Marketing Interactions

AUGUST 1, 2021

Demand – urgency. Fame helps build buyer confidence. If you’re doing demand generation from a buyer-first perspective, I’d wager that it also serves as brand marketing. But I see others breaking the marketing spectrum down like this: Brand – awareness. Brand – interest. Demand – advancement. Demand – acquisition.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

MAY 23, 2018

Sales – create urgency for buyers to take action to acquire your products. Transactional messages can also be for utility, including a delivery update on a recent order, a status update on a service request, a helpful tip, or a password verification code. Leads – acquire new leads and develop them into sales-ready buyers.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Meaning trumps urgency. Some of these may sound familiar. Target Your Audience. They are not.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118