• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Help, Twitter] The 21 Best Content Curation Tools
    Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Pricing:  free.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Help, Twitter] Competitors want you out, influencers want you in
    But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in. So, your influencers will not only amplify your voice, they’ll help give that voice more credibility. That’s where sophisticated technology can really help uncover the bona fide influencers.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Help, Twitter] Knowledge management in the age of social media
    The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. These benefits are tied to the internal knowledge base, but the use of an external knowledge base can prove helpful in strengthening client relationship. Social media trends. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Help, Twitter] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. ” Ha! 3) Wearable tech.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Help, Twitter] Social Media 101: Managing your social media presence
    We have a social media sanity check to help take the stress out of social. It can also add a personal touch to your business, promote your fan base, and help boost SEO for your website. Twitter. Twitter is ideal for live communication, brand awareness, and blog promotion. Twitter: 3 to 5 times per day. LinkedIn.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Help, Twitter] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? Creating and promoting a company's brand hashtag can help you achieve many marketing goals. Cisco grew its Twitter followers by 400% in six months. 2) Target. 10) Dell.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Help, Twitter] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    Scouring every article for errors was part of the job, and if you read hundreds of anything, be it Gawker articles or tweets from Weird Twitter or works by Isaac Asimov, you begin to notice writing habits. Overusing “in other words” Content marketing is a complicated topic, so phrasing a thorny thought in a different way can help.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Help, Twitter] 8 Tips for Running Your First Influencer Marketing Campaign
    One of the best ways to do this is to survey your audience and find out what websites they regularly visit, who they follow on Twitter, and so on. For that reason, you may want to help them create content. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Help, Twitter] Better built than bought – how to build your email marketing list
    According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Consider adding it to your email sig file, so every message you send can help you build your list. They need to help solve a business problem or educate your prospective clients about ways they can improve their business.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Help, Twitter] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. abound. More dystopian fantasies.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Help, Twitter] The 17 Best Project Management Tools
    Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. 1) JIRA Software. You can attach files and other data to help solve issues quickly and restrict who can and can’t see tasks. MindNode helps you visualize your ideas.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Help, Twitter] It’s Time to Stop Marketing to “Millennials”
    While an email list or Twitter following of over 75 million may sound nice, it’s a rare enterprise that expects just marketing to millennials will grab and hold the attention of that many people at once. Your work should help save the world, and it should be fulfilling to you, too. “Here we go,” I thought. Save money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Help, Twitter] Stop. Look. Listen. It’s time for an influencer marketing campaign
    ” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. But I’m not here to stir the giant pot of influence Kool-Aid.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Help, Twitter] Apply Yourself: 28 Marketing Awards Worth Going For
    Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. Its charming nature aside, the Shorty Awards were actually created to honor remarkable work done in social media -- “ on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. ”.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Help, Twitter] 4 Ways That Automation Is Transforming Marketing
    Here are four ways that automation is helping marketers achieve exceptional results. 1. MA helps marketers achieve this high level of engagement because it assists with delivering the right content at the right time. Increased engagement also helps companies capture more leads. It can help you: Deploy communication by season.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Help, Twitter] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In demand generation, most leads have their own “score” or “grade” to help salespeople gauge whether that contact is ready for certain types of outreach. Like it? Technical: Planning. Hackies
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Help, Twitter] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. With your help building the agenda, we’ll get your most burning questions answered by two bonafide Instagram experts. Click here to help build the agenda before the event. Still working on getting started on Instagram?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Help, Twitter] The 29 Best Social Media Monitoring Tools
    These tools can help you find out. 1) Socialbakers. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Identify key influencers to help build awareness. 10) Attentio.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Help, Twitter] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    goes to Cisco and its fancy technology that’s helping Kansas City fulfil its ambitions of being one of the smartest cities in the world. Bonus material: Back Zack and Crack: Dave Trott on why a good mnemonic always wins.That ‘failed’ Superbowl potato ad.Two-thirds of Facebook and Twitter users activity is on Sundays. Check it out here.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Help, Twitter] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It’s helpful to know how your click-through rate and conversion rate compares to other companies like yours. This article is a guest post by Jordan Con of Bizible. Like it? Other Examples. Hackies
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Help, Twitter] People Trust Facebook Less Than Congress
    That figure dips to 13 percent for Twitter. Yet, Facebook and Twitter still lag behind. The fake news scandals surrounding the election certainly didn’t help. Yet less than 15 percent trust Facebook and Twitter. Media Social facebook News politics trust TwitterFacebook is a social network.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Help, Twitter] Social media strategy leaders: Kerry Gallagher
    The listening work helped my clients understand who their customers were, what people were looking for from them and where people were talking. Leading this work was a huge opportunity for me to build a team and help advance our capabilities—our work on social is more personal, more engaging now, and our team is doing really cool things.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Help, Twitter] A Brief History of Snapchat
    In October, Snapchat for Android launched in the Google Play store, which helped increase its user base and contributed to the next big milestone in October. And by June, Snapchat had amassed 150 million daily active users -- surpassing Twitter. “Snapchat isn’t about capturing the traditional Kodak moment. What Is Snapchat? Snap Inc.'s
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Help, Twitter] Interesting content marketing trends to watch for in 2017
    Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach. Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Help, Twitter] Why Your Twitter Marketing Strategy Is All Wrong
    But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Help, Twitter] Five Strategies for Improving Customer Experience
    Your employees should go above and beyond to ensure clients are being helped in a prompt, friendly, and knowledgeable manner. Additionally, marketing technology that  automates much of the customer experience can help your business scale your efforts while retaining a surprisingly personal touch. Guest post by Brooke Cade.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Help, Twitter] Your 2017 Resource Guide to Digital Marketing Conferences
    In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season. Sean O’Rouke created a very helpful collection of the top conferences to attend in 2017 (178 so far). Check out a few resources that may help: Social Media Upcoming Events.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Help, Twitter] Three Signs You are in Need of White Label Marketing Automation
    You could benefit from a centralized resource – Your customers expect they are doing business with you and believe that it is your brand that will help them solve their unique needs, that’s why they hired you. He also loves meeting new people – connect with him on LinkedIn or  Twitter. White-labeled automation.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Help, Twitter] Essential 5 Step BuzzSumo Process For Social Media Agencies
    We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. These analysis reports, which also indicate preferred content length, can help you to budget time or money for content creation. Five Step Process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Help, Twitter] How to Make Super Bowl Marketing Magic Last All Year Long
    Find Kerry on Twitter. The post How to Make Super Bowl Marketing Magic Last All Year Long appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Many uphold the Super Bowl as one of the last remaining opportunities to engage with a mass audience. Know your goals.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Help, Twitter] 7 Ways That Brands Can Leverage Instagram Stories
    An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Instagram launched in 2010. In the early days the then little-known mobile photo-sharing site crashed often — not a very promising start. But why?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Help, Twitter] Why Your Agency Should Drop Everything and Schedule a Hack Day
    Two of the hack day projects ended up going viral: a platform where you could vote for your favorite memes of the 2016 election cycle, and "a Twitter-powered, emoji-fueled fighting game in which top celebs battle to the death.". For one day, the only thing that matters is creating something new from absolutely nothing. It's a valid concern.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Help, Twitter] The 28 Best Web Design Tools
    The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. 1) COLOURlovers. The core of any organization’s online presence is its website. Google Review Count:  354. Pricing:  free. Google Review Count:  344.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Help, Twitter] Why Do Insurance Companies Advertise So Much?
    ” The commercial generated over 20 million “organic impressions” from people sharing the content on Facebook and Twitter, multiples of what company ads typically saw. For a company like Geico, which doesn’t have a brick-and-mortar presence, the advertising excess helps counteract missed opportunities. billion.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Help, Twitter] How to Protect Your Company’s Reputation on Social Media
    This reply went out from the company’s official Twitter account, and worse, it stayed up for over an hour before being deleted! For Twitter, you can use the “Teams” feature on TweetDeck to control who can be granted access as an owner, admin, or a contributor. Unsupervised Content Publishing. Controversial Content.
  • KAPOST  |  MONDAY, FEBRUARY 6, 2017
    [Help, Twitter] 3 Brilliant Content Marketing Tactics to Try
    The term “MVP” comes from  The Lean Startup , a book that helps startup entrepreneurs and corporate innovation teams create structure around their ideas. An MVP, as a tool, can help you collect the maximum amount of validated learning with the least effort. The answer comes down to simple mechanics. Hit a nerve.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Help, Twitter] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Help, Twitter] The Best Branded Content of January: 5 Brands Embracing Real Facts
    Most impressively, Altman manages to show off some expertise and help potential customers without mentioning his product at all. And the clean design with pencil sketches makes for an all-around sophisticated presentation that helps the Gophers look good. Find me on Twitter @JordanTeicher or email me at jordan@contently.com.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Help, Twitter] Increase LinkedIn Engagement by 386%
    Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? This will help you attract the highest number of eyes on your updates. First, let’s take a look at the numbers. LinkedIn has: 259,000,000 users and 2,100,000 groups. 184,000,000 unique visitors per month.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Help, Twitter] 10 most inspiring digital marketing stories of 2016
    ALWAYS : Girls’ confidence takes a nosedive once they hit puberty, Always ’ commercial launched an efforts to  help teach confidence to girls and young women through a variety of means. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 2, 2017
    [Help, Twitter] Chatbots: Marketing Tools You Can Fit into Your Content Strategy
    Microsoft learned this the hard way when they invited Twitter to try and help its chat AI, Tay, learn how to speak. The lives of marketing technology officers, chief marketing technologists , and other martech professionals are often complicated and draining. Sounds like a dream, right? Only catch: how do you feel about robots?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Help, Twitter] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. It might seem a little bit intimidating. Actually, yes.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Help, Twitter] The 24 Best Email Marketing Tools
    Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. 1) AWeber. Sample review: Optinmonster “has various forms you can embed on your site to help with email conversion but one of the most interesting ones is the popup. Siasat.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Help, Twitter] The One 2017 New Year’s Marketing Resolution You Must Keep
    Here are some helpful tools your marketing automation platform needs to make your resolution a success: Widen Your Reach. Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Get Schooled | Follow Greg on Twitter.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Help, Twitter] 6 Video Tips for Small Businesses on a Budget
    There are a lot of tech options to help you complete the day-to-day tasks of video production. For certain video types like animations, an online production tool can really help you to create something professional-looking without the professional budget. That’s the name of the game in 2017. That’s why small businesses use video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Help, Twitter] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    We took a leading role in the Employers for Pay Equity consortium last summer because we wanted to share some of what we’ve been doing over the past two years for gender pay equality and, hopefully, help move the initiative forward, faster. By Kiki Schirr, {grow} Contributing Columnist. There are three steps to resolving reputation issues: 1.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 1, 2017
    [Help, Twitter] What Steve Jobs Can Teach Us about Marketing in 2017
    He helped create that need. Start building suspense on Twitter by revealing hints and clues about the upcoming product, its benefits, and the impact it will make. For example, post teaser videos to Twitter or other social media channels where your target audience spends time. Steve Jobs didn’t look good on paper. Keep it simple.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Help, Twitter] The Essential Artificial Intelligence Glossary for Marketers
    Social media marketers are likely familiar, as Facebook, Twitter, and Instagram all use algorithms to determine what posts you see in a news feed. Bots often have a narrow use case because they are programmed to pull from a specific data source, such as a bot that tells you the weather or helps you register to vote. Algorithm.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Help, Twitter] The 29 Best Web Analytics Tools
    ” Analytics tools can ultimately help measure ROI. But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. Google Review Count:  600. Pricing:  free.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Help, Twitter] How Your Agency Can Use Social Media to Attract New Talent
    Simultaneously, it helped boost the recruiting of young, tech-savvy developers into the fold. Every social media platform caters to a different need, and understanding the gains of each will help you use social media to its utmost potential. Blurring the Lines Between HR and Marketing. Using Social Media to Attract New Employees.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [Help, Twitter] What to do if the president tweets you
    President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. They still have 330 million active users and for many, Twitter is part of the fabric of their lives. Twitter as a weapon.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Help, Twitter] This is the week that was in B2B: from MailShrimps to Robot media buyers
    Well in the US it’s already helped reduce IBM's cost per click by 71%. goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. goes to Marketing Land as it looked to set the record straight on how much B2B companies should be investing in digital marketing.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Help, Twitter] It Has Never Been Easier to Be Average
    — more of that helpful stuff is poured into the world with each passing second. jay@unthinkable.fm or @jayacunzo on Twitter and Snapchat. # # #. It has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. Want to learn how to drive more leads?
  • CONTENTLY  |  FRIDAY, JANUARY 27, 2017
    [Help, Twitter] What Would Steve Jobs Do? and 4 Other Stories You Should Read
    The rub here is that most of these Doomsday preppers have made their massive wealth from the very industries that helped spur the changes they fear, which some of the preppers readily admit. ” The Ringer: The Revolution Will Be Led By… National Parks Twitter? Selected by Dillon Baker, tech editor. It is a gilded despair.”
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Help, Twitter] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. The Current State of Content Marketing. What's a marketer to do? Video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Help, Twitter] Businesses Investing More in UX to Enhance Customer Experience in 2017
    Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts. For example, two-thirds of customers said they find Facebook “easy to use” and use it most frequently (75 percent) when compared to other sites like Instagram (12 percent) and Twitter (9 percent).
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Help, Twitter] Client-Created Content is Key – Wise Words from Stephanie Totty
    have mounds and mounds of content and it’s all floating around out there, and I want to be much more informed of which parts of that content are actually helping people and that people are interested in. Saying “Can you help us do this?” We led a Twitter chat last year for those in the educational assessment.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 25, 2017
    [Help, Twitter] How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification
    Content and social planning should be done together to ensure that both functions are helping each other execute effectively. digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time. In Conclusion.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Help, Twitter] How to Build a Social Media Dream Team
    Social media marketing requires more than randomly posting interesting articles on Twitter or sharing funny memes. As you can see, based on the first two suggested hires, it’s critical that your social media hire(s) should understand your audience, brand, and help define and uphold your brand voice on social and through content. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Help, Twitter] 30 SEO Best Practices for B2B Organizations in 2017
    As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. helpful tool to help do this is BuzzSumo. Enjoy! 1. Buyers
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Help, Twitter] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Help, Twitter] Empathetic Marketing: How To Connect With Your Customers
    Most recently, about ten years ago, was hired by SAP as their first head of digital marketing.  I became their first VP of Global Content Marketing, and mainly helped them modernize the digital marketing approaches that they were taking. It starts by helping, not selling. It’s to want to help them. If not, you should.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Help, Twitter] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2017
    [Help, Twitter] How a brand audit could revitalize the Democratic party
    Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. Such a credible initiative to improve the integrity of the political system would also help convince more millennials to come out and vote. Like this post?
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Help, Twitter] Blockchain marketing: how the technology behind Bitcoin could change marketing
    Marketers heard about Facebook and Twitter. How Vine, Twitter’s New Video Service, Will Change Your Business. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Help, Twitter] 11 Soundless Videos We Love (And Why)
    Think about it: Twitter has a 140-character limit, which makes you think very strategically about how to tell a story. Bright colors help this video pop out to viewers against the lighter-colored Facebook News Feed, YouTube homepage, and Twitter feed without sound to rely on. Sound familiar? billion video views -- 1.2 10) Vox.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Help, Twitter] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. B2B marketing on social media might seem like a tough challenge. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] MarTech: Top 100 Influencers and Brands
    As MarTech is such a huge growth area with plenty of opportunities for brands to help others improve their marketing efforts and drive efficiency through technology, we were very interested in seeing which social influencers and brands were leading the MarTech discussion. Twitter Handle. Twitter Handle. TOPIC ANALYSIS. Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] The Secret to Getting Exactly What You Want (In Business)
    Find a way to love your data, and then put it to work to help you flourish. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. The post The Secret to Getting Exactly What You Want (In Business) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Help, Twitter] How to Detox From Social Media Without Deleting Your Account
    We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Our advice?
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Help, Twitter] Social media strategy leaders: Robert Bochnak
    started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I’ve found that social listening is a great way to find out what our alumni are talking about. Hello, Bob ! Can you please describe your professional background?
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Help, Twitter] Lead Liaison Opens It’s Doors to Partners
    Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. Partnerships are important for Lead Liaison, their partners, and their shared customers because these mutually beneficial relationships help better serve the marketplace. About Lead Liaison.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Help, Twitter] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    The Content Strategist   suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met. Set Engagement Objectives. Format images for social media.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Help, Twitter] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    Given the cost of a dedicated content marketing strategy, brands can’t help but be distracted by the risk of getting years into a venture, only to find the spending didn’t yield any payoff. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. Measure Short-Term Success. Marketing ROI
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Help, Twitter] B2B Content Marketing Trends for 2017
    Whether you’re a founder, CEO or a leader in sales, marketing or business development this report will help you understand where you are and where you need to get to when it comes to B2B content marketing. Let’s Explore this Further on Twitter! Join me and others who are discussing this on twitter ! What Does This Chart Tell Us?
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Help, Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). The right system can help your sales team build a successful customer base. This saves you money and improves your conversion rates.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Help, Twitter] How to Create a Content Promotion Plan in 3 Steps
    It will help your target audience solve a real problem, and it will establish your company as a credible expert. Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Help, Twitter] 8 Ways to Maximize the Value of Online and In-Person Events
    Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. Don’t forget to monitor social media both during and after all of your live events, and to supply Twitter hashtags for each event. Simply identifying MQLs isn’t enough.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Help, Twitter] Brand Personality: An Approach for Professional Services
    But a little humor can attract people’s attention, get them engaged and help people remember you. Download a free copy of the book  Inside the Buyer’s Brain to learn how to build a powerful brand to help your firm close more sales. Get more brand development tips and strategies by following us on LinkedIn and Twitter.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Help, Twitter] 7 Companies That Should Buy Medium, Because Why Not?
    Salesforce kinda almost bought Twitter last fall. While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. Medium’s superior technology could help LinkedIn finally catchup to Facebook and Twitter in the race for user attention. 4. Twitter.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Help, Twitter] How to Create a Content Promotion Plan in 3 Steps
    It will help your target audience solve a real problem, and it will establish your company as a credible expert. Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Help, Twitter] Creating a 2017 Marketing Roadmap for Success
    your initiatives will be serving a purpose that helps to accomplish your overall goal. In his article he stated that Joe Pulizzi, self proclaimed content evangelist and founder of Content Marketing Institute, created his own “ Content Marketing Mission Statement that defines your target market and what you want to help them achieve.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Help, Twitter] Trade Libel: If you can’t say something nice, make sure you have proof
    Instead, it focuses on your audience—their challenges and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. On person’s using the advertiser’s product and the other’s using a competing product.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Help, Twitter] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    People have always looked to peers to help them make decisions. This form of promotion helps you talk about the issues that matter most to your target audience, which forges deeper and more lasting relationships. How can you form relationships with influencers that help achieve their overall goals? The goal? Send social signals.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Split testing can be helpful here because it enables you to gather current and accurate data about the content you produce, by comparing multiple variants of a post or other format against each other. For example, Twitter, with its limited character space, is the perfect place to test out email subject lines for your newsletters.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. Vidyard (Twitter: @Vidyard ) is the video platform for business that helps organizations drive more revenue through the use of online video. It’s a win-win for all.”. Vidyard.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] 4 Education Marketing Trends to Keep an Eye on in 2017
    Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. They'll help you amplify the campaign's reach — making it far more effective than if it just sat on your website. All that helps you identify where they are in their enrollment journey. Video Goes Big and Goes Live. On which visit?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] 9 Essential Tips for Researching Your Next Content Campaign
    To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. 3.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Help, Twitter] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. It’s easy, free, and can help you land more organic search results.” Google Review Count:  600.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 9, 2017
    [Help, Twitter] Survey: Marketers Frequently Connected with Buyers on Social Media in 2016
    Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. Twenty-eight percent claimed they use Twitter. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Help, Twitter] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    As Recode writes, “Zuckerberg will also share his personal opinions on competitors like Snapchat and Twitter, and even Facebook’s board members.” Their advantage in AI—the tech everyone calls “the new mobile”—will only help them pad their lead. Selected by Brian Maehl, talent development manager. block].
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Help, Twitter] The Anatomy of Shareable Facebook Video
    You have an audience that’s willing to engage from time to time on Twitter. While captioning has become an increasingly common practice, standard captions may not help your video as much as it could. Imagine you’re a mid-level marketer who has a good thing going. Maybe it’s time to try out some Facebook video.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Help, Twitter] 31 Influencers to Follow in 2017
    Don’t worry—we created a Storify  of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. Missed the countdown?
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] How to Grow Your Social Media Following for B2B
    Incorporate external Twitter handles. Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. Followers enjoyed the post and were more inclined to click; resulting in more interest to apply for the job. #3: Incorporate External Twitter Handles. It’s pretty simple. Display brand personality.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Help, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
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