Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? lattice_engines.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. I’m passionate about marketing that serves the audience and helps the audience make the right decision. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. Food is important.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 18, 2012

Since perspective can be difficult to judge, here are three indicators you should get independent help: You don’t know what your weakest content is. You can let me know in the comments or on Twitter ( @wittlake ). If you can’t see it from your audience’s perspective, get someone independent to assess your content.

Content 100

Content Education Twitter Best Practices 100

Digital B2B Marketing

OCTOBER 11, 2012

Are you simply helping your customers justify the decision they already want to make? The formula is pretty simple, even if it isn’t easy to execute: identify the buyers needs and priorities and provide information that helps them determine how to best meet those needs. You don’t need them, you want them.

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 12, 2012

Twitter Streams and Content Curators What sites do people in your audience read? With a little creativity, these free resources will help you uncover new opportunities for B2B advertising campaigns. Post them in the comments below or share them with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 6, 2013

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. In summary, the most influential and our personal networks become more influential, but the mass of influencers Klout is looking to help will cannibalize their own influence. It seems so to me.

PR 100

PR Network Marketing Social Media Act-On 100

Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

AUGUST 28, 2012

Service Oriented As marketers increasingly compete for attention, B2B marketers in particular are looking to stand out by being genuinely helpful to customers, prospects and the marketplace. If you are naturally inclined to help, you will see new ways to help the audience and, in doing so, help your organization to stand out in their minds.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

AUGUST 30, 2011

Thank you to Christy Ferguson for leading a spirited discussion on the role of branding in B2B and helping to inspire this post. Share your view in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

APRIL 3, 2012

Answer a question or help meet a need that is completely unrelated to your business. You might be surprised how you can help the people you want to connect with. Soon, although the reasons will be selfish, you just might authentically want to help your audience. Serve your audience instead of your business. Ask your audience.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

MAY 20, 2014

Each response helps to build a more complete profile, but it isn’t critical information. Let me know in the comments below or on Twitter ( @wittlake ). Finally, if your critical, must have information includes 15 fields, you don’t need a new form solution, you need to re-evaluate your lead requirements.

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

OCTOBER 16, 2012

Two additional posts that can help you get started: 10 Ways to Kickstart Your Inbound Marketing Program Become An Inbound Marketer Without Creating (or Curating) Content Your Turn What keeps you from making the switch to inbound marketing, or have you already made it?

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

MAY 30, 2013

Help People Find What They Are Looking For. Share your answer in the comments below or with me on Twitter ( @wittlake ). Your content was designed to do this. However, don’t overlook the potential to deliver this same value directly on sites your audience is already visiting. Tactics: sponsorships, native advertising.

B2B Marketing 100

B2B Marketing Banners Paid Search Agency Inbound Marketing 100

Digital B2B Marketing

MARCH 7, 2013

If you need help identifying alternatives, you can send me an email. Banner supporters, sound off in the comments below or flame me on Twitter ( @wittlake ). Banners will not work if your objective is directly driving enterprise B2B leads. Marketers, stop now if someone is recommending a banner program to drive leads. Do you agree?

Banners 100

Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

AUGUST 22, 2013

Titles do not define people and personas should help you connect with people! Share your view in the comments below or with me on Twitter ( @wittlake ). Don’t just focus the discussion on views of your category or company. Instead, learn about each individual’s overarching priorities, concerns and activities.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100

Digital B2B Marketing

DECEMBER 20, 2012

Particularly if its a common name, adding a title, company, location or other info to your search will help to narrow the results and find the right person. If so, please share them in the comments below or with me on Twitter (@wittlake)! Notice the title and location indicate it’s a result for an individual profile.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

JULY 28, 2011

This is a gap social media measurement companies need to help close. Share your thoughts in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. For TV, the input might be GRPs by target audience and DMA. About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? They will add the variety and perspective your Twitter stream just may be missing. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else. Social Media conversation twitter'

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

MARCH 22, 2012

Doing a post-mortem now will help you adjust plans to accomodate a broader range of possibilities and will prepare you to react to the unexpected. Share your advice in the comments below or with me on Twitter ( @wittlake ). What is the biggest dependency or assumption in our plan and what if it doesn’t happen?

Planning 100

Planning Course Resources Twitter 100

Digital B2B Marketing

AUGUST 16, 2012

In addition to having no real reason to exist, this infographic from Lawyers.com is heavy on text and the design doesn’t help it to communicate the point it doesn’t have. Share your views, or even links to the worst offenders, in the comments below or with me on Twitter (@wittlake).

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

APRIL 11, 2012

They are simply one more quality indicator and data point that may help explain results or behavior of media partners. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

JULY 16, 2012

Could social media help his business in the next three years? Share yours in the comments below or with me on Twitter ( @wittlake ). Social media will not be the key determinate of success or failure for most businesses over the next three years. I recently spoke with an executive that sells to trucking companies.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. Share your view in the comments below or with me on Twitter ( @wittlake ). So how do you plan and measure an influencer marketing program? From there, you can begin to develop your strategy and plan.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. Share your view in the comments below or with me on Twitter ( @wittlake ). So how do you plan and measure an influencer marketing program? From there, you can begin to develop your strategy and plan.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

JANUARY 26, 2012

Marketers are competing for attention instead of helping us focus our attention on our priorities. Share your additions in the comments below or with me on Twitter ( @wittlake ). (LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Share your view in the comments below or with me on Twitter ( @wittlake ). Or let me know if you need help selecting the best path. How do you decide between buying, renting or building lists, or do you opt to only use lists built organically over time? Photo Credit: Biscarotte via Flickr cc.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

MAY 24, 2012

Help, don’t sell, in these situations. Share your additions in the comments below or with me on Twitter ( @wittlake ). ” Is Never Appropriate Marketers spend far too much time talking about themselves and far too little time listening to their audience and providing what they need. photo by: shoothead.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

Digital B2B Marketing

OCTOBER 18, 2012

Share your ideas in the comments below or with me on Twitter ( @wittlake ). If you want help getting started with a program, you can contact Bizo or Demandbase (the only current providers I’m aware of), or reach out to me directly and I will be happy to discuss it with you.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

AUGUST 14, 2012

Reach Influencers Do you work with analysts, press, investors and others that can help spread your news? Share your thoughts in the comments below or with me on Twitter ( @wittlake ). In B2B, many of these contacts may not read the industry and trade publications you are advertising in, CRM retargeting lets you get in front of them.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

JANUARY 5, 2012

Can marketers help? Your Turn Are you planning to personally simplify in this Year of More (the Amazon scenario above is personally appealing to me), or how can you as a marketer help your customers to simplify? Share your comments below or with me on Twitter ( @wittlake ). Yes, they can, but it isn’t easy.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

MARCH 27, 2012

An Empty Promise As a marketer, my question was: can Triscuit help me grow a better garden? Share in the comments below or with me on Twitter ( @wittlake ). As both a marketer and a gardener, who struggles each year with finding a better way to create a garden plan, log activity and track results, I was intrigued.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

JANUARY 19, 2012

In Summary Can a brand page help? Share your approach or opinion in the comments below or with me on Twitter ( @wittlake ) or Google+. If your would like to show your sympathy or your support, please help out by sharing this post on G+. If Google+ is a key focus, you will want to experiment with the placement of the +1 button.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Although I’m interested in your B2B marketing content, circles didn’t actually help me filter it at all. Until they solve the second, circles are not a benefit.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 4, 2014

You have a Twitter following. The article has about 75,000 views in less than a day and is a pitch to buy books or training (for as much as $299) to help you land that job. But do it with helpful, not hard selling, content. The saga continues to repeat. You have an email list. You have a Facebook page. ” Ouch. .”

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 18, 2013

This approach does help you identify topics for your content, but it doesn’t change the burden of creating content or address the quality of content that often comes from individuals not normally involved in creating content. Share them in the comments below or with me on Twitter ( @wittlake ). Not so fast.

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

OCTOBER 17, 2016

If you are promoting a simple transactional purpose, this may not help you. I’d love to hear your perspective in the comments below or on Twitter (@wittlake)! When we start incorporating data from beyond just interactions with our own content, we get a little bit broader view, and our marketing can be measurably improved.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

FEBRUARY 16, 2015

million in revenue from a $15,000 lead generation program and another that expected to use content created for help desk administrators in a program to increase visibility with VPs and CIOs. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. These are extreme examples, but unfortunately mismatches like this are not unusual.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100