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B2B Marketing Traction

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6 Ways to Get Strategic for Twitter Chat Success

B2B Marketing Traction

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. Marketing Planning b2b email marketing marketing social media twitter'

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Reduce Marketing Time-To-Trust with Twitter

B2B Marketing Traction

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. But, be careful as you use Twitter for B2B marketing. On Twitter, what increases credibility? Credibility.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Think of Twitter as an online broadcasting tool.

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How to Limit Email and Messages from Social Networks

B2B Marketing Traction

One of my friends signed up for Twitter, followed me and forgot about it. I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. In a phone conversation when she told me what the messages said, I knew they had come from Twitter. She shut down her Twitter account.

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. LinkedIn, Facebook, or Twitter? 500 Twitter followers? Contact Jennifer Beever at New Incite for help in developing your SMART social media marketing plan. They have moved on to questions like, “How do we do this?”

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