it should be.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 27, 2011

How many only help others after weighing the benefit to themselves? If it is a disaster of overwhelming proportions, like Japan, or the challenges facing the homeless, veterans or orphans in our local community, we give to help others, expecting nothing in return , and appreciating a simple and heartfelt thank you when we receive it.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

FEBRUARY 27, 2013

Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Understand where they are and what they are saying.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 7, 2011

Cloud providers must give them confidence they will help, not hinder, their ability to deliver. Cloud providers should help companies understand the internal infrastructure demands and skill sets required. Views expressed are my own. IT is on the line for delivering the service within their organization.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

It helps avoid the mistake of chasing volume from lower quality sources. It may seem overly basic but I think review of the simple process is helpful sometimes. Views expressed are my own. Step Three: Measure and Optimize Use the quality and the cost efficiency metrics together. What programs should be canceled?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 5, 2013

Yes, your point of view comes through in what you choose to share. By allowing yourself (or your company) to become a mouthpiece for the views of others, you provide insight into your beliefs. And does his view reflect everything they believe about it? Likewise, your own view can only come from you. Still not convinced?

Curation 100

Curation Content Differentiation Twitter 100

Digital B2B Marketing

SEPTEMBER 19, 2011

My secret personal wish list at the launch of this blog: I hoped to have 10,000 page views in my first year (I hit that in less than six months), and I thought it would be cool if my Klout score could get to 40 (it is in the 60′s today). If I can write content that has created dialogue and helped to forge relationships, you can too.

Social Media 100

Social Media Media Paid Search Agency Twitter 100