Everything Technology Marketing

DECEMBER 11, 2013

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. Second, an outside analyst will provide context through knowledge of related industry verticals — as well as third-party objectivity.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. 5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100