Marketing Craftmanship

FEBRUARY 13, 2015

Your website will generate investor interest by allowing visitors to draw their own conclusions about the firm and its potential to help them achieve their goals. Hold off on Twitter and other social media sites. It’s not a sales pitch or report card. Leverage your firm’s intellectual capital.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

MARCH 8, 2018

Social media postings on LinkedIn, Twitter and Facebook referencing the publicity; A permanent “As seen in (name of media source)” banner on the home page of the client’s website; Surgical removal of the client’s quote from the story, coupled with the publication’s logo, hung like a hunting trophy in the client website’s News section.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

FEBRUARY 14, 2013

You might be better suited for a relationship with a Twitter account. I can’t look at the company’s website anymore, because my Blog is always there, reminding me of our failed relationship. Does my Blog deserve a second chance? Or should I simply move on? Yours Truly, Blog Gone Wrong. The Marketing Guy.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

JANUARY 10, 2015

Very few funds have Twitter accounts. Your website will generate investor interest by allowing visitors to draw their own conclusions about the firm and its potential to help them achieve their goals. Hold off on Twitter and other social media sites. It’s not a sales pitch or report card.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

APRIL 17, 2011

Google, Twitter and TurboTax notwithstanding, as a knowledge worker, I take some solace in having seen that information and tools are often no substitute for experience. Two months later, the CEO engaged me again, to help his marketing director make the plan actually work. Maybe that’s why you’ve already replaced him withTurboTax.

Transparency 100

Transparency CPA Cost per Acquisition Ad brokers 100

Marketing Craftmanship

NOVEMBER 9, 2017

Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it. Anyone with Facebook, a Twitter account or a blog — including employees, customers, competitors, short sellers or dedicated troublemakers — can erode (or bolster) brand perceptions. Why Brand Equity Matters.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100