• CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Help, Twitter] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. This will help you accomplish a few things. This will help your SEO strategy , too. 2016 has been a crazy year for social media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Help, Twitter] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Help, Twitter] 31 Influencers to Follow in 2017: A Social Countdown
    So in the holiday spirit of spreading cheer, goodwill, and awesome marketing, we’ve pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. Have someone you hope to see on the list?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Help, Twitter] 5 Types of SEO Audits for B2B Organizations
    The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses. Screaming All of the resources above help audit the effectiveness of these initiatives as well as the link building successes of competitors, direct and indirect. How do you do this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Help, Twitter] Case Study: Using influencers to quickly build an audience for your content
    Talking with friends and a career coach helped Shawn get clear about his strengths. My free book helped me land a spot as a guest on a podcast. All of this opportunity came about because I was genuinely helping people. You can use keywords and find Twitter handles of accounts sharing similar keyword-related content.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Help, Twitter] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    What resources would help you with your job search? 00pm: Take the downloaded Snap Story and share it on Facebook and Twitter through your company profiles. Global brands like Gatorade, Spotify and Kraft continue to see major success using Snapchat as an integral part of their overall marketing campaign. That much is certain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Help, Twitter] Three drastic marketing changes ahead for 2017
    Facebook, Twitter, Instagram, Snapchat and the likes have moved away from being pure social networks and morphed into content producing behemoths with massive built-in audiences. As someone who has worked hard on my personal website, I have to admit that my Twitter and Facebook connections are far more valuable. Goodbye website. Wooza!
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Help, Twitter] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    The power of video as an influential medium has helped it move beyond the marketing department to nearly every other function in an organization. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Video expanding beyond marketing departments.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Help, Twitter] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Three years ago no one predicted the rise of Snapchat and its success, particularly in relation to the operational and financial challenges Twitter faces today. While While we were all developing for Twitter, Snapchat was creeping up behind us. Here’s what he had to say. What was the genesis behind the founding of Toltec? You don’t.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Help, Twitter] Better Social Selling, an Interview with Jill Rowley
    Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. Twitter is much more conversational.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Help, Twitter] An insider’s view of the American election and its meaning for marketers
    Was the election won on Twitter? The post An insider’s view of the American election and its meaning for marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. What does it all mean? What happened to the polls, and what does it mean for the accuracy of market research? Right?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Help, Twitter] How to Validate Your Blog Post Topics: A 3-Step Process
    To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. Twitter Polls : Ask your followers to vote for topics they’re most interested in reading more about using Twitter Polls.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Help, Twitter] How to Become a Marketing Guru, in 8 Steps
    Make your Twitter profile picture a grainy image of you speaking in front of a crowd with one of those thin headset mics that people at TED Talks wear. Nurse it, help it grow, and watch it roam in the marketing world. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. But holy hell does it work. ”).
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Help, Twitter] How to hire your next marketing leader
    Since I began saying that, the differences have grown even greater.) In this post, Mr. CEO, I’m going to help you hire your new Chief Marketing Officer. The purpose of Marketing is this: To help Sales sell by filling sales funnels with quality sales leads. Follow Jeff on Twitter at @fearlesscomp. Why not? Tweet.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Help, Twitter] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    For agencies, it’s even more critical, because the best creative teams also serve as interpreters for their clients, helping them understand where they need to invest their time and resources in the ways that will serve their clients’ interests. What’s your wake-up routine? Is there anyone out there still doing that? Not as many, of course.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Help, Twitter] Google Message Extensions Means Even More Ways to Track PPC Attribution
    All in all, Google message extensions can help you grow your business by providing people with another option by which to reach you. Don’t just track incoming phone calls, the integrated ActiveDEMAND Call Tracking helps you get your phones ringing. Sound too good to be true? With call extensions and ActiveDEMAND, it isn’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Help, Twitter] Adapting To The NEW Consumer With Better Analytics
    Or as you said during our Twitter conversation, finding out “how many followers are my customers” and “which content from that influencer drove conversions”? “When you know more, you can do more” Are there any processes or tools you can share with us that help you focus on people and behavior rather than numbers? Now it is.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Help, Twitter] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    You might turn to Twitter for snappy, 140-character breaking news, or Snapchat for a selfie of you and your coworker disguised by a funny filter. Need help getting up to speed on some of the other real-time advancements on social media? Some of the greatest discoveries of all time came to fruition at the intersection between two ideas.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Help, Twitter] Getting Started with Inbound For Schools (new ebook) 
    To help, our latest ebook breaks down the who, what, when, where, and why of Getting Started with Inbound for Schools. Feel free to share this ebook via Twitter with this Click to Tweet link. Getting started with something new can be pretty daunting. Calculating the ROI of your inbound efforts. So many channels, so many metrics.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Help, Twitter] 7 Promotion Tactics to Get Your Content Seen
    That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. That has you sharing – even on Twitter – an additional 44 times a day, for a total of 55 times a day. There’s a terrible truth about content: Most of it will never be seen.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Help, Twitter] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds. Why is that the case? In doing so, budgets and ROI can be maximized.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Help, Twitter] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    We’re honored to share this accolade with other groundbreaking companies like Facebook, Twitter, Hubspot, and Marketo. Helping marketers by providing smart technology and great storytelling isn’t just what we sell—it’s at the core of everything we do. Paul, MN and San Francisco, CA.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Help, Twitter] Creating Goals for Your Social Strategy
    Some social platforms also serve as a way to communicate directly with you – from direct messaging on Facebook to responding in real-time on Twitter. We strongly recommend driving them back to pages where they will find relevant, helpful information. There are many reasons for a company to have a strong presence on social media.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Help, Twitter] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. These layout and design changes help AMP content stand out in the crowd to users searching for information, which could drive more clicks and traffic. What is AMP?
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2016
    [Help, Twitter] If you do something, become the best
    Hopefully, Mark can help me set it up. follow Fender on Twitter now. One goal I have to become the best at what I do.  That’s my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  also hope to get back into scuba diving, now that I am in Florida. 
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Help, Twitter] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    In this article, Veronique Greenwood ponders how understanding different plots can help us decode the way location and era impact the stories we tell. Motherboard: White Supremacists Are Still Using Twitter Ads to Spread Their Message. Selected by Erin Nelson, marketing editor. Selected by Craig Davis, editorial intern.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Help, Twitter] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    From bra burnings at the Miss America pageant to Equal Rights Amendment marches to Riot Grrrl manifestos, women have banded together (sometimes with the help of men) to demand society, the media, and the government respond to gender discrimination. Birth control helped my get my Master's degree and start my family when *I* was ready.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Help, Twitter] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    We can help. 2. Or run a countdown to a special event, using Facebook and Twitter to steadily beat the drum and whip up online excitement. 3. But it’s good for your business too: It gives you authority in your industry, it helps your business show up in more search results, and it increases leads, to name only a few benefits.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Help, Twitter] How the U.S. Presidential Election Influenced Changes at Facebook
    Thankfully, there are ways to step up your social media game and Haley Marketing can help. With Social Pro by Haley Marketing, one of our expert Social Media Marketing Advisors will take ownership of developing your organization’s voice on Facebook, Twitter, and LinkedIn. billion likes, posts, comments and shares since 2015.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Help, Twitter] How the U.S. Presidential Election Lead to Changes at Facebook
    Thankfully, there are ways to step up your social media game and Haley Marketing can help. With Social Pro by Haley Marketing, one of our expert Social Media Marketing Advisors will take ownership of developing your organization’s voice on Facebook, Twitter, and LinkedIn. billion likes, posts, comments and shares since 2015.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Help, Twitter] Understand Customers and Their Lifecycle with Marketing Automation
    Perhaps your customer uses Twitter daily, but rarely uses Facebook. Would knowing that help the sale? And that helps you understand who your customer is. With the right approach, marketing automation can help you to understand customers as people, in all their wonderful diversity. Your customer is not a form field.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Help, Twitter] Cutting, pasting, and going to court. Know your copyright rights
    Here’s a common scenario: You see a well-written, helpful article on a topic your audience would love. Along the same lines, let’s say you’ve written your own helpful article and need an eye-catching image to accompany the post. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Know your copyright rights.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Help, Twitter] How Long Does it Take to Get Results from Content Marketing?
    That said, there are some generally accepted guidelines to help you assess if you’re on the right track. It starts with an understanding and helping your audience to solve their problems. In fact, Google is unlikely to help you unless you first prove your content is popular. “ Marketing is impatient. Be patient. Source ).
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Help, Twitter] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    That way, it can help reduce product returns, since a video shows how products are used day-to-day. Curate Social Proof with Twitter & Instagram. It’s why almost 40% of Twitter users say they’ve made a purchase because of a tweet from an influencer. Check out how some unconventional brands use Twitter here.).
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Help, Twitter] 115 Facts You Never Knew About Social Media [Infographic]
    Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. 66% of employers say they checked Facebook, and 54% say they checked Twitter. 435,000 tweets every minute on Twitter. Guest post by Josh Wardini.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Help, Twitter] Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
    Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. Instead of waiting in line at the airport to speak to a customer service agent, I might earn better, faster, and even more compassionate results via Twitter.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Help, Twitter] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Video is a key component of the SolarWinds marketing strategy, helping the company create a unique, relatable voice that stands out for IT professionals. Results: The SolarWinds content has helped the business reach a wide array of new audiences and boost engagement with its current customers and prospects. Finalists: Philips, Elemica.
  • CONTENTLY  |  FRIDAY, NOVEMBER 11, 2016
    [Help, Twitter] How Brands Can Build Online Communities That Aren’t Lame
    During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. “Versus when you start something like Nextdoor, and it’s about neighbors helping people who need help. “We just really need to build a community around _.” Find your hero.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Help, Twitter] Top B2B and Consumer Content Marketing Minds & Advice
    To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Her top advice : Remember that helping your audience is the most important component of content marketing, build a community on your owned properties, and leverage outside expertise to build authority. B2B Content Masterminds.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Help, Twitter] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. About 86% have active Twitter accounts, and 84% have active Facebook pages.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Help, Twitter] Taking a Goals-Based Approach to Social Media
    You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Think of content that’s helpful or informative instead of just a sales pitch. This will help you figure out if and when targets are dropping out of the journey. Brand Awareness. Lead Generation.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Help, Twitter] How Content Made Peloton the Fastest-Growing Company in New York
    The channels are connected, taking riders of a content journey that helps them understand the brand’s ethos. ” Many Peloton instructors have their own hashtags to help riders find their content (e.g. At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Help, Twitter] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Why is that? The result?
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Help, Twitter] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Help, Twitter] 10 Nonprofit Twitter Accounts Doing it Right
    Twitter remains a keystone of any social media strategy. Used well , it can help your organization understand how potential members are finding content that interests them and attract the right kind of followers to your account. Nonprofits Who Rock at Twitter. 1) The Stroke Association. NationalForests). With 1.51 https://t.co/dYPKrEBmNY
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Help, Twitter] 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
    Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. Twitter users get their news on Twitter.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Help, Twitter] Top Marketing Blogs You Should Be Reading
    Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content is everywhere these days. MarketingProfs.
  • KAPOST  |  WEDNESDAY, NOVEMBER 9, 2016
    [Help, Twitter] 4 Ways to Reach Your Target Audience Using Social
    All of these answers will help you create buyer personas. Are they highly engaged on Twitter? Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. Think I’m joking? On any given day, at any given hour, we are hyper-focused on the social strategy in its entirety. Where Are They?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Help, Twitter] We have a new government. IssueVoter can help you make sure they’re doing their jobs.
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. IssueVoter can help you make sure they’re doing their jobs. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. I’m not exactly Ms. Political. That seemed simple enough.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Help, Twitter] How I Learned to Stop Worrying and Start Loving Third-Party Data
    Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. It helps to think of data analysis as a court trial. What causes this difference? Is first-party data dependence good for business? My advice?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Help, Twitter] 5 Do’s and Don’ts of Employee Advocacy
    On the employee side, it will encourage participation because they are getting content that is relevant to their work and will help them advance their social authority in their network. An employee advocacy program can certainly be run without the help of a tool. Marketers are rapidly working to tap into this new marketing channel.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Help, Twitter] Should You Optimize Content for Google AMP?
    Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. Since Google AMP helps pages load much faster, this drop-off could decrease significantly. Making a few tweaks in your content could help you drive even greater results when using this tool. What is Google AMP? Google AMP … A User Perspective.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Help, Twitter] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely. Frustrating.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Help, Twitter] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Instead of leaving brands to their own devices, internal teams have used their intimate knowledge of Reddit communities to help brands build campaigns that pop off. It seems like there’s a huge financial gap developing between feed-based platforms (Facebook, Instagram) and communities built on one-to-one interaction (Reddit, Twitter).
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Help, Twitter] 19 Brands with a Cult Following (And What You Can Learn From Them)
    These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. The answer is simple. How does a brand garner that kind of advocacy?
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Help, Twitter] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on October 31, 2016; Length: 1:02:06).
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Help, Twitter] Lead Liaison Debuts Integrations Marketplace
    Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. This gives more insight for sales, and helps marketers better target and retarget their database. Lead Liaison realizes the importance of this, and has built a robust list of integrations. Marketing and Communication.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Help, Twitter] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    The employer brand Twitter handle @lifeatgoogle might be corporately managed, but it mostly just retweets employees who post a vast amount about their life at Google. The post How Content Marketing Helped Make Google the Most Attractive Employer in the World appeared first on The Content Strategist. In the U.S., But why? Social proof.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Help, Twitter] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. The images remind and help further inform travelers of what they can experience while in a particular location. Would you be able to do it?
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Help, Twitter] 10 of the Best Podcasts About Business and Management
    That’s huge -- 82% small business owners say that envisioning their goals have helped to actually accomplish them. Hyatt strives to help each of his listeners “live with more passion, work with greater focus, and lead with extraordinary influence.” Today’s workforce is always on the go and multitasking. It makes sense. Let’s be frank.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Help, Twitter] How to Create Social Media and Content Marketing Synergy
    His goal is to generate 10% more followers on Twitter this quarter, and his plan is to create and promote the content that will make that happen. He’s thinking about Twitter cards and memes. For example, a majority of your audience spends time on Twitter. Check out the conversations that are happening right now on Twitter.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Help, Twitter] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    So I posted this on Twitter: Nervous about networking at @Dreamforce ? — Jillian Richardson (@thatjillian) October 2, 2016. I was hoping to make my name recognizable within the conference community, and also help others associate my name with business and comedy. Making connections at a networking event is awkward. Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Help, Twitter] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    This reminded me of a time when I became obsessed with Twitter debates a few years ago. It was bad for my health, bad for my wallet. I had become a Twitter tool. The post 5 Marketing Lessons I learned from the dystopian “Black Mirror” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [Help, Twitter] Make the Most Out of Social Coupons for Small Business Saturday
    As we discussed in our recent blog post, social coupons are great for these reasons : They help you track which social media platforms drive the most traffic to your business. Social coupons can help advertise a Small Business Saturday event. billion. Email marketing in one way to take advantage of Small Business Saturday.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Help, Twitter] Kimberly-Clark uses a social media quiz to woo young talent
    As part of this campaign, my agency, Gerris Corp , is helping Kimberly-Clark get the word out using an extensive and aggressive earned-media micro-influencer marketing campaign in close formation with Kimberly-Clark’s People Strategy department and their AOR,  Relish Marketing. Are you an original thinker? ” What did you get?
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Help, Twitter] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. Thanks to the introduction of Twitter polls, all that's changed. 10) eBay.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Help, Twitter] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    However, there are paid options beyond this realm that help potential customers discover resources. Twitter. Twitter is another social network with paid media placements. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings.  . Search Engine PPC. YouTube.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Help, Twitter] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Help, Twitter] 6 Steps to Creating a Successful Instagram Marketing Strategy
    The following seven steps will help you get off to a great start. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Following trending hashtags will help you engage with your audience by joining relevant conversations. Connect with Jill via Twitter @jillphlps.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Help, Twitter] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. About Vidyard. Media Contact: Brad Hem. Press Releases
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Help, Twitter] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    SEO won’t necessarily help your infographic go viral, but it’s extremely beneficial because it will help increase your search engine rankings (which means more free traffic to your website). Need more help? Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in.
  • HINGE MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Help, Twitter] The Best Types of Market Research for Professional Services Firms
    It rarely provides sufficient insight to help you tailor your service or gain a competitive advantage for your firm. Secondary research helps you judge overall markets and identify trends. Surveys help you bridge the gap between the two. How Hinge Can Help: Don’t overlook the importance of business research for your firm.
  • CONTENTLY  |  FRIDAY, OCTOBER 28, 2016
    [Help, Twitter] Pocket’s Next Frontier, and 4 Other Stories You Should Read
    That may help make VCs and founders absurdly wealthy, but there’s no doubting that the growth obsession can lead to damaging mistakes, both for a company’s reputation an the users affected by their oversights. Here’s what you missed while you were trying to put together a last-second David S. Voices What We're Reading
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 28, 2016
    [Help, Twitter] 5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy
    Social media tools are increasingly providing opportunities to expand and help more people, and health care professionals who embrace the trend and make use of a bit of innovation will be in the win for a long time. followers on Twitter alone, that’s a lot of people to know so intimately.). The truth? Social media matters.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Help, Twitter] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. How much does having a phone number really help the sales team?
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Help, Twitter] 8 Personalities to Look for When Assembling a Content Team
    Check out more about these personalities below -- they’ll help bring your content strategy to fruition. The wordsmith should be well-versed in the goals and audience of the content -- that’s what’s going to help him or her make it engaging. Your growth hacker helps reveal what's effective. Why is this team member important?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Help, Twitter] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    As a guideline, consider posting on Facebook three to 10 times weekly; Twitter five times daily; LinkedIn two to five times weekly; and Pinterest five to 10 times daily. custom Facebook app from a company like PromoJam can help. Free tools like Facebook Insights and Google Analytics can help. Help them shop. billion.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Help, Twitter] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. Just have a look at this collection of Twitter success stories , and the subhead introducing them: "Learn how businesses from around the world achieved their goals with Twitter.".
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 26, 2016
    [Help, Twitter] 10 Tools to Help Enhance Your Content Creation Efforts
    The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group. Content Marketing content creation content tools google infographics keyword planner keyword research memes Search Marketing SEO Social Media TwitterOur work is to find it.” ” […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Help, Twitter] Three Types of Goals and KPIs Needed for Social Media Analytics
    WHY are you on Facebook/Twitter/Instagram? How is this platform helping you meet a company goal of X? Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. But which goals and key performance indicators (KPIs) are most needed? And why?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Help, Twitter] A Brief History of Search & SEO
    It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But it also began to give PageRank to Twitter profiles that were linked to with some frequency. The importance of Twitter in SEO didn't end there -- stay tuned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [Help, Twitter] How to become an influencer (even if you’re a little guy!)
    Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. And I was right. I’ve used Twitter to connect with people, grow a small brand, and became an influencer. And I can help you. wrote primarily on Twitter because I was fully utilizing a very new platform at that time.
  • CONTENTLY  |  TUESDAY, OCTOBER 25, 2016
    [Help, Twitter] Infographic: A Marketer’s Guide to Posting on LinkedIn
    It feels like social media editors only have fun on Twitter and Facebook. percent on Twitter. In fact, over half of the people on LinkedIn don’t even use Twitter. when most people are looking for resources to help them succeed in the workplace. The visitor-to-lead conversion rate on LinkedIn is 2.74 and 6 p.m.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Help, Twitter] Using Top-of-Funnel Content to Drive SEO Results
    Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. The searcher has begun to figure out what types of solutions could help them. The searcher has determined the solution that they need and is looking for the right brand or company to help them.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Help, Twitter] How We Built Our Content Marketing Stack to Drive 10x ROI
    Buying tools won’t help if you don’t have a strategy in place. 2. Brinker’s topologies are a helpful way to conceptualize how brands can bucket their marketing technologies. ” Drake is so delighted with the article that he shares it on Twitter and decides to follow Contently. The buyer’s journey.
  • FATHOM  |  MONDAY, OCTOBER 24, 2016
    [Help, Twitter] Breaking Down the Snapchat-Instagram War
    Their engagement has surpassed Twitter’s. As for goals, Instagram is ideal for engagement and brand awareness, while Snapchat will help to drive action and create more personal connections with your audience. You can see the same trend with Facebook Live as well as Twitter’s growing video offerings. Instagram versus Snapchat.
  • ANNUITAS  |  MONDAY, OCTOBER 24, 2016
    [Help, Twitter] MarketingProfs B2B Nuggets of B2B Wisdom
    If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions  available on demand. This session gave so many helpful hints and names and examples of actual tools and templates to put into use immediately. You won’t be disappointed. Now that is love. Matt T.
  • ANNUITAS  |  MONDAY, OCTOBER 24, 2016
    [Help, Twitter] MarketingProfs B2B Nuggets of B2B Wisdom
    If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions  available on demand. This session gave so many helpful hints and names and examples of actual tools and templates to put into use immediately. You won’t be disappointed. Now that is love. Matt T.
  • ANNUITAS  |  MONDAY, OCTOBER 24, 2016
    [Help, Twitter] MarketingProfs B2B Nuggets of B2B Wisdom
    If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions  available on demand. This session gave so many helpful hints and names and examples of actual tools and templates to put into use immediately. You won’t be disappointed. Now that is love. Matt T.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Help, Twitter] A Simple Guide to Creating an Expert Roundup Post
    Well, I've got a simple solution to help you achieve just that: An expert roundup. And since you will be linking, sharing, and promoting the responses of these influential people, many of them will be willing to help you down the line. To help you get started, check out my email templates below. Sounds easy, right? Cheers, Sean.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Help, Twitter] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    Create content that empowers sales to actually help top prospects—Jon Miller, CEO, Engagio. Instead, salespeople need to provide their prospects with relevant content that helps them—and that takes hard work. Brand adoption exceeding that of Facebook and Twitter. “Bee-lieve it or not, nothing,” I said. Most fails.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Help, Twitter] How to Brand Your Business on a Budget: A 6-Step Guide
    And while it can require an investment of time, the ROI won't go unnoticed -- in some cases, it can actually help you save money. Understanding those things helps you determine what kind of media your personas are consuming, what motivates them, and where they “live” online. you get the picture. What does it entail? The results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Help, Twitter] HR and social media: 7 Ways HR needs to act like marketing
    Who wants to post company fodder on Twitter or their personal Facebook page? Would it make sense to show people targeted ads that can help them with their questions and problems? 6. Why not consider populating those touchpoints with helpful information like we do on the marketing side? 7. By Mark Schaefer. Talent competition.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 19, 2016
    [Help, Twitter] Thanks to Twitter, Writers Are More Influential Than Publishers
    Why scroll endlessly for a select few morsels on a site when I can just find links on Rembert Browne’s  Twitter feed ? At the heart of this shift is social media, or, more specifically, Twitter. Twitter is more than just a tool to show off the person behind the prose—it’s where writers become their own brands.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Help, Twitter] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    Viewtopia attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Help, Twitter] A Shortish History of Online Video
    To help alleviate this great stress, a camera was set up across from the coffee pot, beaming its status to any computer in the building. Vine, launched by Twitter in 2013, quickly became a widely popular video-only social network. In the years following World War II, a strange and exciting new technology emerged. Enter: Moore’s Law.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Help, Twitter] Seven Essential Mobile Apps for Marketers
    Use “recipes” to connect apps like Twitter, Dropbox, Instagram, Gmail, and more. You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. Bonus: the Buffer blog is chock full of helpful, detailed posts!). Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
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