Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

SpotMe Blog

MAY 17, 2022

Our guide to the best virtual conference platforms helps you pick the right virtual solution. So we created this guide to the best virtual conference platforms to help you. So whatever your conference plans, our guide will help. Therefore having the right platform features can be a big help. What to look for?

Conference 52

Conference Best Practices Webcast RFP 52

Only B2B

FEBRUARY 28, 2018

With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year. More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. To give you an example, a native advertising campaign helped GE get 416,000 click-throughs.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

LeadsRX

APRIL 13, 2021

Several analytic vendors can report on ad results within the podcast medium on their own, however, LeadsRx attribution helps with understanding how podcast advertising contributes to outcomes alongside other channels that marketers use for ad campaigns.”. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

EveryoneSocial

FEBRUARY 3, 2017

Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. As we mentioned on the webcast, you first have to know who your target market is and what they spend their time doing. Here’s the recording in case you missed it. /wp-content/uploads/2017/02/Influencer-Marketing.mp3.

Campaigns 40

Campaigns Webcast Advertising Agencies Custom Publishing 40

Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. Share your perspective on the biggest challenges in the comments below or with me on Twitter ( @wittlake ). The difference is friction.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Drop a comment below or connect with me on Twitter to get a conversation started! . Nature Bright SunTouch Plus.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Drop a comment below or connect with me on Twitter to get a conversation started! . Nature Bright SunTouch Plus.

Product 120

Product Planning Work Management Marketing Management 120

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. |   Forrester Research: Download slides and listen to the webcast about this survey.  Twitter Updates. follow me on Twitter. Help, fix my draft!" Case Studies. Content Marketing. Sales Materials. Social Media. White Papers.

Social Media 120

Social Media Media Forrester Copywriting 120

Digital B2B Marketing

JANUARY 26, 2012

Marketers are competing for attention instead of helping us focus our attention on our priorities. For me, live webcasts are a format of last resort. Share your additions in the comments below or with me on Twitter ( @wittlake ). But somehow, marketers don’t act like they know it. Blog posts or articles are best.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” I have to say I have been following Scott since I first joined Twitter in 2009. He helped to teach me that social media is truly about having conversations and about engagement. Photo Source.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

KoMarketing Associates

MAY 1, 2013

To help you measure your company’s content marketing initiatives and compare your efforts against those of the survey participants, KoMarketing Associates has put together a comprehensive guide to the report findings. We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. This Guide will help you through the process.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. Attract visitors to your content, convert them to subscribers and nurture them with offers that help them move through the buying process. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

NuSpark Consulting

MAY 7, 2016

In a recent Series Pass webcast on social selling , she describes the modern buyer as fully empowered: “She’s digitally driven, starts her search on the web, belongs to multiple social networks [and] is mobile with multiple devices,” she states. Most effective B2B social media platform: LinkedIn: 66%. Will it happen overnight.

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B2B Sales Linkedin B2B Marketing B2B 100

The Lead Agency

FEBRUARY 28, 2018

A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. Major social networks such as Twitter and Facebook have become increasingly overcrowded, making it much harder to stand out and gain results. Is your business is the beer brewing industry?

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

Marketing Insider Group

MAY 31, 2011

This is like training camp for marketing and helps any business to see both the market potential in their category (volume of searches) and the pain points most often searched by their target market. Google’s keyword search tool can help. But you tell me if this was this helpful to you? Keywords and SEO. Website Design.

Small Business Marketing 100

Small Business Marketing Paid Search Agency Planning Business 100

Buzz Marketing for Technology

JUNE 27, 2008

“Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Sponsored White Papers, Webcasts, and Downloads. Follow ZDNet on Twitter. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Marketing Insider Group

MAY 5, 2011

In multiple searches on Google, I found nothing recent or very helpful regarding this topic on the first page. But it starts with the realization that this is important to do , that this analysis is just an extension of trying to understand what works and should help determine how much you should spend in each element of the marketing mix.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience.

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Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 25, 2009

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Attendify

MARCH 9, 2020

These tools help event teams facilitate introductions, run icebreakers, answer event FAQs, and promote sessions, sponsors and exhibitors. That’s why it’s so important for event pros to ensure they’re offering more than just a webcast chatbox during virtual events. They turn a “flat” online activity into a multi-dimensional occasion.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Adobe Experience Cloud Blog

MAY 27, 2011

Twitter chats are a great way to enhance the webinar experience and amplify the content message. Some webcast platforms allow you to build a feedback survey directly into the webinar experience. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of mentions and retweets on Twitter.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Using Twitter to Drive Business and Generate Leads. Much like Judy Schramm’s presentation above, Erik Deckers, author, co-owner and VP of Creative Services for Professional Blog Service, reveals creative ways to generate new sales leads via Twitter. Create Value: Post things that will help your network.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

ViewPoint

JUNE 28, 2012

This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers Rich on Twitter: @richvancil.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

APRIL 4, 2011

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Are you a Search Engine Watch Member? | This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Here are five organizational methods that help B2B companies achieve success with their blogging strategies. This individual can funnel comments to appropriate writers and help advocate for the blog internally and to externally.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Online Marketing Institute

DECEMBER 23, 2010

Consider the following Pros & Cons of each (in relation to generating high-quality leads): Pros PPC: One of the primary benefits of PPC is control, with all of the following advantages: Ad Text – Ad copy (tested and tweaked quickly) that can help prevent curious clickers and pre-qualify visits.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40