Remove help

Marketing Interactions

article thumbnail

How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Information to help buyers understand their problem and why to solve it. Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors. Content is all about product features; none that helps sellers show value. Help Reps Use Sales Content to Advantage with Buyers.

article thumbnail

B2B Nurturing for Lost Opportunities

Marketing Interactions

This means there’s a higher probability that they still need to solve the problem—and it’s worth taking another shot to help them do so. Aren’t convinced you’ve sufficiently demonstrated how you’d help them mitigate risk. Can’t determine the differences between vendors to validate and justify a choice. Don’t tackle everything.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rethink B2B Content for Buyer Enablement

Marketing Interactions

They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. And, for those of you going there, helping buyers set a future vision isn’t always thought leadership.

article thumbnail

Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Unsure about the validity of their business case. They tend to be unsure about the validity of their business case, revising it at least once during their buying process. Sales enablement, used well, helps sellers orchestrate better conversations, uniting buyers with sellers. Uncertain they’ll get the outcome they want.

Buy 77
article thumbnail

Is Your B2B Content Too BIG?

Marketing Interactions

There is an argument (and research) that proves the validity of just-in-time learning vs. just-in-case learning. In other words, learning something when you need to know it so that you can apply it helps with retention of that information. I’ve been doing a lot of work around Microlearning for a client project. People hate change.

B2B 114
article thumbnail

B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

As someone who reads a ton of B2B marketing content and works to help companies create meaningful, provocative, and forward-looking content, I agree it is hard to come by. Sixty-nine percent of customers are unlikely to expand contracts if content isn’t helpful or valuable. Buyers want that – darn near all of them.

article thumbnail

Do Your B2B Buyers Understand the Problem?

Marketing Interactions

The Mandate to Help B2B Buyers with Problem Blindness. It’s also when we’re doing our buyers a disservice by helping them buy a band aid when they really need surgery. Drive Momentum by Helping B2B Buyers Understand the Problem. We need to help our buyers recognize misguided self-diagnosis and correct course.