• B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Help, Twitter] What Does Twitter Success Look Like?
    What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Help, Twitter] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. They partnered with a local agency One Small Step Collection to create bold, intense graphics for their App Install Twitter Cards. Image Credit: Twitter. 9) Amnesty International. See some great examples.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. the right outcomes and helps employees. Entire content © 2012 Gleanster, LLC. All rights reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. step of the funnel and helping you close more sales.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] Closing the Customer Experience Gap: 10 Questions to Ask
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Twitter | Facebook | Google+ | LinkedIn |. Author information. Joe Ruiz. Joseph Ruiz. Customer Experience Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] The Cure For The Common Cold Call Is Social Selling
    However, if you have the expert- reputation in your field as someone who can help, then customers will be knocking on YOUR door. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] What is the purpose of a blog post today?
    And ideas tossed around on Facebook, Twitter — even questions on a webinar — might end up as blog posts. In this case, the blog post helped me flesh out an idea that led to something much bigger. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What is a blog post any more? Book chapters.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help, Twitter] 5 Key Factors to Pinpoint Your Technology Differentiator
    Instead, each of these are tools that help your differentiator communicate your brand. How do you then come up with relevant brand differentiators , ones that support your brand and help you stand out in the marketplace? It’s not enough to be nice people or even knowledgeable and helpful. How Hinge Can Help.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Help, Twitter] Sharing Jobs on Twitter Has Never Looked Better
    If you disagree, I'm more than willing to argue that on twitter: Click to Tweet @BradBialy. When sharing on Twitter, presentation is everything. The intent is there, use a few popular hashtags to gain some visibility in Twitter search, while also properly positioning a client's job posting. Introducing Twitter Cards.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Help, Twitter] If You Blog And No One Reads It Does It Really Matter?
    Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process. While including keyword and variations in your post’s meta description do not impact search ranking, their addition will help your readers better understand why they should read the post. 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Help, Twitter] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And in doing so, you help the business. We can help! What is content marketing?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Help, Twitter] 15 Ways to Synchronize Social Media and Email Marketing
    So to help you get more out of both your email marketing and your social media marketing, here is a herd of ideas for how to integrate the two channels. I’ve started with audience-building tactics first, then shifted to content swapping. Test Twitter’s lead generation cards. People will just laugh if you say “email is dead” anymore.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Help, Twitter] Native Advertising Is Not Content Marketing
    For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” Help us all speak the same language and be part of positive change for the world. When you see the phrase “native advertising,” what do you think? It’s an asset.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Help, Twitter] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    So how do you know if your website needs attention, and how do you bring it up to speed so you can help your firm grow? They need to have a tailored, ongoing plan to help you connect with your target audiences and generate more business. It should also help your AEC firm to attract top talent. How Hinge Can Help.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Help, Twitter] Blog More To Sell More
    And, blogging is one key tool to help your personal strategy. THIS social selling moment is nirvana … and will lead to a deeper relationship and a greater chance to help frame and close a more lucrative sale. TIP: Create a Twitter list of thought leaders or trade publications to quickly follow real-time trends. 5.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Help, Twitter] ManageFlitter is my favorite follow/unfollow Twitter tool
    suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Help, Twitter] 9 Social Media Hacks Every Small Business Can Benefit From
    These nine social media marketing hacks will help you: Sell products on your social sites. Hacks to help sell products on social sites. Hacks to help you find and post eye-catching images. Here are a few hacks to help: 4. When clicked, the sentence automatically loads to Twitter. Turn to Facebook ads.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Help, Twitter] The Best Way To Convert New Buyers Is To Help Them First
    successful content marketing strategy starts with a commitment by the business to shift budget from the promotional messages they create and start focusing focus on helpful consumer-focused content. The best way to get someone to do something is to help them first. We are helping brands like Pepsi, ConAgra and many others.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Help, Twitter] It’s time for you to start a podcast
    Here are some tips to help you get started with podcasting: Choose a topic you and your audience both care about. You need to select something that will help you reach your company’s audience—something that’s relevant and entertaining to them. million people on average listened to each episode. Dozens of new podcasts crop up every day.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Help, Twitter] 10 Signs Your CEO Has an Outdated View of Marketing
    If your CEO has unreasonably strong beliefs about the supposed power of press releases, go ahead and do a couple -- it will help you demonstrate exactly why they don’t work. How much traffic are those posts getting compared to ones that are helpful to customers? However, it isn’t necessarily the CEO’s fault. Then track your stats.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Help, Twitter] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. Email Helps Convert Website Visitors Into Leads.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Help, Twitter] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Once the prospect chooses a possible solution and searches for vendors that can help, will they find you? They may not understand how you can help them, feel you are more focused on sales than assisting people, or be unimpressed by your online presence. By doing so, you also help them to diagnose their issue and shape the solution.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Help, Twitter] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. Want more traffic to your website? That’s one thing that a Facebook page can do for you! Yes, […]. Author information.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Help, Twitter] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    60% of B2B decision-makers say content provided by companies helps them make smarter buying decisions. In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. Author: Sesame Mish Customers are the lifeblood of any business.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Help, Twitter] What Does A Content Marketing Plan Look Like?
    This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. Here are 8 steps to help you create content marketing that works. Where do you start? Step # 1 : Get Buy-in For Your Plan.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Help, Twitter] Digital Marketing: The 7 Essential Channels
    As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for. Answering questions like these questions will help you identify clear goals and develop a sound approach. Wouldn’t it be great if business were like that today? Unfortunately, it’s not. Paid Search.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Help, Twitter] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    You can also schedule messages with Genee through text message, Twitter, or its iPhone app. 5) Need to Meet. Viewers can see what selection other members made, which could help with people changing around their own schedules -- if they have the flexibility -- so more people can attend. Assistant.to Image via Assistant.to. 3) Calendly.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Help, Twitter] ReadyPulse Experiences 250% Year-Over-Year Growth
    ReadyPulse is well poised for its next years of growth in helping the world’s top consumer brands harness the true power of today and tomorrow’s social world,” he added.Before joining ReadyPulse, Selvey was Vice President of Marketing at WebDAM, a division of Shutterstock. Results are phenomenal across the entire customer base. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Help, Twitter] ReadyPulse to Sponsor Demandware XChange Conference
    The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms. Twitter: @readypulse. ReadyPulse to Sponsor Demandware XChange Conference. Join us at Demandware XChange 2015 to shape the future of retail together. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Help, Twitter] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Together we can help brands deliver contextualized and personalized buying experience influenced by social content from a variety of sources including Instagram, Facebook, Twitter, and ReadyPulse photo uploader.” ” ReadyPulse enables brands to find the best existing content from Instagram, Facebook, Twitter, and YouTube.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Help, Twitter] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    ReadyPulse’s digital marketing platform, Pulse Marketing Suite, uses patented technology to find a company’s most effective brand ambassadors on social media sites such as Facebook, Twitter, Instagram, YouTube, by analyzing the digital content produced by those individuals. March 31, 2015 09:06 AM Eastern Daylight Time. SAN CARLOS, Calif.–(BUSINESS
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Help, Twitter] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    ReadyPulse is a content commerce software company that helps enterprise brands and retailers drive commerce with 100% authorized, high-quality, product-relevant social user generated content. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Help, Twitter] Social Media & Your Business: Choosing the Best Platform
    Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. You’ll find that Facebook, Twitter, and Pinterest are more than likely the places with the highest concentration of your key demographics. Twitter. Twitter. Twitter : 3-4 times a day or 20 times a week. Facebook.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Help, Twitter] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Here are eight steps that will help you create a successful webinar, and provide you with a template to develop an ongoing campaign. 1. Your webinar plan will help you create an event that resonates with your target audience. It will also help you manage the details of producing and promoting the webinar. Need help?
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Help, Twitter] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    To help you benchmark the weight of your page, we dug into some performance tests run by the application optimization software company, Yottaa. Compressing an image helps reduce its file size, which ultimately helps to reduce the time it takes for a page to load. When it comes to your website pages, size matters. Jpegmini.com.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Help, Twitter] How Marketing Can Contribute To Revenue Generation
    They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. LinkedIn, Twitter, message boards) and monitoring their activity on a regular basis to collect quality data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Help, Twitter] 100+ Quick Ways to Find Blog Post Inspiration
    Keep tabs on trending topics on Twitter. Think about what advice would be most helpful to you if you’re just starting out in content marketing. There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 Really!
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Help, Twitter] How to Get Website Traffic from Periscope
    The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web. Twitter | Facebook | LinkedIn | Pinterest |. Author information. Leah Mazur.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Help, Twitter] 5 Engagement Metrics To Calculate Brand Health
    Moving forward, you’ll want to continue pursuing all methods costing $1.50 or less (Twitter and Webinar). However, since paid search’s CPA is more expensive than our maximum allowance of $1.50, we should defer to webinar and Twitter tactics. Let’s say you’ve accomplished letting people get to know your brand. Time on Site. Bounce Rate.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Help, Twitter] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Images help your post stand out and will increase engagement (as noted in this article from Social Media Examiner ). Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Webinars.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] Recognition and Empathy – The Two Key Ingredients for Success in Social Marketing
    First thing that occurred to me was that though this particular event was not anyway related to what ReadyPulse focuses on, i.e., Social marketing on public social networks such as Facebook and Twitter, there is an underlying common thread between the two, which is the basic human needs of recognition and empathy. I attended the Enterprise 2.0
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Not only does it offer a high level of value to the staffing industry, but it helps position our team as experts in the space and it drives a lot of awareness. The goal was to help identify whether posting a higher frequency of blogs would improve our already impressive traffic numbers, and drive more business.  Even better!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] How to Balance Website User Experience and SEO
    After all, the goal of Google’s search algorithm is to help users find the best answers to their questions—both in information and in experience. This will allow them to understand the structure of your website and quickly and easily index your pages, helping your website traffic and SEO. 5. Avoid keyword stuffing.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] 9 Things Your Online Store Should Have To Keep Customers Happy
    Shopify can help you add shipping tools to your site. 5. This tool can help you create and add a search bar to your site. 7. Offering a social login option allows your customers to use existing login information from one of their social networks, like Facebook or Twitter. Is your online store as customer-friendly as it could be?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] Content Is King Only When The Kingdom Is Interested
    Knowing what they consider relevant and how they consume content will help you create a win-win editorial strategy. Creating a customer feedback loop between sales and product marketing will help create the best content marketing materials as possible. 2. Do you have a few pointers that help you create customer centric content?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. These stats just may convince you to begin creating or create more social videos. […].
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] How to Manage Your Content Marketing in 30 Minutes a Day
    Setting a timer helps me stay focused and churning out words as fast as possible. This helps me tackle the post in sections, which makes the whole process a lot less overwhelming. Do this to help you stay ahead of your competitors, industry developments and breaking research in your field. But you’re pressed for time everyday.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Help, Twitter] Do Hackers Have Your Stolen Data? Find Out
    ” – that will help you discover whether your data is among the stolen. Most banking sites and ones like Google, Apple, Twitter and Facebook offer two-factor authentication. so far!) to 472 breaches and 139,278,685 people’s records. By the time you read this. there will be millions more. Are you one of them?
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Help, Twitter] The best automagical Twitter following tools for your business
    Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Help, Twitter] Rethinking Referral Marketing: Build Out Your Visibility
    Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. By associating your site and content with keyword phrases that describe your expertise and the problems you solve, you can help your audiences find the answers they need. How Hinge Can Help.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Help, Twitter] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    The truth of the matter is the majority of B2B companies today need help streamlining and optimizing their lead-to-revenue process to hit the marketing and sales goals. You can follow her on Twitter @pamhege or find her on LinkedIn. In today’s B2B companies, marketing and sales alignment is critical to success. Added an SDR team.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Help, Twitter] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    That's called " cognitive overload. " It can also happen when you go online look up the name of that Russian prime minister and end up also reading your emails, scrolling through your Twitter feed, and skimming through a few articles within the same time frame. Take a second and think about the three most important people in your life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Help, Twitter] Big data for marketing? You ain’t seen nothing yet.
    We’ll be able to get menu suggestions based on what we have on hand, helping us to reduce waste (a statistic our refrigerator will also be able to guilt us with). You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Help, Twitter] 45 Business Traveling Hacks That'll Save You Time, Stress & Money
    Knowing what kinds of things you can expense and how the whole process works will help you make smart purchasing decisions on the road. 2) Let Twitter and Facebook know you'll be in town to get recommendations from locals. 3) Are all the hotel rooms booked or too expensive? In theory, traveling for a conference seems glamorous.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Help, Twitter] 5 Social Selling Best Practices that Deliver Dramatic Results
    To help all of us be more effective at social selling (which has been proven to work, by the way), here are five social selling best practices, along with some of the most common mistakes. 1. They’ve almost got it right with the “help you” part, but this is just too much too soon. People do this on Twitter too. You’re not alone.
  • HINGE MARKETING  |  MONDAY, AUGUST 17, 2015
    [Help, Twitter] The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability
    The first question is usually around what kind of research to do and how it might help grow your firm. I’ve reflected on the kinds of questions we’ve asked when doing research for our professional services clients and how the process has impacted their strategy and financial results. How Hinge Can Help. Market research.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Help, Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Ad networks act as a single point of contact between publishers and advertisers, helping negotiate supply and demand. CarMax banner ad.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Help, Twitter] How to Use Social Media for Event Marketing [Infographic]
    Growth in searches for “social media marketing” per Google Trends. A new infographic from the Lakeshore Convention Centre in Ontario provides a number of interesting facts and helpful tips for using social media to market events. Check out the complete infographic for more ideas.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Help, Twitter] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    Assets on the Lego website, such as the Lego Factory, helped encourage users to spend more time on the brand's website. During ABC's airing of the Academy Awards, Lego received 47,290 mentions on Twitter, with 45% registering as positive and only 14% negative, a ccording to Amobee's Brand Intelligence division. Millions? Billions?
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Help, Twitter] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    To help you decide, I've outlined some of the most common signs that your content marketing efforts are stuck in Bizarro World. 1) Your “strategy” consists of calling product datasheets and sales events “content.”. Show them how their participation can help boost their own careers. Yeah, that Bizarro World. Is it content marketing?
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Help, Twitter] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    Feedback – Social media sites such as Twitter and Facebook allow users start a conversation with businesses. Need help creating an online persona or identity that gets results? Identity is more than something LifeLock protects, or a bearable Ray Liota movie. It’s character; it’s what people will remember about someone. Probably not.
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Help, Twitter] Interesting Infographics: Visual Content Drives Social Media Growth
    Twitter. There are a number of free and inexpensive tools out there to help you get started. Infographics Social Media content marketing Facebook google google plus home infographic instagram Pinterest SlideShare Twitter visual contentThe science backs it up. It seems like a no-brainer, doesn’t it? Which sites are most useful?
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Help, Twitter] 5 Ways to Boost Your Company’s Twitter Followers
    Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. How Hinge Can Help. Now what?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Help, Twitter] 21 Ways To Market Your Business Online On A Shoestring Budget
    This helps to establish you as an expert in your field, and ultimately builds your reputation and sales. Create your own Facebook group: Create a free Facebook group for customers or prospects to get help or support with a problem related to your niche. Online Review Sites. real estate. Available for service-based businesses only.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 13, 2015
    [Help, Twitter] What are the 10 Types of Must-Have Social Media Tools for Business?
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. Neal Schaffer. by Neal Schaffer - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Help, Twitter] 4 of The Hottest Trends in Publishing Right Now
    These apps allows publishers to keep loyal readers engrossed within an ecosystem that they control entirely, helping to lengthen time of engagement and increase retention rates among subscribers. Outside the walls of publisher's owned websites, video helps drive engagement and increase reach on social through views and shares. Media
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Help, Twitter] How a Blank, 4-Minute Video Got 100,000 Views
    Worse, it has given rise to a cottage industry designed to help brands “hit the numbers.” Twitter retweets? For example, YouTube , Facebook, and Twitter each have different standards for what constitutes a video “view” on their platform. In an advertising agency, having a good idea isn’t enough. Here's why. No sound. That’s it.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Help, Twitter] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Thus, social media shares help people to find your website not only on social media platforms, but also through Google searches. Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Help, Twitter] 5 Content Marketing Plays To Win At Social Selling
    Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal. Blogging is the 24-7 extension of your brand – helping you articulate your expertise and point of view when the customer wants to hear it! 2. Do you have a content play that helped you win the sale?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Help, Twitter] 10 Online Marketing Shortcuts To Increase Productivity
    From Instagram to email signatures to increasing site traffic inexpensively, this list is going to help you save time, resources, and lots of headaches. You have just 20-35 characters for the subject line, depending upon the device, and even less for the content preview (and you thought Twitter marketing was hard). Photo Map Labeling.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 12, 2015
    [Help, Twitter] A Huge Missed Opportunity in B2B Visual Storytelling
    She has been an engineer for the company for nearly a year and a half, and is helping to build the Third Bosphorus Bridge in Istanbul, also known as the Yavuz Sultan Selim Bridge. The woman in the picture is Neslihan Uzun. She is a Survey Engineer for Hyundai Engineering & Construction in Turkey. This bridge symbolizes Modern Turkey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Help, Twitter] Three uncomfortable lessons about criticism I learned from publishing my book
    Best-selling writer Anne Rice, famous for the  Interview with the Vampire  series, even launched a website and a Twitter/Facebook movement to combat vicious one star reviews that assaulted the author rather than the actual content. By Mars Dorian, {grow} Contributing Columnist. have a new baby. Fear The Liberator: A Space Opera Novel.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Help, Twitter] Social media content discovery and curation for the win
    SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective  Google +, Facebook , LinkedIn , and Twitter profiles.
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Help, Twitter] WTF Does John Cleese Know About Content Marketing
    And he also helped (quite literally) to set the stage for this year’s question: WTF does John Cleese know about content marketing? The idea is to focus on helping your team grow, trust them to act, and success will follow.  [ Tweet This! ]. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days. Tweet this ].
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Help, Twitter] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Your company has marketing people (and a marketing agency) who can mount a content marketing effort to help transform your lead generation efforts. Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). What is the content’s focus? All of the above?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Help, Twitter] Upcoming Changes to YouTube You MUST Know
    In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Twitter | Facebook | LinkedIn |. YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. Author information. Jayson Duncan. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Help, Twitter] 7 Reasons to Start Your Own Twitter Chat TODAY!
    What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. What is a Twitter Chat?
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Help, Twitter] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    This not only helps increase your reach, but it also can lead to an increase in conversions, all while delighting your subscribers. By including links to share via email, Facebook, or Twitter, Anytime Fitness motivated their subscriber to share -- and they made it extremely easy to do so. 4) It's about something naturally shareable.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Help, Twitter] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    Content marketing helps your business attract visitors and convert them into leads. Contact me and we will help. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whenever I speak to an audience and I ask the question: What is more important? Quality or Quantity? And here’s why.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 7, 2015
    [Help, Twitter] Recommended Pinterest Tools for Business: Tailwind
    Are you looking for Pinterest tools to help you maximize your Pinterest marketing? The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Help, Twitter] 6 Customer Care Channels Your Ecommerce Company Needs
    Also, a search function can help customers drill down to the exact topic they’re searching. These might include tutorials, return and exchange policies, shipping calculators, information about gift certificates, and any other information that might help a buyer make a decision. Think for just a moment. FAQ Page. Suggested Links.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Help, Twitter] Decentralized Content Marketing: The Latest Trend We Need to Face
    In 2012, Twitter Cofounder Ev Williams launched Medium. Kathleen Celmins, content strategist for LeadG2 also wrote a helpful post on the topic. In the beginning, there were blogs. Ok, that’s not entirely accurate. In the beginning there was the printing press. Then about 500 years passed and there were blogs. Websites changed.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Help, Twitter] An Introduction to Retargeting: What Is It and How Does It Work?
    This will help you determine which approach will give you the most impact and where to focus your retargeting efforts. Upload your list to a platform (such as Facebook or Twitter ) and ads will appear to those people on your list. 5. Join us on LinkedIn and Twitter for more marketing tips and strategies. How Hinge Can Help.
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Help, Twitter] #TorieGoesINBOUND: How One Eager Marketer Hustled Her Way to INBOUND
    While she assumed that the people who knew her would be her biggest supporters, she thought it wouldn't hurt to spread the word a little further. "I went onto the INBOUND.com speaker page , and I realized that when I clicked on each presenter, there was a link to their Twitter account. When was the last time you just went for something?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Help, Twitter] 18 Ways To Build Trust Within Your Online Network
    One way is to help other colleagues and site owners in their endeavors online as well. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Retweet another person’s discovery on Twitter as well. ASK someone how you can help them today.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Help, Twitter] 7 Must-Read Tips To Simplify Content Marketing Planning
    Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Listening and discovering how others ‘do marketing’ will help you to advance your marketing strategy more quickly. 6. Content Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 5, 2015
    [Help, Twitter] How to Use Twitter’s Vine To Promote Your Business – Part II [GUIDE]
    Connect Vine to your Twitter account, or set it up through email. Vine automatically creates a list of your Twitter followers that use Vine, which you can instantly follow. This provides several additional features including a grid to help you keep your video straight, a focus button, a ghost button and a flash. Set up.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Help, Twitter] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    Additionally, having access to social outlets on your site can help keep customers engaged in your products and create a community around your products. In today’s business landscape, competitors are only a few clicks away. There are so many new ways to serve customers. Customer needs are the guide to your decision-making.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Help, Twitter] How To Create B2B Website Content That Sells
    Avoid “we are the best” chest-thumping and instead take a “this is how we can help you” approach. 3. Make sure your content is unique (search engines love and reward this), educational and helpful, fresh and relevant to your buyer. 4. In the political world, there is an axiom that “money is the mother’s milk of politics.”
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Help, Twitter] Why a Blog Can Help in Generating New Business
    Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. The best way however, is to produce valued content and create a blog that is a repository of helpful information for your target audience. 3. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Creating. Optimizing.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Help, Twitter] Cost and Benefits of Market Research
    Join us on LinkedIn , Facebook , and Twitter for more research tips and strategies. How Hinge Can Help. Need help conducting market research? What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? What exactly are the costs and benefits of market research?
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Help, Twitter] Your social media marketing automation solution
    In  Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. I like for recurring Twitter and Facebook behavior and the ability to add people to Twitter lists based on favoriting or retweeting but I love love love it for GPS geographical social media triggers.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Help, Twitter] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    At our agency, we have a “News” section in our Teamwork app where we post successes, insights, stories and whatever else will help nourish us. Your product/service expertise will help strengthen the company’s value to the prospect. Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. Nothing.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 4, 2015
    [Help, Twitter] Sometimes Marketing Should Whisper
    Here is a great post from Southern Shows that will help you think a bit differently about your themes. or follow me on Twitter @bizmkter. I don’t know about you, but I’m about hoarse from all the yelling I’ve been doing lately. What with radio, OOH and a bunch of SEM stuff, I’ve been screaming for quite a few weeks now. No But I don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 4, 2015
    [Help, Twitter] The killer user experience: Apple Music
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. The post The killer user experience: Apple Music appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. A little over a year ago I treated myself to a BMW X3 on my birthday. Enter Apple Music to save the day.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Help, Twitter] This One Thing Has Become The New SEO Reputation Management Secret This Year
    And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Help, Twitter] 5 Twitter Analytics Features You Might Not Know About (But Should)
    Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you've got a great tool at your disposal: Twitter's free analytics. Who follows you?
  • HINGE MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Help, Twitter] Rethinking Referral Marketing: Build Your Professional Network
    Similarly, Twitter allows you to meet and talk with figures in your industry. Twitter hashtags are often a useful way to organize a continuous online conversation around in-person conferences and events. Be helpful, educating and mentoring those in your online community. How Hinge Can Help. Where Are You Now? Referrals
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