• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Help, Twitter] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. help address? Answers to these questions help.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Help, Twitter] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Help, Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. If you can help people solve their. All rights reserved. conference.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Help, Twitter] Evangelizing a Content Marketing Program
    how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Introduction 4 II. That’s why.
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Help, Twitter] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    with buyers that helps them move along their purchasing path. my vendor to be here to help me. Personas and journey maps help. help alleviate this concern.”. case studies on LinkedIn, and shorter how-to blogs, articles, and infographics on Twitter. The Essential Elements of a. Buyer-Centric Marketing Strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Help, Twitter] Creating Killer Content with Data: Pubcon Austin 2016
    Yes, having more content can help you be successful, but it has to be the right content. Typically, when I look at this report, I start seeing type themes (eBooks, studies, infographics, blog posts) which help inform overall content needs beyond just topics. talk about it in presentations, in blog posts, on Twitter, etc., Phew….
  • INFER  |  TUESDAY, MAY 24, 2016
    [Help, Twitter] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. About Infer.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Help, Twitter] 10 of the Best Brands on Twitter (And Why They're So Successful)
    When it was first created, Twitter was designed mostly for individuals. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Help, Twitter] Someone’s making money off your copyrighted content (But it isn’t you)
    Find Kerry on  Twitter. The post Someone’s making money off your copyrighted content (But it isn’t you) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Today, it is really difficult making money off of content. The site has no association with SAP.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Help, Twitter] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. How Hinge Can Help. Hinge is a global leader in helping professional services firms grow faster and become more profitable. Online Lead Generation Techniques that Work.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Help, Twitter] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    recently caught up with Rick Hamann, CCO of The Onion, who’s been helping lead The Onion’s sponsored content efforts since he came to the company in 2016. The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Brought to you buy Four Loko.” Are you kidding?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Help, Twitter] A course correction for influence marketing measurement
    After all these years most influencers are still determined by a free, largely Twitter-centric algorithm. The guy helped build a successful digital agency and now runs Mirum , one of the most successful global digital shops. After all these years most influencers are still determined by a free, largely Twitter-centric algorithm.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Help, Twitter] 7 Lead Management Tools That Will Save You Hours
    Fortunately, there are all sorts of tools that can help your company get the job done faster. Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. It’s a great way to keep track of your list of Facebook friends and Twitter followers all in one place. Genius.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [Help, Twitter] Still Wondering How to Get Started in Social Media in 2016?
    If you are not fully immersed in social media marketing for your business, or you are and you want to help an executive understand the importance of what you do, the Guide to Social Media Marketing can break that down. Perhaps you are not active on social media yourself. That number was reported in January 2016. And it’s still growing.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Help, Twitter] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. How we solve for it: Our social media team helps us monitor company mentions on Twitter for several hours after a large campaign goes live. You know what hurts ? Want an example? Want to learn more about these processes? Design.
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [Help, Twitter] Founder Q&A: Predictive Powered Account Based Marketing
    A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! Q2: How does ABM help align sales and marketing teams? Profile scoring is helpful to find who looks like who you sold to in the past, but what about your future?
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Help, Twitter] Building A Successful On-Demand Webinar Strategy
    So offering on-demand webinars can help you reach a good amount of people who can’t watch the webinar when it airs originally, increasing the number of leads you generate. You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business. The choice is yours.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Help, Twitter] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Training in small pieces helps maintain their focus and increase retention—something all sales teams will benefit from, no matter how successful they already are. For example, click the Twitter icon below the lead’s name at the top of a record. Can you show me how to change the Lead Status ?” Add Social Information.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Help, Twitter] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Training in small pieces helps maintain their focus and increase retention—something all sales teams will benefit from, no matter how successful they already are. For example, click the Twitter icon below the lead’s name at the top of a record. Can you show me how to change the Lead Status ?” Add Social Information.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Help, Twitter] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. We need your help coming up with a sign for the Whopper. Share your ideas on Twitter by 4/15. Remember when Instagram first started allowing users to post videos back in 2013? But what about videos? Check out the examples below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Help, Twitter] 4 Lessons learned from super niche marketing
    It’s just satisfying to tell yourself to promote your books on Twitter/Facebook/Snapchat/Pinterest etc., The post 4 Lessons learned from super niche marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mars Dorian, {grow} Contributing Columnist. So what has changed? Marketing. The reason?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Help, Twitter] Medium for Publishers: What Media Companies Should Know
    Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Here’s how Medium can help you build and optimize your relationships with your reader-base: Design your homepage with your unique colors and logo so that your media brand is instantly recognizable.
  • BIZIBLE  |  TUESDAY, MAY 17, 2016
    [Help, Twitter] The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016
    Conferences can be overwhelming, especially when there are so many great session options, so we’ve created this guide to help you navigate the conference landscape and get the most out of your #SDSummit experience, including recommended sessions and key speakers to follow. Six SiriusDecisions Analysts to Follow on Twitter- #SDSummit.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Help, Twitter] 5 Key Steps to Consider When Guest Blogging
    When we help our clients identify guest blogging opportunities that will drive a quality link, we typically turn to Moz’s “Domain Authority” as our copilot. spend some time getting familiar with content that has performed well on their site (Buzzsumo would be a helpful tool again here). 5. Building relationships within the industry.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Help, Twitter] The 14 Best Content Planning and Research Tools
    There are also a number of tools that can be helpful with both content ideation and research. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Pricing: free.
  • ION INTERACTIVE  |  MONDAY, MAY 16, 2016
    [Help, Twitter] What’s Trending in Interactive Content Marketing - Q&A Edition
    It’s what we do, helping brands re-create and re-package their content but also create brand new assets from content they have sitting around that is stale or uninspired. Also, it’s a great way to get feedback on if the content was helpful. Follow us on Twitter , Facebook , and LinkedIn for the most current insights and best practice
  • VIDYARD  |  MONDAY, MAY 16, 2016
    [Help, Twitter] Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales
    KITCHENER, Ontario – May 16, 2016 – Vidyard , the video intelligence platform for business, today announced the addition of Darren Suomi as the company’s new Senior Vice President of Global Sales to help address the growing demand for video platform solutions in North America and beyond. About Vidyard. Media Contact: Brad Hem. Press Release
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Help, Twitter] Top B2B Website Metrics to Monitor Using Google Analytics
    Moz.com has great tools to help you identify which sites have high authorities. The two most popular social networks for B2B firms are LinkedIn and Twitter. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. 6) All Pages. How Hinge Can Help. Anything over 2.00
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Help, Twitter] A Visual Guide to the Science of Twitter Success [Infographic]
    After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering. Does any of this Twitter stuff actually work? Know of any other Twitter statistics that you'd like to share? Where are the numbers? Let's dive in.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Help, Twitter] The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
    According to this new finding, it may just take a handful of lesser-known but strategically connected influencers talking about your brand to help its popularity soar. For more help with identifying the right niche influencers, check out our guide to finding effective influencers. Intrigued? Let's dive into the research in more detail.
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] Virtual Reality 2016: Top 100 Influencers and Brands
    Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What
  • BIZNOLOGY  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] Digital futurism, UX, and streams: tomorrow will look like yesterday
    recall being bothered by not having a prompt answer to a simple question from an elementary school boy during a science class I was helping with: “why do objects far away from us look smaller than those close to us?”  Clarke Facebook futurism instagram linkedin netflix Quora snapchat Technology twitter User experience UX WhatsAp
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] 10 Marketing Automation Tips for Personalisation and Contextualisation
    Paraphrasing a management edict might help. Marketing automation can help you see your customer as a whole person —putting the profile in your database in context with his or her social media accounts, business networking contacts, blogs,Tweets, and posts across the web. Let marketing automation help. Here we go. 1.
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] How to Start a Blog: 7 Steps BEFORE You Blog
    They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. suggest you go back to square one and think things through. I’ve created a worksheet to help you,  The First 7 Steps BEFORE You Create Your Blog. Need help with your blog? How do I start a blog ? . Last fall Kris and I spent some time interviewing clients. Well, no.
  • CONTENT STANDARD  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] The Psychology Behind Why We Love Live Video
    But before you jump on the bandwagon, it’s helpful to understand why live videos are so effective at generating engagement. Our human inquisitiveness about how the world works and about how real people act in different situations helps fuel our interest in live content. So why is Facebook betting so heavily on live videos?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. These little reminders will help you be more humble on a more regular basis. The Slack App Directory is the best place to find apps and integrations you can connect to Slack. Image Credit: Intro.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Naturally, weighing the value of each approach can be difficult. And why?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Naturally, weighing the value of each approach can be difficult. And why?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Help, Twitter] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    Sexually Suggestive Emojis ": We scraped Twitter to discover how users are expressing themselves with flirtatious and sexually suggestive emojis across Europe and the United States. With help from these visuals, readers can easily identify global trends in how these emojis are used in less than 10 minutes. 2) Unexpected.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Help, Twitter] Vidyard Wins 2016 Marketo Revvie Award
    “Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. About Vidyard. About Marketo Revvie Awards.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Help, Twitter] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    It is crucial to participate in other groups besides your own; this participation will help your overall company and can, in turn, help your group earn new members. Feel free to reach out via Twitter @KoMarketing. As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Help, Twitter] A complete strategy for effective scheduled tweets
    Let’s start with the how, because I know sharing processes can really help those who may just be starting out. Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream. By Brooke Sellas, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Help, Twitter] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    They spread the word on Instagram, Facebook, Tumblr, and Twitter -- all highly visual mediums -- for brand followers to meet up and mend their garments. 3) Slack. When you look through their feed, you can’t help but think: “I want one of those!”. But others didn’t even have that. They had to get artistic. Check 'em out. Open Water?).
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Help, Twitter] The One Thing That Could Ruin Content Marketing
    Post on Twitter and Facebook, and wait for your 50,000 followers to become devoted readers. The methodology focuses on establishing the right goals and metrics, and then using easily accessible data to help people get better as they become more sophisticated as publishers. Decide to start one too. Step 3: Create 10 blog posts. Panic.
  • BRANDPOINT  |  TUESDAY, MAY 10, 2016
    [Help, Twitter] Donald Trump’s Best/Worst Asset: His Brand
    Let’s look at a couple of his digital assets to see how — and more importantly, why — Drumpf’s unique political and personal brand is helping him grow into the only Republican candidate who will remain after the convention. He came in like a wrecking ball. Ever since business tycoon and orange person, Donald J. It’s his brand. His website.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Help, Twitter] A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]
    Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age. Click here to share the ebook on Twitter! Nonprofit
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Help, Twitter] 3 Reasons Why Your Webinars Suck
    Your presentation should be focused on the larger goal of trying to help your audience learn something new or solve a problem – your product should be only a small part of that. These features help you speak WITH your audience, instead of AT them. Think of Twitter hashtags as the gift that keeps on giving.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Help, Twitter] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Next, using a scientific method framework, we will explain how marketing operations can help the marketing team use the tech stack to answer questions with data. With that in mind, here is a framework to help you understand the marketing and sales technology core: Click here to enlarge. That’s why we created this series. Attribution.
  • HALEY MARKETING  |  MONDAY, MAY 9, 2016
    [Help, Twitter] Outfox the email competition
    Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and product updates. Good design helps prevent this by improving readability, making content visually appealing, and giving the reader a clear path to get the content in full.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Help, Twitter] How to Use Facebook Live: A Complete Guide
    This guide is meant to help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about. Image Credit: Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Help, Twitter] Research proves there is still a place for long form content
    Facebook and Twitter readers are different. While Facebook drives more traffic, Twitter tends to bring in people who spend more time with content. For longer content, users that arrive from Facebook spend an average of 107 seconds, compared with 133 seconds when they come from Twitter. Facebook and Twitter readers are different.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Help, Twitter] Focus on Accounts – Not Leads – for Better ROI
    So here’s what actually happened: We (me the marketing guy and Tom the sales guy, with help from our teams and the finance department) built our ideal customer profile. This is generally done manually, with marketing automation providing good data to help in the decision-making process.). Being a marketer at Act-On is great. buyers.
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Help, Twitter] LinkedIn for B2B Marketing and Sales: What’s Missing?
    It is now a powerful social network and information hub that content marketers love, as indicated by the B2B Content Marketing Report: 2015 Benchmarks, Budgets and Trends: Top social media platforms for B2B content marketers: LinkedIn: 94%, Twitter 87%. As our world transforms in the digital age, some of the old barriers transform as well.
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Help, Twitter] Digital Health 2016: Top 100 Influencers and Brands
    This trend is set to continue as industry players take an active role in piloting, investing in, and mentoring young digital-health companies helping to bring the innovations to market needed to sustain long-term health outcomes. Physicians will continue to be key players in helping to undertake and critically appraise such research.”
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Help, Twitter] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. About Vidyard. press@vidyard.com.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Help, Twitter] The Basics of Building Visibility in Your Area of Expertise
    Clearly, having a Visible Expert in your firm helps on both accounts. One of the least obvious benefits is how the presence of Visible Experts helps recruit talent to your firm. Or you can conduct an indirect assessment of online search results, citation indexes, Twitter followers, and the like. How Hinge Can Help.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Help, Twitter] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. With these attributes, marketers can develop descriptive, actionable customer profiles — all without help from IT or professional services. About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Help, Twitter] How to Leverage Psychology for Influencer Marketing
    This can include everything from Beyonce’s reference of Red Lobster in her song “Formation” (which spiked a 33% increase in sales and helped the brand to trend on Twitter for the first time in history) to Ann Handley sharing your blog post on social media. This tactic is known as influencer marketing. Of Imagine a community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Help, Twitter] Snapchat engagement and other myths
    In this short and entertaining video,  Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. If your company does not come across as human on Facebook or Twitter, you’re not going to be human on Snapchat, either.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Help, Twitter] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    OpenTable’s style guide includes helpful guidelines for what tone their branded content should embody. Your marketing team can help refine copy, your product team can ensure that it’s accurate, and your sales team can verify pricing information. Your support team is communicating with that same customer to help fix a bug.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Help, Twitter] 10 Ways to Boost Your B2B Content Shares
    Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. Focus on helping people to be successful. Twitter. Twitter. Twitter. Almost half of their shares come from Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Help, Twitter] Audio Content Made Easy: Fantastic Apps for Podcasting
    These apps can help you stay on track: Trello ( Plans range from free to $20.83/month). I use Trello to track the status of podcasting tasks on a virtual pinboard. If you want a service that’s tried and true, with helpful analytics, Libsyn’s been around since I first started podcasting back in 2005. Find Kerry on  Twitter.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Help, Twitter] Does Your Content Need a Permanent Home?
    Here’s a checklist of 5 questions that will help you determine the answer. 1. Some users may still open Safari browsers to visit your homepage on their phones, but they’re more likely to click a link via Twitter or watch a video on Instagram. Are you B2B or B2C? If your brand is B2C, you may not need your own blog.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Help, Twitter] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Pluto plan, which offers everything but for only one Twitter account. ManageFlitter. Simple.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Help, Twitter] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    If you’re sharing on Twitter and they have an account, tag them in it. Having the company publicly recognize them for those efforts will go a long way toward helping that content move through the network. The end of organic reach. So how can you reasonably encourage them to engage with your brand’s content? Show them some social love.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Help, Twitter] Are you ready for the mega-shift from social media to private media?
    ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 98 percent.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Help, Twitter] 11 Helpful Resources for Improving Your Business Skills
    Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Each class includes training videos, helpful documents, quizzes, and a final exam you need to pass to get your certification. 10) Twitter Lists.
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Help, Twitter] How to Deal with Direct Traffic Source Data in Your Content Analytics
    This will help bring clarity to your data sources. GA Twitter and Bitly are known for utilizing URL shorteners , in turn making it more challenging for GA to accurately track this referral traffic. Your ability to know your audience personally will set you apart from your competition. Has a link be sent around a private community?
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Help, Twitter] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you. Nowadays, social media is one of the main channels used by companies to reach their target audiences.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Help, Twitter] What Buyers Want: The Buyer’s Selection Process
    Join us on LinkedIn and Twitter for more marketing tips and strategies. How Hinge Can Help. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. Here are the criteria our respondents said were important: What Buyers Want. Conclusion.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Help, Twitter] Complement Your Content Strategy with Account-Based Marketing
    Whereas content marketing establishes authority and helps to net potential leads that are actively seeking you out, ABM actively reaches outward to the dream client. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help, Twitter] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Here are some resources that can help you get started: Here’s an introduction on how to use smart content to engage audiences with more relevant, personalized resources. Over time, you’ve collected a wealth of data on your members. Send Personalized Emails.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Help, Twitter] An A to Z of Content Marketing Best Practices
    Having at least one image on every page helps with SEO. Tools like Canva can help a lot. Find it on his Content Marketing Institute blog , and on his Twitter feed. If you want results from your content marketing work, you’ll need the help of the search engines to get there. There’s a lot to know about content marketing.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Help, Twitter] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Somewhere in the crowded social space there is someone begging, praying that they catch a break and can find an opportunity that helps them afford an ever growing list of bills and expenses. It is however, the place where you can showcase concrete resources that will help solve the common problems and challenged by your audience.
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Help, Twitter] 10 LinkedIn Messages You Should Never Send to Freelancers
    ” Response: “That’s not my profession, but if you ever need help with your promotional content, perhaps I could work with you.” “I just reached out to you over Twitter, email, and Facebook and you didn’t respond, so I thought I’d try you here.” Far from it. You’re welcome. 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Help, Twitter] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. They were the first brand to use Tinder as part of a 2015 Valentine’s Day campaign, and their "Tweet to Eat" campaign let fans order pizza via Twitter by sending a pizza emoji. Username: @sourpatchsnaps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Help, Twitter] Ghostcodes makes Snapchat more marketer-friendly
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. The post Ghostcodes makes Snapchat more marketer-friendly appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Kiki is also the author of Tech Doodles, and can be reached easily through Twitter. could not agree more.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Twitter accounts for 82 percent of all social leads while 40 percent of marketing professionals believe that Facebook is a crucial part of business marketing. The World Wide Web is full of people who are looking for helpful content to consume. LinkedIn’s connection hierarchy helps keep the platform exclusive and professional.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Most Valuable Publishers
    Bryant, for instance, has 9 million Twitter followers; when he posted the link to his retirement poem, it was retweeted 130,000 times. Athletes are already more than comfortable talking to the press and putting out their own content on networks like Twitter, Snapchat, and Instagram. and Turner Sports.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Beyond the Blog
    To understand what’s happening to the Internet, it helps to liken the landscape to a presidential race. Twitter is rumored to be killing its 140-character limit in an effort to keep up. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” You can all join me!”
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Beware of sounding too automated though.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The process is continuous; we are constantly adding and upgrading the tools we use to keep the train on the track, specifically in the marketing and technology stacks that we help our clients build. What’s better than being recognized for doing great work and then being able to help a nonprofit also doing great work? Not much.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Does Your Blog Deliver a Positive User Experience?
    You can compare your blog’s navigation options to how grocery stores help their customers find what they need. Your blog categories show readers your key areas of expertise, and help them find what they need. Please visit [link] for more information and connect with her on Twitter. The opposite is also true. Broken links.
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Help, Twitter] Blurred Lines: The De-Silo-ing of Marketing
    Certain divisions in marketing teams make sense, but the question on most forward-thinking marketers’ minds is, “Which ones will be helpful to progress and which ones will be hurtful?” The traditional definition of a silo is a structure or space used to store grain or other fodder. Its main function is to separate and isolate.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Help, Twitter] The Quest for the Perfect Headline
    What I appreciate the most is when headlines honor the reader, the reporter, the subject matter, and—at the same time—the web crawlers that help get that story out more.” The best headline ever written is “Headless Body in Topless Bar.” Five words that tell a story but still compel you to find out more. ViralNova hit 100 million.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    How Hinge Can Help. Need help with differentiation? Contact us to learn how we can help you stand out from the competition and build a brand that drives sustained growth. On Twitter or LinkedIn? Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. Why not?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] 4 Ways to Make Your Video Content More Measurable
    For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s What other metrics help you track their ROI? Attract . Engage . Restricted Content.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] 12 Free Tools to Create an Awesome Blog Tech Stack
    These helpful tips can really shake up your perspective on the subject and refresh your creativity towards your approach. . 3.  Like the work of Hemingway, the Hemingway App helps make your prose more “bold and clear.”  . Think back to some of your favorite blog posts. What did they look like? HubSpot’s Blog Idea Generator. Nimbus.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    Listen to this week’s episode of Publish or Perish to find out how SSI can help you understand your LinkedIn activity, how the measurement breaks down, and why you shouldn’t take it too seriously. JP : I think it helps that I joined LinkedIn early in 2007 or 2008. How does a marketer get a score that high? Why do you think this is?
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. As a result, Infer helps them laser focus on the best prospects and engage with them at the right times. Follow Infer on Twitter @InferInc. three weeks). About Infer. Additional Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] Highlights from my #SMMW keynote speech
    told a story about a Twitter connection that resulted in important benefits like new sources of content, and collaborative relationships — but these tangible, legitimate benefits cannot be accounted for on a spreadsheet! ChalupaContent became the Twitter theme which was pretty funny. What a great event. Resources. Reach.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] Happy #GetToKnowYourCustomersDay
    This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. Marketers would benefit by copying the sales mantra to listen, listen, and then listen some more to customers’ problems to better understand how they can help. 3. It depends.
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] 10 Amazing Ideas for B2B Press Releases
    When you select a topic for your press release, make sure it will be helpful for people from a particular area. Here are common press release topics that can help attract both news coverage and new customers. Just don’t forget to make your infographic helpful, easy readable and well-designed. It might help you win more business.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Help, Twitter] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. How Hinge Can Help. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Key Trends Influencing the Mix.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Help, Twitter] Want to Generate More Leads? Try These 6 Tips
    Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads. As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. No—that’s the job of the business development team. go crazy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Help, Twitter] 3 Social media lessons I learned from my painful hospital stay
    This was Mad Mars from the very recent past: 1-Scan Facebook and Twitter feeds. 3-Engage in threaded debates. I don’t know about you, but I have never changed my opinion because of a Facebook or Twitter debate, and I doubt I have changed anyone’s mind, either. By Mars Dorian, {grow} Contributing Columnist. Who knows?
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Help, Twitter] Measuring Your Marketing ROI and Effectiveness
    And most metrics, like Facebook Likes and Twitter Follows, are of limited value because they don’t tell the entire story. Maintaining that pipeline, with prospective clients at all stages, helps minimize the crazy ebbs and flows of work traditionally found in professional services industries. Don’t get me wrong. growth!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Help, Twitter] How to Match Your Content Strategy with the Buyer’s Journey
    While they may not be ready to buy at this very moment, they’re looking at you to help them overcome their challenges, which presents a great opportunity to make your mark as a brand. Think about ways to provide solutions to common industry challenges and showcase how your brand can help. Pardot Help and Support Center.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Help, Twitter] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    “Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. About Vidyard.
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