Marketing Insider Group

MARCH 21, 2023

Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level. In this video, Spurlock shares his experience with marketing agencies , finding funding for the film, and his results.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Webbiquity

APRIL 18, 2023

These practices can help you expand your online business while providing your customers with more control of their buying experience. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Another way to attract your audience is by utilizing video marketing for B2B.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JULY 18, 2023

It’s also inconsistent with findings elsewhere in this study, such as blogs (a prime driver of organic search traffic) are identified as one of the top three marketing channels in terms of ROI, and that “88% of marketers who already do SEO work plan to increase or maintain their investment this year.” ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

FEBRUARY 28, 2023

There are numerous analytics tools available today that help companies better understand their data in order to make informed strategic marketing decisions. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JULY 5, 2022

Taking the time to map out your marketing strategy in advance will help you avoid overspending on unnecessary activities. Budgeting helps you stay in control of not just the money you’re planning to spend but the money you expect to receive—your return on investment. working with an industry publication).

Promotion 335

Promotion Spending Marketing Budget Tactics 335

Webbiquity

SEPTEMBER 6, 2022

A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Customers’ purchasing decisions can be significantly influenced by your video content. What are product videos?

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Marketing Insider Group

DECEMBER 18, 2023

Targeting a Specific Audience: Nativo Image Source: Nativo Nativo is an alternative native advertising solution to Sharethrough, but doesn’t work with as many premium brands and works primarily through agencies. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

MKT1

APRIL 16, 2024

One of our 2024 goals at MKT1 is to help marketers stay up to speed on all things AI. We hope the newsletter and full recording from our Showcase help you find tools and workflows that actually transform how you do marketing—without you needing to try every tool yourself.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Everything else has changed dramatically (the not-so-good news). Available resources.

Marketing AI 113

Marketing AI Paid Search Agency Generation Enterprise Management 113

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This sentiment isn’t limited just to TikTok.

Barriers 117

Barriers Brand Identity Branding Content 117

Top Rank Marketing

APRIL 15, 2024

The news came in tandem with a new partnership with NBCUniversal to introduce LinkedIn Premiere, a new managed offering in Campaign Manager that helps you target decision-makers in the United States across NBCUniversal’s premium streaming content on CTV. How does it work? What are its benefits? And how are results measured?

Top of Funnel 81

Top of Funnel Paid Search Agency Work Management Marketing Management 81

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. To test what works for you and best integrates into your sales and marketing strategies. Focusing on use cases first is more helpful to your overall strategy. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Optinmonster

MARCH 13, 2024

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. OptinMonster offers powerful triggers and targeting features to help you personalize your popups for higher conversions. Video marketing is a powerful tool that’s growing in popularity.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Your content helps them to qualify your business as a viable option for whatever their needs. Slice up audio and/or video sections and turn them into short-form videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

APRIL 9, 2024

A well-designed controlled vocabulary will help avoid “no results” pages by linking synonyms, misspellings and even acronyms to the terms in the digital assets. And, if you thought finding an image was challenging, finding a video is also challenging because it is moving. Your DAM works differently, and that’s a good thing.

Digital Asset Management 87

Digital Asset Management Industry CMS Transparency Work Management 87

Optinmonster

APRIL 11, 2024

But since it’s an earned media channel, you can lose control of all your hard work in a heartbeat. This can help you encourage people to sign up for your email content and nurture them into leads. This helps in reaching the right people with your ad. All of this helps you lay the groundwork for when the real efforts begin.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Content Standard

APRIL 19, 2024

This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them. YouTube YouTube is a video-only platform and the second-most visited website globally, after Google, which translates to a huge potential audience for your brand. What’s so great about video?

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! We amplify your content for free!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Top Rank Marketing

MARCH 11, 2024

We’ve compiled a list of services ranging from content strategy to analytics to help you understand how each of these services works and how they help your brand be the loudest voice in the market. Delegating activities to content marketing service providers can help lighten the load.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. You can share videos, products and so on. Set a Profile & Cover Photo The profile photo and cover photo/video create the first impression of your business in a visitor’s mind. Facebook seems like a simple platform, right?

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. Draw viewers in by creating the perfect video post Visualize this: It’s 2046, and you can create a social video projecting a hologram onto the viewer’s wall.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Sprout Social

MARCH 21, 2024

However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Here are a few tips to help you discover the right creator. For example, this video from creator @angelinina.pj uses specific London neighborhood hashtags to indicate location.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. There are multiple strategies that will work for your business.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. What is genAI exactly?

Marketing AI 121

Marketing AI Generation Work Management Marketing Management 121

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Optinmonster

JANUARY 5, 2024

Whether you’re creating infographics, videos, memes, images, or gifs, there are free tools and software available to help. Adobe Express Adobe Express is a fast content creation software that lets you easily combine text, images, and video content for better storytelling online. But not everybody’s a design whiz.

Budget Programs 102

Budget Programs Marketing AI Work Management Tools 102

Hubspot

MARCH 11, 2024

Time is money, and that’s doubly true when you work with customers. For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

MARCH 25, 2024

Are you considering investing in video marketing to improve your online brand presence? Want to learn how to build a YouTube email list to attract more people to your videos? In the business domain, 90% of marketers use YouTube , making it the most widely used video marketing platform. With over 2.49

Youtube 82

Youtube Ad Building Tips Ad Exchange 82

Navigate the Channel

JANUARY 8, 2024

What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123