• WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Help, Twitter] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. B2B marketing on social media might seem like a tough challenge. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] MarTech: Top 100 Influencers and Brands
    As MarTech is such a huge growth area with plenty of opportunities for brands to help others improve their marketing efforts and drive efficiency through technology, we were very interested in seeing which social influencers and brands were leading the MarTech discussion. Twitter Handle. Twitter Handle. TOPIC ANALYSIS. Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] The Secret to Getting Exactly What You Want (In Business)
    Find a way to love your data, and then put it to work to help you flourish. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. The post The Secret to Getting Exactly What You Want (In Business) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] How to Detox From Social Media Without Deleting Your Account
    We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Our advice?
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Help, Twitter] Social media strategy leaders: Robert Bochnak
    started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I’ve found that social listening is a great way to find out what our alumni are talking about. Hello, Bob ! Can you please describe your professional background?
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Help, Twitter] Lead Liaison Opens It’s Doors to Partners
    Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. Partnerships are important for Lead Liaison, their partners, and their shared customers because these mutually beneficial relationships help better serve the marketplace. About Lead Liaison.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Help, Twitter] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    The Content Strategist   suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met. Set Engagement Objectives. Format images for social media.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Help, Twitter] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    Given the cost of a dedicated content marketing strategy, brands can’t help but be distracted by the risk of getting years into a venture, only to find the spending didn’t yield any payoff. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. Measure Short-Term Success. Marketing ROI
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Help, Twitter] B2B Content Marketing Trends for 2017
    Whether you’re a founder, CEO or a leader in sales, marketing or business development this report will help you understand where you are and where you need to get to when it comes to B2B content marketing. Let’s Explore this Further on Twitter! Join me and others who are discussing this on twitter ! What Does This Chart Tell Us?
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Help, Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). The right system can help your sales team build a successful customer base. This saves you money and improves your conversion rates.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Help, Twitter] 8 Ways to Maximize the Value of Online and In-Person Events
    Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. Don’t forget to monitor social media both during and after all of your live events, and to supply Twitter hashtags for each event. Simply identifying MQLs isn’t enough.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Help, Twitter] Brand Personality: An Approach for Professional Services
    But a little humor can attract people’s attention, get them engaged and help people remember you. Download a free copy of the book  Inside the Buyer’s Brain to learn how to build a powerful brand to help your firm close more sales. Get more brand development tips and strategies by following us on LinkedIn and Twitter.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Help, Twitter] 7 Companies That Should Buy Medium, Because Why Not?
    Salesforce kinda almost bought Twitter last fall. While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. Medium’s superior technology could help LinkedIn finally catchup to Facebook and Twitter in the race for user attention. 4. Twitter.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Help, Twitter] How to Create a Content Promotion Plan in 3 Steps
    It will help your target audience solve a real problem, and it will establish your company as a credible expert. Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Help, Twitter] Creating a 2017 Marketing Roadmap for Success
    your initiatives will be serving a purpose that helps to accomplish your overall goal. In his article he stated that Joe Pulizzi, self proclaimed content evangelist and founder of Content Marketing Institute, created his own “ Content Marketing Mission Statement that defines your target market and what you want to help them achieve.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Help, Twitter] Trade Libel: If you can’t say something nice, make sure you have proof
    Instead, it focuses on your audience—their challenges and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. On person’s using the advertiser’s product and the other’s using a competing product.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Help, Twitter] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    People have always looked to peers to help them make decisions. This form of promotion helps you talk about the issues that matter most to your target audience, which forges deeper and more lasting relationships. How can you form relationships with influencers that help achieve their overall goals? The goal? Send social signals.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Split testing can be helpful here because it enables you to gather current and accurate data about the content you produce, by comparing multiple variants of a post or other format against each other. For example, Twitter, with its limited character space, is the perfect place to test out email subject lines for your newsletters.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. Vidyard (Twitter: @Vidyard ) is the video platform for business that helps organizations drive more revenue through the use of online video. It’s a win-win for all.”. Vidyard.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] 4 Education Marketing Trends to Keep an Eye on in 2017
    Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. They'll help you amplify the campaign's reach — making it far more effective than if it just sat on your website. All that helps you identify where they are in their enrollment journey. Video Goes Big and Goes Live. On which visit?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] 9 Essential Tips for Researching Your Next Content Campaign
    To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. 3.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. It’s easy, free, and can help you land more organic search results.” Google Review Count:  600.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Help, Twitter] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    As Recode writes, “Zuckerberg will also share his personal opinions on competitors like Snapchat and Twitter, and even Facebook’s board members.” Their advantage in AI—the tech everyone calls “the new mobile”—will only help them pad their lead. Selected by Brian Maehl, talent development manager. block].
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Help, Twitter] The Anatomy of Shareable Facebook Video
    You have an audience that’s willing to engage from time to time on Twitter. While captioning has become an increasingly common practice, standard captions may not help your video as much as it could. Imagine you’re a mid-level marketer who has a good thing going. Maybe it’s time to try out some Facebook video.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Help, Twitter] 31 Influencers to Follow in 2017
    Don’t worry—we created a Storify  of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. Missed the countdown?
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] How to Grow Your Social Media Following for B2B
    Incorporate external Twitter handles. Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. Followers enjoyed the post and were more inclined to click; resulting in more interest to apply for the job. #3: Incorporate External Twitter Handles. It’s pretty simple. Display brand personality.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Goals are important, as they help influence the strategy that you and your team choose to execute on. “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. And that’s what made Charm Bianchini’s talk at Viewtopia so impactful. “Start with a goal. Literally. The AMB Funnel.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] 7 Ways to Generate Leads on Social Media
    This Twitter poll from  Pam Moore ,  CEO and Founder of Marketing Nutz, helps her understand how her audience feels about Snapchat for B2B marketing. With Twitter’s new Moments, you’ll have this capability directly within the platform. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] 7 Resolutions Your School's Marketing Department Should Make
    That means knowing what questions they have, whether they prefer Instagram to Twitter, or even Facebook, and send them videos, not reports. Their frontline knowledge on these issues can help you craft a topic list that will have traction. Your prospects want to know you see them. This is a symbiotic relationship. It is. Think visually.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Help, Twitter] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Athletes—who have dedicated their lives to their sport of choice, not writing—often rely on behind-the-scenes help when it comes to public communications. Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. Social media accounts are no different.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Help, Twitter] 9 Essential Tips for Researching Your Next Content Campaign
    To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier.  . Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. 3. Marketo.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Help, Twitter] The 10 Best Marketing Action Blogs of 2016
    This post helps cut through the noise, and find out the most important things to know including the benefits, the resources needed, and some common misconceptions. 3.  7 Content Marketing Mistakes Costing You Time and Money. This blog includes a list of 10 authors, marketers, influencers, and visionaries who are totally killing it on Twitter.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Help, Twitter] The Talent War, and Other Big Content Marketing Trends for 2017
    At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart digital agency that offered us office space and a small retainer. Six years ago, I started working in content marketing. Apparently, this agency wanted to do something called content marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Help, Twitter] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Twitter, conversely, appears to be the place to post content related to jobs, entertainment, sports, and education.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Help, Twitter] Attracting New Customers with Targeted Multi-Channel Marketing
    With the help of our world-class experts, one of our clients, a national operator of exclusive private club and resort-style properties, was able to reach their targeted audience with considerable success by using multiple channels to reach the right audience with just the right message.  . Adjust your stance. Check. Check. Check. Check.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Help, Twitter] How to Harness the Power of Social Media
    Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company. Internet users will search for your business on social platforms such as Twitter or Facebook, and if they find a dead page or nothing at all, it may deter them. Facebook Pages.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Help, Twitter] The 10 Best Brand Tweets of 2016
    People on Twitter expect brands to talk to customers, but occasionally, corporate Twitter accounts decide to have some fun with each other. Here at Contently, we’re big fans of Denny’s Twitter. And really, that’s what a company Twitter should be. 7. The best of branded Twitter in 2016. Ufe80wvrr8.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Help, Twitter] Using Content Marketing in the Professional Services Industry
    Here are a couple of examples of these symbiotic, “you help me, I help you” relationships: Estate Attorney + Financial Planner. Offering answers to common client questions helps you capitalize on where they’re already looking. They’ll also help differentiate you and keep your content interesting. By sharing that solution!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Help, Twitter] 3 Tips for Using Social Media for B2B Marketing
    While this is helpful for many of the other positions you need to fill, this is not always the best approach to achieving social media success. To set yourself up for B2B social media success, consider that social media is really the perfect platform to help you launch your content pieces in a whole new arena.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Help, Twitter] Measuring Year-End Marketing KPIs – Where’s the Data?
    As an example, for brands with KPIs that involve the # of female potential customers, Facebook Insights will help benchmark and review your progress overtime.  . Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. Where did the year go? Engagement Data. Mention. Sentiment.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Help, Twitter] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Joe’s rave No. 1: The Washington Post has unveiled a web browser extension (for Google Chrome and Firefox) that inserts some factual context into claims like the ones Donald Trump has been making on Twitter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Help, Twitter] 5 Personal Assistant Tools That Actually Make Life Easier
    But which personal assistant tools are the most helpful? Tap that, then choose where you need help. Here’s a chat that I had with a real person -- Holly -- when I needed help finding some decorative lights for that party. The only information it finds is what’s publicly available online, like on LinkedIn and Twitter.
  • CONTENTLY  |  THURSDAY, DECEMBER 22, 2016
    [Help, Twitter] ‘Twas the Night Before My Social Media Detox
    Before the search engine could offer some help, I deleted my tweet and just let out a “Welp.”. Social poem Twitter’Twas the night before Christmas, when all through the house. Not a creature was stirring, not even my mouse. The tweets were all scheduled and fact-checked with care, In hopes that some readers would still be on there.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 22, 2016
    [Help, Twitter] 5 Overlooked Features of Your Facebook Marketing Strategy
    With platforms like Snapchat, Instagram, and Twitter experimenting with live streaming, it only makes sense that Facebook is shifting in this direction as well. couldn’t help but smile when the video took me through photos I’ve either uploaded or been tagged in throughout the year. Facebook Live. Move it to the left rail.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Help, Twitter] The When, Where & How of Using GIFs in Content Marketing
    Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. This tool is particularly helpful for marketers that work in software. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Emails.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Help, Twitter] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Panic! Shrug.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Help, Twitter] 4 Ways Marketers Can Up Their Mental Game
    Knowing that a second set of eyes has approved your work helps you feel mentally strong and more confident about deliverables. 2) Focus on the process rather than the outcome. Choosing to let go of losses quickly and focus on current processes for other clients or potential leads helps me redirect my focus in a positive way. Placement.
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Help, Twitter] The Best Content Marketing of 2016
    And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Let that be a lesson to everyone as we head into 2017. GE: GE Reports. Amtrak: The National.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Help, Twitter] KoMarketing Top B2B Marketing Blog Posts From 2016
    At the start of 2016, Casie Gillette gave our audience 30 tips to help improve their B2B social media strategy, including the importance of a content calendar, employee advocacy, and making sure that social aligns with both sales and marketing objectives. 8 Key Google Changes B2B Marketers Need To Know In The New Year. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Help, Twitter] KoMarketing Top B2B Marketing Blog Posts From 2016
    At the start of 2016, Casie Gillette gave our audience 30 tips to help improve their B2B social media strategy, including the importance of a content calendar, employee advocacy, and making sure that social aligns with both sales and marketing objectives. 8 Key Google Changes B2B Marketers Need To Know In The New Year. Final Thoughts.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Help, Twitter] Twitter Unveils Live Video: Here's What You Need to Know
    On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. How to Go Live on Twitter. https://t.co/y3dJS6bygD
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Help, Twitter] Snapchat Spectacles: A Simple Guide for Marketers
    Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. A great storyteller once said, “brevity is the soul of wit.” And Snapchat users now watch nearly 800 hours of video content per second. Looking for the inside scoop on this launch?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Help, Twitter] 4 of the Biggest Advertising Trends of 2016
    million impressions on Twitter and Instagram. 2) Virtual Reality. Facebook launched Live back in April, Twitter introduced a mobile integration with live-streaming app Periscope, and Instagram just released a live video streaming service to all U.S. Image Credit: Taco Bell's Twitter. 4) Influencer Marketing. billion in 2016.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 17, 2016
    [Help, Twitter] Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?
    When Twitter announced earlier this year that it was pulling the plug on video-looping platform Vine, devoted fans of the social network were shattered. Vine, meanwhile, benefited from the presence of influential users who created content consistently and helped nurture engagement on the social network. So what happened, exactly?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Help, Twitter] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. But I can’t help but feel that this is a dated idea for a solution. The New York Times: Twitter Has the Right to Suspend Donald Trump.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Help, Twitter] 5 Ways to Use AI Technology in Marketing In 2017
    “Natural language generation helps marketers create compelling data-driven stories leveraging the power of personalization,” said Narrative Science ‘s vice president of marketing, Katy De Leon. Except, Microsoft failed to put any parameters on Tay leading to pranksters on Twitter to corrupt the bot. Writing Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Help, Twitter] 10 Gifts for Marketers That Will Boost Productivity
    Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Drop a comment below or connect with me on Twitter to get a conversation started! . Nature Bright SunTouch Plus. Rain Design mStand.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Help, Twitter] 10 Gifts for Marketers That Will Boost Productivity
    Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Drop a comment below or connect with me on Twitter to get a conversation started! . Nature Bright SunTouch Plus. Rain Design mStand.
  • AKOONU  |  THURSDAY, DECEMBER 15, 2016
    [Help, Twitter] Trending Topics in B2B Marketing
    Over the past month, we noticed a number of the trending topics on Twitter for #B2Bmarketing collectively painted the story of marketers hard at work to understand and better create and deliver content to their buying audiences. Below, we share top posts on these 5 topics to help you plan how to attack the New Year.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Help, Twitter] Cognitive content strategy
    Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. They can also help content practitioners mark up your content more accurately. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Help, Twitter] Finding the right “authenticity level” for your brand
    The world doesn’t need another post entitled “Common Twitter mistakes.” However, I would read posts with headlines like: “Five things I want to destroy on Twitter”. How Twitter saved my marriage”. The 20 stupidest things you can do on Twitter”. By Mark Schaefer. The most obvious problem was that his content was anonymous.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Help, Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Ad networks act as a single point of contact between publishers and advertisers, helping negotiate supply and demand. Carmax banner ad.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Help, Twitter] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    These let non-technical users put data into formats they need without the help of technical staff. In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Help, Twitter] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Stand out by doing what others aren’t or won’t. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content? Marketing automation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Help, Twitter] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Create content that will still be helpful and relevant when future prospects come around to the idea that they might need what you have to offer. Look for client or customer success stories in which your company helped people to achieve their goals. What kinds of people can you best help? Find Kerry on Twitter.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Help, Twitter] 4 Surprising Things That Keep Us Motivated
    In this article, we'll discuss four perspective changes that can help keep you motivated -- even when you feel like giving up. So go ahead, give yourself that Twitter break. You can't "hack" motivation. There's not a quick trick in existence that's going to motivate you to do something if you just don't want to do it. The takeaway?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Help, Twitter] 10 Most Popular B2B Lead Blog Posts of 2016
    The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Just to name a few. Here’s why.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Help, Twitter] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Surveys can help you gather vital information about your potential and existing customers, such as their challenges, needs, and more. Embedding real-time social feeds—Twitter, Facebook, or even Pinterest and Instagram—in the middle or bottom of emails gives you a two-for-one engagement opportunity. After all, with 215.3 Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Help, Twitter] What it’s like to be hugged by a brand. Literally.
    Since the first edition of The Tao of Twitter  (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Marketing automation. Bot messaging.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Help, Twitter] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Using direct mail in an ABM campaign requires a different approach and we thought sharing what we’ve learned from our own campaigns will help you incorporate this responsive, engaging channel into your ABM strategy. Understand key attributes about each contact to help personalize your direct mail efforts. Megan Heuer, SiriusDecisions.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Help, Twitter] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Using direct mail in an ABM campaign requires a different approach and we thought sharing what we’ve learned from our own campaigns will help you incorporate this responsive, engaging channel into your ABM strategy. Understand key attributes about each contact to help personalize your direct mail efforts. Megan Heuer, SiriusDecisions.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Help, Twitter] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. billion active monthly users.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Help, Twitter] Am I connecting with my customers enough? 10 tips for customer outreach
    Help your customers understand how critical their role is, and they will continue to join in the narrative. 3. It puts faces and voices to your brand and helps you get your story out there. Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? How’s your customer outreach?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Help, Twitter] Who Will Win the War for TV Ad Dollars?
    That in turn helps preserve retailers, themselves both big advertisers and big targets for internet-based companies, particularly Amazon, and so on down the line.[/block]. There’s the social media platforms like Facebook, Twitter, and Snapchat. Media budgets buzzfeed cord cutters eMarketer facebook Netflix platforms TV Twitter
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 8, 2016
    [Help, Twitter] Welcome to Influencer Discovery!
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Help, Twitter] 28 of the Best Chrome Extensions for SEO, Productivity & More
    The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. This is particularly useful for social media marketers, given that Twitter has a 140-character limit. RiteTag shows you how hashtags are performing on Twitter and Facebook before you post content. Price: Free.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Help, Twitter] Are LinkedIn Groups experiencing a crisis?
    Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Group members are able to search the group membership by job titles or keywords, which can help you find ideal prospects. What happened to LinkedIn groups? are worthless.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Help, Twitter] How to Prevent a Live Q&A from Turning into a #BrandFail
    There are countless other similar stories, and a lot of PR nightmares in recent years have started with a poorly thought out #Ask[InsertBrandName] on Twitter. Unhappy customers with legitimate complaints deserve acknowledgment through thoughtful and helpful responses (whether on- or offline given the tone/theme of the Q&A).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Help, Twitter] The Dark Power of Medium
    However, as it becomes clear that this is a market need, third party apps have sprung up to help marketers gain an audience from their Medium blog. Kiki can be reached easily through  Twitter. The post The Dark Power of Medium appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Medium is a powerful tool.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Help, Twitter] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    For example, one client tweeted, “Getting in the spirit. $20 gift cards to help @VOAUT and SLC homeless teens.” Integrating direct mail and digital marketing helped this company communicate its core values and solidify its relationships with customers. After all, most your customers are using digital channels. But what about the cash?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Help, Twitter] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Can public relations help make it go mainstream ? Connect with our panelists on Twitter at  @ChrisAbraham , @CreativeComms , and @Stevology. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Help, Twitter] 37 Big Data Case Studies with Big Results
    ATLANTA FALCONS : Use GPS technology to assess player movements during practices, which helps the coaches create more efficient plays. BASIS : Is a wrist-based health tracker and online personal dashboard that helps users incorporate small, progressive health changes over time—that ultimately add up to major results. Who’s using it?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Help, Twitter] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    That's why we're here to help. With a little help from HubSpot's team of ABM experts -- Sam Balter from above, Product Marketing Manager Ari Plaut , and Head of Corporate Sales Ryan Spillane -- we’ll illustrate the steps you can take to implement and execute ABM. There are also some tools available to help evaluate your marketing ROI.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Help, Twitter] The 24 Best Visual Content Creation Tools
    iChart also includes sharing and distribution features to help you reach a larger audience.” tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.”
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Help, Twitter] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 4. Content Marketing Stats for 2017. 1. eMarketer.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Help, Twitter] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    Unfortunately, figuring out how to scale your content efforts is a much more measured activity, especially when your VP of finance doesn’t see how a hoverboard and 17 GoPros will help the company sell more software. My buzzword of the year is “scale.” But it’s a damn good one. The bigger challenge is scaling. Month 1.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Help, Twitter] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. This will help you accomplish a few things. This will help your SEO strategy , too. 2016 has been a crazy year for social media.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Help, Twitter] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Help, Twitter] 31 Influencers to Follow in 2017: A Social Countdown
    So in the holiday spirit of spreading cheer, goodwill, and awesome marketing, we’ve pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. Have someone you hope to see on the list?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Help, Twitter] 5 Types of SEO Audits for B2B Organizations
    The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses. Screaming All of the resources above help audit the effectiveness of these initiatives as well as the link building successes of competitors, direct and indirect. How do you do this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Help, Twitter] Case Study: Using influencers to quickly build an audience for your content
    Talking with friends and a career coach helped Shawn get clear about his strengths. My free book helped me land a spot as a guest on a podcast. All of this opportunity came about because I was genuinely helping people. You can use keywords and find Twitter handles of accounts sharing similar keyword-related content.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Help, Twitter] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    What resources would help you with your job search? 00pm: Take the downloaded Snap Story and share it on Facebook and Twitter through your company profiles. Global brands like Gatorade, Spotify and Kraft continue to see major success using Snapchat as an integral part of their overall marketing campaign. That much is certain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Help, Twitter] Three drastic marketing changes ahead for 2017
    Facebook, Twitter, Instagram, Snapchat and the likes have moved away from being pure social networks and morphed into content producing behemoths with massive built-in audiences. As someone who has worked hard on my personal website, I have to admit that my Twitter and Facebook connections are far more valuable. Goodbye website. Wooza!
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Help, Twitter] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    The power of video as an influential medium has helped it move beyond the marketing department to nearly every other function in an organization. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Video expanding beyond marketing departments.
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