• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Help, Twitter] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Help, Twitter] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Help, Twitter] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. step of the funnel and helping you close more sales.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Help, Twitter] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Let’s face it – people are savvy to advertising.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Help, Twitter] 5 Things Your B2B Buyer Wants You To Stop Doing
    And when you're only listening for cues and opportunities, you’re likely to miss out on a lot of other information that could help you in the future, from key relationships to broader context. On Twitter or Facebook? Some of it is great. Some of it is mediocre. And unfortunately, some of it is completely off the mark.
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Help, Twitter] How to Market a Conference Using Twitter
    By way of example, here are some tips for marketing and promoting your event with Twitter. Twitter. Twitter has roughly 288 million monthly active users. This helps tie your posts together and makes it easy for people to find all of the information about your event in one place. The Role of Social Media. Takeaway.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Help, Twitter] Marketing Automation ~ What are You Automating?
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Marketing Automation ~ What are You Automating? Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Help, Twitter] Change the Channel to Ignite Content
    Blogging helps me think through marketing issues and gives me a chance to provide marketing coaching to the small business community that follows my work. I am always looking for new ways to expand my reach. The ideas in your new book helped spark some ignition. The ideas in your new book helped spark some ignition.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Help, Twitter] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Follow these nine steps to build a unique value proposition that will help sell the value of your services and win new clients. 1. It helps you stand out from competition and provides a clear message for prospects about why they should engage your services. On Twitter or LinkedIn? With a strong value proposition. Create it.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Help, Twitter] 7 Tips to Creating a Memorable Slogan
    To help you create a memorable slogan for your business, here are seven tips to get your creative juices flowing: 1. Use Twitter to host a slogan contest with a designated hashtag to track entries. Of course, VerticalResponse has a creative team on hand if you need help with your logo, website or other branding materials.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Help, Twitter] Survey says: ANZ Companies use social media for business
    How does this chart help you with your social marketing strategy? The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. Twitter is the fastest way to break news now. Social Media Use. Will your customers find you there?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Help, Twitter] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    When these businesses do get started, they look at shifting some of their limited marketing budgets […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Social Media Tools
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Help, Twitter] Why the economics of blogging are diminishing
    Some posts attracted up to 200-300 retweets and dozens of compliments, attracted clients, and helped me built my online career. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. Make the post all about the reader/customer.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Help, Twitter] How To Make Your Marketing Meme-tastic!
    In the example below, the twitter account for the fictional Game of Thrones character, Tyrion Lannister, jumped into the trending hashtag #MyRealityTVShowWouldBe. The Shelf Help Guru, a personal assistant-type figure, offers advice to individuals through memes on Ikea Singapore’s Facebook page. and Left Shark. Meme Evolution.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Help, Twitter] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    We are excited to be participating in an upcoming IBM Twitter #SWFChat on Tuesday, April 28, from 1–2 p.m. Jonathan Ferrar (@ jaferrar ) Vice President, IBM Smarter Workforce, is focused on helping clients improve business performance through the application of people-related analytics solutions—solving needs with social employees!
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Help, Twitter] Why Social Recruiting is Like Catching Pokemon
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Twitter | Facebook | LinkedIn |. Tell me who you need to hire, and I will tell you how to find them. This is the same for […]. Author information. Laurianne Laval. Social Recruiting
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Help, Twitter] Hey Marketing: An Inquiry Is Not A Lead
    Attract visitors to your content, convert them to subscribers and nurture them with offers that help them move through the buying process. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Help, Twitter] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. If you’re wondering what kinds of content helps progress leads further faster, ask your sales team. The journey map is about helping you understanding the key interactions that your future customer will have with the organization.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Help, Twitter] The Importance of Brand Integrity in the Digital Age
    The very next day, my wife received a phone call from a regional manager offering many apologies, along with a gift card, to help soften the memory of our negative experience. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We just checked in, so what are our drink options? Keepin’ It Real.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Help, Twitter] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. This can help earn their trust while simultaneously showcasing your firm’s capabilities. 6. On LinkedIn? Social Media
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Help, Twitter] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Help, Twitter] LinkedIn Launches Content Sharing Tool Called Elevate
    The new tool, called Elevate, helps a company’s employees find valuable content, share it with their networks and analyze the results. It has scheduling functions similar to those of Buffer and Hootsuite, while also providing suggestions of helpful content to share. Widespread availability is expected later this year.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Help, Twitter] Electoral dysfunction: Why the party marketing machines aren’t working
    For all the televised leadership debates, Twitter feeds and baby kissing, politicians are simply failing to connect with their audience. You need to find ways to reach out and engage the apathetic and the undecided with content that’s altogether more real, helpful and compelling. By all accounts - no. They’re all as bad as each other”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Help, Twitter] 8 (Free) Google Resources B2B Marketers Need To Know
    Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Needless to say, Google continues to launch new functionality and change product offerings.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Help, Twitter] Making MarTech Investments? Bet on the Customer
    Last and certainly not least, CMOs can bring in a marketing systems firm/integrator to help develop strategy, identify needs, and put to work technology that can advance marketing’s business and customer value.  Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. According to Scott Brinker (a.k.a. Sounds simple, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Help, Twitter] It’s not a pitch, it’s a person. The super powers of influence marketing
    The goal was clear: help establish my brand (Dell) as a true thought leader in social business through content that is visionary, conversational, and distinctive.  I call this a dream assignment for anyone who works with influencers! Our hashtag trended on Twitter (eclipsing even #SXSW!) Ready? In theory, I love Whole Foods. Ready?
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Help, Twitter] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    His Twitter handle says he is “Killing traditional marketing with pleasure”. What do you help them solve? In fact, that’s exactly why you need an integrated marketing approach with a sensible mix of tools and technologies that help you follow the buyer all the way through the buyer’s journey to conversion and beyond.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Help, Twitter] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Help, Twitter] Wasting your ad money? All Facebook fans are unequal
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. All Facebook fans are unequal appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Guess what?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Help, Twitter] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Ads Help, But Not Enough. Blog analytics help you gauge what your audience is interested in. Here’s a hint.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Help, Twitter] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Help, Twitter] 5 Brand Building Facts Every Marketing Director Should Know
    As a marketing director, it's your job to help grow your firm. Helping these experts increase their visibility through media opportunities and speaking engagements will benefit your firm's reputation and boost your brand's value. And how will you tell this story on LinkedIn versus Twitter or your blog? Branding
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Help, Twitter] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Since “the demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives,” Pam Dyer helpful reviews 10 other options here, including both free tools like Ubersuggest (which “makes good use of Google Suggest and other suggest services. Image credit: Small Business Ideas Blog.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Help, Twitter] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    We can help just about anyone with just about anything. SEE ALSO: Top Twitter Marketing Techniques to Connect with Your Audience I’m your new best friend – A smile and a friendly hello are attempts to engage you and gather information. Sometimes a new perspective comes from a direction that you least expect. Sound familiar?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Help, Twitter] Optimizing Lead Distribution for Higher Conversion
    So do you invest your hard-won leads on your top performers, or do you try to help your weaker salespeople? For more, read: “ Lead Qualification: Stop generating leads and start generating revenue ” Make the hand-off to Sales, but still help drive conversion. That’s a complex question when you think about it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Help, Twitter] How to Achieve Clean Data in B2B Marketing
    Follow her on Twitter at @amandalnelson. Here are three helpful steps. Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. years. They get promoted, or terminated, or they simply get a better offer elsewhere.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Help, Twitter] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Twitter seemed to get the hint early on when they bought Periscope in February 2015, before it''d even launched. Posting to Twitter. Kind of weird, but at the same time, kind of cool. Exclusive.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Help, Twitter] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    They want to know how to solve their problems today – and the firms that help them accomplish this build credibility while positioning themselves to provide services in the future. Essential IT Marketing Strategies For technology services firms, there are six key strategies that can help develop a competitive advantage. 1.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Help, Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    To help you substantially build your email list, we’ve put together a list of four effective ways to increase your subscribers. Here are two tools that can help you capture emails via a Facebook contest: Heyo. Use Twitter Lead Generation Cards. You need a Twitter Ads account. Log into your Twitter account. 2.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Help, Twitter] How to Leverage Live Streaming for Content Marketing
    It was reported that the average viewing time of a stream was 25 minutes on uStream versus a mere 6 minutes for Hulu and 3 minutes […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Help, Twitter] The End of Valued Customers
    As nice as it is to hear from you by telephone, I really need to focus now on getting some work done, and I do hope Amanda isn’t too insulted that I have blocked her number as she is not easy to convince that I don’t need help with the application. If you could help with that, I would be most grateful. Could you look into that?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Help, Twitter] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. ” Again, they hold the power in this relationship by seeking out the information that is most helpful to their journey. Check.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Help, Twitter] I was called out on my social media BS and I’m relieved
    Funny tweets won’t keep their Twitter fans happy. From now on, here is the filter I need to use to start writing blog posts that mean something: Am I, as a marketing professional, writing for other social media people, or am I writing for those actively seeking our help? Follow her on her  blog ,  Twitter  and  Facebook. Now.  .
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Help, Twitter] A Simple Guide to Using Hashtags on Twitter [Infographic]
    I have a love-hate relationship with hashtags on Twitter. When it comes to following a news item, entering a contest, or figuring out out what''s going on in your favorite sports game, they can be super helpful -- and sometimes even fun. On the one hand, they''re a useful way to tie different conversations into one stream.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Help, Twitter] Whose Likeness is it Anyway? Event Photos and You
    After all, the social sharing of photos and content during the event helps to amplify its reach and creates buzz for future events. Find Kerry on Google+ and Twitter. Event Photos and You appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But privacy remains a concern. The short answer is “yes.”
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Help, Twitter] The Top B2B CMO Challenges
    On the other hand, a Growth Mindset will help you shake off the dust and bring about a transformation. Resisting the Lure of Numbers: Who doesn’t like to see an expanding fan following on Twitter or a huge spike in Facebook Likes? —Turning SMALL Failures into BIG Wins. Yes, you have made mistakes, but what can you do now ? And we did.
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Help, Twitter] Developing Differentiators: How Research Can Help You Pass the Test
    To find more information about how research can help grow your firm, download our free Professional Services Guide to Research below. On Twitter and LinkedIn? A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. However, not all differentiators are created equally.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Help, Twitter] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. Establishing a solid social media marketing foundation with clear-cut goals will help you better organize your social media accounts. Do you know who you’re following on Twitter and who follows you? Enjoy! on a weekday.
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Help, Twitter] What Actually Counts As Content?
    Treat your Twitter and Facebook status updates like a tiny blog. The benefit of this is that you can be there to help fill the bottomless void that is the Facebook news feed, and it costs nothing. Twitter. Twitter. Follow Me On Twitter! What counts as content? Podcasts. Try and do one each week. Tools:-. Tools:-.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Help, Twitter] Is social media engagement still a thing?
    Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In essence, there is no engagement.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Help, Twitter] How to Dramatically Improve Organic Search Traffic
    Analyzing your website’s click-map helps you learn where users expect to see links. Concentrate on helping your readers find solutions to their problems. By identifying and replicating the links that helped them rank high in Google, you can outrank them. Connect with him on Twitter. Guest post by Felix Tarcomnicu.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Help, Twitter] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Employee Advocacy is a relatively new term used in […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Employee Advocacy
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 6, 2015
    [Help, Twitter] How to get start with Marketing – Step 1 – Buyer Personas
    Buyer Personas help you create better marketing content, plain and simple. You can follow me on Twitter at @fearlesscomp  like thousands of people do today. Adele Revella of The Buyer Persona Institute and Tony Zambido are the top experts in buyer personas. Suggest you visit their websites to learn more about Buyer Personas.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 6, 2015
    [Help, Twitter] How Facebook Can Get More Eyeball for Your Videos
    In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Twitter | Facebook | LinkedIn | How Facebook Can Get More Eyeball for Your Videos by Jayson Duncan - Maximize Social Business. He has created videos for Fortune 50 companies. Video
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Help, Twitter] Four Digital Marketing Mistakes You Should Never Make
    Analytics may be the modern marketer’s best friend, but it’s your friends in IT who will help you bridge the gap between knowing what you want to know and knowing how to know it. Experimenting with new technologies and services will help grow your business. Follow Neil on Twitter: @neilmichel. That’s all well and good.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Help, Twitter] Lead Generation That Converts Leads into Sales Opportunities
    Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. Determine if your organization can help based on the lead’s business need. Introduce ideas about how your company can help them meet those challenges.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help, Twitter] Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
    How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one? To help you get more out of your social media posts from today''s mobile consumers, check out the tips in the infographic below from Unified. Most of you, I''ll bet. Social Media Mobile Marketing Daily
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Help, Twitter] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Each contest is paired with an app or online tool to help you create and manage your contest with ease. 1. Rafflecopter can help you run a giveaway on Facebook. Participants click on the promotion and enter their Twitter handle and email address along with their own special message about your product or service. Facebook quiz.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Help, Twitter] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    What I didn''t know at the time was that paper wasn''t the only way to "draw" my ideas; I could use a computer to help me bring them to life. hope they help you smooth some bumps in the road. This exposure will help you to pick up tips, become comfortable with industry terminology, and stay on top of current design trends.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Help, Twitter] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    You might actually really like what you’re reading and want to share it on your Twitter feed (please do). Are you going to copy the link of this page, head over to bit.ly, paste it in, get your shortlink, login to your Twitter account, paste your shortlink, come up with something witty and post it? On Twitter or LinkedIn?
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Help, Twitter] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. 2. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 2, 2015
    [Help, Twitter] Fixing the Customer Experience Part IV – Where to Start
    This is where that book in the first paragraph is so helpful. If you can’t be bothered with a whole book, this white paper from Oracle is a dense but helpful overview. or follow me on Twitter @bizmkter. Enough whining. Time to solve the messy experience thing. More on him later. think it’s time well spent. There.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 2, 2015
    [Help, Twitter] Is it Internet 1994 or 1999? Are we on a tech bubble?
    To learn more about John and his firm: On Twitter: John Frankel On the web: FF Venture Capital  The post Is it Internet 1994 or 1999? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. To learn more about John and his firm: On Twitter: John Frankel. Tech bubble? Not in sight. Are we on a tech bubble?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Help, Twitter] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. This is not to say Google doesn’t index and show tweets in their search results now—they do, but only a very small fraction of what is on Twitter.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Help, Twitter] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. This is not to say Google doesn’t index and show tweets in their search results now—they do, but only a very small fraction of what is on Twitter.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Help, Twitter] How to Acquire and Leverage Speaking Engagements in AEC
    However, speaking engagements do more to create experts than simply help them be seen. They also establish authority and give credibility to the speaker as a leader and respected voice in the AEC industry. 2) They help demonstrate your thought leadership. Consider joining an organization like Toastmasters to help you gain practice.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 1, 2015
    [Help, Twitter] 4 Killer Ways to Get Your Nonprofit Shared on Social Media
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. Claire Axelrad | Twitter | Google+ | LinkedIn | 4 Killer Ways to Get Your Nonprofit Shared on Social Media by Claire Axelrad - Maximize Social Business.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Help, Twitter] HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration
    HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. You can also use #deskfree to join the conversation about the desk-free movement on Twitter, Facebook, Instagram, and Linkedin. Workplace collaboration has become a hot topic in the software and tech space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Help, Twitter] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    also want to help students understand and experience this idea of the “target market.” And finally, I gave them training on tools like Buzzsumo and Followerwonk to help identify influencers in their target audiences ( Frac.tl has some great outreach research that I’ll add to future iterations of the project). And I’m glad I did.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] 6 Simple Steps to Creating Your Content Marketing Strategy
    Tip: Add a column to your content marketing calendar spreadsheet called “outcomes” This will help you define what the audience will get out of the post. After all, we as brands do not own Facebook or Twitter followers. Creating a content marketing strategy is no simple task. Your content should be niche. Then diversify.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    Seeing that engagement data quantified within Eloqua gives us a competitive edge that helps us identify and convert our hottest prospects more quickly than we ever could before.”. Using all three together and integrating them with Eloqua helps Cetera qualify and convert leads faster. Lenovo. Cetera Financial Group. Prophix Software.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] 4 Steps to Achieving Initial Email Marketing Success
    We have several helpful articles that can help you create effective welcome emails: 7 Tips to a Stellar Welcome Email. For example, if you just invited guests to an upcoming event, you can turn to Twitter and Facebook to invite guests too. It’s time to rev up your marketing engine. It’s that simple. Try a few tests.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] How to improve your luck: 4 simple tips
    “I''m a greater believer in luck, and I find the harder I work the more I have of it” ? Thomas Jefferson. In my head, however, I was thinking “ I bloody well would like some luck – who wouldn’t want a comfortable crash mat of unwarranted serendipity? Nothing is as obnoxious as other people''s luck” - F. White. Coincidence? I don''t think so.”.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] 11 Content Curation Tools Every Marketer Needs
    love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. As a salve, I’ve subscribed to Dave Pell’s “Next Draft” and it provides me with the day’s most noteworthy news that I otherwise would’ve discovered on Twitter. must-follow for Twitter users. And speaking of Twitter. users to follow.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] Retrain the “Lizard Brain.” Sales: Be Helpful. Be Closing.
    In a sales and marketing environment, we allow those who are helpful, in. Twitter | LinkedIn | Retrain the “Lizard Brain.” Sales: Be Helpful. We want things. We crave stuff. Human beings are naturally needy. We’re wired to follow those who give — those who serve. Be Closing. by Rachel Miller - Maximize Social Business
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] What Life in Modern Marketing Looks Like: 13 Personal Stories
    But I know in order to help them grow; I have to stay on top of my game. Using content management and automation tools, however, helps to free up weekends. Marketers have this spectacular opportunity to help create brands that communicate with customers on their terms. turn to Twitter for information. er, borrowed ?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Help, Twitter] Should You Attend That Event? 9 Questions to Help You Find Out
    While your decision will ultimately depend on what your team does, what your goals are, and how much budget you have available, below are some questions you can ask yourself to figure out whether you should be packing your suitcase for the event. 1) Will the conference help you develop better relationships? or not?
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Help, Twitter] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    The campaign, promoted on Twitter using the hashtag #socbiz25 , was a tremendous success, having recently been nominated for an AdAge BtoB award.  25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it. Exciting times! And make no mistake, the future belongs to the social leader.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Help, Twitter] 6 Strategic Trends Highlighted at Social Media Marketing World
    However, Facebook, and even Twitter, are challenging that power. Video will now automatically be played in the newsfeed, which helps entice people to stop and watch. Twitter, too, has put an emphasis on video, with the announcement of their new Video on Twitter feature in February. YouTube is powerful.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    Follow Tony on Twitter @tones810. It’s helpful to document personas because it can guide all strategy and messaging, especially content and even page layout and user experience on a website. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    This will help you make decisions on how to allocate those resources and gain a competitive advantage. Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. Buyers expect to have information at their fingertips to evaluate firms. Congrats!
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    Opportunities you’ve helped customers capture. Twitter: @mike_weinberg. In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] The 3 biggest social media events of 2014 and what they taught us
    The awareness campaign helped raise over $100 million dollars for ALS, and attracted the endorsement of celebrities and famous athletes alike – helping to catapult the message of ALS to literally millions of people. According to Twitter, over 600,000 tweets were sent per minute during the World Cup final. FIFA World Cup. Period.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] Five Expert Guides to the Best Blogging Tools
    As soon as the user moves their mouse outside of the main window it’s likely they are planning to exit so this pops up”), Daniel Sharkov, Mike Allton, and Aaron Lee (one of his favorites is Flipboard : “What not many people know is you can actually load twitter lists into onto Flipboard to manage your twitter stream”).
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] What Shazam Can Teach Marketers about Predictive Analytics
    As CMO, I now have the pleasure of helping others unlock predictive data. Connect with William on Twitter at @williamtyree or on LinkedIn. Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Image courtesy of Shazam via [link]. Now it’s your turn.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Twitter. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. For professionals, Twitter is a great platform for a quick Q&A, reaching out to a company, getting answers on sizing, etc. Facebook. millennials are on Facebook.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] The Beacons of Gondor in Marketing
    It was a quick form of communication, but now we have Twitter and Facebook so we have to use that. Create interesting and valuable content that will help other people, teach people what you do, be completely transparent in what you do and give away your own personal tips. Aragorn : The Beacons of Minas Tirith! The Beacons are lit!
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] 7 Tools for Finding & Connecting With Influential Bloggers
    Bloggers are trusted voices who can bring in customers and help you build your community. Trust me, though: It''s well worth it to invest time in building connections with high quality bloggers and turning them into a brand advocates who will be willing to help you out over and over again. Tips for Effectively Reaching Out to Bloggers.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] Social Media Posting Frequency
    The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Here is what I suggest doing to help determine how often to post to social media. social media Uncategorized
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] 13 Great Guides to Growing Your Blog Audience
    Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience? Email?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    Give us something useful, helpful, and above all, interesting. They’re well worth following on Twitter, too, @Oktopost. 8) RADIUS. In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Those people are missing out. Is rich narrative possible in structured content?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] How to Produce an Internet Radio Show
    While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style? Think of all the things you have to teach your customers and prospects that can help them make better decisions. Talk radio is big business.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    It helps to start by identifying your social media marketing goals. For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. It helps to prioritize networks to keep the effort manageable. These may help you keep on schedule. On Twitter or Facebook? To gain 100 new LinkedIn followers?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. If you’re looking for more information or how eMagine can help you with your B2B Social Media Strategy, make sure to register for our webinar happening TODAY at 2pm.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    We have tips to help you create top-notch videos for Facebook without sacrificing your entire workweek (or budget) to do it. You can create a stop motion video using Twitter’s six-second video app, Vine. Use apps to help shot and edit. Your Facebook audience has a craving. They’re craving video. Pro: Get noticed.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Starting a New Job? 8 Tips for Having a Great First Day
    Below are some of our favorite tips to help you do just that. 1) Familiarize yourself with the company''s online assets. Practicing your route will put you at ease on your first day and help reduce the possibility of getting lost or being unaware of road closures. Congrats! The hard part is over, right? Read their blog.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Content Marketing ROI Starts With A Strong Business Case
    Cost / Repeat visits, Time engaged with your brand – a classic awareness measure, this can help you measure the value even for brand awareness since these are visitors you would have never reached with ads. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Utilization.
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] The SXSBest of SXSW!
    Elle left her day job, where she helped design the Mailbox’s iPhone app and redesign Uber’s iOS app, to dive into full time painting. suggest following her on Twitter here @elleluna. 2- @DorieClark – How To Build A Following Around Your Ideas. Here are two of my favourite events from SXSW Interactive. One To One.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Three marketing truths for an information dense world
    85 percent of those who share content say that the time they spend reading it helps them understand a brand or service. Twitter reports that on average, its users only share one out of every 318 tweets they see. They want to help others by sharing relevant content. Content is the starting line, not the finish line.
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