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Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation and selling share a common effort: conversations. These two steps that are the same.

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Don’t Build It, Yet: How Content Can Validate Your Next Product Idea

Animalz blog

Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas. ” For example, if you notice a surge in readership for articles about “remote work tools,” it might be a signal to develop a product in that space.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It? deliverability rate.

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Top Email Validation Tools and How to Leverage Them

SmartBug Media

Email helps provide communication about your brand, spread the word about promotions, and get the attention of potential customers. That’s right—in order to be effective with email marketing, you have to know who you’re sending to and ensure the emails are, in fact, valid. Best-Bet Email Validation Tools. NeverBounce.

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Newsletter Tips From Ann Handley… Validated!

Litmus

They’re key to helping us build trust among our subscribers and customers. Two things Ann Handley actually covered in her Litmus Live session, “How To Create an Email Newsletter People Will Clear Their Calendars For” , that we can confirm worked for our newsletter! So read on to find out which of Ann’s tips worked for us.

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Your Solution Strategy Is Desperate for Validation

Mereo

A major lack of validation. Before you engage resources and release funds, your teams must take some simple but vital steps toward validating your strategy. How can you check the alignment of your solution strategy against the financial, business and go-to-market strategies also in the works? Validation as Investment Confidence.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. It’s a good time to offer a demo or consultation… content that validates the purchase. Waaaaaaaay back in 1898, Elias St.