• ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Help, Twitter] Social Media Lessons for Associations and Nonprofits
    Plus, Facebook and Twitter’s very own dashboards allow you to keep an eye on what’s working and what’s not. left inspired and ready to help our association clients with their own social media strategies. 'Washington, D.C., As a D.C. It was a great event, with plenty of great ideas swapped, business cards traded and coffee sipped.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help, Twitter] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help, Twitter] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Help, Twitter] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. step of the funnel and helping you close more sales.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Help, Twitter] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Follow me on Twitter now. Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., By the way, I helped a company in Russia last week improve marketing and he was very impressed with my advice. College Gameday, the ESPN show, is there too. Go Irish!
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Help, Twitter] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Types of modern permission based marketing include signing up for an email newsletter, liking a Facebook page (effectively giving permission for their future posts to show up in your newsfeed), signing up for text message alerts, or following a brand on Twitter. The content of interruption marketing is focused on one thing: selling a product.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Help, Twitter] Recruitment : The Success of a Social Referral Program
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Twitter | Facebook | LinkedIn | Recruitment : The Success of a Social Referral Program by Laurianne Laval - Maximize Social Business. But does serious gaming belong in business? Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help, Twitter] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Bonus: Moz even created a preview tool to help you test out what your headline looks like in search. Not only will this help you get leads via the SlideShare itself (more on that below), but the blog post itself should have a CTA on it, too -- giving you more opportunities to convert someone into a lead. Twitter. 1) Title.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Help, Twitter] The High-Payoff Referral Question No One Ever Asks — But Should
    Connect with Michael via Twitter @TopSalesDog. And marketing automation, too, can help you close deals. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 Find the opinion leaders.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Help, Twitter] The Social Media Manager's Guide to Staying Organized
    Planning out social media posts is time-consuming, so keeping track of it all with a content calendar can help cut down on time. To help you plan your updates and coordinate social campaigns more easily, here''s a free social media publishing template.). How on earth do busy social media managers keep their ducks in a row?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Help, Twitter] 20 Tools for Creating and Delivering Amazing Presentations
    Often, being different is what attracts prospects, and PowToon can help you do that in your presentations. PowToon’s animation software lets you easily create animations with props, characters, and more -- which can help you differentiate your company when talking with prospects. The best (and easiest) way to do that? 1) Canva.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Help, Twitter] The 2 Main Reasons Why People Share Content Online – Guest Post
    This sort of incentivization helps spread your content – even if you don’t satisfy their need for social currency. Filed under: Social Sharing , Twitter. Social Sharing Twitter 'Guest Post by Travis Steffen. Please note that this only works with WordPress.org blogs and not WordPress.com blogs like this one. Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Help, Twitter] My Top 25 Social Media for Business Quotes
    I’ve also seen more people tweet out soundbites […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Help, Twitter] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    Follow him on Twitter @JamesHahnII or LinkedIn. The post Dare to Be Stupid: A lesson for B2B marketers from Weird Al appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. Sorry … forgot I wasn’t writing for HuffPo).
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Help, Twitter] Yesterday’s webinar: How to Build Your Influencers in Social Media
    No matter where you’re starting from, this webinar will help you grow both your numbers and influence online. If you can personally become more useful than the BD/sales people and even help land business and push the bottom line through your influence with influencers, it’ll all be worth it. In other words, how much is too much?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Help, Twitter] How to Lure Readers to Your Blog from Social Media
    Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. find it particularly helpful to put an interesting question, topic, or otherwise attention-grabbing info in your first sentence or two. You’ll need to catch their attention right away. Sharing is Caring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Help, Twitter] The Chasm of Expectations Between B2B Marketers and Buyers
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. The post The Chasm of Expectations Between B2B Marketers and Buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Reasons LinkedIn Has Lost Its Luster 10 Reasons Twitter is essential to your content marketing plan.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Help, Twitter] Nine Practical Guides to Public Speaking and Presentations
    Find the answers to those questions and more in these helpful guides from professional speakers. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? What You Don’t Know About Speaking by Communication Rebel.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Help, Twitter] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Help, Twitter] How to Build Your Influencers in Social Media
    You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. you’ll need to be in more places than just Twitter. Sharing your address book with Twitter, Facebook, etc., And, don’t’ forget, people love helping.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Help, Twitter] This is the week that was: B2B Marketing round up
    Biz is the founder of Twitter and tells the very humble story of how he took it from being an off the cuff idea in a Hackathon to the global phenomenon that it is today. 'All the best bits in the world of marketing. Article of the week. According to the Guardian this week there are four distinct style of blogger. Take note. Watch this space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Help, Twitter] The secret to getting me to become your brand advocate
    have known gShift’s marketing director Jonathan Barrick for years through this blog and Twitter, long before he was even in his current position. am eager to help them but I’m not an executive of a big company with a fat expense account. 'Influence marketing is becoming shrill and annoying. This is a personal post. There.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Help, Twitter] Q&A with Ann Handley: Because Every Marketer Writes!
    We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We’d love for you to join us, too.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Help, Twitter] 3 Social Media Functions SEO Tools Can Help With
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Help, Twitter] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Which LinkedIn Features have you found to be helpful? How important is LinkedIn i your efforts to grow your network, develop your business or help you find employment? Twitter (60.7%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. Are you currently using the free LinkedIn account?
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Help, Twitter] The Ultimate Guide to Hiring Effective Marketers
    Being a good CEO, you decide to hire someone to help Malcolm. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. While getting featured on big media outlets can help, still, look at the hard truth. 'Let’s play a game, you and I. need rock stars.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Help, Twitter] Creative Student Recruitment: Getting Personal in EDU Marketing
    They will help you think outside of the box – and reach the heart of what matters to your prospective students: “I wish I would have experienced a broader community.”. Helping undecided students feel like they have a place on your campus will boost their confidence in what your university has to offer them. They get lost in the data.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Help, Twitter] Infographic: The Secret Formula for the Perfect Viral Share
    Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter. By submitting a photo of yourself using Twitter or Instagram, you would be considered as the facial representation of his next line. Ironically, this one is from the Olympics instead. Thanks Mom! Going Social with Photos.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Help, Twitter] How to Design Content Remarketing Campaigns That Actually Work
    The key takeaway here is to take the time to design beautiful, helpful, customized image ads, rather than simply converting your text-based search ads into image ads. And see WordStream''s Complete Guide to AdWords Remarketing Best Practices for more tips, tricks and tactics to help you make the most of the content remarketing opportunity.).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Help, Twitter] Why Outbound Prospecting Still Matters -- Now More Than Ever
    They help you efficiently break into new markets. Follow him on Twitter and LinkedIn. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound! But wait! What about outbound prospecting?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Help, Twitter] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    In other words, they help buyers both place content and understand where it might get the most traction or response, since that has implications for what they license and create on the front end. 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Help, Twitter] How to set up a Social Media Command Center
    This is a big financial and strategic commitment and I hope these guidelines have helped you think through the possibilities for your organization. Follow him on Twitter and LinkedIn. The post How to set up a Social Media Command Center appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Customer service.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Help, Twitter] Who Are Your B2B Buyers?
    If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. Your buyers just aren’t on Twitter. Your customers will talk to you because they want to help you, help them. You need to be sure of it.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Help, Twitter] 3 Top Social Automation Tools
    Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular. Why do you need to strategically follow and unfollow on Twitter? HootSuite.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Help, Twitter] Full Disclosure: Why It Matters to Social Media Marketers
    Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties. Twitter | LinkedIn | Full Disclosure: Why It Matters to Social Media Marketers by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Help, Twitter] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Now we nurture them with content that helps move them through the funnel. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Help, Twitter] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Now we nurture them with content that helps move them through the funnel. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Help, Twitter] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle. PrettyLink.”
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Help, Twitter] Best Business Uses for Instagram
    While sponsored posts that appear in every user’s feed are available (and expensive), the average small business is going to gain Instagram followers the same way they would on Twitter or Facebook: Start your own profile and build from scratch. Instead, it can be helpful to present the product in a thoughtful, creative manner.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Help, Twitter] How To Break Through The Noise With The 3 Vs Of Content Marketing
    The 3 Vs of Content Marketing Help You Break Through The Noise. And look for technology that can help with workflow approvals and editorial guidelines. 'Today’s consumer is bombarded with thousands of marketing messages every single day. the short-term blips from a Superbowl ad or any short-term campaign. Volume. Variety. Value.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Help, Twitter] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    ” Apparently this helped some respondents realize that there is a difference between content marketing and just creating content. 88% of B2B Marketers use Twitter to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. Tweet this stat ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Help, Twitter] 7 Ways social media has changed leadership
    There were training programs you accumulated along the way and formal mentoring initiatives to help you figure out how to lead a company. Without question, social media helped these initiatives coalesce. “I have friends who work for Google during the day but help me at night,” she said. Do we NEED to? Do we NEED to?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Help, Twitter] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    His firm also develops and publishes social insights reports to help marketers better understand how their target audience engages on social media. When it comes to Twitter, is your company more musician or rock star? So how do you build a rock star audience on Twitter? Promote your Twitter Handle. Musicians? Not so much.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Help, Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    want to help you understand how they’re changing, so that you can improve your company profits and win even more deals than you do today. We certainly can help you. I’m here to help you. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Stay tuned! Thought leadership was my idea.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Help, Twitter] 7 Company Blogs We're Seriously Crushin' On
    Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. One of the reasons we love their blog is because they use both design and copy to help readers better grasp concepts. 'We''ve all had professional crushes before. That''s a professional crush. Professional crush alert.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Help, Twitter] 10 Fresh Ways to Get Better Results From Your Blog Posts
    When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. 3) See if your post can help others on Twitter. 'Congratulations! You''ve published a blog post. the hard work is all done, right? Right? Bloggin
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Help, Twitter] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. We''ll ask for your examples of faux-pas messaging and of stellar, helpful messaging. Q10: What is your favorite Twitter analytics tool and why? 'Who''s excited for this month''s #ProspectingChat ?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Help, Twitter] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Help, Twitter] 10 Reasons Twitter is essential to your content marketing plan
    '10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Enjoy my slides!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Help, Twitter] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Here are a few tools that have helped salespeople gain new insights and pursue new strategies for success: Document Analytics. LinkedIn and Twitter are not only vehicles for building your brand or product story; they’re also real-time news feeds that keep salespeople up to date on industry trends, who is working with whom, big news, etc.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Help, Twitter] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    day or two later, they will come back with this helpful observation: “Our competitors are there.” or follow me on Twitter @bizmkter. 'Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. ” “The quarter is doomed!”
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Help, Twitter] Vidyard to offer non-profits access to video marketing platform
    With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. With Vidyard, we have the tools and data we need to get the most out of our video content. About Vidyard. Media Contact: Tyler Lessard.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Help, Twitter] Vidyard makes it easy to create and share videos with new Vidyard Studio
    Vidyard (Twitter: @ Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard Studio, we have taken complexity out of the picture so that anyone can create and share custom videos and analyze viewing data to get the best results.”. About Vidyard.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Help, Twitter] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? This helps make the customer the hero of your story; tell it from their point of view. Follow her on Twitter and read her articles here. Their biggest emphasis?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Help, Twitter] The Power of Emotion in Online Video
    In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Twitter | Facebook | LinkedIn | The Power of Emotion in Online Video by Jayson Duncan - Maximize Social Business. 'People make buying decisions based on emotion, not based on how rational it is. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Help, Twitter] Your social media strategy plan: Where do you START?
    As you discover WHERE your customers and prospects are, it will help you identify your … 8. While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Help, Twitter] 6 Ways to Pull Off Anonymous Personalization People Love
    But there''s a fine line between providing information that''s helpful and relevant. Here are a few ways you can get started using anonymous personalization on your site -- that will come off as helpful, not creepy. Select Twitter from the list, and you will be able to write in your personalized content. website optimization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Help, Twitter] Case Study: Denny’s flips its audience with a sassy social media strategy
    My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). Find Kerry on  Google+  and  Twitter. See what they did there?) Hashteroids?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Help, Twitter] How to Create a Content Strategy That Actually Drives Organic Traffic
    They help you understand your customers better, and they make it easier for you to tailor content to the specific needs, behaviors, and concerns of these customers. I’m aware of companies who have found their target audience on Twitter or on Google+. 'Content marketing alone won’t deliver organic traffic. Here''s how.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Help, Twitter] Fixing the Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  The marketing experts at Find New Customers are here to help you.  If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. You can check it out here. link]. 20 points).
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Help, Twitter] Which Website Metrics Really Matter? (Webinar)
    The discussion will cover a variety of topics and tips to help B2B marketers understand which online metrics really do matter and how to use them in order to measure your marketing efforts over time. And, don’t forget to join in on the conversation on Twitter using #metricsmatter! Do you really understand your visitor?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Help, Twitter] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    To help you, I’d like to share the five questions that hiring manager don’t ask, but they should: When have you failed and how did you deal with it? How many Twitter followers and LinkedIn recommendations do you have? hope those five questions help hiring managers hire better employees. Tell me about it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Help, Twitter] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle. It encourages customers to connect their Starbucks and Twitter accounts, then “tweet a coffee to a friend,” which gives that friend a $5 Starbucks Card.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Help, Twitter] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. When was the last time you were shocked that someone at a company you do business with spent a lot of time helping you with what you wanted instead of rushing you? Know your customers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Help, Twitter] Why We Shouldn't Stop Innovating on Email
    In an outstanding article, The Atlantic''s Alex Madrigal reminds us: Email was a news feed; now we have Twitter. Can you imagine if we were all still using Twitter to report out what we had for lunch? 3) Inboxes are helping recipients sift through their email. Crowded Inboxes. New ways to filter. We all know the story.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Help, Twitter] A Simple Guide for an Effective Inbound Call Strategy
    These four tips will help ensure you’re getting the most out of your inbound call channel. Depending on where people are in the buying cycle, they may also be better served by website-based live help tools like LivePerson and SnapEngage. But that being said, the two can easily go hand-in-hand. Learn more here.).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Help, Twitter] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Beware that some of these peers may not be well-versed on company strategy, so stay tuned with and help grow the influential, leadership types. Watch her millennial video , follow her on Twitter , connect on LinkedIn , and join the conversation on Inside Sales 2.0 The challenge of ramping them up and transferring knowledge is big.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Help, Twitter] 6 Handy Tools to Monitor Social Media Success
    Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Instagram recently rolled out a new suite of tools and real-time campaign data to help you understand how your content performs on the social network. Twitter Analytics. Image courtesy of Instagram.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Help, Twitter] Combine Pinterest and Email Marketing to Increase Sales
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest |. 'If you are a business or service professional that targets women, you probably know that you need to get on Pinterest. Author information. Julia Campbell.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Help, Twitter] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. You may have images on your page or website, and they help with design and engagement. Here are a few we’d like to make you aware of: Myth 1.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Help, Twitter] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Do something that helps them. Let us know what else you learned in the comments, or subscribe to our blog and follow us on Twitter to keep up with our Social Media Week updates! We thought we’d share the highlights here. Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Help, Twitter] Mizuno running long tail outreach marketing case study
    ” Mizuno USA hired me to join their AOR, McKinney, to help them leverage the power of online influencers and social media to help introduce an online runner’s community they were launching called the Mezamashii Project. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. What is a runner?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Help, Twitter] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    Well, we’re here to help! David Meerman Scott offered a solution helpful for any business: To adapt to the way consumers shop and buy. ” Always Be Helping is the new Always Be Closing, and you need a sales team and a sales process that reflects that shift. 'Okay, I’ll admit it. INBOUND can be overwhelming.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Help, Twitter] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    'KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assetsand identify and convert online video viewers. Honeywell. Simply having a presence on YouTube is no longer enough. Intralinks. nurturing.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Help, Twitter] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. Totaled it.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Help, Twitter] Why I Bet My Career On Content Marketing
    Stories helped us survive by conveying important pieces of information that were vital for our survival. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Help, Twitter] This is the week that was: #inbound14
    This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. Over on the Scamp blog, there’s a great idea to help with briefs. 'A round up of the great and good in B2B marketing. Read the article. Take a look.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Help, Twitter] 9 Tools to Help Fix the Customer Experience Gap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. 'My wife and I decided it was time to replace our washer and dryer. Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Help, Twitter] A report from the epicenter of content marketing conferences
    would imagine there are only a handful of people who attended both events so I thought it might be helpful if I provided some observations from two solid weeks of content marketing best practices. How will these events up their games to get beyond Twitter tactics and lead generation? Inbound featured Martha Stewart. Know your audience.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Help, Twitter] How to Create an Awesome Upsell Email
    The very best emails can convince the buyer you''re just trying to help. Ask for Help. Let them share your suggestions with the world You might be surprised at how often they tell their Twitter followers about the items you offered. 'This post originally appeared on the Ecommerce section of Inbound Hub. Really! Let''s dive in.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Help, Twitter] Unique Ways to Build Your Email List
    Pinterest – With 70 million+ users, Pinterest can help you attract new subscribers faster than you can bake a batch of brownies from a recipe found on the popular social network. Facebook, LinkedIn and Twitter are good places to start with this kind of teaser. So far, so good. Don’t know how to create one? ” post.
  • ENGAGE  |  THURSDAY, SEPTEMBER 18, 2014
    [Help, Twitter] Why Context is Bigger Than Content
    As I walked through the conference hall this year, I couldn’t help but think that every session should have come with a warning: Some Assembly Required. 'At the fourth annual Content Marketing World (CM World) in Cleveland Sept. 9-10, conference founder (and content marketing coiner) Joe Pulizzi recalled the first event, back in 2011.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help, Twitter] 8 Tips to Cultivating a Successful API Program
    Events such as internal hackathons and API “kitchens” can help your internal developers buy into the program. Knowing what that experience is will help your support and outreach efforts as you work to inspire and equip your external developers through faith-building and education. For external developers, trust is key.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help, Twitter] 5 Tips in Building a Great Website in BtoB Marketing
    hope those five recommendations helped. You can follow me on Twitter at @fearlesscomp. 'I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. That’s why your website matters more than ever.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help, Twitter] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. You can read more from Matt on his blog, Matt on Marketing , follow him on Twitter , or check out his books (listed below) on Amazon.com. We’re such an impatient lot.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help, Twitter] 2 Steps to Develop Your Social Recruitment Strategy
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. Remember that 64% of … Continue Reading. Social Recruiting
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help, Twitter] 65 Experts Chime In On How To Stay Motivated To Write
    ” I had an advance copy and was really blown away by the inspiring insights and helpful advice. My objectives was simple: to help people and contribute to the online conversations happening in marketing. So I think about that one person and hope my message reaches them and helps them. And then simply answer them !
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help, Twitter] 3 Tips to Reduce the Workload on Social Media
    She writes to share her thoughts and insights on the social media industry and helps readers to implement social media in other disciplines such as customer service, CRM and customer engagement. Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Help, Twitter] Does Content Marketing Really Have a Confidence Problem?
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago. But are they really?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Help, Twitter] How CMOs Can Make Big Data Relevant to the Sales Team
    So how can marketing departments leverage Big Data to help their organizations increase revenue? The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. Begin With a Pilot.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Help, Twitter] Want to grow your sales? Stop selling!
    Start helping and stop selling and watch sales grow. You can follow me on Twitter at @fearlesscomp Filed under: sales leadership selecting salespeople , Sales Leads , sales process. 'This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. What do you think?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Help, Twitter] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? While the above metrics are helpful in determining whether or not a campaign is performing well, one glaring metric that is missing from their interface is phone calls. How is this any different from Google? Paid Search
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Help, Twitter] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. Helping, not selling , has become the mantra of content marketers far and wide. Shocked?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Help, Twitter] 5 Ways You Can Add Social Proof to Your Landing Pages
    On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. Trust seals are symbols that help reassure site visitors that their sensitive information is secure with the company they''re giving it to. People look at my paintings and think they''re photographs.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Help, Twitter] 10 Things B2Bs Should be Doing on Twitter
    'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” The truth is, Twitter is an excellent addition to your marketing mix. Here are 10 things you should be doing on Twitter right now.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Help, Twitter] Creating Visual Content With Canva
    'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Help, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    ” He believes that a successful business will always be the ones that help their audience the most and in the best and most relevant way (he used the word “teach” which is pretty awesome.). The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?”
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Help, Twitter] 6 Essential Social Media Lessons From Top Executives
    Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. He’s an avid blogger who uses his posts to help populate his other social feeds.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Help, Twitter] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    The next week, Twitter has a completely redesigned profile layout. For example, Signals'' Twitter handle is @getsignals.). On Twitter, try posting between 5-20 times a day. Need help with creating visual content, but don’t have Photoshop? One day Facebook doesn''t have hashtags, and the next it does. Social Media
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Help, Twitter] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
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