• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 27, 2016
    [Help, Twitter] Four actual, non-spammy strategies for Pokémon GO and local businesses
    It’s more popular than Tinder and has more daily users than Facebook and Twitter. Find Kerry on Twitter. The post Four actual, non-spammy strategies for Pokémon GO and local businesses appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Something is happening. Seriously! Keep lures active. Not bad! 2.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Help, Twitter] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) and your CRM, and help cut through many of the challenges you will face in making it all work. You don’t have a Business Intelligence (BI) system?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Help, Twitter] How to Use Trigger Events for More and Better Leads
    Why doing more lead generation activity doesn’t help  . Unfortunately, I’ve found this does little to help sales people because they get stuck. Trigger events helped this company increase sales conversions by 400%. Twitter for @company @product @people mentions. People aren’t ready to buy when we want to sell. Conclusion.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Help, Twitter] I’m an influencer, pay me more!
    Connect with our panelists on Twitter at  @chrisabraham , @frankeliason , and  @hksully. Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Why Influencer Marketing Is Faltering and How PR Can Save It.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Help, Twitter] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. Tracking where your subscribers come from and how each subscriber acquisition channel performs can help you hone in on where the most valuable subscribers are coming from. It wasn’t pretty.
  • HALEY MARKETING  |  MONDAY, JULY 25, 2016
    [Help, Twitter] Why Bother With Email Marketing?
    Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (3). Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? 91 percent of U.S. You bet!
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Help, Twitter] 28 of the Best Instagrams to Follow for Design Inspiration
    Their design projects are created mainly for brands -- including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more. Here's another video from their collection: We hope this list helped you find some new designers to follow. What if I told you you could visit an art gallery. Graphic Design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Help, Twitter] Finally, the truth about social media and customer engagement
    When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. The amount of content on Twitter literally exploded. Eventually Snapchat will become Twitter-fied. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Help, Twitter] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    As of one week ago, it already had more users than popular dating app Tinder and was set to surge past Twitter in daily active users on Android devices. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. Where does content marketing rank?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    Banning them from Twitter makes them martyrs. It’s one thing to write a book for a businessman who you think is a terrible person—it’s another to live with the fact that you helped him potentially become the President of the United States. Selected by Amanda Weatherhead, sales strategist. The New Inquiry: Not For You.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Definitive Guide to Planning a New Content Initiative
    THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? the “what”.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Would spending more money help? tools can help companies maximize their efficiency. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. help address? Answers to these questions help.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. If you can help people solve their. All rights reserved. conference.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Evangelizing a Content Marketing Program
    how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Introduction 4 II. That’s why.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Help, Twitter] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    Make sure your strategy is optimized for your audience’s viewing habits by familiarizing yourself with this helpful breakdown. So it’s ridiculous to equate something like Twitter followers with influence and power on the web. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Indirect Content Marketing in 2016.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Help, Twitter] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. From there, you want to share your SnapCode on your other social platforms and begin adding followers (similar to how you do on Twitter). So what? For a $10 investment.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Help, Twitter] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Comparing the results of ABM-targeted accounts vs. non-targeted accounts can help you report on how well you are performing in terms executives can understand: sales dollars. BrennerMichael
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Help, Twitter] 4 Simple Secrets to Optimal Content Scheduling
    To get your content distribution plan up to parr, here are a few great secrets that will help you create the optimal publishing schedule. 1. Some people suggest that frequent posting (like 14 times per day) should be reserved for Twitter only, as it allows only short content to be delivered effectively. See how it fares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Help, Twitter] What is Blockchain and what is its impact on marketing?
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. What is Blockchain? Blockchain lingo.
  • READYPULSE  |  TUESDAY, JULY 19, 2016
    [Help, Twitter] Selecting the Best Social Networks for Business
    We’ve compiled some tips for choosing the best social networks for business to help your company better develop an effective and successful social media approach. Know that Facebook, Instagram , Twitter and Pinterest each have significantly different audiences. Know Your Options. Doing your homework upfront will pay off. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Help, Twitter] 20 Online Marketing Tools That Boost Campaign Results
    ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. SEO Tools. SERP Snippet Optimization Tool. What is it?
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Help, Twitter] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Frost & Sullivan credited Vidyard for success in several areas: Transforming viewers into customers : Vidyard goes beyond basic video analytics to generate unique insights on each viewer and help businesses qualify more leads and convert more opportunities. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Help, Twitter] The 3 factors behind Snapchat consumer behavior
    You don’t need to be a Snapchat expert (or Facebook, or Twitter, or email…) you just have to be a people expert. And they have shifted, to the tune of 150 million daily active users on Snapchat — larger than Twitter. Twitter, Facebook, and most of Snapchat’s other competitors are based on “content feeds.” Answer: Water. Period.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Help, Twitter] Are Ads Worth the Investment? [Free ROI Calculator]
    To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome. Those promoting your homepage or those promoting a remarkable piece of content that helps someone?
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Help, Twitter] 5 Content Marketing Trends Sweeping Europe
    million mentions on Twitter —more than any other FIFA World Cup sponsor. million new followers across all social platforms and 917,000 #allin hashtag mentions on Twitter. And the @brazuca Twitter account grew by 603 percent, generating over 530,000 user interactions. While output levels are high, so, too, is quality. percent.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Help, Twitter] Why Silent Facebook Video Is So Popular
    Instagram and Twitter also utilize muted videos that play automatically as a users scroll through their feed. Facebook is hoping to help publishers with a few data-tested features of its own. Captions would have greatly helped a native ad from advocacy group Voices of Meningitis. The Rise of Silent Video. Silent Techniques.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Help, Twitter] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Explain why someone should contact them, and describe how they can help solve their visitors' problems. Include a short form using fields that'll help the business understand who's contacting them. Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Help, Twitter] How to turn social media connections into an actionable audience
    So that’s why it is so ridiculous to equate something like Twitter followers with influence and power on the web. book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? On Twitter, no one can hear you scream. By Mark Schaefer. It doesn’t. Don’t believe me?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Help, Twitter] From Scratch: Four (Free) List Building Strategies
    Keep in mind that helping is the new selling. So help your prospects with great content before you ask or expect anything from them, and you’ll be more successful in capturing email addresses and growing your list. In this post, we’ll cover the first four. Stay tuned for the final three, coming soon.). Welcome back! Blog bylines.
  • LEADERSHIP  |  FRIDAY, JULY 15, 2016
    [Help, Twitter] 5 Top Tech Trends for Small Business
    The National Federation of Independent Business is all about helping small business owners grow and succeed in their industries, so can be worthwhile to take a look at some of their recommendations. Periscope, Twitter’s live streaming service, boasts 15 million accounts. Let’s check it out. Mobile optimization. It’s true. Online ads.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Help, Twitter] All 11 Marketing Attribution Models, Explained
    A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. The benefit of the Lead Conversion Touch model is that it helps you understand what marketing channels drive lead conversions. First Touch Attribution. Lead Conversion Touch Attribution.
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Help, Twitter] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. Twitter and Instagram users also experience those same challenges to some extent. Kim Kardashian joining in March 2016 was the first sign. Filters.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Help, Twitter] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Many businesses are finding that an app specific to their brand products or services can help increase retention with users. Apps can help draw back customers by managing rewards programs, streamlining the order process, enhancing the purchase experience and more. Design Responsive Emails. Build an App. Create Optimized Landing Pages.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Help, Twitter] What Does Social Sharing Accomplish?
    Here are a few quick links to help you use social media to your staffing firm’s fullest benefit. Twitter. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? So why would you use social media the same way? Facebook. LinkedIn (Part I). Google+.
  • BIZNOLOGY  |  THURSDAY, JULY 14, 2016
    [Help, Twitter] Social media, echo chambers, and the decline of discourse
    The decline of mainstream media that social channels have helped perpetuate worsens the problem. As much as I love Twitter, I have been dismayed by the way it has undermined thoughtful discussion of complex issues in the name of turning everything into sound bites. could not have been more wrong. The U.S. Whom to trust? Like this post?
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Help, Twitter] Who Should Nurture B2B Leads with Social Media?
    Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing? There is still some work to be done on that mind-set issue. Social Selling
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Help, Twitter] Why Your Brand’s Content Strategy Should Cover the News
    Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. The publisher helps craft the story, and brands benefit from the clout of the publisher sharing the content. The Social Media News Engine. Going In-House.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Help, Twitter] 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand
    actually got in touch with Calvillo because her Twitter feed is drowning in Mountain Dew. These Los Angeles lax bros in training could be chugging some Natty Ice they bought with their older brother’s ID, but instead, they’re helping Mountain Dew’s marketing team make a tough decision with a heated game of Dew pong.
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Help, Twitter] 640+ Power Words That Sell to Maximize Your Conversions
    Think about what action you want readers to take (e.g., to buy a product, subscribe, comment, sign a petition, etc.), and what emotions will help persuade them to take that action, then find the best words to trigger that emotion. Twitter. Help us. Are you struggling to find the right words to sell your product or idea? Because.
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Help, Twitter] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    While the answer to that question will differ depending on who you ask, leadership on any team is about setting expectations for an organization and helping the teams meet and exceed those expectations. ” A visitor lands on a page, clicks share on Twitter, composes a tweet, and closes the browser. Top Website KPIs to Redefine.
  • HINGE MARKETING  |  MONDAY, JULY 11, 2016
    [Help, Twitter] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    How current employees feel about the workplace environment and firm leadership will go a long way in helping – or hindering – how you position your company to attract new talent. Many firms use LinkedIn and Twitter for business development and Facebook to convey their culture. That’s true. And that’s also true. Research. The benefits?
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Help, Twitter] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Twitter. If your main campaign goal is lead generation or collecting email addresses, then Lead Generation Cards are the way to go on Twitter. LinkedIn. Nix Text Ads.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Help, Twitter] What’s the Point of a Social Media Strategy?
    And LinkedIn, Twitter and Google+ too. Consider these tips to help you begin defining your social media plan. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. You have a Facebook page. You have a few followers. So you have it all under control, right? – Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Help, Twitter] Five ideas: Constructive engagement in destructive times
    If you’re dealing with clients from different (cultural) backgrounds, it’s helpful to google their etiquette. 3) Consuming knowledge, not news. I had always believed knowing as much as possible was the way to go, but there’s ‘wrong’ information. So I didn’t. The one about us being damn direct. Conclusion.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Help, Twitter] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Eva Sharf, our paid media manager at Bizible, helped develop this graphic based on how she uses attribution to plan, configure, and optimize her digital advertising, paid search, and paid social campaigns. Twitter. click to view larger). The 26 elements included in the molecule are: Attribution. Attribution Data. Attribution Program.
  • READYPULSE  |  FRIDAY, JULY 8, 2016
    [Help, Twitter] The Value of Twitter Influencer Marketing
    Twitter recently released new data on the value of influencers. Twitter partnered with data analytics provider  Annalect  to survey more than 800 Twitter users on their receptiveness to influencers. One-third of users aged 13 to 24 report following Vine creators on Twitter. Dissecting the Data. Tips for Maximizing Value.
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [Help, Twitter] Learn From 6 Apps That Are Nailing Personalized Push
    The Eat24 app combines their order confirmation notification with a specific estimated time for delivery, giving them peace of mind and helping them feel like a priority. People like to feel good about themselves – Twitter’s app will let users know when they reach social milestones and offer congratulations. Let’s take a look.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Help, Twitter] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Find more about Dave on Twitter and www.likeable.com. That will inform what you write about and help you write in a way that connects. 2) Pay particular attention to the verbs you use. This keeps me focused while writing and also helps me remember small details that might otherwise be easily forgotten. 2) Less is more. Stout. G.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Help, Twitter] Twitter, Linkedin and Facebook for Business @
    Opentopic blog >> getvamos.com This practical workshop is designed to help you and your business get social! We’ll deep dive into each of the main platforms – Facebook, Twitter and LinkedIn – and offer you tips and tactics for growing your audience, building your profile and getting better results for your business.
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Help, Twitter] Will Social Media Apps Become Irrelevant to Marketers?
    report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. percent, Twitter use dropped 27.94 However, in the US, installs of Instagram and Twitter were on the rise, even as Facebook and Snapchat were on the decline. Snapchat use dropped 19.21
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Help, Twitter] Inside the Mysterious World of Dark Social
    Compare it to if that person publicly shared this post on Facebook or Twitter. Those can be extremely helpful with offline campaigns like business cards or conference giveaways. It also shows some activity from Twitter. Setting up a few filters in Google Analytics can help a lot. But have you heard of “dark social?”.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Help, Twitter] 77 Blogging Stats to Improve Your Blogging Strategy
    86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. 96% of customer respondents think that HubSpot has helped them succeed in their marketing goals. Twitter took 4th place with its 18.3 Still not sure whether your business should be out there blogging? Blogging & Lead Generation. 1. Source ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Help, Twitter] 6 Social Media Publishing Best Practices
    You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. Or as my colleague Jeff Cohen put it a few months ago. Period. 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Help, Twitter] Deleting Your Social Media Business Page? Read This First.
    Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. And people can still find your business on [Facebook/Twitter/SnapChat]. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. Yikes!
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Help, Twitter] 7 Killer Tips to Boost Your Infographic Performance
    For B2B marketers, this is likely to be LinkedIn and Twitter. Also, don’t be afraid to ask for help with sharing. For example, maybe your audience would follow you on Twitter if you asked them, or download a gated eBook on the same topic offering more information (generating leads with clear interests). Keep it simple.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Help, Twitter] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    Here are a few tips that can help you start testing email timing: – Monday mornings and Friday afternoons are poor choices for obvious reasons. The email signature helps the reader take the next step. – Your Twitter profile (optional). What’s the number one goal when writing an email? worthy of clicking on.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Help, Twitter] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Google will buy Twitter for tens of billions of dollars. They won’t change Twitter much, but there will be more ads. The ROI for buying advertising in Twitter will go up. Find more about him on Twitter. Find more about her at www.cynthiareadnower.com and on Twitter. Find more about him on Twitter.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Help, Twitter] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. Which is why we need a Mean Girls GIF to help us process our collective feelings. Whew, I feel better. YouTube.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Help, Twitter] Mobile Myth Busting: How to Write Great Content for Mobile
    Instead of thinking about how you can cut down your article, think about how you can structure the content to ease readability and help your viewer focus. Reading long paragraphs of text takes a lot of concentration on any device, so keep them short and succinct to help your reader focus. ” Image Source. Image Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Help, Twitter] Emoji marketing? You better believe it!
    The New York Times  reports that big brands such as Coca-Cola, Spotify, Starbucks, and Disney (to name a few) have each paid Twitter over $1 million for  custom emoji designs for their ads. And most recently, Twitter introduced its very own emoji-based targeting ? It could help with sentiment analysis. as the word of the year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 4, 2016
    [Help, Twitter] Four Strategies to survive automated writing and content bots
    If you’re creating commodity content like “The 10 Best Twitter Tips” or “Snapchat for businesses” it’s going to be game over. The post Four Strategies to survive automated writing and content bots appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Automated writing! Entertain.
  • READYPULSE  |  FRIDAY, JULY 1, 2016
    [Help, Twitter] We Trust Influencers Just as Much as Friends
    Who better to help spread the word about your products than those who are the ultimate connection between your brand and the consumer? According to a joint study by Twitter and Annalect , “Around 40 percent of respondents said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube.
  • HINGE MARKETING  |  FRIDAY, JULY 1, 2016
    [Help, Twitter] 5 Ways High Growth Companies Focus Their Marketing
    Before we go there, it may be helpful to understand the different buyer stages and there are different approaches to building visibility at each stage. This helps drive traffic and boost your website’s domain authority. These pieces are also important in helping you build your email list. Pretty heady stuff. Social Media.
  • ION INTERACTIVE  |  FRIDAY, JULY 1, 2016
    [Help, Twitter] Interactive Content Marketing Weekly Roundup: June 27 - July 1
    ion begun as an option to help businesses build better, more successful landing pages. See why old school landing pages are no longer and why better landing pages and interactive experiences provide better leads.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn !
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Help, Twitter] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    While it isn’t an exact science, understanding which stage your leads are in helps you deliver the most appropriate, timely content to move leads more quickly through the funnel (and closer to purchasing!). Your efforts during this phase should revolve around giving your prospects access to high quality content that helps THEM, not you.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Help, Twitter] 5 Things Marketers Need to Know About Gen Z
    ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. ” With that in mind, Collectively recently helped internet radio company Pandora promote its new Thumbprint Radio feature with user-generated content. “How do I talk to Gen Z?”
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Help, Twitter] What Marketers Can Learn about Digital Storytelling from Humans of New York
    HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter. No, but it didn’t stop them from wanting to help change the lives of students whose futures were just beginning to mold. People helped out on their own. Humans of New York is one of them. million Facebook fans, or 5.4
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Help, Twitter] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    Customer service is still necessary, and the folks at Tesco have chosen to use Twitter as a way of executing this with a human touch. This can help inform both your overall marketing as well as your retention strategy. What’s better than acquiring a new customer? The way they do this is in their “One for One” policy. The results?
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Help, Twitter] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    As you may have seen on Twitter, there’s an easy way to downplay the algorithm change. As publishers stare at their declining reach, Facebook’s dashboard will offer a helpful suggestion: “Pay $100 to reach 18,000–24,000 people with this post.” ” The move doesn’t come as a total shock. It will.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Help, Twitter] Do you need copyright permission every time you quote someone’s work?
    For example, after MarketingProfs ran my post “ Marketers’ 10 Most Common Copyright Questions… Answered ,” I saw a Twitter mention from someone asking me to follow her on the network so she could send me a direct message. Find Kerry on  Twitter. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Help, Twitter] 4 Examples of Content Curation Done Right
    In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. This curated site emphasizes CIO/executive level strategies, designed to help organizations improve their businesses with up-and-coming communications technology. Verne Global data center.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Help, Twitter] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    Thankfully, Snapchat actually has a built-in feature to help conserve your data, in the form of "travel mode.". Although the default settings for video on both Facebook and Twitter have the volume turned off, Snapchat has done the opposite: its default setting has the volume on. Already have the basics down? Rabbit = fast-forward.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 29, 2016
    [Help, Twitter] 6 Tips for Encouraging Your Team to Blog
    Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Online writing tools can also help improve the quality of their output.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Help, Twitter] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Our Twitter feeds never stop scrolling. well-organized system can help you rise to the challenge, and it’s a system anyone can implement with a little help from IFTTT: a handy tool that empowers you to make connections between services and devices you already use (and can help you discover new ones). The good news?
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Help, Twitter] How to Generate Qualified Leads and Delight Your Sales Team
    Below, are five strategies to help marketers delight their sales team with high-quality leads. Above all else, a lead scoring system helps determine which leads should be prioritized over others. Not only did this help drive more qualified engagement, it saved us money on ads by only showing to individuals in our target market.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Help, Twitter] Make the most of your social media fans
    Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. But here’s a new development. Market research. Like this post?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Help, Twitter] 7 of the Best Facebook Live Videos We've Ever Seen
    To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. This strategy aims to keep those watching engaged, while also helping the folks at Benefit learn more about their audience's product preferences. Oh, and did we mention the potential live video has for Facebook engagement?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Help, Twitter] Top 10 Advantages of Online Marketing for Professional Services
    If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. As you can see, effective online marketing is really a complex ecosystem of techniques that can help your firm achieve greater visibility and credibility. On Twitter and LinkedIn?  Defining Online Marketing. Figure 1.
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Help, Twitter] Which Video Content Channels Should Your Brand Invest In?
    Facebook, Twitter, and YouTube are beefing up their video features. To help untangle the conundrum, it’s helpful to understand why video has become such a hot content type in the first place. Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] How Social Media Can Impact Corporate Culture
    However, what if our online presence could also help build a healthier and more unique company culture? They tweeted out brief 140-character musings on Twitter. Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. Read the full story on CIO. Read the full story on Forbes.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] 5 Ways to Amp Up Your Mobile Marketing Strategy
    These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. Author: Jamie Lewis Is it time for your brand to get mobile? So, take advantage of their interest to the fullest by implementing the right tactics. Mobile Messaging. QR Codes.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. Check out the full list here and share what you’re most excited about with us on Twitter @INBOUND. See something that strikes your fancy? For the Email Marketer.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] How to Write a Great Email Signature: 9 Tips With Real Examples
    Here are some tips for creating ones that are helpful and professional, including a few great examples. Adding color to your email signature is a nice touch that'll help it stand out from the rest of your email. It not only reinforces your personal brand, but it also helps people find new ways to contact and follow you.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You should also identify any additional resources you may need and can tap into in the event of an emergency, such as: Your public relations agency (or which agency you would turn to if you needed this kind of help). Twitter reporting: https://support.twitter.com/articles/15789#specific-violations. Let’s get this out of the way first.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Help, Twitter] How to Find Influencers for B2B Online Marketing Campaigns
    From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. And how can you use it?
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Help, Twitter] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Of course, everyone should follow Scott at @chiefmartech on Twitter, and @sangramvajre on Twitter, for you. And now predictive was like, now let a minute, I can help you with that. Account based marketing (ABM) is one of the many new buzzwords in the marketing world. And we're very lucky today to have two special guests.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Help, Twitter] How Google’s failure helped me become a dramatically better writer
    But I soon learned that if something important were trending, I would pick up on Twitter or some other way. Reading less helped me become a better writer: more creative, original, and interesting. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    would be building stuff native to all the different platforms, whether that’s Facebook Instant Articles, Twitter Cards, Snapchat, Tumblr—just anywhere that you have people that are interested in reading, listening, or viewing what you create. What would that accomplish in terms of helping us understand Facebook? Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] OfferUp offers an addictive new app for eCommerce
    It’s also easy to list items through the mobile app and the listings can also go to users’ Facebook, Twitter and/or Pinterest pages, or in an e-mail to individuals or groups. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Where do your customers hang out online or on mobile? Snapchat?
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] The Psychology of Color in Marketing
    Whether it’s in a website redesign, collateral materials, or other marketing efforts, color can help improve your results. Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Here’s how Wendy’s uses red in their Twitter feed: Other brands that use it.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] Data Journalism: A Simple Guide for Marketers
    To help business understand the value of this approach, I've done some research myself. Below you'll find helpful information surrounding what data journalism is, what data journalists do, and how you can get started. Looking for some tools to help you get your design skills in gear? In fact, you're the right place. The lesson?
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Enhanced dashboards, integrate with such platforms as  LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics  and more to bring all their data to one interface. ActiveDEMAND gives agencies a competitive advantage by helping deliver real value to clients. The result was data gaps and an incomplete picture. Sound good?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] Attribution Matters: Demystifying Social ROI in B2B Marketing
    You see ads following you on the web trying to help you calculate it. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? ” Your boss is asking you for it. Details in our LaunchPoint ecosystem.).
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    The best way to stand out is to write compelling, "can't-help-but-click-on-this" subject lines. Adding alt text to your email images helps recipients understand your message -- even if they can't see the images right away. Then you can link it to your Twitter sharing button. You may often think to yourself, "Ugh.
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