• B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Help, Twitter] Fixing Your Sucky Website Step Three: The End Game
    But the right consultant’s Daddy is a whack of money to help you get on track and enough smarts to know that if they do it right, there will be plenty more projects to follow. good consultant will help you start where it makes sense, which is the beginning. Follow me on Twitter @bizmkter. But that was just window-dressing.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Help, Twitter] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Help, Twitter] Staying Relevant with Social and Content in the Battle over Breakfast
    quick glance at these competitors’ Facebook and Twitter pages reveals a few photos of their breakfast options, but no real push to wedge their way into the conversation. 'Unless you’ve been living under a rock, I’m sure you’ve seen or heard about the feud that fast food chains are having over the most important meal of the day.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Help, Twitter] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    'Note to self: Never mention a celebrity on Twitter from a company account. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts. They''re featured in a Twitter case study , in fact. Heigl''s knowledge or approval." Social Media
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Help, Twitter] After an Event: How to Connect and Follow up on Email + Social
    If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what?
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Help, Twitter] How Can Content Marketing Generate Leads?
    By teasing larger content items on these channels you can help generate leads that will follow the link back to your website. In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. Rate Calculators.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    In fact, the deluge of mail has gotten so bad that many students have started posted using the hashtag #CollegeMail -- on both Twitter and Instagram. For example, asking about their program of interest can help you provide more tailored content to that individual that helps nurture them over time to apply.).
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. SourceTrak specialist can help with this if needed. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.) 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] Uncovered: The Future of Mobile Marketing
    By the time we reach 2015, Twitter’s advertising revenue is expected to arise from mobile advertising. These stats will help you understand where you need to concentrate on mobile marketing: The Most Popular Smartphone Apps. 'How much of your leads are generated through the mobile landscape? In the U.S. billion. Facebook (74%).
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] Addressing Anonymous Negativity as Secret App Gains Traction
    Evernote CEO Phil Libin took to Twitter to publicly respond to rumors of acquisition started on Secret in February. “Can you fix it and transform it into a positive thing if you responded, or is it a troll that’s completely negative – the more you help the more they bash?” Small businesses are vulnerable.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] The Future of Social Customer Service: Seamless Customer Experience
    'These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. paragraph? Or am I missing.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] A Mother of Reinvention
    Granted, few of us are putting together blockbuster global summits, but there are some lessons that marketers can employ to help with the success of their own events: . And 82 percent said they would be more likely to buy products or services if they understood how their expenditures would help the cause. Care deeply about the topic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] 6 Fundamental Value-Based Selling Tips
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at  Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Research Your Customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Help, Twitter] How Do You Tie Your Content Back to Your Vision?
    You can follow Aaron on Twitter  @ASCommsTweeter or via his blog Commspro.me. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. You can follow Aaron on Twitter  @ASCommsTweeter or via his blog Commspro.me. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Help, Twitter] 5 Marketing skills that digital journalists will need
    I’ve written before about the journalism skills that will help digital marketers become better brand journalists, and also about how the journalist’s code of ethics should apply to content marketing. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. How to Optimize Your Copy.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Help, Twitter] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. The second concept lists Trending Content, which will help you write about topics that are of interest to your target audience. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience?
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Help, Twitter] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    Likewise, at the end of the day, he is winding down and preparing to relax and therefore may be more receptive to a call that could help him with tomorrow’s work. Reconsidering the times you make your sales calls and really knowing and understanding your client’s industry and needs can contribute to helping you close more sales.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Help, Twitter] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. If you''re feeling a little stuck on getting started with Twitter collages, we brainstormed a few ideas below that you can try out for your company. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Help, Twitter] 7 Essential Mobile Apps for Marketers
    Some are especially helpful to me as a marketer: managing my ever growing contact list, or monitoring analytics via mobile. It’s not as versatile as the web version, but it’s incredibly helpful when you need to access your analytics data from the road. Find Kerry on Google+ and Twitter. have 87 apps on my iPhone. Evernote Hello.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Help, Twitter] Using Social Data to Improve Student Recruitment Online
    While traditional advertising mediums such as outdoor billboards, radio and direct mail are still helpful for reaching parents and even adult students, reaching high school students requires a heavier investment in digital marketing channels. Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Help, Twitter] Content ROI Is a Myth
    Content being used for a company''s TOFU strategy should: Help to grow your audience on social channels and get them engaging with the content you publish. You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Help, Twitter] 70 New (Really) Marketing Automation Stats
    These are exactly the types of communications that marketing automation helps make repeatable. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Help, Twitter] 70 New (Really) Marketing Automation Stats
    These are exactly the types of communications that marketing automation helps make repeatable. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%).
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Help, Twitter] Visible Expert Profile: Staci Riordan
    ” Based on Staci’s background, it was not a big surprise when, as she was about to graduate from Emory University, her mom called and invited her to move to Los Angeles to help launch a new clothing business. On Twitter or LinkedIn? This profile focuses on Staci Riordan, a Visible Expert for fashion law. Teaching.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Help, Twitter] Trust Me, I'm a Marketer
    Such tactics might help us land that elusive first date (or account, in this case), but that’s not how you build a lasting relationship. 'Think for a minute about who you might expect to meet in hell. have a pretty good idea of the type of person who might be on your short list. But who else? And marketers are among the guiltiest charged.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Help, Twitter] 5 Tips to Market Your Event Using Social Media
    When planning a campaign for the Society of Women Engineers (SWE), Janowski stated that one of the things that surprised her was the shareability of an asset they created to help promote an event called “Be That Engineer,” in which women engineers were being called upon to inspire young girls about careers in engineering. Get Chatty. Use bit.ly
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Help, Twitter] What to Do When Your Twitter Account Gets Hacked
    stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. Often, hackers use a compromised account in order to help them compromise other accounts. I''ll wait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 7, 2014
    [Help, Twitter] The Social C-Suite. Let’s get real.
    If an executive is not interested in enabling the benefits above and doesn’t give a rat’s ass about Twitter, I would be perfectly fine with that. So here is my advice on C-Suite Social: 1) If they get it, embrace it, and love it … help them to turn this into a true marketing asset. This is one of those times. What''s.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Help, Twitter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Because a customer’s first stop for help with a product or service is usually its source, it is important to have an extensive library of information that can help them, without having to go somewhere else. Connect with Kelsey on Twitter  @wonderwall7. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits. Demos.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Help, Twitter] Want to Squeeze More Conversions Out of Your Landing Pages? Read This
    We''ll walk you through the debate and help you figure out which side you should be on to benefit your business'' bottom line. Here''s a 7-point checklist you can use to help you evaluate your landing page copy and make changes as needed. What other resources do you use to help you tweak your landing pages? 'Let me guess.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Help, Twitter] Why Inbound Vs. Outbound Marketing is the Wrong Question
    'by Contributor Friendly | Tweet this Editor's Note: Today' post comes courtesy of Matt Heinz , President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Follow Matt on Twitter @HeinzMarketing.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Help, Twitter] How to Tweet Around the Clock Without Being on Twitter 24/7
    'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Twitter
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Help, Twitter] How Manchester United Revolutionized Sports Marketing
    Liverpool FC maintains 17 local language Twitter accounts. The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 'Ask me which English soccer, uh, football team I would support and I would say Liverpool.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Help, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    MerchantCircle is an online directory that helps small businesses connect with local customers, and other local small businesses. They offer free marketing tools to help you build your business. Superpages.com includes some unique features like cars for sale, lottery results and helpful tips for finding business services. Yahoo!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Help, Twitter] 5 Ways Marketers Can Use Twitter Photo Collages
    Twitter announced recently on its blog its “collage” feature, designed to allow users to include up to four photos in a tweet, and tag the people in those photos, without affecting the 140-character limit. How will your organization start integrating photos into your Twitter content strategy? Thanks for joining [#Event].”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Help, Twitter] 12 Experts Define Key Performance Indicators (KPI’s)
    “Average Shopper Value,” since buying more can help determine if you’re meeting your goals. A metric that helps you understand how you are doing against your objectives.” –  Avinash Kaishik. Measures that help decision makers define and measure progress toward business goals. KPI Desired Business Result.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Help, Twitter] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Let’s take a moment to look at the opportunities to leverage paid to help boost your social marketing. Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Help, Twitter] Is Free CRM Software Right for Your Business?
    'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. What Free Solutions Are Available?
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Help, Twitter] The ABCs of Personal Branding [Infographic]
    An employee with a powerful personal brand can help a company scale their marketing efforts -- so if you have one, you could skyrocket to the top of a hiring manager''s recruiting list. Having a great personal brand is much more nuanced than having a billion Twitter followers. The Complete A to Z Guide to Personal Branding.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Help, Twitter] Short Form Video the New Way to be Social
    10 Tools to Help Get More Social Media Traffic 5 Design Principles That Drive Social Customer Experience Marketing. Video apps company content Facebook follow Instagram marketing media media strategy Photo posts Services story strategy technology tools Twitter video Vine WHO 'Last year, video sharing service, Vine, hit the mainstream.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [Help, Twitter] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    The point is, a new bunch of images in your headers will help. Follow me on Twitter @bizmkter. 'Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. Replace your images – all of them.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Help, Twitter] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Help, Twitter] Should you be betting on someone else’s content?
    You can find him on Twitter ( @wittlake ) when he isn’t spending time with his three young boys. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Eric Wittlake, {grow} Contributing Columnist. So what if you turned your content creation over to a company whose business was built on creating content?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Help, Twitter] What to Know: SMX West 2014 Takeaways
    According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. We can no longer just put up content for the sake of putting up content or build links because we think it’ll help rank a site.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Help, Twitter] A Small Biz Guide to Digital Marketing Acronyms
    If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” or Bing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Help, Twitter] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Which data points actually help you better understand your audience? This type of content and messaging makes consumers feel personally spoken to, and helps drive much higher engagement, loyalty, and purchases. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. What is Omni-Channel Marketing? Measure Everything!
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Help, Twitter] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    Last year, we also created a spoof of Google Glass with SprocketVision, designed to help you identify, nurture, and convert prospects in the real world, in real time. Twitter. Twitter released a statement that informed the Twittersphere that all users would now have to pay $5 per month if they wanted to use vowels in their tweets.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Help, Twitter] Why Brands Need To Act Like Publishers
    Whether it’s news or helpful tips and tricks or even entertaining videos, brands that aren’t creating content their audience wants are just wasting their marketing dollars. They created their site “to help small business owners get more business.” They provided helpful information. Why Content Marketing? of banners are ignored.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Help, Twitter] What is search jacking and how can it hurt your brand?
    Continue to set up a reasonable number of outposts like you have with the book name (FB, Twitter, etc). Lee mentioned that another resource to help with this would be  Repped: 30 Days to a Better Online Reputation  by Andy Beal. Here are key titles/phrases/concepts that are proprietary to me: The Tao of Twitter. It’s work.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Help, Twitter] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    Our goal is to help make your lives a little bit easier by providing you the information that you need to take full advantage of the ever-changing tools at your disposal. The blog post also includes free templates designed to help you organize your marketing spend. Twitter Launches Photo Tagging (Get Ready). Educational Content.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Help, Twitter] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Your blog entries should help you nurture existing relationships with prospects and customers, demonstrate thought leadership to influencers in your industry, and ultimately demonstrate to the world that you are the unquestionable experts in your space. Inbound Helps You Actively Listen. The answer is a resounding “yes.”
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Help, Twitter] Webinar Recap: How to Develop a Successful Content Marketing Program
    helpful hint: we found in our research that firms that generate at least 40% of their leads online through a content marketing strategy grow 4 times faster than firms who don’t. On Twitter or LinkedIn? Fast forward to today, and it IS the marketing approach of choice. Why the struggle? What topics should you create content on?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Help, Twitter] 9 Ways To Grow Your Sales With Pinterest
    'Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Related Stories 10 Tools to Help Get More Social Media Traffic Social Media Influence Marketing : Publish Like a Pro!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Help, Twitter] Klout Founder says Lithium deal will propel new development
    feel an intense amount of gratitude to the team, even the haters out there who helped turn Klout into a better company. Fernandez: I never, ever imagined the horizon of opportunity that was set before us, When I started out, I thought my idea could help people make some sense of social media. So I needed to meet people who could help.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Help, Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . Because these small pieces of consumable content take less time, you are more likely to engage prospects—especially when they are still early in the buyer’s journey and and trying to understand how you can help.  Seth is a serial entrepreneur who has started three companies and has four kids.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Help, Twitter] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Help, Twitter] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    It uses your current location to help you interact and network at the people around you, first sending an icebreaker question and then enabling you to send a fixed number of text messages to someone in the same location as you—networking event, soccer game, or bar—before then being led to interact with that person face-to-face. SayHey! savvo.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Help, Twitter] Fixing Your Sucky B2B Website: Step One
    called the other night to see if she needed help with the Tuesday Night Effigy Burning. That’s not going to help much is it? Mothers I can’t help you with, but my experience with whiny colleagues is to deal with them head-on by inviting them to a cathartic session of website bashing. Follow me on Twitter @bizmkter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Help, Twitter] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    As your organization continues to release new updates and supporting thought leadership about a particular product line or brand, Showcase Pages help target the specific audiences in mind. Additional social media platforms – Twitter, Google+, Facebook, etc. What B2B Marketers Need to Know Right Now. Industry Focus. PNG, JPEG, or GIF.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Help, Twitter] Twitter Launches Photo Tagging (Get Ready)
    'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Tagging people in a picture makes conversations around photos fun and easy," Twitter said in its post announcing the update. For instance, yesterday I had a friend anonymously send me a gift to my office based on a multi-person Twitter conversation.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Help, Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. As a refresher: meta tags are strings of code that help to explain in specific terms the content a web page features. Rich Pins on Pinterest. Image from Moz.com ).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    Check out this helpful article: “ Little Data Vs. Big Data – Nine Types of Data and How They Should Be Used.”. Without good contact information, these systems are just plain dumb and they cost us more than they help. We’ll always work on our marketing messages and segment to help our conversion rates. But it is now.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Encourage them to take things a step further by offering them research content, industry reports—anything that helps position your firm as engaged, helpful, and expert in your field. This valuable content in turn helps boost your ranking in search engines. On Twitter or LinkedIn? 'First the good news. Social media.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    1) Create a stream on Twitter. To get started, create a stream on Twitter of some terms that are relating to SEO. In addition to following SEO terms on Twitter, follow thought leaders who are talking about SEO. The panel helps you pick related content that you should link to from your blog post. But it isn''t impossible.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] Why Modern Marketers Fail at Big Data
    Because our platform uses big data to help marketers unlock key customer segments, we’ve thrown our hat into the overcrowded online world of marketing about big data solutions. Their Twitter following grew an impressive 3000% to incorporate 261,000 new followers. Would you pay that rate for a Twitter following? Duck Dynasty.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] 30 Resources to Learn the Art of Writing Google+ Posts
    The context and users of Google+ aren’t the same as the people on Twitter or Facebook. Move beyond mere engagement with the help of this article, which shares how to best use the platform to reach your marketing KPIs. Who can’t help but love this article’s title? 'Are you pretty clueless when it comes to Google+? Image source.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    This helps them maintain a steady stream of fresh content without exhausting the internal content team. These individuals or teams can contribute additional content or ideas as time allows and help build support for content marketing by securing executive buy-in. IDC, Kenan Systems, Prospero (mZinga) and Millipore). .
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] 6 Tips to Grow Your Instagram Audience Quickly
    Related Stories 5 Tips To Avoid Cheating And Riot At Your Facebook Contest 10 Tools to Help Get More Social Media Traffic Boost Credibility on Social Media with Customer Stories. Instagram Business content customers Email etiquette Events Facebook fans follow followers for your Google media Photo profile profiles reason start tips Twitter
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph tags can be identified by the prefix “og:” and can help to bring detail and depth to content you share on Facebook. Have you ever wanted more from Twitter than 140 characters? Corporate
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Help, Twitter] 6 Ways Social Data Can Inform Your Marketing Strategy
    HubSpot''s Social Inbox tool helps to sort through the clutter to bring you the important data - colour-coded - to make it really easy to spot important social conversations from your prospects, leads, and customers, and use that data to inform your strategy. 'Social media has historically been a great conversational tool for businesses.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Help, Twitter] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    On her Twitter profile, Beth describes herself as a “marketer on a mission”. GE, for example, effectively uses channels such as Twitter, Facebook, Pinterest, Google+ and YouTube to engage with audiences interested in scientific and technological innovation. Comstock says, “Experts can help translate, but being there is essential.”
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 25, 2014
    [Help, Twitter] Do You Say “Thank You” For A Retweet?
    'If you’re active on Twitter, you probably have received a “thanks for the RT.” ” Saying “thank you” helps build brand loyalty and brings a conversational aspect to your tweets. We all struggle on what’s the correct etiquette for thanking someone on Twitter. DON’Ts.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 25, 2014
    [Help, Twitter] The 5 Top Social Media Networks in China
    10 Tools to Help Get More Social Media Traffic 5 Tips To Avoid Cheating And Riot At Your Facebook Contest. Chinese Social Media Bloomberg content Facebook marketing media media marketing potential profiles reason recommended Reddit Social Media Marketing Social network Social Networking Spam spamming start the top Twitter YouTube
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Help, Twitter] Six Best Practices for Marketing with White Papers
    Here are six recommendations to help maximize the value of the (often considerable) investment in white papers, for both readers and vendors. discussions in relevant LinkedIn groups, trending topics on Twitter). Research also helps prevent potentially embarrassing mistakes. 'Though the format is sometimes misused (i.e.,
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Help, Twitter] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    It’s honest, funny, and most of all, helpful. Noah shared his quick morning ritual that helps him keep his eye on the prize each and every day: “When I start my work day I generally pull out my moleskine and list three things I want to do that day. Tell your Twitter friends how to stay productive.). Go fail.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Help, Twitter] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Enjoy! .
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Help, Twitter] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    Moreover, industry research helps focus your efforts and keep your team on the same page, free of illusions or battles of perception about your marketplace. On Twitter or LinkedIn? 'At Hinge, we conduct ongoing research on organic growth in professional services industries. Focus on fewer markets. And concentrated effort always wins.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Help, Twitter] 7 Tips for Brand Consistency Across Social Channels
    Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. Here are seven top tips to help you maintain brand consistency across all social media platforms. Know Your Audience. Choose Your Voice.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Help, Twitter] #FirstTweet: Proof That You Should Be Open to New Social Networks
    But Twitter would like to refresh your memory. In honor of Twitter''s eight-year anniversary, they''ve launched a tool to let you see your debut tweet. If you''re not already logged into Twitter, enter your Twitter handle. Apparently I thought that applied to Twitter, too. I''ll twitter. Twitter
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Help, Twitter] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    To help you get started with visual content , this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business'' various social media accounts. Twitter photo tweets. Twitter Account Cover Photo (1252 x 626 pixels). Facebook mobile image uploads.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Help, Twitter] 50 Unique Ideas for Your Next Email [Guide]
    Ask your customers to shoot a video on Twitter’s Vine while using your product. Remember, customers appreciate helpful, usable content and a newsletter is a good place for it. To help your customers host a rockin’ independence party, offer some tips to create the best gathering possible. January. Peculiar People Day.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 21, 2014
    [Help, Twitter] 10 Tools to Help Get More Social Media Traffic
    'In past blog posts, we’ve gone through tips on how to get more traffic from almost all major social networks – this month I’d like to share with you some of my favorite tools that can help you get more social media traffic more easily. 10 Tools to Help Get More Social Media Traffic by Lilach Bullock - Maximize Social Business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Help, Twitter] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Here are the highlights from the first Twitter chat, on ‘Targeting’. Eloquestions. A)  Retargeting key.
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Help, Twitter] How to Write a Blog Post in 30 Minutes
    The following tips and hacks help me immensely at this stage: 1. Do you feel your mind wandering, or your fingers itching to go check out your Twitter? Which efficiency or productivity hacks did you find most helpful? 'Image credit: Flickr. What can you do in 30 minutes? It would be pretty world-changing, wouldn’t it?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Help, Twitter] What Is Content Marketing? It’s Starts With Culture!
    We are smart enough to see through brands who try to fake a desire to be helpful vs. promotional. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by an international business rag on content marketing. Learn.
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Help, Twitter] 8 dead easy steps for writing a blog in less than an hour
    If you really need to get your blogging time down to less than an hour, we can help. If you do need Twitter or Facebook open for any reason, minimize the window until you need it. This method can help you produce blogs in record time, but perhaps not on the first try. 'Image credit: HubSpot. Plan Your Topic and Title.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Help, Twitter] 3 Ways Marketing Automation Can Make You a Better Marketer
    Tracking of paid search and SEO campaigns that help you optimize your pages and promotions. Marketing automation can help you harness more of social media’s upside potential and make it even more effective and useful. That’s exactly what Act-On’s Center of Excellence was created to help you do. The reason? Were they successful?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Help, Twitter] How to Define Your Target Audience
    Check out Hinge's Sylvia Montgomery above in a video blog post "How to Define Your Target Audiences" to help you better answer these questions. On Twitter or LinkedIn? 'Knowing who to market to within an organization can be a challenge. Or the person who strongly influences the decision maker?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Help, Twitter] Celebrating 13 Years with a New VerticalResponse
    When we started, there was no Facebook, Twitter or iPhone. The new VR will help you spread your message by sharing your email on your Facebook and Twitter pages. You can also make quick posts directly to Facebook and Twitter to keep in touch between emails. 'These are exciting times at VerticalResponse! Harsh but true.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Help, Twitter] The 3 Social Media Networks That Are Best for B2B Marketing
    With over 540 million active users, Google+ is larger than LinkedIn and Twitter. Twitter. Twitter has essentially displaced the newswires for breaking news. Think of Twitter as an enormous cocktail party where you may listen in on others’ conversations. 'Artillery B2B Marketing Blog > The Forward Observer. Don’t be.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 19, 2014
    [Help, Twitter] Is It a Beautiful Day in Your Brand’s Neighbourhood?
    'Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. My friend Gurmit has built a successful business   helping companies understand their phone bills.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Help, Twitter] Almost any brand can be Pinteresting. Here’s how!
    ” Platforms such as Facebook, Twitter, and of course Pinterest have a specific demographic of users and can be optimized accordingly. found this Pinterest Master Class  to be helpful. Follow her on  Twitter  and her  blog. . appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Absolutely.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] 5 Reasons To Check out the Modern Marketing Tour
    The Marketing Execution Track session content is focused on helping marketers resolve challenges and employ best practices marketing managers and directors. The Marketing Transformation Track is aimed at helping marketing executive navigate the market realities and digital demands driving a sound organizational strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] How to Craft a B2B Email Marketing Strategy That Works
    While some industries do have regulations on advertising and marketing materials, working inside available parameters while being as creative as possible can help increase your B2B email campaigns’ success. Connect with Kelsey on Twitter @wonderwall7. Position2 states that the average email ROI for B2B marketers is a respectable 127%.
  • WRITTENT  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] 25 Killer Resources to Learn Storytelling
    To help you get started, here are some of my favorite resources online: For best practices, check out 15 Storytelling Techniques for Writing a Better Brand Story. Andrew Fitzgerald: Adventures in Twitter Fiction. What can Twitter users learn from journalists? 'Image source. Nancy Duarte. StoryCenter Blog. Image source. article.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. This helps you to establish yourself as a local authority and interact with your clients.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] Help Google Connect the Dots Between Your Social Profiles
    Instantly, the light bulb went on — and I knew right then that for Google to show the “right” results for my name, I needed to “help” the search engine by connecting the dots across my social media profiles. To help Google, it pays to take a minute to check your profile. Twitter. LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] 3 Newer Types of Content Tactics To Support Lead Gen
    Follow Josh on Twitter  @jhaynam. Using new types of content that have lead generation baked right in will help reach your lead generation goals. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Help, Twitter] The slippery slope of influence marketing
    Likewise, I think brands need to do their homework and figure out which bloggers have built real authority and trust, rather than making a call based on number of Twitter followers, for example. The post The slippery slope of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. have no idea.
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