• RADIUS  |  THURSDAY, SEPTEMBER 29, 2016
    [Help, Twitter] The Rise of the Revenue-Driven B2B Marketer
    Best marketer is customer who believes you helped them and can prove it. Share it with us via Twitter and you may win. Marketers are striving to drive revenue. As businesses allocate more budget to marketing departments, marketers are increasingly empowered to create strategic campaigns that deliver results. radius. Keep it human!
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Help, Twitter] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. IFTTT helps me automate tasks that don’t need my direct input. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Help, Twitter] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. This is so true.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Help, Twitter] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    But one such older platform is far from becoming extinct: Twitter. Want proof that Twitter’s still a top contender among social platforms in 2016? Look no further than the countless resources hundreds of brands invest into perfecting their Twitter marketing strategies. consistent and tailored cadence. Ex ceptional visuals.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Help, Twitter] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. & Ireland respondents prefer Twitter compared to U.S. Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. Were there any key differences between U.K.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Help, Twitter] Short-form & Long-form: Where They Fit in Your Content Strategy
    BuzzSumo   conducted a study of 8 million articles shared on Facebook, Twitter, etc., Producing well written, helpful and unique long-form content will earn a company the trust of their target consumer; and trust = contact form submissions, demo requests, etc. However, both types of content have potential downsides. Pithy observations.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Help, Twitter] New Vidyard Interactive Player Makes Videos More Engaging
    Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service. Media Contact: Brad Hem.
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Help, Twitter] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today announced significant growth across the business, including doubling its customer base year-over-year and increasing average deal size (ACV) by 50 percent in its most recent quarter. Follow Infer on Twitter @InferInc. About Infer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Help, Twitter] The One Thing That’s Better Than Knowing Your Customers
    Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. harder to decipher, but again, a CRM or Google Analytics can help). Twitter Chats. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. It’s why businesses exist. Email.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Help, Twitter] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    They cover breaking news , which 64% of Twitter users surveyed said they want to see more of. billion daily active users (DAUs), Instagram has 500 million, Twitter has 313 million, and Snapchat has 150 million. Learn more about how to use Twitter for business here. ). Social proof helps beef up claims behind your content.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Help, Twitter] Come Talk Content + Have a Drink on Us [In San Francisco]
    Mark drives the strategic growth initiatives of Personal Capital, an innovative financial advisor that combines award-winning technology and professional advisors to help households know and grow their worth. LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Help, Twitter] “I Want My Team to Use Social Media.”
    Liking, commenting and resharing the content to their personal profiles will all help to boost your content and help you get more followers and engagement. Twitter. Each tweet shared on Twitter can be favorited or reshared by your team. But you know you can amplify your efforts if your entire team gets involved. Google+.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Help, Twitter] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Twitter? Also, the footer of every page has Connect with Us buttons so that if people are active on Twitter, Facebook, Linkedin wherever their attention is we’re there too. You can’t just run a Facebook page if your audience is on Twitter. It helps them trust us more and helps us move in the right direction.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Help, Twitter] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. If you’re the forgetful type, check out an editorial calendar like CoSchedule to help you get organized. #2 No One Can Understand You. Guest post by Eric Brantner. Blogs are hard work.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Help, Twitter] Interactive Content Marketing Weekly Roundup: September 19-23
    At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. Twitter. We wrapped up event season and jumped straight into webinar week! Follow our Medium account here. Facebook. LinkedIn
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Help, Twitter] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.) Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] How Global Citizen Became the BuzzFeed of Social Activism
    Government to invest more in the eradication of polio, which helped spur Congress to award $50 million to the cause. The role of content is to help build a movement,” Wolffe explained. Look no further than Global Citizen’s work to help Congress pass the Global Food Security Act in July. PastaPolitics.”
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Would spending more money help? tools can help companies maximize their efficiency. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. help address? Answers to these questions help.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. If you can help people solve their. All rights reserved. conference.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] Evangelizing a Content Marketing Program
    how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Introduction 4 II. That’s why.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] How To Increase Referral Traffic And Get More Leads
    Link to influencers - They will notice and might even help promote your guest blog post, which in return will increase the referral traffic it generates. 4) Leverage Social Media. Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top 7 social media platforms used by marketers. What Is Referral Traffic?
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] Marketing Guru Covers: Social Posting and Targeting
    Twitter. Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. See how Lead Liaison’s software helps you manage and track your social media efforts  here. Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting TwitterFacebook.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Help, Twitter] How to Engage Your Audience Using Digital Advertising
    For anybody who's familiar with inbound marketing , you'll know that what we've discussed so far doesn't align with the fundamentals of inbound: to market your products and services to people in a more human, more helpful way. On Twitter. Twitter offers four main targeting options with its ads. On Facebook. Via LinkedIn.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Help, Twitter] How Gimlet Hacked Slack to Reinvent Its Comments Section
    The messenger app is a wonder-tool that helps large organizations connect and brainstorm. Twitter has had problems preventing harassment despite a decade trying to stop it.). The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets. Virtual anonymity stokes rage.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Help, Twitter] Social media strategy leaders: Tory Starr
    At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. Here, too. I’ve also been extremely lucky to have had a set of mentors that helped me get to where I am today. Introduction to the Interview.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Help, Twitter] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Here's a handy PR guide to help with that.). Instagram is projected to overtake Twitter in terms of popularity and ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Help, Twitter] How to Host a Marketing Conference That Doesn’t Tank
    This helps experienced marketers to identify sessions that will most benefit them, and keeps newer marketers from taking sessions that will overwhelm them. Find Kerry on Twitter. The post How to Host a Marketing Conference That Doesn’t Tank appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [Help, Twitter] Social media pioneer discusses employee advocacy success
    He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. The post Social media pioneer discusses employee advocacy success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Help, Twitter] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. “Google it.” ” in Google. According to Google).
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Help, Twitter] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    It was in this vacuum that Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. After all, it’s the law. But six years ago, the dynamic between employers and insurance providers was anything but simple.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Help, Twitter] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    This has some grains of truth since paid channels definitely do help amplify your posts. According to Jay, more people listen to podcasts than use Twitter. I’ll just let that sink in. Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Help, Twitter] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    To help it stand out from all the other marketing conferences that promise to be exciting and different, Influitive created a series of videos about Buck, a wacky camp counselor character. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Help, Twitter] Your Audience Called. They Say You’re Fired.
    “You will get all you want in life if you help enough other people get what they want.” They need help. And they have lives: their Twitter feeds are often a mix of business and personal. They will still check something out that looks interesting or helpful. ” – Zig Ziglar. And it cannot be bought.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Help, Twitter] 3 Gaming Trends About to Take Over the Media World
    Now, Twitter is spending millions of dollars per game to stream Thursday Night Football. Gaming’s reliance on new technology as a means of digital interaction has helped it to break ground in new media already. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Influencer marketing. Live streaming.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Help, Twitter] 20 Examples of Social Proof in Action
    And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below. While this will likely depend on the product or service you are marketing, the folks at ConversionXL conducted some research to help shed some light on the situation. Score.). 10) Yelp.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Help, Twitter] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. 11 Ad Agencies to Follow on Twitter. 1) R/GA.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Help, Twitter] Interactive Content Marketing Weekly Roundup: September 12-16
    Hosted by the Content Marketing Institute, this important event focuses exclusively on helping content marketers learn, innovate, and network. Twitter. It’s event season at ion. These last two weeks have been a busy time for us. From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. Facebook.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Help, Twitter] 7 Ways to Create More Interesting Content for Your Blog
    Once you talk to your people and discover these questions, you can create blog content that is truly valuable and helpful to your customers and your potential customers. Use Twitter to check out what’s trending. For example, KoMarketing Associates published the 12 Examples of B2B Companies Managing Impactful Twitter Profiles.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Help, Twitter] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    You may, for example, be looking for exposure and brand awareness in your industry and use your blog as a vehicle to help you get there. As noted in a post by my colleague Casie , there are a variety of tools out there that can help you figure out what questions are being asked by your blog readers. But where do you even begin?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Help, Twitter] How Mobile, Voice & Social Are Changing SEO [Infographic]
    To help you keep pace on the SEO side of things, check out the infographic below -- and then head to stateofinbound.com for even more information on where SEO is headed in the future. Leave your comments below or engage with us on Twitter using the hashtag #FutureofInbound. "Getting found" isn't a new phenomenon for inbound marketers.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Help, Twitter] Getting the Most From Your Marketing Assets
    Twitter  users enjoy accompanying images,  Facebook  users get giddy over pictures (and often can’t stand asking for “likes”), and  Google+  followers tend to be passionate brand advocates. Infographics are a natural fit with Pinterest , and perform well on Twitter. Email In case you haven’t heard, email is still popular.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Help, Twitter] How To Excel at Four Primary Types of Social Media Content
    277,000 tweets sent on Twitter. And when it does, the right social media marketing approach is to offer helpful, conversational encouragement, rather than overly harsh directives. Show them how your product will help them achieve their goals. 2. Let’s kick off with some sobering statistics. So where do brands come in?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Help, Twitter] Six steps to increase your app conversion rate
    If you’re new to using Analytics, I’d recommend downloading Google’s Primer app to help you along the way. It’s an overview of smart marketing guidelines, and will help you gradually learn about Analytics along the way. Do you have other ideas to help your app conversion rate? Suggested tools: Appboy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Help, Twitter] The Future of Chatbots in Marketing [YouTube Live Event]
    Help build the agenda here by upvoting the questions you'd like to hear, and tweet any additional questions using the hashtag #BotHangout! Buster Benson has 18 years of experience building products at various startups, Amazon, Twitter, and now Slack. So, what does this mean for your job? For marketing and sales? ET // 11 a.m.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Help, Twitter] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    If you’re advertising an ebook titled “How to Find the Best Home Remodeling Company for Your Timeline & Budget”, it will stand out against the other ads and search results because it directly helps solve my problem. Remember, you’re trying to help the reader solve a problem with your expertise and industry knowledge. Next Steps.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Help, Twitter] Why You're Thinking About Digital Marketing Analytics All Wrong
    Or was the content you shared via Twitter more effective? 2. Full-stack digital marketing analytics can tell you all of this and more, providing you with extremely valuable lead intelligence that can help inform the direction of your future campaigns. Looking at top-level web analytics metrics like traffic is only part of the puzzle.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Help, Twitter] Why Bad Jingles Make Good Marketing
    In the past eight months, half of our Twitter mentions were about the song. Kaplan Thaler is the person who helped create “I Don’t Wanna Grow Up,” the famous Toys “R” Us jingle. I work for a nonprofit car donation program called Kars4Kids , which funds educational initiatives for children. Please stop.”
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Help, Twitter] 4 Ways to Find Marketing Qualified Leads on Twitter
    You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. They’re Talking About You.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Help, Twitter] The Basics of LinkedIn Marketing
    The platform discourages people from connecting with others they don’t know personally, a guardrail which could help prevent the kind of context collapse that Facebook and other social media networks are fighting. This kind of thought leadership gives companies an authoritative voice, helping to generate leads.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Help, Twitter] Prepare to Be Ignored if You Don’t Have Subscription Goals
    What might help is to first think about building an audience through subscription, then mine that subscription list for leads (as they engage in your pieces of content). Your fans on Facebook or your followers on Twitter should be viewed as they are — temporary subscription opportunities with whom you can try to build relationships.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Help, Twitter] The Guide to a Successful Employee Advocacy Plan
    Picture the following scenario: if an enterprise like Fujitsu tries to sell its augmented reality solution by posting an educational article on their official Twitter, their motives are overt – turn individuals into leads. This will help you reach the most relevant audience, and in turn increase the advocates’ thought-leadership status.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Help, Twitter] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 2) Recruit interns and new hires. People can also tune in to watch, or help out by asking questions and posting comments on Twitter using the hashtag #WebsiteThrowdown during the live stream. Periscope.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Help, Twitter] A Brief History of Online Advertising
    WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. Beyond Facebook's targeting efforts, other social networks such as Twitter, YouTube, and Google+ focus on providing an advertising experience for users that doesn't feel aggressive or impersonal.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Help, Twitter] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. Thankfully, there are loads of researchers helping us keep a finger on the pulse of social media marketing strategy (though the amount of data can, at times, be overwhelming). ” 3.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Help, Twitter] Interesting Infographics: The Potential of Social Media for B2B
    In 2016, social media will help to generate leads for more than half of all B2B companies. This new connectivity has great implications – 72% of a brand’s followers on Twitter are likely to purchase from that brand in the future. Twitter at 320 million active users each month. Let’s take a look. B2B Benefits. Social Media Spend.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Help, Twitter] 5 Ways to Make Your Social Media Marketing Rock
    billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. What are their goals and how can your products or services help them achieve their goals? It may have seemed like utter madness. Understand Your Audience.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Help, Twitter] See What Content Marketing Success Truly Looks Like
    Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. Your #content tilt is what makes you unique so your audience can’t help but notice you says @joepulizzi. Content Marketer of the Year.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Help, Twitter] Why Snapchat Might Be Your Next B2B Marketing Tool
    That’s more than Twitter. Enlist the help of employees to engage on Snapchat and harness ideas for various types of content to share. General Electric is known for its involvement in social media and is active on a plethora of channels – from Twitter and Facebook to Instagram. They are now your prospects and customers.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Help, Twitter] Marketing 101: How to Pick the Right Social Media Platform
    – Is Facebook, Instagram, Pinterest, Snapchat, YouTube or Twitter the best place to put your marketing dollars? It all depends on your brand and what you’re trying to accomplish. Brands & Marketers
  • VIDYARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Help, Twitter] Vidyard Announces 2016 Video Marketing Awards to Honor Excellence in Video Marketing
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. Nominations for the 2016 VMAs are now open. Registration for the event opened Tuesday. VMA entries are due by Sept.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Help, Twitter] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Any shift in business and marketing, like the shift to digital-first, inevitably unleashes a wave of consultants who supposedly help marketing teams and their leaders understand how to work through and take advantage of the transition. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Help, Twitter] How to Create an Engaging and Effective Presentation
    And your retro-cool animations – are they helpful or harmful? There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn). I used to think presentation decks were an afterthought. How wrong I have been. These things are hard to write.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Help, Twitter] Your 6 Step Guide to Creating a Holiday Marketing Campaign
    For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. To help you out, we’ve created a six-step guide for building a festive and effective holiday marketing campaign. Step 1: Determine Your Campaign Goals and Audience. Goals should be very specific.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Help, Twitter] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. This dashboard helps them consider which prospects should be assigned back to SDRs, and which should be revisited by AEs to help rebuild pipeline for the next quarter.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Help, Twitter] 18 of the Best Personal Websites We've Ever Seen
    And with 53% of employers reporting that the resume alone did not provide enough information to determine if the candidate would be a good fit, that storytelling element can really help to improve your odds. This blog looks a bit busier, but its consistent branding helps visitors easily navigate the site. Ah, the job search. Resumes.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Help, Twitter] 5 Copywriting Techniques That Affect SEO
    Making your content easy on the reader will help increase natural backlinks and authority. Furthermore, images can also help with SEO. But how do you get them to help you out? For example, including click-to-tweet links in your content or asking readers to Tweet their opinion to you can boost shares on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Help, Twitter] Social media giants tighten their grip on small content producers
    Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers. Facebook, Twitter, and YouTube can shut you down without explanation. What else have YouTube, Twitter, and Facebook in common? By Mars Dorian, {grow} Contributing Columnist. Go self-pub.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Help, Twitter] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    It’s pretty hard to reverse-engineer the YouTube algorithm, but here are several apples-to-apples metrics that will help you infer how a video is doing that you can compare with your other videos. 1) Organic Audience Retention. YouTube subscribers are like followers on Instagram or Twitter. Why are people watching it?”
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Help, Twitter] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    For example, Denizen talent can contribute to HelloDenizen projects, and HelloDenizen content can help attract more brand partners. At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. However, the channel quickly evolved into a calling card for attracting new clients.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Help, Twitter] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    The next 4 ideas help make this a more effective and productive experience. Some suggestions: Share and/or comment on one good discovery you find through Twitter per day. Do your part to help those around you better understand how they can contribute to your organization’s new social media network. But be warned!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Help, Twitter] Remember to market to your own influencer network
    Craft a genuine message or start a conversation using all of the relevant information Contactually helps provide on your contacts. Anyway, I would love to help you out in any way I can with these sorts of campaigns, answer any questions, or receive any referrals or introductions you can make. I really love influencer marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Help, Twitter] Does every business need content marketing? A reality check.
    In fact, if you came to him with a marketing plan that included Twitter chats, streaming video, and infographics you would be laughed out of the room. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Does every business need content marketing? Of course not. This is the real world. Thousands.
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Help, Twitter] It’s time to get conversational with Twitter advertising
    Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…. The post It’s time to get conversational with Twitter advertising appeared first on Connecting Element.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Help, Twitter] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. From there, quality content helps drive the conversation. World Economic Forum.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 3, 2016
    [Help, Twitter] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    In a move that seems deliberately aimed at rival Snapchat, Twitter has unleashed its Moments feature to a larger pool of content creators, including brands and influencers. For brands, the update provides a new-and-improved Twitter marketing and storytelling tool. Here, the content is more akin to a Twitter time capsule.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Help, Twitter] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    ON24’s 2016 Webinar Benchmarks Report highlights data from over 12,000 webinars that will help you understand the latest trends in webinar marketing. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up with an example of the week from Bloomingdale’s. This week’s show.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 2, 2016
    [Help, Twitter] Interactive Content Marketing Weekly Roundup: August 29 - September 2
    But she couldn’t help but share something with the ion universe while she’s away. Twitter. First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! Top 7 that. Storytelling gets that job done.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Help, Twitter] 4 Marketing Lessons I Learned from Being a Mascot
    That helps determine what I need to do to prepare. Facebook will be the first to know, then Twitter, then Instagram, and then Snapchat. Author: Mike Madden Mascots. You’ve seen them at football games shuffling lifelessly through a crowd, desperately trying to avoid pictures with awestruck children. How do I know, you ask?
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Help, Twitter] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    Social can help businesses quickly establish and maintain brand awareness and loyalty. major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Wrapping Up.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Help, Twitter] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    “Human by Design” examines trans-humanism today: how people use technology to help with disabilities, augment their senses, and so on. As I was putting together our roundup of the best branded content from August, this happened: McDonalds is my favorite brand. — KANYE WEST (@kanyewest) August 31, 2016. How far is too far?—while
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Help, Twitter] What B2B Marketers Need to Know About Social Media in China
    If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Weibo has been called the Chinese Twitter – and for good reason. The vast majority (89.3
  • SNAPAPP  |  THURSDAY, SEPTEMBER 1, 2016
    [Help, Twitter] Take Your Audience Down Memory Lane for Better Marketing Results
    Check out their Twitter feed. Making your audience feel happy, connected and even wistful will help them associate those positive feelings to your brand.  . Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Help, Twitter] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. To help you do this, we created a content mapping guide along with a free template.
  • CONTENTLY  |  WEDNESDAY, AUGUST 31, 2016
    [Help, Twitter] Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?
    This data can help guide your decisions when you’re brainstorming ideas. This could be you on Twitter! This process has helped us create some of our most popular pieces of content, like this in-depth guide to securing a content budget. This month, I’m going to get my Tony Robbins on and talk about story inspiration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Help, Twitter] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Similarly, many marketers who need to create helpful, relevant, interesting content might want to incorporate interviews to serve as source material for articles or to use in videos or podcasts. Here are five simple tips that can help you quiet your inner McCoy and tackle your new role with confidence. Find Kerry on Twitter.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Help, Twitter] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    To help you stay on track and make consistent progress towards your goals, we've put together a list of tools that'll help you complete long-term projects on time without losing motivation or entering the "doom loop." For example, it may not be attainable for your branded hashtag to start #trending on Twitter. Measurable. slump.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Help, Twitter] Email Marketing for Schools [New Ebook]
    Email has been a game-changer in the admissions process, helping schools to further inform prospects by placing helpful information right in front of their eyes. We're excited to share a new complimentary ebook, Email Marketing For Schools , designed to help you exceed your admissions and enrollment goals. Education
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Help, Twitter] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    The helpful content promotion checklist infographic below from CleverClicks is an excellent guide. Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. What does that mean, exactly? But those are just table stakes.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Help, Twitter] 5 Content Marketing Trends to Plan Your 2017 Budget
    To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. Last year , we also detailed the top trends to help plan your budget. also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al. There are many others.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Help, Twitter] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. For example, did you know that YouTube automatically creates a written transcript for your videos -- and that polishing them can help you get your videos found more easily in search?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Help, Twitter] 20 Ideas to super-charge your social media network
    focus on Twitter. have 20 ideas for you … all starting with Twitter. Why Twitter? Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. By Mark W.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Help, Twitter] How to Tie Your Content Marketing into Your Account-Based Marketing
    To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. Analyze how you marketed to those accounts, and the messaging and other factors that helped win them. Don’t overlook Twitter. It is. Conclusion.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Help, Twitter] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    If you’ve transitioned to a revenue-focused mindset, then multi-touch attribution will help inform your strategy with down-funnel insights -- such as which keywords, ebooks, articles, and emails generate the most opportunities and customer conversions. -- -- -- -- -- --. 2. Paid social (LinkedIn, Facebook, Twitter, etc.). Organic.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Help, Twitter] Crafting the Perfect Social Posts – Part 2
    This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Twitter. Twitter makes you keep your updates short and sweet, but you can still pack a punch. Here are some quick tips to help you get snapping in style.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Help, Twitter] 5 Content Marketing Lessons from David Ogilvy
    great type of content to create is a case study; also, this type of content helps you listen to customers and understand the language used to describe their problems. Maybe it’s a targeted LinkedIn group or Twitter. It’s helpful to look at what other brands and people are doing to find inspiration. Share a lesson. David Ogilvy.
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