Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts. Analyze Your Website Structure Your website’s structure is a fundamental part of SEO.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. using the origin URL originally stated upon setup of the data connector. The dashboard currently captures: Automated data from DeepCrawl, including: Crawling considerations. Indexing considerations.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

JUNE 15, 2021

If information becomes irrelevant to your business or is no longer helping consumers, it shouldn’t remain on your website. Content pruning can help you identify which pieces are holding you back, which pages you can combine, and what content needs some TLC to perform better. Pruning doesn’t always mean deleting content completely.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Thankfully, a lot of the best long-term strategies for SEO will help with AI too, so you might already have a head start. Get MarTech! In your inbox.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

Top Rank Marketing

OCTOBER 19, 2023

While reducing URLs may not be feasible for everyone, the ability to connect content cohesively is vital. By bridging the gaps, content teams can showcase their worth, irrespective of the volume of URLs they manage. However, URLs are often political. While content too can be, it’s typically to a lesser degree.

ROI 115

ROI B2B Work Management Guidelines 115

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. You can also easily retrieve your popup campaign’s URL at any time. Select Redirect to a URL.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Go Beyond SEO

FEBRUARY 7, 2024

It involves optimizing various technical aspects such as site speed, website structure, URL optimization, and mobile-friendliness. At our company , we specialize in providing expert technical SEO services to help businesses maximize their online potential. FAQ What is technical SEO?

SEO 60

SEO Service FAQ Optimization 60

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Sprout Social

MARCH 28, 2024

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. Adding LinkedIn hashtags to your organic content can help it reach an even broader audience, but you need to be strategic to make the most of them.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. URL: Your keyword should also be in the URL and it should be no longer than 75 characters. Formatting: Check that all formatting is correct.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Spiralytics

DECEMBER 21, 2022

Clean up your URL Structure. Learning how to create a clean URL structure is one of the easiest ways to improve the technical SEO of your e-commerce website. Having a clean URL structure means that your URL navigation path is not filled with random letters and numbers.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Product category pages help shoppers find types of products. Products ranked high in search engine results pages (SERPs) reach more people.

Lead Scoring 71

Lead Scoring Lead Ranking SEO eCommerce 71

Brightedge

OCTOBER 11, 2022

Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs. Submit URLs: Once you have set up verification for your site, you can submit an HTTP request to the following URL: [link] /indexnow? Other Key Indexing Trends.

Practices 127

Practices Trends Best Practices API 127

Search Engine Journal

AUGUST 9, 2021

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

Google 137

Google Ads SEO 137

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Engagement Tracking how many likes, shares and comments each influencer earns can both prove the effectiveness of your campaign and help optimize future campaigns. Create unique landing pages for each influencer.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

illumin

APRIL 11, 2024

Offering solutions to leverage creator content beyond the confines of social media, illumin will help you leverage your creator content programmatically. Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.),

Barriers 127

Barriers Brand Identity Branding Content 127

Bannersnack

NOVEMBER 28, 2023

Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. It consists of: A URL, from which the browser will request the ad; Some HTML or JavaScript code, which has the […] The post Everything You Need to Know About Ad Tags and Click Tags appeared first on Creatopy Blog.

Tagging 93

Tagging Ads Display Advertisements 93

Go Beyond SEO

FEBRUARY 15, 2024

In this article, we will explore how on page SEO services can benefit your business and help it grow organically. Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. This helps improve your website’s visibility in search results and drives qualified traffic.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

seo.co

FEBRUARY 1, 2023

Schema local markup can also help search engines find your local content better and identify your location for users. It’s important to have a structure of deep internal links because it helps Google and other search engines crawl your website. SEO-friendly URLs should consist of three or fewer words – use one if possible.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Top Rank Marketing

APRIL 18, 2024

Cross-promoting with other podcasts helps both of you find new users without taking away from each other. Podcasts can boost brand awareness, establish thought leadership, differentiate your brand from the competition, and even help with lead generation. Just make sure the URL is easy to remember and type in after the episode is over.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Huptech Web

SEPTEMBER 22, 2023

They help you determine where your website visitors are coming from and which parts of your campaign work best. Whether you’re a marketing pro or just starting, learning about UTM parameters can power your campaigns and help you get better results. Breaking Down the UTM Parameters! So, let’s get started! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Email redaction is automatically enabled by default for new web data streams.

Features 115

Features Marketing Analytics Tools Google Demographics 115

Litmus

AUGUST 22, 2022

List-unsubscribe helps make sure you’re only sending emails to people who really want to hear from you. List-unsubscribe can help reduce spam complaints. There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. An unsubscribe URL.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

seo.co

AUGUST 15, 2022

If you’re overwhelmed just thinking about all the components of technical SEO, this article will help. Few things can help your technical SEO as much as improving your site architecture. If you have numerous web pages, use this type of navigation to help both visitors and search engines easily find their way through your site.

SEO 105

SEO De-duplication Domain SERP 105

RebelMouse

OCTOBER 19, 2023

We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site. For new content, we help clients discover the right keyword phrases based on Semrush ’s keyword data. Horowitz and Xiao also emphasized the importance of structured data.

Google 96

Google Keywords FAQ Custom Publishing 96

seo.co

MARCH 8, 2022

These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” ” symbol at the end of the URL. Just add UTM parameters at the end of a URL in order to see what page was clicked on. Instead partner with an agency that can help.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

ClearVoice

FEBRUARY 25, 2023

Canonicalize your content Canonical tags tell search engines which URLs you want them to index. Use a canonical tag (rel=”canonical”) to prevent duplicate or closely related content from appearing on multiple URLs. Look at the page URLs, keywords, and rank. Can ClearVoice help us identify cannibalized content?

SEO 97

SEO Content Keywords Tagging 97

BOP Design

AUGUST 29, 2022

In this article, we share WordPress security tips to help you protect against the most common and dangerous vulnerabilities that come with using WordPress. Hide Your WordPress Login URL. Changing your WordPress Login URL is a good way to improve security. Use WordPress Security Plugins. Wordfence Security. Disable XML-RPC.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

Convince & Convert

JULY 14, 2021

Videoleap is an iPhone app that will help you create outstanding Instagram content. Here’s a quick FAQ to help you create consistent presence on Instagram: How often should I publish content on Instagram? Tools like Lately can help you with that. Try using different URL parameters to track your traffic from different campaigns.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Alt text helps search engines understand the content of the image and is important for accessibility. Canonical URL: The preferred version of a web page that search engines should consider as the main source of content when there are multiple similar versions.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Today, referrals are done with unique URLs that track engagement. Companies track the URL so you both receive a promotion on your next purchase or another reward. Connecting referral marketing with your CRM will help you deliver personalized and predictive referral programs. And how is this done? With connected data, of course.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Product category pages help shoppers find types of products. Products ranked high in search engine results pages (SERPs) reach more people.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Envy

FEBRUARY 21, 2022

All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”. For our example, we’ll just use the title “Test”, and insert the URL of a test file that I created.

Hubspot 116

Hubspot Features Press Marketing Report 116

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. The first involves SERP analysis, where the median value is identified for three metrics throughout URLs on the first page of search results. The ratio of follow/no-follow links to the ranking URLs.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98