Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. Discover how on Trailhead, the free online learning platform from Salesforce.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Content Standard

APRIL 16, 2024

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Knowing what paths a user might take and considering possible content variations can help inform designs.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Salesforce Marketing Cloud

MARCH 19, 2024

To tackle this challenge, the company turned to a novel solution: generative AI. Algo adopted a large language model (LLM) to help onboard new CSRs faster. Enter retrieval augmented generation, better known simply as RAG. For it to thrive, it needs the proper context and reams of factual data — and not generic information.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Target users. Everything else has changed dramatically (the not-so-good news).

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. How it works.

Marketing AI 113

Marketing AI Google Generation Landing Pages 113

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. He’s building an AI tool for writing and collecting his first set of users with a discount.

Social Media 157

Social Media SEO Cost Per Click Media 157

Salesforce Marketing Cloud

APRIL 9, 2024

For example, the unique approach of Data Cloud not only connects all your big data, regardless of source, but makes it accessible and actionable to all business users in the apps they use every day. All your data is, at long last, unified, harmonized, and accessible to every business app and user. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. To test what works for you and best integrates into your sales and marketing strategies. Focusing on use cases first is more helpful to your overall strategy. But, no one is there yet. Let’s dive in.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. A common mistake is stating the problem as something you’ll solve with generative AI. How will data flow in?

Work Management 126

Work Management Marketing Management User-Generated Content CMO 126

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. This data can come from external sources or be uploaded by users.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 107

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 107

SmartBug Media

APRIL 15, 2024

Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. Perhaps most interesting is that at least 75% of each generation – from Baby Boomers to Gen Z – use enablement technology at work.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Martech

APRIL 10, 2024

User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect.

Work Management 110

Work Management Marketing Management Product Differentiation 110

SmartBug Media

JANUARY 31, 2024

In the fast-paced digital landscape, a well-designed and user-friendly website serves as a powerful tool for businesses to engage their target audience. If your website isn’t accomplishing that goal as well as you’d like, launching a new website can create new opportunities to generate leads.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” User experience (UX): Is your website easy to navigate, with a design that provides a positive experience for visitors?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

FEBRUARY 15, 2024

working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. Users can also refine searches by regions and Locarno class features.

Marketing AI 102

Marketing AI Enterprise Management CPC Cost Per Click 102

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. Why we care. AI capabilities.

SMS 109

SMS Marketing Automation Services Forecasting User-Generated Content 109

Martech

APRIL 15, 2024

I am the first generative AI chatbot for marketing technology professionals. This involves configuring your app to handle deep links and specifying the desired destination within the app when a user interacts with the push notification. It’s free and includes multiple expert personas to choose from, as well as an image generator.

Deep Linking 91

Deep Linking Best Practices Marketing AI Class 91

Martech

JANUARY 19, 2024

Generative AI makes it easier for organizations to create a lot of email in a short amount of time. MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As a marketing team, you need tools to help. Drip campaigns. Abandoned cart emails.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. When shopping for new vendors, look beyond the features and capabilities of a platform to discover how it can help you access all of your relevant data.

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Marketing Management 122

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI.

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset.

Design 69

Design Conversion Guidelines User-Generated Content 69

Optinmonster

JANUARY 29, 2024

Here’s how you work it out: Step 1. Calculate How Much You Spent To Produce the Content Even if you produce your content in-house, there’s still a cost attached, because you’re paying the content creator’s salary or work done by other departments.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How will AI work with our existing platform? Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. How can a generic LLM generate relevant outputs for your company? But where do you start? What is an LLM?

API 138

API Generation Ad Building Paid Search Agency 138

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. It makes sense.

B2B Marketing 128

B2B Marketing B2B Planning B2B Thought Leadership 128

Launch Marketing

MARCH 6, 2024

In this exploration beyond buyer personas, we have partnered with OneNineFive to delve into the transformative potential of personality-driven content and how it can elevate your lead generation strategy to propel leads through the marketing funnel. For instance, decision-makers in the C-suite generally exhibit higher levels of extroversion.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Why tracking LinkedIn hashtag analytics is important for your business How to generate LinkedIn hashtag analytics What are LinkedIn hashtag analytics? Hashtags may be the answer. Table of Contents What are LinkedIn hashtag analytics?

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

SocialPilot

JANUARY 31, 2024

It helps you to evaluate your steps and learn from others’ mistakes. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Imagine the profit you can generate by combining these two different segments of businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

DECEMBER 21, 2023

AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. Users can upload any picture and get a fully produced audio ad with a script, voice, music and sound effects in minutes. Good news if you are running very late on dealing with holiday cards like I am.

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. How Does Social Media Automation Work? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

APRIL 17, 2024

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. These builders offer a user-friendly interface with customizable templates and network integrations. A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101