• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help, Twitter] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help, Twitter] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Help, Twitter] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. step of the funnel and helping you close more sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Help, Twitter] 6 Strategic Trends Highlighted at Social Media Marketing World
    However, Facebook, and even Twitter, are challenging that power. Video will now automatically be played in the newsfeed, which helps entice people to stop and watch. Twitter, too, has put an emphasis on video, with the announcement of their new Video on Twitter feature in February. YouTube is powerful.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    Follow Tony on Twitter @tones810. It’s helpful to document personas because it can guide all strategy and messaging, especially content and even page layout and user experience on a website. 'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    This will help you make decisions on how to allocate those resources and gain a competitive advantage. Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. Buyers expect to have information at their fingertips to evaluate firms. Congrats!
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    Opportunities you’ve helped customers capture. Twitter: @mike_weinberg. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] The 3 biggest social media events of 2014 and what they taught us
    The awareness campaign helped raise over $100 million dollars for ALS, and attracted the endorsement of celebrities and famous athletes alike – helping to catapult the message of ALS to literally millions of people. According to Twitter, over 600,000 tweets were sent per minute during the World Cup final. FIFA World Cup. Period.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] Five Expert Guides to the Best Blogging Tools
    As soon as the user moves their mouse outside of the main window it’s likely they are planning to exit so this pops up”), Daniel Sharkov, Mike Allton, and Aaron Lee (one of his favorites is Flipboard : “What not many people know is you can actually load twitter lists into onto Flipboard to manage your twitter stream”).
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] What Shazam Can Teach Marketers about Predictive Analytics
    As CMO, I now have the pleasure of helping others unlock predictive data. Connect with William on Twitter at @williamtyree or on LinkedIn. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Oh, never mind — I’ll just Shazam it.”)
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Help, Twitter] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Twitter. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. For professionals, Twitter is a great platform for a quick Q&A, reaching out to a company, getting answers on sizing, etc. Facebook. millennials are on Facebook.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] The Beacons of Gondor in Marketing
    It was a quick form of communication, but now we have Twitter and Facebook so we have to use that. Create interesting and valuable content that will help other people, teach people what you do, be completely transparent in what you do and give away your own personal tips. 'Aragorn : The Beacons of Minas Tirith! The Beacons are lit!
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] 7 Tools for Finding & Connecting With Influential Bloggers
    Bloggers are trusted voices who can bring in customers and help you build your community. Trust me, though: It''s well worth it to invest time in building connections with high quality bloggers and turning them into a brand advocates who will be willing to help you out over and over again. Helpful Tools for Blogger Outreach.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] Social Media Posting Frequency
    The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Here is what I suggest doing to help determine how often to post to social media. social media Uncategorized
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] 13 Great Guides to Growing Your Blog Audience
    Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience? Email?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Help, Twitter] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    Give us something useful, helpful, and above all, interesting. They’re well worth following on Twitter, too, @Oktopost. 'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Those people are missing out. 1) StoryNeedle. Is rich narrative possible in structured content?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] How to Produce an Internet Radio Show
    While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style? Think of all the things you have to teach your customers and prospects that can help them make better decisions. Talk radio is big business.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    It helps to start by identifying your social media marketing goals. For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. It helps to prioritize networks to keep the effort manageable. These may help you keep on schedule. On Twitter or Facebook? To gain 100 new LinkedIn followers?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. If you’re looking for more information or how eMagine can help you with your B2B Social Media Strategy, make sure to register for our webinar happening TODAY at 2pm.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    We have tips to help you create top-notch videos for Facebook without sacrificing your entire workweek (or budget) to do it. You can create a stop motion video using Twitter’s six-second video app, Vine. Use apps to help shot and edit. 'Your Facebook audience has a craving. They’re craving video. Pro: Get noticed.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    'Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Starting a New Job? 8 Tips for Having a Great First Day
    Below are some of our favorite tips to help you do just that. Practicing your route will put you at ease on your first day and help reduce the possibility of getting lost or being unaware of road closures. 'Congrats! The next day, you were offered the job (and gleefully accepted it). The hard part is over, right? Read their blog.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Content Marketing ROI Starts With A Strong Business Case
    Cost / Repeat visits, Time engaged with your brand – a classic awareness measure, this can help you measure the value even for brand awareness since these are visitors you would have never reached with ads. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Utilization.
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] The SXSBest of SXSW!
    Elle left her day job, where she helped design the Mailbox’s iPhone app and redesign Uber’s iOS app, to dive into full time painting. suggest following her on Twitter here @elleluna. When you talk to people one to one get a business card, connect on LinkedIn, follow them on Twitter. One To One. One To Many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] Three marketing truths for an information dense world
    85 percent of those who share content say that the time they spend reading it helps them understand a brand or service. Twitter reports that on average, its users only share one out of every 318 tweets they see. They want to help others by sharing relevant content. They want to help others by sharing relevant content.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Help, Twitter] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. Within each card, create a checklist and have your team attach documents and add comments to the cards to help build out each persona. 11) Twitter Analytics.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Help, Twitter] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. Just download the Meerkat app, enter in your Twitter credentials, and start streaming away. The Next Big Thing?
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Help, Twitter] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". He was responsible for growing Twitter''s active user base by nearly 10X. Follow @seanellis.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Help, Twitter] The Importance of Hashtags on Instagram
    'Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. It’s an important tool, one that can really help you build your brand. When the hashtag first took off on Twitter, few realized the power and influence it would one day wield.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Help, Twitter] 10 data experts explain why little data is the new big data
    These facts say loud and clear companies believe data helps them make better business decisions. Why do people obsess over LinkedIn Connections or Twitter followers? Size in itself doesn’t matter – what matters is having the data, of whatever size, that helps us solve a problem or address the question we have. For The exception.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Help, Twitter] Customer Centricity Slogan or Experience?
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? Customer Experience Marketing
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Help, Twitter] Why Marketing Needs to Fix the Customer Experience
    This would be your community management team, whose time is much better spent moderating helpful discussions instead of hiding the pitchforks from the villagers. or follow me on Twitter @bizmkter. Last week we saw the clear relationship between good CEM and good corporate performance.  This is why I think marketing ought to own CEM.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Help, Twitter] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Creating this type of shareable and digestible content makes it easy to follow Precor on Twitter, with the understanding that these articles will help owners alleviate pain points throughout their careers — creating an association of credibility with the Precor brand at the genesis of the business.  . Who are we speaking to?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Help, Twitter] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), It covers this approach in even more detail, and includes a template to help you organize and test this strategy. Marketing—at its core—hasn't changed. How They Work Together.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Help, Twitter] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    'Thanks to Twitter, businesses are closer to consumers than ever before. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter. But customers don''t just expect you to read their tweets about you -- they also expect you to reply.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Help, Twitter] Why a Sign up Form Is a No-Brainer for Email List Growth
    Having a solid email list is important because, “email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined” according to a McKinsey & Company report. That list also shouldn’t be static. Will you mail once a week or once a month or daily?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Help, Twitter] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    While a good marketing automation platform can help you create a successful lead nurturing program, we created The Game of Nurture, as a fun way to experience the variety of ways that you, as a marketer, can nurture buyers toward purchase and advocacy. Think you’re a pro lead-nurturer? Put your skills to the test! Download How To Play.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Help, Twitter] A Simple Formula for Writing Kick-Ass Blog Titles
    Presenting the format and/or contents to a reader helps make your content a little sexier. That''s the 140-character limit on Twitter, minus the 22 characters a URL takes up in a tweet, minus one for the space between the title and the link.) hope this has been a helpful walkthrough on crafting titles. 'Look, I said ass.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Help, Twitter] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Help, Twitter] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Of course, this new, helpful approach is not just affecting sales. Being helpful. Knowing this helps sellers not only better understand and empathize with the buyer, it also helps salespeople avoid targeting prospects who are not a good fit. Most important, however – be helpful. Here''s how to align the methods.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Help, Twitter] Ad Injection: Whose Media Is This?
    Find her on twitter  @meravchen. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. by Brian Tudor Related Stories Critical guidelines to help you determine your optimal online advertising partner Don’t block me bro: Internet ad blocking takes hold The line between Media and Brands is blurring fast.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Help, Twitter] How to Easily Create Custom Pin It URLs for Pinterest
    After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. To help you get the most out of this tool, let''s go through where and how to use it. How the Pin It URL Generator Works.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 18, 2015
    [Help, Twitter] Rise of the Machine in Social Recruiting
    She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Twitter | Facebook | LinkedIn | Rise of the Machine in Social Recruiting by Laurianne Laval - Maximize Social Business. 'Have you ever applied for a job that fits you perfectly but you never hear back?
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Help, Twitter] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions. We hope you found this series helpful. 'In this final article, we’ll show you how to tackle synchronizing content and channels. Content is the new Holy Grail. Summary.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Help, Twitter] What Is Thought Leadership? And When You Should Use It?
    But mostly, differentiate by becoming an authority and by helping your customers with different types of content, every single day. Thought leadership content can help anyone involved in the business decision to gain alignment among their peers, which is often no small task. simple Google search can help you answer that question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Help, Twitter] Three huge ideas to build your networking momentum
    may have   shared his posts to Twitter, but I honestly can’t remember. had to get to know Mark … I wanted to connect with him as a “big thinker” who could help me grow as a marketer, and also grow my network. Do they have to happen in person, or can they happen only online with no virtual or in-person help?
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Help, Twitter] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    Thinking about ways to regulate and repeat some of your content might help you a lot. To help you do just that, we suggest heading over to your audience''s favorite social networks and searching around with relevant keywords. Getting folks to choose you is a big deal -- and social media can help with that. Real Estate. Hardware.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Help, Twitter] How to Grow Your Email List by Running a Contest
    Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time. To help give you ideas if you want to run a similar contest, I''ve broken down the approach below that we took to running the contest. We''ve seen this happen first-hand at HubSpot. Our idea? Would it work?
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Help, Twitter] The Science Behind AEC Brand Research
    Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. The result is insightful strategy that helps deliver better results and greater value to our clients. On Twitter and LinkedIn? 'Without a doubt, differentiation is the foundation of a solid brand.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Help, Twitter] 17 Reasons Why I’m Lucky To Be In Business Development
    Twitter – To Interact with and engage professionals through quick posts on the B2B, Healthcare, and Digital Marketing industry.  Also, thank you Twitter for the ability to create lists to help keep my connections organized. Hootsuite – This is a great tool for managing social presence, especially for Twitter.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Help, Twitter] How to Ace Your New Job in the First 100 Days [Free Ebook]
    To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job. This guide includes a step-by-step 100-day plan, templates to help you hit your goals, and career tips from professional marketers. Brian Lavery , Head of EMEA SMB Marketing at Twitter.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Help, Twitter] 9 Best Tools to Help You Edit Blog Posts Better
    In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. Canva has you covered and gives you an image canvas with just the right size for Twitter, Instagram, Facebook, Pinterest, and more…. In case you were wondering, the pixel dimensions for Twitter posts are 1024x512).
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Help, Twitter] The Battle for Marketing Talent in Professional Services
    Public relations skills can help to coordinate and facilitate these appearances and synchronize them with other public activities to help guide your firm’s image and perceived authority. On Twitter and LinkedIn? 'The world of marketing is changing, and it’s happening faster than ever before. Figure 1. Figure 2.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Help, Twitter] How to Use LinkedIn to Generate Leads
    These people usually want to help you as you want to help them. Learning more about your industry by watching from afar will give you real, everyday insight into ways you can help and connect.  . HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. It should be compelling.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Help, Twitter] How to Learn Social Media Marketing: 41 Resources for Beginners
    Check out these 41 resources that will help you develop the skills needed to be effective on social media. The Everything Guide to Using Twitter Cards. How to Become a Twitter Influencer. Surprising Stats to Know How to Be Successful on Twitter. The 3 Biggest Mistakes People Make on Twitter and LinkedIn. Period.
  • VIDYARD  |  FRIDAY, MARCH 13, 2015
    [Help, Twitter] Vidyard Powers JUNO TV for The 2015 JUNO Awards
    Vidyard also aggregates viewership data and detailed analytics that help brands understand which content is best resonating with their online audiences and generating the highest engagement. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Help, Twitter] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Increasing social media spend as well as the emergence of what I like to call Social Big Data will only augment […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Big data.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
    After all, the average 18- to 34-year-old American knocks around on social media sites like Twitter and Facebook for up to 3.8 To help us browse more efficiently, setupablogtoday.com created an infographic guide to keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr, and Google+. hours per day.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] 12 Digital Marketing Statistics to Consider
    If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ).
  • HINGE MARKETING  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
    That’s natural – these audiences will nonetheless help contribute to your reputation and visibility in the marketplace by sharing or talking about your expert content. On Twitter or LinkedIn? 'Not everyone who connects with your firm is an actionable lead. Yet many firms take a scattershot approach to marketing.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] 7 Hilarious Twitter Brand Hashtag Fails
    'We all know that Twitter offers you the ability to create a trackable, branded hashtag. They quickly deleted the tweet but not after having it retweeted multiple times and seeing it become one of the top trending topics on Twitter. Twitter pandemonium ensued. But have we really thought about the implications of this?
  • CMO ESSENTIALS  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] Stop Trying to Find an Easy Way to Build Your Buyer Persona
    While I applaud HubSpot for helping to make persona distribution attainable, the positioning of the tool risks confusing marketers. Technology can help us be more efficient & collaborative and I welcome those advancements but persona research will never be easy. 'Last week, MakeMyPersona.com from HubSpot ? And in many ways we did.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] 10 User Generated Content Campaigns That Actually Worked
    Here are ten brands that have leveraged user generated content in the past to help inspire your own campaigns: 10 Examples of Excellent User Generated Campaigns. The best videos were used in a new commercial , which helped Target draw attention to its philanthropic campaign. You’re in luck! 1) Burberry. 2) Belkin. 3) Starbucks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] How to Ignore Annoying Strangers and Build an Online Community Your Way
    The question is, are you ready to help them coalesce around you? For 19 years, she has helped customers like Rodale and HarperCollins grow thriving communities.  She was named one of the Top 100 community managers on Twitter by Little Bird.  The question is, are you ready to help them coalesce around you? Thanks. Thanks.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Help, Twitter] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Help, Twitter] 10 Creative Types You Need To Build A Killer Content Marketing Team
    By the way, excellent software seems to help analyst types do their job.) Facebook, Twitter, Instagram, YouTube, Pinterest, blogs. 'By  NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. The Visual Artist. via wikiart.org. The Language Lover. The Editor.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Help, Twitter] 29 Ways to Collect Email Addresses for Your Business
    Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Include a link to the email sign up form in your Twitter business profile description. Here’s how to  edit your Twitter profile. Get referrals.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Help, Twitter] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    This helps mobile device users quickly identify which sites will have a good mobile user experience and therefore help them get the information they are searching for faster. This report will help you determine: Which queries have a high click-through rate (CTR) despite not being in the first positions? On Twitter and LinkedIn?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Help, Twitter] Three Reasons Customer Experience Management Fails
    Whether it’s helpful geniuses at the Apple store patiently explaining how stuff works or the just-in-time container of ball bearings, it’s all about how we make our customers feel. Next week we’ll look at the other two big CEM mistakes and why marketers should be helping to fix it. or follow me on Twitter @bizmarkter. All good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Help, Twitter] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” As I’ve said before , using hashtags is neither required nor especially helpful when it comes to disclosure. Find Kerry on  Google+  and  Twitter. Twitter only gives me 140 characters!”. 'By Kerry Gorgone, {grow} Contributing Columnist. Add “[Client]” to your tweet.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Help, Twitter] The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
    Competitor intelligence is a great asset to have on your side when developing content strategies, and can even help to inform your targeting strategies when it comes to paid advertising. Click here if you are -- and don’t forget to share your ranking on Twitter. :). 'Wondering how your marketing blog ranks among the best in the U.K.?
  • KEO MARKETING  |  TUESDAY, MARCH 10, 2015
    [Help, Twitter] New Social Ad Campaign Tools and Features
    In an effort to help show users ad content that’s most interesting to them, and reward marketers who make an effort to create this content, Facebook recently announced the creation of the Relevance Score. Meanwhile, Twitter is adding tools to help marketers better measure the ROI from their promoted campaigns.
  • HINGE MARKETING  |  TUESDAY, MARCH 10, 2015
    [Help, Twitter] Finding the Niche Within the Niche: A Profile of Architect and Visible Expert? Dale Mulfinger
    Dale’s success lines up with two of Hinge’s key findings regarding fast-track Visible Experts: first, that focusing on a very specific audience helps experts become famous faster, and second, that nearly 85% of fast-track Visible Experts write a strategically focused book. On Twitter or LinkedIn? We found a market.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Help, Twitter] Luxury Brands and Social: Challenges and Opportunities
    Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties. Twitter | LinkedIn | Luxury Brands and Social: Challenges and Opportunities by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Help, Twitter] 7 Tips for Finding and Managing Amazing Freelancers
    Contact their freelancers through Twitter or LinkedIn. ve found it’s also helpful to include text samples from actual existing content of “good” brand voice, and not great brand voice. If it’s in your budget, a robust content management software ( like HubSpot''s ) can help you manage your content calendar, workflows, and freelancers.
  • KEO MARKETING  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] Twitter and Google Deal Means Wider Audience for Tweets
    'A recently agreement between Twitter and Google will now allow tweets to be visible in real time via Google searches. Tweets mostly disappeared from search results several years ago, after the previous deal between Google and Twitter expired. Marketing Strategy google keo marketing marketing strategy twitter
  • VIRALLY BLOG  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] 7 Tips For…. Getting More Shares On Your Blogs
    Often, it is the little things that are overlooked, so I’ve decided to put together some tips that have worked for me to help you get your foot in the door. Twitter is best to have 6-8 tweets per day, 1-2 posts per day for Facebook and 1-2 posts for LinkedIn. 1 Make Sharing Easy! Got a cool infographic that could be shared?
  • CMO ESSENTIALS  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]
    It also helps you develop a more systematic approach to demand generation. You can see Laura in action online at Marketing Made Simple, MarketingProfs, and Software Advice, or follow her on Twitter via:  @LauraVEM. 'This is the second in a series of three articles addressing synchronizing content and channels.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] CMO Disruption: Marketing Is More Than Just Promotion!!!
    And start publishing content that helps your audience. Create content that helps your audience, and you will earn their attention and their trust. We can help educate our audiences. Probably not, but can we be helpful to our audience? No, we’re just trying to be helpful to an audience. Jon, gets it. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] Four ways customer connections will change by 2020
    There really were essentially no ads on Facebook, Twitter, etc. By 2020 you’ll have implemented cognitive data reporting to help you easily find extremely detailed answers to even the most complex questions. There really were essentially no ads on Facebook, Twitter, etc. 'Technology is changing the way we buy, fly and try.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] 10 Examples of Captivating Data Visualization
    Using charts, graphs, and design elements, data visualization can help you easily explain trends and stats. Echelon Insights nailed it with this piece -- it visualizes the most talked-about news stories of 2014 on Twitter. 'Data can be very powerful if you can actually understand what it''s telling you. Enter data visualization.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] The Future of CRM is Customer Engagement
    And they want the customers to help them do this. Help us prioritize, so that we can budget and build accordingly.”. So if you’re an employee of this team, you want to do things to help the team. ACT-ON: Do you see marketing automation playing a role in helping companies deliver a unified customer experience? Paige Musto.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Help, Twitter] Velociraptors in the kitchen (or: the importance of context in social media)
    And if there is one thing we love more than social media, its people and brands getting ‘it’ wrong on Twitter and Facebook etc. She tweeted before getting on a plane, turned her phone off, took advantage of duty free and landed several hours later to an enormous Twitter kerfuffle. 'The importance of context in social media marketing.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Help, Twitter] 5 Digital Marketing Campaigns Inspired By Women
    More recently, digital marketing has helped create global and targeted connections to reach women and society with campaigns imparting encouragement, support, confidence, education, and enablement. 'Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Help, Twitter] 20 Hilarious and Cool Twitter bios
    'I love cool Twitter bios. guess I am the ultimate social media geek because when I look through my new followers, finding a funny Twitter bio is like a little ray of sunshine in my day. The only person on Twitter who doesn’t claim to be a social media guru. love cool Twitter bios. humor best twitter bios
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Help, Twitter] Let’s Talk About C8H11NO2 In Social Media
    Dopamine, chemical sign C8H11NO2, is a neurotransmitter that helps to control the brains pleasure and reward centres. It also helps to regulate movement and emotions. However, dopamine doesn’t just help you feel rewards and pleasure, it also aids learning too. Or maybe why you get that feeling when you get a notification?
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Help, Twitter] Consumer Brand SEO Pulse: 3.5.15
    Although structured URLs aren’t the end all be all of SEO, they’re definitely helpful to have. Facebook introduced a new mobile app which it easier to manage ads through mobile devices, Twitter launched its first official WordPress plugin, Pinterest is working on its own “Buy” button, and more. Is Link-Building Dead?
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Help, Twitter] Top Twitter Marketing Techniques to Connect with Your Audience
    'With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience. If you’re new to Twitter marketing , it can seem like a strange new world.
  • SAZBEAN  |  THURSDAY, MARCH 5, 2015
    [Help, Twitter] Why iPhone Works Better for Your Social Media Management
    Taking great photos and sharing visual updates is the cornerstone of social media whether you’re using Instagram, Facebook, Pinterest or Twitter. The iPhone 6 features new sensors that help focus pixels and balance the color and overall scene of your photos. This helps business owners enlarge their data or zoom in on key figures.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Help, Twitter] Social Media Secrets To Build Your Personal Brand
    Build meaningful relationships with those who you can help and those who can help you. Bullets help. Tell Help others. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Brands used to be just for businesses. But then the internet happened. Who are you talking to?”
  • BIZNOLOGY  |  THURSDAY, MARCH 5, 2015
    [Help, Twitter] How has SEO changed in 2015
    'Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. Content Marketing Organic Search Paid Search Search Marketing Content marketing search marketing SEMrush twitter Like this post? Sign up for our emails here.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Help, Twitter] 11 Words to Avoid Using on Social Media and What to Say Instead
    To help you avoid common clichés, we’ve put together a list of words to avoid using, ( some of which can actually repel customers ), and potential replacements. Twitter profiles have been created specifically for shaming brands who use the words in their social and marketing efforts. Groundbreaking. ” 2. ” 3.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Help, Twitter] How to Build Your Twitter Following (for Free)
    'Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Help, Twitter] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
    So whatever platform you provide to help them share—be it a blog, an employee work group or an internal messaging channel—just make sure that others can access this valuable resource. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture.  . This is where the importance of social leadership begins.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Help, Twitter] Things @Tom_Peters and others will TEACH you on TWITTER – NEW BOOK #FriedTwitterTales #socbiz
    'Recently, our friend and colleague Tim Fargo (@ alphabetsuccess ) released an exciting e-book titled Fried Twitter Tales. The collection, which is available for free download here , compiles the experiences of various business professionals as they learned to navigate Twitter over the past several years. FOR EWORD by David C.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Help, Twitter] 13 Easy-to-Use Tools for Creating Killer Visual Content
    On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. Now take a look at the Twitter feeds of both Mashable and BuzzFeed below. Why are we talking about BuzzFeed ? Canva.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Help, Twitter] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    In this article, we’ll explain the difference between the two and help clear up any confusion around these two approaches. On Twitter or Facebook? Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site. good solution? At first, yes. Websites
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 4, 2015
    [Help, Twitter] The Difference Between Content Marketing and Social Media
    Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. Claire Axelrad | Twitter | Google+ | LinkedIn | The Difference Between Content Marketing and Social Media by Claire Axelrad - Maximize Social Business.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Help, Twitter] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
    There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. The more houses there are to sell, the more posts are necessary to help move the inventory. One of the key differences of this industry lies in their use of Twitter. For many marketers, this question is tough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Help, Twitter] Critical guidelines to help you determine your optimal online advertising partner
    These two questions will help you figure out if you are on the right path when you talk to a potential partner. Research that shows what potential partners index high for your target audience is very helpful here. Post them in the comments below or ping me on Twitter ( @wittlake ) and I’ll do my best to answer!
<< 1 2 3 ... 80 81 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...