• HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Help, Twitter] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    How can these insights help you close more business? 1) Gain trust by educating prospects ​ Simply presenting credentials and expecting prospective buyers to draw their own conclusions isn’t going to help your firm stand out from the competition. On Twitter or Facebook? Here are four key lessons from the research.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Help, Twitter] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Litmus Scope can help you out. Email Spam Test can help you identify any issues before you send your email. Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. You can share your sign up form on Facebook, Twitter, or anywhere you can share a URL.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Help, Twitter] 38 Incredibly Amusing Twitter Bios
    Unsurprisingly, a Twitter bio is equally challenging. to explain to the Twittersphere who I am, what I do, and why my Twitter is worth the follow? The basic Twitter bio above was generated here. We’ve seen enough “Actor/Entertainer/Jazz Pianist” Twitter bios, seriously. Her Twitter bio is no exception. You bet.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Help, Twitter] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    While it is impossible to completely capture and monitor the entire buying journey and decision; mapping this process helps you capture their channel preferences and interactions. You can see Laura in action online at Marketing Made Simple, MarketingProfs, and Software Advice, or follow her on Twitter via:  @LauraVEM. Connection.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Help, Twitter] Only You Can Prevent Feature Puke
    They can’t help it, and marketing folks can’t help being equally bitchy about bad marketing. It’s not that we’re mean (which certainly helps) but that we notice stuff other people don’t. Marketing’s job is to know what that right thing is and to help the Squirrel make it relevant and trustworthy. Let’s start with this ad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Help, Twitter] Do I need two Twitter accounts?
    Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. Twitter can work exactly the same way.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Help, Twitter] How to be Twitterific – 39 Expert Twitter Guides and Tips
    'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Expert Twitter Marketing Tips and Tactics.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. step of the funnel and helping you close more sales.
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    But many firms didn’t (or still don’t) view the site as an investment that would really help them grow their firms. If you do get leads from referrals, some of our most recent research shows that having an informative, modern website helps stimulate more referrals through generating more awareness of your firm’s expertise.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] How B2B Marketers Can Get the Most Out of LinkedIn
    HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Then seize every opportunity to join in a discussion or provide helpful information. People who find your input helpful will then click on your profile and learn about your company. Be active in Groups. social media
  • ENGAGE  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] 7 Places to Find Interview Sources Online
    Hopefully, they''ll help you avoid scrambling for sources at the eleventh hour. Help a Reporter Out (HARO) is one of the more well-known sites among journalists, and it delivers on its name and reputation. If your deadline is tight, HARO’s helpers can post your request on Twitter as well. Twitter. HARO . ProfNet.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Who Will Be the King of the Social Video Mountain?
    In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Twitter | Facebook | LinkedIn | Who Will Be the King of the Social Video Mountain? Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] It’s Never Too Early to Be a Marketing Genius
    Instead of spending time hand-crafting email newsletters, picking through recipient lists manually, and copying and pasting messages from email to Facebook to Twitter to Instagram to Pinterest, marketers can automate campaigns from within one platform. encourage startups to invest in marketing automation before they get big.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Mercedes-Benz is winning the Twitter war with 1.19 Everybody Wins?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. The post Stories (Not Ads) Help Brands Connect With Millennials appeared first on B2B Marketing Insider. More years means more dollars, right? That straight line is certainly the case for some companies. They’re listening and receptive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Three reasons why the future of public relations is red hot
    The post Three reasons why the future of public relations is red hot appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” 5 Critical (and unique) considerations about PR measurement The secret to getting me to become your brand advocate Case Study: How I got on a national television show through Twitter.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Help, Twitter] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. They’re owned by MECLABS , a research and training company that helps businesses optimize their sales and marketing technology and resources. 'What’s your wake-up routine? Is there anyone out there still doing that?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Help, Twitter] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. 'Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Help, Twitter] Interesting Infographics: What the #### are those social media hashtags all about?
    That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Take Twitter , for example. On Twitter, simply using one to two hashtags is optimal, netting users 21% higher engagement (retweets, favourites, click-throughs and replies). That’s a huge boost.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Help, Twitter] The Word Of The Year Is a #Hashtag
    Then drill down into Twitter hashtag sophistications: How to Use Hashtags on Twitter With #Confidence. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. We’ve got a stellar collection of strategies and tactics to help you succeed in using Twitter for your business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Help, Twitter] Could Event Marketing Be Your B2B Golden Ticket?
    Below are some of the ways that event marketing can help your B2B company grow. Providing expertise through events can help increase your credibility that sounds out from most companies, who don’t go to the effort to do physical learning events. Provides Expertise. Then, we moved to holding one-day conferences. and London. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Help, Twitter] Can the Onion Theory bring social media lurkers into the light?
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? BINGO.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. Neal Schaffer. Shouldn’t Your Business? LinkedIn
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] Behind-the-Scenes Content a Big Win for NYFW
    On Facebook and Twitter, Mercedes Benz Fashion Week has been encouraging their followers to join them on Snapchat with snippets like this one:  . Twitter. In her free time, she enjoys all things pop culture and connecting with people on Twitter @ericajmoss. Selfie before leaving ! Oscar night ! May the best win! Love Diane.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    In fact, your firm’s culture can help differentiate you from competitors and help support your firm’s positioning in the marketplace. Having top talent will help you attract more top talent. Not to mention that such a prosperous pool of subject matter expertise will help you cultivate more Visible Experts SM.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] Introducing The VerticalResponse Integrations Marketplace
    Luckily, Kickbox is here to help you. Picreel detects exit behavior and triggers an appropriate popup in the form of a newsletter, update, offer, free download, or other options to help grab that lead, and convert traffic into sales. You can then export only valid email addresses back into your VerticalResponse account. The best part?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo. You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 'When people arrive at your Facebook Page, where do you think they first look?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] Does Marketing Get No Respect?
    Employees become engaged in a feeling of attachment to the business’ higher mission: to help customers solve a problem. The CMO helps define the customer-centric company mission. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. Marketing has a marketing problem. Or no.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream. Recently, Google and Twitter announced that they are working together again to index tweets as soon as they are posted.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Help, Twitter] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    'Are you spending time on Twitter? Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in. Basic Twitter Vocabulary.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Help, Twitter] 5 Tricks for Quick Content Marketing
    To help, here are a few tricks and exercises you can use to keep your content quick and on point. Length Training on Twitter: Can you make your point within a 140 character limit? It’s pretty simple, but regularly using Twitter forces you to fit your messages into this minimal space. Add your insights in the comments below!
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Help, Twitter] It’s not your house to pwn so remember your place
    I really can’t help myself. On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Help, Twitter] How to Use Google Plus to Boost your Overall Social Platform
    'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Google Plus to Boost your Overall Social Platform by Peg Fitzpatrick - Maximize Social Business. Social media is her passion.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Help, Twitter] 48 Phenomenal SEO Guides, Tips & Tactics
    Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Chris Lake provides an outstanding and comprehensive summary of user experience signals that help with search rankings. But change is.” by Forbes.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Dave Kerpen of Likeable Local.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] A/B Testing: How adding a second CTA increased clickthrough 291%
    The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit. To help answer some of those concerns, the team developed the “Speak to a Director” treatment of the CTA.  . 24, here at Summit.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] 15 B2B case studies show how content marketing drives ROI
    DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. million. million.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] The Customer Experience Trap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. In the.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] How to Talk to Pretty Much Anyone About Pretty Much Anything
    We hope these tips help you navigate everything from cocktail parties to conference rooms with the greatest of ease. To avoid weather talk, check out TheSkimm , your Twitter feed, or other news sources to find at least two topics more interesting to talk about than precipitation before you arrive at your next event. But it''s hard.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] Personas Are Great (Except When They Suck)
    And I know a handful of consultants who are really helping their clients create actionable insights and programs and plans based on a deeper understanding of their buyers. These types of personas suck because they don’t really help any brand to connect with their target audience. Except when they suck! . actually like personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] Behind the scenes: How to write a business book
    This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. What I learned will help me become a better teacher, blogger, and business consultant. Do you need me to help you ignite your content? This book will help you.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Help, Twitter] Get Started with Video Marketing: DIY
    At any given moment buyers are searching for useful information that will inform them, educate them, or help them solve a problem. Depending on the project and video, we may also talk to some of our customers or prospects to find out what types of content in a video would be helpful for them. You can even do it yourself. link]. link].
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Help, Twitter] Businesses Flock to Facebook Mobile Ads: Should Yours?
    This blog is meant to help you decide whether yours should be too. In an analysis of its clients’ Q4 2014 advertising campaigns on Facebook and Twitter, as reported in SocialTimes , mobile accounted for 49% of ad buys. 'Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion in Q4 2014 alone.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Help, Twitter] How I Work with Jeff Ogden of Find New Customers
    Updated) I use Twitter and LinkedIn a lot plus Facebook sometimes and I find if you just keep helping people, more and more people connect to you all the time – people connect with me on LinkedIn and Twitter all day and all night and (Updated)I now have over 2,800 LinkedIn connections and over 6,500 Twitter followers.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Help, Twitter] 5 Social Media Benefits for Accounting and Financial Services Firms
    Social Media is Free Joining the social media platforms most relevant to accounting and finance, such as LinkedIn and Twitter, remains free. These “expertise-based referrals” occur thanks to firms with highly visible expertise or experts that help instill confidence in their services. On Twitter+ or LinkedIn?
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Help, Twitter] 4 Reasons to Publish on a LinkedIn Blog
    The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Her company SerenityVA will help you succeed with social media and LinkedIn, including what you need to know about posting to your LinkedIn blog. 'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Help, Twitter] Customer Engagement And It’s Importance
    Make the effort and type out that reply on Twitter instead of copying and pasting. To help with customer engagement you need to add a human feel to your company. 'Customer engagement is one thing I am passionate about. Today I’m going to talk to you about why you should start engaging and how to do it. Tag the person. Events
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Help, Twitter] Who Should You Talk To? (in Buyer Personas)
    'Jeff Ogden , the Fearless Competitor (follow me on Twitter at  @fearlesscomp ) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Was this information on buyer personas helpful? Yours was too simple.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Help, Twitter] Copywriting Lessons From Companies Doing It Right
    Heidi: How can I help you? Patty: Thanks these are super helpful. Thank you for the help. Heidi: Is there anything else I can help you with? We were told this helped us change their minds and allowed us to get on.” For the Ad Men and Women: R/GA’s Twitter Feed. For the B2C Marketers: Red Bull. Ah-yes!
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Help, Twitter] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    The details of their strategy revolve around what topics their target audience is searching for, the SEO keywords that will help folks find their website, and promotional efforts to drive inbound traffic. Using visual content can help your brand connect with prospective buyers more memorably. On Twitter+ or LinkedIn?
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Help, Twitter] B2B Events in 2015 – Where to Go and How to Learn
    It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Help, Twitter] 6 Ways to Get Strategic for Twitter Chat Success
    'Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences. Social Media/Web 2.0
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Help, Twitter] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Twitter: 5–10 times daily, or  more, depending on what’s new or hot. They are all easy to use.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Help, Twitter] How to Apply the Scientific Method to Professional Services Marketing
    On Twitter+ or LinkedIn? 'Online marketing for professional services has recently become more of a science than an art. This stems from the abundance of data at our fingertips and our ability to measure, process, and analyze this data instantly. Following the scientific method involves documenting your experiment’s process.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 18, 2015
    [Help, Twitter] #ProspectingChat: Aligning Content and Sales with Brian Hansford
    Over at AG Saleswork''s Twitter account , we''ll be discussing how to align sales and content marketing, with strategies for encouraging your reps to share content and strategies for creating content that will actually further the sale. Here are some details about today''s Twitter Chat: Date: Wednesday, February 18.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Help, Twitter] What is Right with HR Recruitment Technology
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. Keywords surrounding the HR world started to flood the web. Social Recruiting
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Help, Twitter] Lessons on responding to negative online comments
    By the end of the movie he embraces social media and sees how it can support and help his business flourish. Maybe it’s a bad Yelp review, a negative comment on your Facebook page or an irate customer on Twitter. Here’s some tips I’ve put together  to help you deal with negative online comments. Don’t. Cool off first.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 18, 2015
    [Help, Twitter] Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
    The social media team is unaware that human resources recruiters are posting job listings using a Twitter account that’s not intended for corporate communications. 'If you’re lucky, your business has a lot of customers. And it’s likely there are different teams making and managing those customer connections. What is the Real Meaning of CRM?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Help, Twitter] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    'Need help with a remodeling project? There’s one website you can turn to and get help with all of these questions: Pinterest. The site might not get as much attention as its social siblings, Facebook and Twitter, but it’s on its way. We’ve got a free guide to help you. Tapped out of dinner ideas?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Help, Twitter] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. Likeable Local is Social Media Marketing Software to make YOU more Successful.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Help, Twitter] Content Marketing Personalization: Build Relationships At Scale
    After a pause, he said emphatically, “oh you help make those ads on TV that I hate.” believe that we help businesses build relationships with new customers. The only kind of marketing that helps businesses connect with real people is personal content. ” I promise I will get to that. told him I was in marketing. He
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Help, Twitter] Introducing: Jelly, the Social App Non-Profits Should Jump On
    'Sure, a non-profit page on Facebook or Twitter can keep current supporters up-to-date, but what about reaching new people? Meet Jelly , the social app which allows people to help others by crowd sourcing answers to any question from within the Jelly-sphere. Gather helpful information. Why should non-profits use Jelly?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Help, Twitter] Why We Need to Shut Up and Let Our Customers Buy Something
    Just the other day, my friend Lisa Shepherd was suggesting on LinkedIn   “…that B2B buyers are now self-nurturing and… sales needs help from marketing to enter the sales conversation earlier”. They managed all of this without the help of a sales person, and economies grew, products were sold and life went on. Goodness. Just like that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Help, Twitter] 10 simple tweaks to generate more sales through blogs
    'On the social web we’re here to help, to listen, to serve. This is helpful to people trying to figure out what you do. Here are two that drive me crazy with links to the reason why: word clouds , on-site Twitter stream. It will help your customers and provide some SEO value. Did this post help you?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Help, Twitter] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI).  In the eBook, Jamie provides six valuable tips that can help B2B marketers use social media to turn followers into loyal paying customers. Look at it this way.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Help, Twitter] When Social Media Influence Marketing Becomes the Brand
    'Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. Social Media Influence
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Help, Twitter] Top 3 Media Buying Mistakes B2B Marketers Make
    million in revenue from a $15,000 lead generation program and another that expected to use content created for help desk administrators in a program to increase visibility with VPs and CIOs. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Toby is one of those guys. Setting Unrealistic Expectations. Content.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Help, Twitter] 7 Ways to Speed Up Your Content Creation
    To help you get started, here are seven techniques I use every day. Basically, your content plan shouldn’t be a straightjacket that locks you into a predefined content plan -- it should be one of many tools in your arsenal that helps minimize the amount of time needed to create your content pieces. It just takes time to get there.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 16, 2015
    [Help, Twitter] How to Build Content That Attracts the C-Suite
    It’s a methodology that’s helped companies such as NetSuite , SAS and Ixonos to build trust with the senior decision makers in their target market and, eventually, secure seven figures in sales pipeline. You can follow him on Twitter or connect on LinkedIn. 'Guest post by Tom Whatley. Suite marketing foundations. Conclusion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Help, Twitter] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    With so many leads being purchased by Plymouth Rock, the team determined it would be cost effective to bring on a tool that would help identify bad leads instead of doing it manually. You can follow Erin Hogg, Reporter, MECLABS Institute, on Twitter at @ HoggErin. most pressing business challenge for marketers today. Source: LeadiD.  .
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [Help, Twitter] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Utilizing social media is one way that will help you build personal relationships with them. Here are several ways in which social media can not only help you love your customers, but get them to love you back. Check your comments on Facebook and your Twitter mentions. These promotions can also help you build more followers.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Help, Twitter] Is Your Consulting Firm Top of Mind?
    Addressing your consulting firm’s brand strengths and weaknesses can help reposition you as a top of mind provider. Who are the subject matter experts that can help you build credibility in the marketplace? Do you have developers and web designers ready to help with your brand refresh? On Twitter+ or LinkedIn?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Help, Twitter] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Your website will generate investor interest by allowing visitors to draw their own conclusions about the firm and its potential to help them achieve their goals. Hold off on Twitter and other social media sites. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Help, Twitter] How to Hire The Perfect Person To Run Your Social Media
    How do you tell when you really, truly need social media help. Even a micro-company running out of a second bedroom could justify hiring social media help if the only criterion was “we’ve got a ton of work to do.” Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. If so, you’re not alone.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Help, Twitter] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Additionally, Visible Experts confer a variety of proven benefits to their organizations, including: Higher billing rates Improved ease of closing deals Stronger professional partnerships Implementing a Visible Expert program can help accounting and financial services firms take advantage of these benefits. On Twitter+ or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Help, Twitter] 6 Great B2B Business, Marketing, and Strategy Books
    Even if you’re not a salesperson, reading To Sell Is Human can help you better understand what makes customers connect and buy from companies. Kramer states that instead of separating different marketing and selling styles into B2B and B2C, we should instead be focusing on creating a dialogue that helps solve consumer needs. on Kindle.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Help, Twitter] Ready to Promote Your Video? Sharing May Not Be Enough
    YouTube uses Google AdWords to help you promote your content. Twitter. Yes, if you’ve got a great video and you want to promote it, you can do that on Twitter, too. Twitter users would see your promoted tweet in Search Results both for a relevant topic or a Promoted Trend. Twitter uses a bidding system. LinkedIn.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Help, Twitter] 4 Steps to Running a Successful Twitter Chat
    'Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. What are the do’s and don’ts of running a twitter chat?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Help, Twitter] The line between Media and Brands is blurring fast
    Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. ” The post The line between Media and Brands is blurring fast appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'by Chad Pollitt, {grow} Community Member. Foreign bureaus are falling victim to budget cuts.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Help, Twitter] 3 Surprising Ways to Succeed in Social Media
    can’t jump into Twitter and Facebook and LinkedIn and say, Want to buy a watch ? This helps customers understand what they’re all about in social media (and it’s a lot of fun). Most of them are not locked in on Facebook or Twitter or LinkedIn at the moment. As of February 2015, he has 541,102 LinkedIn followers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help, Twitter] 29 Amazing Content Marketing Quotes To Inspire You
    'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. “ What helps people, helps business. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help, Twitter] Lead Nurture Drip Email Campaigns 101: Getting Started
    They form the backbone of your lead nurturing program by “dripping” out relevant content and offers to leads over time, helping to educate them and build trust and credibility for your firm. It’s particularly helpful if you use progressive profiling (i.e. On Twitter+ or LinkedIn? Online Marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help, Twitter] Internal Social Business for Leaders series: 3. Be yourself
    You may not be Twitter or Facebook type, and you may have no interest in sharing with all employees in your organization what you had for breakfast this morning, but status updates in internal social platforms are probably the best bang for your online participation buck. Social Business blogging leadership q and a Social business twitter
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help, Twitter] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    can’t tell you how vital it is to have technical skills in marketing outright, but hopefully, these insights will help you arrive at your own answer…. Do I really need to teach my client how to be a twitter ninja? That’s where marketing came from – a history of gut-feel and liquor-fueled inspiration. It’s very likely that many did.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help, Twitter] 7 Ways to Spot Amazing Freelance Writers
    The answers to these questions can help you find amazing  freelance writers. If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. 'Image source. Looking to generate more leads and sales in 2015?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help, Twitter] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    Find Kerry on  Google+  and  Twitter. The post But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Kerry Gorgone, {grow} Contributing Columnist. One topic that never fails to draw some questions is contests.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Help, Twitter] Secrets of Busy Bloggers: 4 Social Media Time Savers
    must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. Join the conversations on Twitter. Besides driving traffic back to your blog, Twitter is a great tool to help you  find, follow and join conversations. Use social media. Use a VA. My favorite?
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Help, Twitter] Online Advertising: Retargeting for Maximum ROI
    Social media helps in this area, as social logins make it easier to track people online no matter what device they may be using at a given time. Further assisting this effort, Twitter recently added capabilities that allow for retargeting based on app usage, in addition to website visits and other activities.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Help, Twitter] What You Can Do When Traditional Sales Advice Fails
    Plus, focusing on why you’re the best can actually harden naysayers’ perspectives, instead of helping them see the light. Sometimes, it only takes one counterintuitive suggestion to help someone see things in a new way. ” also helps your supporters to be better advocates. On Twitter+ or LinkedIn?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Help, Twitter] Converting Hashtags into #Trademarks
    Indeed, Coca-Cola filed trademark applications this year for two Twitter hasthags–#cockecanpics and […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Twitter | LinkedIn | Converting Hashtags into #Trademarks by Kyle-Beth Hilfer - Maximize Social Business.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Help, Twitter] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    We’ve moved from a time of mass communications to one of masses of communicators; your customers are sharing their experiences through Twitter, Facebook, YouTube and other platforms at a rate that will continue to accelerate. As '7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. So it’s time for a strong reminder and refresher!
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Help, Twitter] The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies
    We talked about his latest book, The Art of Social Media: Power Tips for Power Users , and a few of his unconventional social media strategies that have helped him drive traffic and build an audience of millions of followers. Listen to the episode to learn: Tactical advice that will help increase your followers on any channel.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Help, Twitter] 5 Trends Driving The Marketing Cloud Revolution
    You can follow John on Twitter at @John_Bara. Predictive marketing helps tie it all together. 'Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. That myth is not exactly true.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Help, Twitter] 5 Trends Driving The Marketing Cloud Revolution
    You can follow John on Twitter at @John_Bara. Predictive marketing helps tie it all together. 'Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. That myth is not exactly true. Digital Marketing
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Help, Twitter] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    'Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. ve also administered personality tests to 1,000 of them.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Help, Twitter] How to Research Blog Topics: A Step-by-Step Process
    This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. KWFinder.com is a helpful online tool that allows you to search any keyword topic and discover loads of long-tail phrases that are associated to it. Let''s dive right in.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Help, Twitter] The Rise Of Emoji Marketing
    Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. Some amazing results such as this came about: Respondents are automatically opted in to receive PETA mobile alerts, are invited to retweet the campaign video on Twitter and to share campaign related posts.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 6, 2015
    [Help, Twitter] Interesting Infographics: 12 Twitter Stats to Help You Get More Conversions
    'We can often be distracted by follower counts on Twitter. Here are 12 tips from Hubspot to help us get more conversions on Twitter: 1.  ’ Using actionable words will increase your clicks by an average of 13% (according to Twitter). Use Twitter to convert more visitors into leads. Ask for retweets. ” 5.
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