Martech

APRIL 15, 2024

Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. This URL should be unique and specific to the desired destination. Craft your push message: Compose a compelling push message that entices users to engage with your app.

Deep Linking 83

Deep Linking Best Practices Marketing AI Class 83

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. using the origin URL originally stated upon setup of the data connector. The dashboard currently captures: Automated data from DeepCrawl, including: Crawling considerations. Indexing considerations.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Top Rank Marketing

OCTOBER 19, 2023

While reducing URLs may not be feasible for everyone, the ability to connect content cohesively is vital. By bridging the gaps, content teams can showcase their worth, irrespective of the volume of URLs they manage. However, URLs are often political. While content too can be, it’s typically to a lesser degree.

ROI 115

ROI B2B Work Management Guidelines 115

Act-On

SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. The working headline and a 3-4-sentence summary. No worries!

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Focus less on how broken it is right now, and more on what it could become when the kinks are worked out. Get MarTech! In your inbox.

Marketing AI 125

Marketing AI SEO Thought Leadership Search Marketing 125

Marketing Insider Group

JUNE 29, 2021

SEO audits can help you: Assess how your content is performing for your target keywords. Screaming Frog SEO Spider is free for sites with less than 500 URLs. Ahref’s Content Gap tool helps you uncover which keywords your competitors are ranking for that you aren’t. Glean insight into what your audience is searching for.

SEO 351

SEO Tools Keywords User-Generated Content 351

Webbiquity

JUNE 30, 2022

Having an attractive, easy-to-navigate, professional appearance helps your website earn trust among your visitors. That includes making sure elements like links in headers and footers, payment gateways, subscription forms, social media icons, and automated email sequences are all working exactly as intended.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. You can also easily retrieve your popup campaign’s URL at any time. Select Redirect to a URL.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

DAGMAR Marketing

JANUARY 22, 2024

Most website developers are not SEO experts, and though they have the very best intentions to deliver a beautiful, new website, all the hard work that was put into optimizing the original website for search engines could unknowingly be undone with the launch of a new site. 1- URL Changes Even small URL changes = a brand new URL!

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Sprout Social

MARCH 28, 2024

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. Adding LinkedIn hashtags to your organic content can help it reach an even broader audience, but you need to be strategic to make the most of them.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

illumin

APRIL 11, 2024

Offering solutions to leverage creator content beyond the confines of social media, illumin will help you leverage your creator content programmatically. Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.),

Barriers 127

Barriers Brand Identity Branding Content 127

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Do any SEO products work well with WooCommerce? In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. WooCommerce optimization takes some work, and you may need SEO products to succeed.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Launch Marketing

OCTOBER 18, 2023

All the time, hard work and investment have finally come to fruition. Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. URL: Your keyword should also be in the URL and it should be no longer than 75 characters.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Engagement Tracking how many likes, shares and comments each influencer earns can both prove the effectiveness of your campaign and help optimize future campaigns. Create unique landing pages for each influencer.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

RebelMouse

OCTOBER 19, 2023

We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site. For new content, we help clients discover the right keyword phrases based on Semrush ’s keyword data. We work with our clients to get the author structured data right in this regard.

Google 96

Google Keywords FAQ Custom Publishing 96

Salesforce Marketing Cloud

NOVEMBER 16, 2023

What is referral marketing and how does it work? Today, referrals are done with unique URLs that track engagement. Companies track the URL so you both receive a promotion on your next purchase or another reward. Connecting referral marketing with your CRM will help you deliver personalized and predictive referral programs.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Litmus

AUGUST 22, 2022

Read on to learn what list-unsubscribe entails, how it works, and everything you need to know to set up list-unsubscribe for your campaigns. There are two key reasons this functionality can work to your advantage. List-unsubscribe helps make sure you’re only sending emails to people who really want to hear from you. Outlook.com.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

seo.co

MARCH 8, 2022

With this information, you’ll know what marketing tactics are working best and how they affect conversion rates. These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” ” symbol at the end of the URL. How We Can Help.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. They help you determine where your website visitors are coming from and which parts of your campaign work best.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Martech

OCTOBER 12, 2022

But “Oops” won’t mollify customers who clicked into a 404 page, discovered at checkout that your promo code didn’t work or previously unsubscribed from your email program. What to work on : Was the Christmas Shop ready for customers? So I couldn’t help wondering if it was real or a publicity stunt.

Examples 113

Examples Effectiveness Template Email Marketing 113

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Do any SEO products work well with WooCommerce? In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. WooCommerce optimization takes some work, and you may need SEO products to succeed.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Martech

MAY 3, 2023

To help with that MarTech and Harris, a/k/a the Google Whisperer, created our series Getting Started with GA4. For every vendor you work with, ask what the support model for GA4 will be. Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? Now she’s back with more tips and insights into GA4.

Paid Search Agency 99

Paid Search Agency Marketing Analytics Tools Tips Domain 99

seo.co

FEBRUARY 1, 2023

Schema local markup can also help search engines find your local content better and identify your location for users. However, it’s a lot of work to maintain multiple sites so the better solution is to build a responsive website. SEO-friendly URLs should consist of three or fewer words – use one if possible.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Convince & Convert

JULY 14, 2021

Videoleap is an iPhone app that will help you create outstanding Instagram content. Here’s a quick FAQ to help you create consistent presence on Instagram: How often should I publish content on Instagram? Tools like Lately can help you with that. Try using different URL parameters to track your traffic from different campaigns.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Envy

FEBRUARY 21, 2022

All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”. For our example, we’ll just use the title “Test”, and insert the URL of a test file that I created.

Hubspot 116

Hubspot Features Press Marketing Report 116

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently. And remember: ranking content is helpful content.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Cross-promoting with other podcasts helps both of you find new users without taking away from each other. Podcasts can boost brand awareness, establish thought leadership, differentiate your brand from the competition, and even help with lead generation.

B2B 78

B2B Demand Generation Agencies RSS B2B Thought Leadership 78

Martech

MARCH 15, 2024

Sharing insights and experiences from people not on your payroll can help enhance your brand’s reputation, credibility and trustworthiness, potentially leading to more conversions. How it works. Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor.

Linkedin 80

Linkedin Organization B2B Thought Leadership Brand Identity 80

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? Otherwise, you might be wasting time and money on strategies that don’t actually work. You need to know exactly which marketing activities are working so you can continue using them or scale up. All the text after the ? are different UTM tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. How Semrush’s Keyword Difficulty platform works. The first involves SERP analysis, where the median value is identified for three metrics throughout URLs on the first page of search results.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

ClearVoice

NOVEMBER 3, 2023

Even though you can’t live without it, many don’t understand how it works — and some aren’t quite sure what it even is. And that makes total sense because, like the power grid, it works out of sight, behind the scenes, to make your site work and improve visitors’ experiences. Technical SEO is a lot like a city’s power grid.

SEO 52

SEO Work Management Tagging Marketing Management 52

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Manager help. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. For WordPress. Using GTM with other CMS .

Marketing Analytics Tools 99

Marketing Analytics Tools Resources Analytics Google 99

Litmus

AUGUST 22, 2023

Before exploring web fonts vs. web safe fonts, let’s first explore how fonts work in your emails. How fonts work in email Your email code declares font using a CSS property called font-family. Including multiple font names ensures that if one doesn’t work, there is a fallback or backup font of your choosing.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

seo.co

NOVEMBER 27, 2023

Hopefully, you’ve already started optimizing your website for search, but if you’re relying on SEO plugins to do ALL the work, your efforts will fall short. However, this is a misunderstanding about what these plugins do and how they work. Do SEO plugins actually work? SEO plugins work when used as they have been intended.

SEO 52

SEO Work Management SERP User-Generated Content 52

Referral Rock

FEBRUARY 19, 2024

From the Ambassadors tab under “Register an Ambassador”, click the pink “Share form” button and share the URL with anyone who you want to invite to the program. Link to signup form After copying the link, email the URL to interested ambassadors so they can self-register to your program. Copy the link shown.

Work Management 52

Work Management Sample Rules Stats 52