ViewPoint

MARCH 2, 2011

Blogging, engaging, listening to customers on Facebook or Twitter. But doing these things won’t help your business generate leads and convert sales using social media. Or why is the end goal for Twitter something called engagement? aka attention) Because someone who wrote a book on Twitter decided so? Good luck!

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

MARCH 26, 2015

Opportunities you’ve helped customers capture. Twitter: @mike_weinberg. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. The list should include: Customer pains you’ve removed. Client problems you’ve solved. Actual results you’ve achieved for your clients.

Tips 120

Tips Work Management Amazon Marketing Management 120

ViewPoint

OCTOBER 31, 2013

Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter is more of a running conversation, where people relax and divulge more personal information. Koka Sexton, LinkedIn, People Still Buy from People, Regardless of Technology.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

AUGUST 18, 2015

The truth of the matter is the majority of B2B companies today need help streamlining and optimizing their lead-to-revenue process to hit the marketing and sales goals. You can follow her on Twitter @pamhege or find her on LinkedIn. So how do you know if your company needs a lead-to-revenue assessment?

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

ViewPoint

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

ViewPoint

DECEMBER 10, 2013

Knowing the new science of sales is what will help a salesperson to consistently meet expectations, says my latest guest on PowerViews, Chad Burmeister, vice president of corporate sales at ConnectandSell. Twitter: @velocity_sales. Field sales is flat while inside sales is up 20 percent in the last few years. By Dan McDade.'

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

APRIL 10, 2014

Likewise, at the end of the day, he is winding down and preparing to relax and therefore may be more receptive to a call that could help him with tomorrow’s work. Reconsidering the times you make your sales calls and really knowing and understanding your client’s industry and needs can contribute to helping you close more sales.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

MAY 7, 2013

This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. LinkedIn: Tony Zambito. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JULY 26, 2018

While she has listened to the program and gotten an idea of its possible uses, getting the script in her hands is tremendously helpful. Of course, every program is supported during the interview with quotes from the guest and host on Twitter. The Rev.com transcript gets back to her in 9 hours or less at an average cost of $1.00

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

JANUARY 9, 2014

Dirty data doesn’t help and is costly to clean up. When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. Leads suck.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

JULY 9, 2013

In her work she''s found so many companies with interesting solutions that she couldn’t find flaw in, that she decided to work with what people are using if it is generally moving them forward, and help them tweak their results and make improvements to some very basic things she feels many sales leaders and company leaders are overlooking.

Lead Scoring 120

Lead Scoring Lead Ranking Thought Leadership Sales Qualified Leads 120

ViewPoint

APRIL 28, 2015

Assuming you’ve done all the research, there are additional tools and tricks that can help you prepare even more thoroughly for your call or meeting. Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. In the end it’s up to you.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

JUNE 15, 2012

This approach helps them ask better qualifying questions, separate valuable leads much faster, and create value from the start. He cites research he’s done that shows any contact after the initial inquiry helps push up the closing ratio by as much as 50%. Sales Lead Management Association on Twitter: @SalesLdMgmtAssn.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

JUNE 8, 2012

Taking the time to learn about customers by listening in on their social interactions and understand their web behaviors will help determine where to invest. Being out there at conferences and interacting on social platforms to solve problems helps prospects learn more about who you are. Who can help me solve it? 1to1media.com.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. They need people to help them connect the dots. Stay Tuned.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

JANUARY 11, 2011

Scoring and nurturing used to be “nice to haves” and they are now “must haves” Reps need to be able to prioritize their workloads and lead scoring helps them separate activity from real opportunity. Lead scoring and lead nurturing will move from art to science. Social media has leveled the playing field.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

SEPTEMBER 27, 2012

There are more frequent conversations about what marketing can do to help sales open doors and expand relationships, as well as how marketing can find, mine and nurture new opportunities. He adds that ultimately marketing’s increased role can help lower the cost of sales. ITSMA on Twitter: @ITSMA_B2B. Stay Tuned.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Delivering a great prospect experience can help you differentiate and become one of those B2B brands that businesspeople talk about like consumers rave about Zappos! OK, this a consumer example.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

APRIL 18, 2012

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. ” You can connect with Trip and learn more about his marketing effectiveness and strategy work by visiting the following resources: Trip Kucera on Twitter: @TripKucera. Trip Kucera at Aberdeen Group: Profile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

OCTOBER 11, 2012

It really truly is about what are we doing to communicate with them and really help shape the conversation and get involved in the dialog from an educational standpoint—and not always be so ready to sell.”. Carlos on Twitter: @cahidalgo. Recommendations: Invest in Your People & Get into Your Buyer’s Shoes. Stay Tuned.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

JUNE 28, 2012

This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. Rich on Twitter: @richvancil. ” He characterizes this shift in the following ways: The new buyer wants education from vendors, as well as connections with peers and intelligent third parties.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. Follow Bob on Twitter: [link]. Bob is the founder, president, and CEO of CustomerThink.com. Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Stay Tuned.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

AUGUST 30, 2012

He helped build Salesforce.com with an outbound marketing perspective into the mid-market. You can connect with Craig and learn more about his work via the following resources: Craig on Twitter: @funnelholic. I’m looking into a lot of really interesting trends that are happening particularly with technology companies in the area.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. completed the performance.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

MAY 8, 2012

The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don’t ultimately, directly help generate leads and sales. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? How to Always Make the Sale.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

MARCH 4, 2014

Stride is a Cloud-based CRM and mobile app that helps small to medium sized agencies manage and track leads, as well as close more deals. They can be found on Twitter and Facebook.' Do those three things well, and you should start to see a better return on your inbound marketing investment.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". Paul’s Website: Paul Gillin Communications.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

APRIL 13, 2012

He encourages sales teams to recognize that marketers do want to help them and notes, “You can’t do this alone.” ” A sales team wanting to scale should recognize that the marketing team is there to help and should share with them the insights along with what the sales conversations sound like.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120