• HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Help, Twitter] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. 1) Create a stream on Twitter with popular hashtags.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Help, Twitter] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. In the midst of your daily tweets, shares, pins, and likes, you may ask yourself, “Is all of this really helping my business in any measurable way?”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Help, Twitter] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter  for network history.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Help, Twitter] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    Leave valuable comments, help members with their questions, and contribute overtime. By now you have a pretty good handle on Facebook and Twitter, but have you branched out to Google+ yet? We wrote a handy guide to help you get started. You could put your site(s) at risk of receiving a manual from Google. Create videos.
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Help, Twitter] Internet Trolls
    The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Your policy will help you have some control should those commenting get out of hand. Need help creating your social media policy?
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Help, Twitter] The Definitive Guide to Awkward LinkedIn Networking
    Twitter is for sharing. It''s the next step that helps move the conversation and the relationship along. understanding that someone wants to connect because of a specific problem you can help them with.). Part of that is helping each other out. For me, Facebook is for friends. Pinterest is for inspiration. But LinkedIn?
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Help, Twitter] Exciting Healthcare Technology Requires Innovative Digital Marketing
    This approachability, through social media, apps, and technology helps give the allusion of 24/7 availability and an authoritative omnipresence. Here are a few ideas to help you take the leap: Gone is the therapist’s chair? 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Maybe someday! Via NPR.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Help, Twitter] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    If you''re one of those companies that needs to step up their customer service game on Twitter, keep on reading. What you’ll notice is that they delight their customers by keeping their posts personable, happy, and spunky -- for example, every time the account changes hands, they introduce the person taking the Twitter reins.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Help, Twitter] 7 Skills To Look For When Hiring A Content Marketing Strategist
    So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). Joe Chernov, Hubspot’s own head of Content recently offered these helpful tips for hiring a content strategist. 'Content marketing is hot! agree!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Help, Twitter] Supercharge Your Sales and Marketing Vocabulary
    Rather than listing specs X, Y, and Z, extrapolate on what these features will accomplish and how they will help the prospect. If you want to delight your customer, focus on them and how you can help them overcome some of their most pressing challenges. Follow him on Twitter But have you identified these words? You (Not I).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 30, 2014
    [Help, Twitter] The sneaky method BuzzFeed uses to win the market research game
    Won’t help much. Find Kerry on  Google+  and  Twitter.  . The post The sneaky method BuzzFeed uses to win the market research game appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Kerry Gorgone, {grow} Contributing Columnist. Ever taken a BuzzFeed quiz? That’s about the size of it. Horrified?
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Help, Twitter] 5 Handy Content Tools to Add to Your Collection
    For creatives, Evernote is the ultimate productivity app that helps keep ideas neatly sorted and easily visualized. free analytical tool to help coordinate your Twitter activity, Tweriod tells you when and how often you should tweet for optimal visibility. Evernote. Category: Organization & Productivity. Trello. PowToon.
  • HINGE MARKETING  |  TUESDAY, JULY 29, 2014
    [Help, Twitter] Rebranding 101: Is Your Firm Ready to Rebrand?
    Establishing a strong brand will help your firm attract more potential clients, talent and business partners. Imposing some limits can help to protect your investment and make sure your rebranding keeps your firm’s best interest in mind. On Twitter or LinkedIn? 'There are plenty of reasons not to rebrand.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Help, Twitter] Why Keyword Level Call Tracking?
    24% Twitter. In 2014, 85 percent of PPC marketers are planning to focus their efforts on increasing conversion rate optimization with the help of marketing automation tools, tag management, and new ad networks. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? 55% Bing Ads.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Help, Twitter] 7 Silly Hashtag Mistakes No One Should Make
    'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. To help avoid making silly hashtags mistakes in your own marketing, let’s take a look at the top ways people and companies use them wrong.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Help, Twitter] Pin for the Win: How to Market Your Brand on Pinterest
    Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. But what sets Pinterest apart from Facebook and Twitter? The bottom line: Facebook and Twitter users visit those sites to socialize – to check in with friends and start conversations.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Help, Twitter] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. do this with any site I visit on a regular basis -- sites like Facebook, Twitter, our company wiki, and Pandora. also created some folders to help organize specific types of tasks I do. 'At some point in our lives, we have to just accept who we are. Click it.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Help, Twitter] Why Twitter just may be the better social marketing choice
    At the same time, Twitter is unveiling some pretty stellar new options for businesses wanting to tap into its 255 million, and growing, active monthly user base. In the past few months, Twitter has announced Promoted Tweets in a public form and one-click, in-stream video viewing options. Facebook reports 1.23 People love visuals.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Help, Twitter] 9 Keys To Brand Publishing Success
    And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. Helping to create marketing that people might actually love? 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. They want stories.”
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Help, Twitter] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    How helpful do you think their answer will be? You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. How JetBlue Uses Twitter for Customer Service. Would a twitter parade suffice? ? ? ? ? ?.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Help, Twitter] The Twitter Book that changed everything
    'I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? Does Twitter still have a heart or is it just another broadcast channel? ForReal.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Help, Twitter] Got a Trade Show Coming Up? How to Use Instagram While You're There
    In moderation, each of these tactics can help you better engage with event attendees. You can use this checklist for powerful landing page copy to help you. hotos sent from Instagram to Twitter attach as a link rather than showing the photo preview automatically and have a lower engagement rate. 1) Know the Event Hashtag.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Help, Twitter] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    While one post on SEO snuck into the list of most shared content this week, the majority of this week''s most popular content centered around one clear topic: Twitter. Why You Clicked on That Tweet: The Psychology of Twitter Engagement. 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]. Tweet. Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Help, Twitter] 8 Key Questions That Will Help You to Know When to Update Your Website
    'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Although a CMS system has an upfront cost, it will save you money in the long run when compared to the hourly rates of hired help. On Google+ or Twitter? Who wants that?
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Help, Twitter] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. That’s what Foursquare was: “a gateway to a large complicated experience.”
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Help, Twitter] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. That’s what Foursquare was: “a gateway to a large complicated experience.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Help, Twitter] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When BuzzSumo is also a very helpful tool when searching for both influencers and content by topic. While you may be thinking to yourself, “Yeah, I have. BuzzSumo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Help, Twitter] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source:  IBM Global C-Suite Study ). Follow Rob on Twitter: @RobPetersen. The post 26 Reasons Digital Marketing Matters So Much to the C-Suite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Help, Twitter] How to Get More People to Register for Your Next Event
    You can download our visual content creation templates to help with this. Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Help, Twitter] How to Write for the Web If You Were Born Before 1965
    Here is a list to help content writers who were born before 1965 write better content for online use. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! There is no need to type two character spaces between sentences.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Help, Twitter] Sales and Marketing Alignment Equals More Revenue
    Below are some tips to help better align sales and marketing. Doing so helps ensure that the marketing team is attracting the type of leads your sales team wants. Follow him on Twitter and LinkedIn We’re all familiar with the deep-rooted battle between sales and marketing. Trust me, your bottom line with thank you.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Help, Twitter] 9 Pillars for a Killer Content Marketing Strategy
    Maybe these stats will help convince you…. Promoting your content on social sites like Twitter can make it go viral. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. 90% of consumers find custom content useful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Help, Twitter] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. You can find him on Twitter ( @wittlake ) when he hasn’t been sucked into the vortex of LinkedIn’s latest scheme.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help, Twitter] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    We want to know what will motivate our followers to act -- and psychology can help you find out just that. I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. If you''re here on Twitter, you may be interested in how to write a tweet. More than you would think. 4) Norming.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] Facebook Introduces “Buy” Button – What It Means for Your Biz
    With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. ” This new Facebook feature comes on the heels of an announcement from Twitter about three weeks ago, in which they introduced their own “Buy Now” button. And without ever leaving Facebook.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] B2B Content Marketing: Do More Than Reinvent the Wheel
    don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Period. Long-Form Content. Sort of. It’s frustrating!
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] Top 5 Lead Generation Tips in Management Consulting
    But help them out a little. On Twitter or LinkedIn? '“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Fortunately there is data to guide firms.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] ROI for content marketing
    Virally can also help bridge the gap between sales and marketing by giving you an insight into who your audience is. The visitor has the option to download via LinkedIn, Facebook or Twitter. Whats the value of a lead to your company and would knowing who your audience are help you serve them better? Events
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] Google+ is an antisocial network
    am a “blue dot” when I attend Renaissance Weekend and that means that I have attended for a while, know what I am doing, have the trust of the community, am generous, and can probably help anyone out who has a question. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    'Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] 3 Tips to Support Relevance in Your Marketing Communications
    Chang outlined the Modern Marketing Maturity Assessment Model, a road map that ultimately helps marketers conduct one-to-one, continuous conversations with their customers. The event may be over, but the conversation continues on Twitter with the hashtag #Interact14. Here are two key tips: 1. Integrate B2B and B2C marketing efforts.
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] The Power of Unsubscribe
    But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers Testing the unsubscribe link on new email templates and before sending will also help ensure compliance and possibly lower spam complaints. If The unsubscribe page does not necessarily mean goodbye.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] 23 Outstanding Social PR Guides
    How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Chelsea Adams details half-a-dozen techniques for identifying influencers in any market segment or topic area, from checking out who speaks frequently at relevant industry conferences to finding authors on Amazon.com (“Are they on Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] The ROI of Twitter, Explained
    'Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter is a mystery to many. It’s understandable.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Help, Twitter] ? 5 Tips for Marketing in a Highly Regulated Industry
    Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. For an example of a recent misfire, check out the CIA’s forays into Twitter. In fact, personalization can help keep you compliant. In the new world of marketing, the rules are changing every day. Ed. ).
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Help, Twitter] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    And help your business answer them. So start now and you can help your business to define its own content marketing ROI. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Because it works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Help, Twitter] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. Isn’t active on Twitter? Isn''t active on Twitter? Success is hard to come by. Do the work.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Help, Twitter] Don't Miss Out! Catch Up on This Week's Most Shared Content
    The infographic in this blog post features 74 title “templates” to help you brainstorm compelling titles for your blog posts. New Twitter Dashboard Lets You Measure Performance of Organic Tweets. Read this blog post to learn all about this new analytics tool and how it can be used to optimize your Twitter strategy.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Help, Twitter] 5 Social Media Mistakes You Don’t Want To Make
    This small restaurant had gotten bad reviews from bloggers and diners, and turned to a celebrity chef for help. Amy’s Baking was featured on Gordon Ramsay’s Kitchen Nightmares , a television program in which noted chef Ramsay helps faltering restaurants improve. Saying: Look at me, look at me, look at me!
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help, Twitter] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. 'Are you using calls-to-action in your marketing?
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Help, Twitter] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    To simplify things, we’ve broken down five marketing efforts geared toward increasing growth to help you get the results you’re looking for. Establishing your expertise helps demonstrate to clients that they can value your firm’s place in the industry. On Twitter or LinkedIn? Conduct research.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Help, Twitter] How Your Brand Can Avoid These 5 Social Media Mistakes
    Remember, you’re competing with the friends and family of your Facebook and Twitter followers for their attention, and you won’t capture it if you’re blending in. Social media can help with conversions, but increased revenue is not its primary purpose. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? while reading the above.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [Help, Twitter] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    'As you may already know, AG Salesworks is an active user on Twitter. Today, we’re excited to be hosting our very own Twitter chat, #ProspectingChat , at 1:30 PM EST / 10:30 AM PST! quick overview of our Twitter chat: Date: Thursday, July 17, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat. What’s important now?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Help, Twitter] Are These the Smartest Marketing Campaigns of the Past Year?
    ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. ORBIS’ flying eye hospital -- a DC-10 -- had helped millions of people in developing countries. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. 6) Daily Twist.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Help, Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    That actually helps me be more creative.” “When you’re writing a great song, it also helps to be truly inspired by your life story. To write a great love song it helps to be in love. The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. ” 2. ” 3.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Help, Twitter] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    Below are some of the highlights from the AMA, which will likely help answer many of your questions about inbound marketing, SEO, and analytics. Of course, there is no list of tactics that can be used to forecast results but that''s what actually makes SEO so powerful, and helps maintain the quality of search results.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Help, Twitter] 4 Steps to Content Curation for Inside Sales Reps
    It is also helpful at this stage to setup Google Alerts for your topics/keywords to make sure you catch any important content sources you did not find in your initial search. Most aggregators will let you sort your content by topic, which is very helpful if you want to share content on several different topic focuses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Help, Twitter] Does blogging still matter in 2014?
    Most of my discussion happens on Twitter, my personal Promised Land of interaction. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Most of my discussion happens on Twitter, my personal Promised Land of interaction. 'By Mars Dorian, {grow} Contributing Columnist. Fast forward four years. What happened?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Help, Twitter] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    To help marketing executives navigate this complex course, we are bringing together hundreds of modern marketers from many sophisticated marketing teams for prestigious brands at the Oracle Marketing Cloud Interact 2014 conference in San Francisco, starting today. 'by Kevin Akeroyd | Tweet this The onus is on us. Marketing Efficiency
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Help, Twitter] 6 Principles of Persuasion for an Amazing Copy
    Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. It’s why we flock to thought leaders’ blogs and Twitter feeds. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Regardless, the marketing was probably far more than just content.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Help, Twitter] Business Cards: The Good, the Bad, & the Ugly
    He even used his twitter handle as an added bonus. There’s also a fair amount of white space that helps direct your eye to the important info, or even allows you to write notes. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good. Your name.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Help, Twitter] 5 Tips for Better Twitter Advertising
    Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Help, Twitter] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    On Friday, Twitter rolled out an enhanced tweet activity dashboard , which lets you s ee how many times other users have viewed and engaged with your organic tweets. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. Well, hold on to your hats, folks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Help, Twitter] 25 ideas for your social media network strategy
    focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Why Twitter?
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Help, Twitter] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Answering these questions clearly, can help you to target your search for appropriate guest blogging opportunities. Using the same criteria, try searching Twitter. Getting Started. Next Steps.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Help, Twitter] What People Read This Week (in Between Watching World Cup Games)
    To help give you some ideas for the next time you’re interviewing candidates, this blog post offers nine interview questions you should be asking candidates. The semi-final World Cup game between Germany and Brazil spurred a record-breaking number of mentions on Twitter with 36.5 Tweet. No Photoshop? Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Help, Twitter] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they had to say. won the internet.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Help, Twitter] The lay of the land – benchmarking the B2B landscape
    Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. Benchmarks help you allocate your resources more effectively and justify your spend. 'The importance of benchmarks and the art of navigation. After all, he who measures wins.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Help, Twitter] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Use this free template as a guide to help you set your SMART goals. Need help brainstorming? Woohoo! Let''s do it. Day 1-33.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Help, Twitter] 5 Ways to Humanize Your Online Communications
    Follow Josh on Twitter @jhaynam. The control group was “ Hi , can I help with anything?” ” tested against “ Howdy , can I help with anything?” He frequently writes about using content effectively and getting the most from it. Use your own vernacular. Make jokes. Tell Stories. Reference Pop Culture.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Help, Twitter] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    This not only builds their own reputation in your industry, it also helps your company have many more outlets in which they are present. This is another way to help establish authorship: On your website, make sure you have Google Authorship set up ( using the rel=author tag in author bylines). It Could Have SEO Influence.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Help, Twitter] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. m constantly seeing updates in my Twitter stream from people I’m following about how they’ve increased the number of followers, their Klout score, etc. 1980).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Help, Twitter] Content Marketing? Just Deliver Content People Want
    What role do you think content marketing has specifically played in helping to change the PR industry?”. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. f5823b ;">. I totally look for growth hackers.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Help, Twitter] #BrazilvsGermany Most Tweeted Sporting Event in History: Here Were the Top Tweets
    The game did not only break records on the field, but it also spurred a record-breaking number of mentions on Twitter. million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. — Twitter Data (@TwitterData) July 9, 2014. Even I can''t help you now. Twitter It was a crazy game.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Help, Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. Over the years we''ve put together various templates to help our audience create content. 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Help, Twitter] The History of Our Social Media Obsession [Infographic]
    Search Engine Journal created the infographic, featured below, to help you answer all of these questions and more. Facebook, Twitter, and Google+ are the top three social media sites used by marketers. Twitter. 215 million people use Twitter every month. 34% of marketers have used Twitter to successfully generate leads.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Help, Twitter] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    The site includes 120 pieces of original art created by Tumblr influencers and helps fans find places to watch the games as well as create or submit their own memes. In terms of share of voice on Twitter, Hyundai is currently the clear winner here – at 71%, compared to Volkswagen’s 29%. networks to date. Quick Look at the Facts.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Help, Twitter] 20 Stunning Inbound Marketing Statistics
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. Here are 20 to get you inspired. Far from it. Email.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Help, Twitter] 20 Expert LinkedIn Guides
    Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Help, Twitter] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. 10 Quick Tips for Generating Leads From Twitter. Need help generating leads from Twitter? 'For those of us in the U.S., Tweet. Want to get noticed online? Tweet.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Help, Twitter] 9 Brands That Totally Nailed Their Fourth of July Marketing
    We love this guide because the idea is totally different from anything we''ve seen from other brands -- it''s incredibly helpful to UrbanDaddy''s audience. If you want to enhance your promotional photos for Twitter or Instagram, use photo editing software like Photoshop or even free photo editing apps like Afterlight. Lowes. Brit + Co.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Help, Twitter] 9 Hilarious Out-of-Office Email Auto-Replies
    I''m actually more likely to check email than Twitter on vacation. If you think someone else at First Round Capital might be able to help you, feel free to email my assistant, Fiona (fiona@firstround.com) and she''ll try to point you in the right direction. Heh, sorry guys.). Bold move. Wow, thank you for your honesty. 7) Hi.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 3, 2014
    [Help, Twitter] Why Marketing Advice for Small Industrial Manufacturers Needs to Change
    In their place was a streamlined curriculum geared toward helping students get their degrees while learning skills in use today (not yesterday). But what I’ve slowly begun to realize is that Neumont’s marketing strategy is one I employ when helping my small industrial manufacturing clients with their marketing. Period. Here’s how.  “.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Help, Twitter] Everything You Need to Know to Successfully Live-Tweet Your Event
    Whether you''ve done it before or this is your very first time, these tips, tricks, and best practices will help you live-tweet like a pro. You can even use it in your brand''s Twitter and Facebook cover photos, or put it into your email signature. Interact with your Twitter audience. Keep interacting with your Twitter audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Help, Twitter] Five companies with a human social media presence
    They also empower their employees to have their own Twitter handles to engage with the community. It was a bad situation, but they actually helped create customer loyalty by the very honest and human way they handled the crisis. Showing their heart through social media posts helps fans connect in an emotional way. He (she?)
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Help, Twitter] The 3 D’s of Brand Building In A/E/C
    Now you may be familiar with the 5 P’s of marketing (Price, Promotion, People, Place and Product) and how they can help you market your services. Demonstrate your brand refers to the branding tools that can help boost your firm’s visibility with your clients and prospects. On Twitter or Facebook? B, right?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Help, Twitter] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. This helps you understand what content your site visitors find most interesting. This helps inform ongoing website optimization. Your Blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Help, Twitter] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. We also use track the number of times someone loads this page – combined with the second metric, this helps us determine how often people are sharing each piece of content. But how can you measure your social marketing ?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Help, Twitter] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    As the local marketer at the far end of this well-meant scheme I invested countless hours figuring out how to get around the stuff I didn’t like and how to get someone else to pay for the bits that were helpful. or follow me on Twitter  @bizmkter. That’s why it seems so familiar. Act Local. Plus a new mug is always nice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Help, Twitter] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    Liberally employ the “block user” options on Twitter and Facebook. Find Kerry on  Google+  and  Twitter. The post Creeping Me Out — 7 Steps to Handle Social Media Stalkers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Kerry Gorgone, {grow} Contributing Columnist. 98 comments.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Help, Twitter] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    “NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Help, Twitter] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Sure, some of them might work, but if they aren’t helping you execute your business objectives, what’s the point?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Help, Twitter] Manufacturers: Help Your Contractors Have Online Success
    Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff! With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. 'Many contractors have trouble navigating the digital scene. HomeAdvisor.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Help, Twitter] 8 Components of an Effective Email [GUIDE]
    VerticalResponse is here to help ensure each email you send is effective. This helps easily identify an email’s source. It helps the company build a relationship with customers. For instance, think about whom your product or service helps and try to use an image that relates. From label. Subject line. or symbols.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Help, Twitter] 4 Ways to Manage Change Management For Successful Demand Generation
    Follow Carlos on Twitter @cahidalgo. . Keeping the organization informed on the business impact will help align the organization as a whole and enable leadership support. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. Educate.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Help, Twitter] Optimize Twitter to Maximize Real Estate Results
    'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. It can also play an essential role in helping customers find you online. Optimize Twitter to Maximize Real Estate Results by Rebekah Radice - Maximize Social Business.
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Help, Twitter] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    This blog post will teach you optimization tricks to help you make every future social media post count. It can be difficult to determine what exactly will make your desired followers engage with you on Twitter. To help you improve your Twitter game, this blog post offers some template Twitter “formulas.".
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Help, Twitter] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. Who would read an ad when you could read a blog article that actually helps you solve a problem? gShift’s software can help.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Help, Twitter] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    How can you help your customers? Go to your customers and ask them, what questions do you have, what can we help you with? You’re being very helpful to them. GroupHigh is one that helps you get a list of relevant blogs, blogs that have some sort of following that you might want to be connected with. link].
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Help, Twitter] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    Many first-generation college students rely heavily on their high schools and/or higher education institutions to help guide them through the financial aid process. Providing general information about each type of financial aid can help students determine which options are right for them. decided to enroll. This is up from 33.7%
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