Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MARCH 1, 2011

There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. You can also follow #ctkgrant on Twitter. Your poem will also be made into a song by written and recorded by a man who’s got an incredible story to tell.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. This company clearly needs some help in crisis communications, though.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

AUGUST 26, 2011

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 11, 2012

Success in social channels is all about helping other people. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. post the question as a headline and the second sentence in the “Add more details” section.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Twitter: @pgillin. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 4, 2012

Qualman recommends completely shutting off e-mail, Twitter and the like once a week. Don’t interpret these examples to mean that Digital Leader is some kind of self-help tutorial. Innovators have big dreams. Unplug occasionally. I’m not there yet, but it’s a laudable goal.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

OCTOBER 5, 2011

I may not buy from them, but I sure do help promote their wares. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. With the exception of Gizmo, all the companies have something to sell. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

DECEMBER 1, 2010

and Twitter. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. and Twitter. Marketers need to ask themselves a new question: “How can I help?”. <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. Twitter, social networking sites). We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. A version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 24, 2010

Twitter, social networking sites). We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. AcmeForums). Large events.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Include Twitter handles and links whenever possible. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JANUARY 16, 2012

Users can view a stream of user comments in a Twitter-like view. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. The new release of Notes Connections (available now) will make it easier to share content.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50