• BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Help, Twitter] How to Generate Qualified Leads and Delight Your Sales Team
    Below, are five strategies to help marketers delight their sales team with high-quality leads. Above all else, a lead scoring system helps determine which leads should be prioritized over others. Not only did this help drive more qualified engagement, it saved us money on ads by only showing to individuals in our target market.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Would spending more money help? tools can help companies maximize their efficiency. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. help address? Answers to these questions help.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. If you can help people solve their. All rights reserved. conference.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] Evangelizing a Content Marketing Program
    how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Introduction 4 II. That’s why.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Help, Twitter] Make the most of your social media fans
    Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. But here’s a new development. Market research. Like this post?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Help, Twitter] 7 of the Best Facebook Live Videos We've Ever Seen
    To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. This strategy aims to keep those watching engaged, while also helping the folks at Benefit learn more about their audience's product preferences. Oh, and did we mention the potential live video has for Facebook engagement?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Help, Twitter] Top 10 Advantages of Online Marketing for Professional Services
    If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. As you can see, effective online marketing is really a complex ecosystem of techniques that can help your firm achieve greater visibility and credibility. On Twitter and LinkedIn?  Defining Online Marketing. Figure 1.
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Help, Twitter] Which Video Content Channels Should Your Brand Invest In?
    Facebook, Twitter, and YouTube are beefing up their video features. To help untangle the conundrum, it’s helpful to understand why video has become such a hot content type in the first place. Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] How Social Media Can Impact Corporate Culture
    However, what if our online presence could also help build a healthier and more unique company culture? They tweeted out brief 140-character musings on Twitter. Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. Read the full story on CIO. Read the full story on Forbes.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] 5 Ways to Amp Up Your Mobile Marketing Strategy
    These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. Author: Jamie Lewis Is it time for your brand to get mobile? So, take advantage of their interest to the fullest by implementing the right tactics. Mobile Messaging. QR Codes.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. Check out the full list here and share what you’re most excited about with us on Twitter @INBOUND. See something that strikes your fancy? For the Email Marketer.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] How to Write a Great Email Signature: 9 Tips With Real Examples
    Here are some tips for creating ones that are helpful and professional, including a few great examples. Adding color to your email signature is a nice touch that'll help it stand out from the rest of your email. It not only reinforces your personal brand, but it also helps people find new ways to contact and follow you.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Help, Twitter] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You should also identify any additional resources you may need and can tap into in the event of an emergency, such as: Your public relations agency (or which agency you would turn to if you needed this kind of help). Twitter reporting: https://support.twitter.com/articles/15789#specific-violations. Let’s get this out of the way first.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Help, Twitter] How to Find Influencers for B2B Online Marketing Campaigns
    From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. And how can you use it?
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Help, Twitter] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Of course, everyone should follow Scott at @chiefmartech on Twitter, and @sangramvajre on Twitter, for you. And now predictive was like, now let a minute, I can help you with that. Account based marketing (ABM) is one of the many new buzzwords in the marketing world. And we're very lucky today to have two special guests.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Help, Twitter] How Google’s failure helped me become a dramatically better writer
    But I soon learned that if something important were trending, I would pick up on Twitter or some other way. Reading less helped me become a better writer: more creative, original, and interesting. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    would be building stuff native to all the different platforms, whether that’s Facebook Instant Articles, Twitter Cards, Snapchat, Tumblr—just anywhere that you have people that are interested in reading, listening, or viewing what you create. What would that accomplish in terms of helping us understand Facebook? Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] OfferUp offers an addictive new app for eCommerce
    It’s also easy to list items through the mobile app and the listings can also go to users’ Facebook, Twitter and/or Pinterest pages, or in an e-mail to individuals or groups. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Where do your customers hang out online or on mobile? Snapchat?
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] The Psychology of Color in Marketing
    Whether it’s in a website redesign, collateral materials, or other marketing efforts, color can help improve your results. Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Here’s how Wendy’s uses red in their Twitter feed: Other brands that use it.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Help, Twitter] Data Journalism: A Simple Guide for Marketers
    To help business understand the value of this approach, I've done some research myself. Below you'll find helpful information surrounding what data journalism is, what data journalists do, and how you can get started. Looking for some tools to help you get your design skills in gear? In fact, you're the right place. The lesson?
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Enhanced dashboards, integrate with such platforms as  LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics  and more to bring all their data to one interface. ActiveDEMAND gives agencies a competitive advantage by helping deliver real value to clients. The result was data gaps and an incomplete picture. Sound good?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] Attribution Matters: Demystifying Social ROI in B2B Marketing
    You see ads following you on the web trying to help you calculate it. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? ” Your boss is asking you for it. Details in our LaunchPoint ecosystem.).
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    The best way to stand out is to write compelling, "can't-help-but-click-on-this" subject lines. Adding alt text to your email images helps recipients understand your message -- even if they can't see the images right away. Then you can link it to your Twitter sharing button. You may often think to yourself, "Ugh.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] Visual Storytelling UX: Why Stories Need Design
    If stock photos have failed you and you’re not handy with a camera, looking into user-generated content can also help spruce up a brand story. Website builders such as Squarespace can help brands go from boring to engaging. Composing your narrative with the user in mind will only help your cause. Happy reading! His advice?
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] How to Find The Best Influencers for Your Company
    If you’re considering an influencer marketing campaign, or if you’re already underway with this tactic and want some help, you’re in the right place. Keep reading for a crash course in how to find the influencers who can help you get results. It’ll help you identify the best influencers later on. Those might be helpful, too.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Help, Twitter] The Six Best Google+ Marketing Tools
    For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Pricing: $47 per year.
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Help, Twitter] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    What I want to talk about is the Nike Ad that was promoted on Twitter at 10:39PM, just minutes after Cleveland beat the Warriors 93-89 and claimed the Larry O’Brien NBA Championship Trophy. Need Help With Your Blogging and Content Marketing?  . Need help with your blogging and content marketing? million others viewers.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Help, Twitter] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. What could be more helpful in an interview than being able to control your racing mind?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Help, Twitter] What is Content Marketing? 10 Expert Video Responses
    Her show airs three days a week, with a focus towards helping businesses improve their brand authority. ” However, we hope this collection of expert videos has helped you better understand or has equipped you with the information you need to spread the word. Content Marketing Institute: History of Content Marketing.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Help, Twitter] The State of Digital Media, in 5 Charts
    Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. One revenue stream that isn’t helping most media companies is native advertising. ‘Tis the season of reports in the digital content industry. Luckily, you have us. https://t.co/LRy9iY8TbH.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Help, Twitter] The State of Digital Media, in 5 Charts
    Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. One revenue stream that isn’t helping most media companies is native advertising. ‘Tis the season of reports in the digital content industry. Luckily, you have us. https://t.co/LRy9iY8TbH.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Help, Twitter] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    To give you a better sense of how to craft this type of messaging, check out this post on successful brands on Twitter. To help you devise a social media strategy that spans across multiple platforms, start by reading this handy guide on how the news feed algorithms work on Facebook, Twitter, and Instagram. 2) Neuroeconomics.
  • ONALYTICA B2B  |  THURSDAY, JUNE 16, 2016
    [Help, Twitter] Mental Health: Top 100 Influencers and Brands
    The mental health discussion on social media is used as a way of helping those with mental illnesses cope with experiences such as stress, depression, anxiety, relationship problems, grief, addiction, ADHD or learning disabilities, mood disorders, or other mental illnesses of varying degrees. Twitter Handle. Twitter Handle.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Help, Twitter] Guide Your Buyers Through the Customer Journey with Social Media
    Social media helps your buyers: Keep up with the latest trends and new products and services. Offering easy access to third party reviews and testimonials can help alleviate buyer hesitation. This is especially helpful when you have a short list you’re researching. Author: Lisa Marcyes The customer journey has changed.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Help, Twitter] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    Despite its success as a strategic marketing tool, video remains an untapped resource for helping sales reps close more deals or building better relationships with existing clients. Vidyard already helps marketing teams manage, optimize and analyze their video content and online viewers at scale. Pricing & Availability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Help, Twitter] 3 Business tips to make the second half of your 2016 count
    These ideas don’t come from second-rate self-help books but from personal experience. Recently I met a Twitter friend in real-life who said she experienced trouble talking to people with vastly different world views. By Mars Dorian, {grow} Contributing Columnist. Call it the mid-year version of the New Year’s resolutions.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Help, Twitter] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    What's next? I was just getting started on Twitter and Facebook! Need help future-proofing your social media strategy? Instagram? Snapchat? Facebook Messenger? That's how most of us feel when we're rethinking our social media strategy. These channels play a vital part in your inbound marketing strategy. Click here to reserve your seat.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Help, Twitter] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. Knowing exactly who they are and what they know will help you strike the right language, tone, and vocabulary needed to engage them. 2. whereas on Twitter, it’s at 12:00 p.m. Is the content making our customers happier, thus helping with retention?
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Help, Twitter] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    Social Tables has helped venues and event planners work more collaboratively and efficiently together to plan over 1,000,000 events to date. We found that Twitter proved to be a cost-effective way to encourage prospects to check out and download our mobile applications. Social Tables is a high-growth company based in Washington, DC.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Help, Twitter] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. LinkedIn allows you to add a few of your social media accounts, like Twitter, to your LinkedIn profile. Let’s take a look at some key points to consider: Proper Information.
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Help, Twitter] How the Information Age Has Forever Changed Marketers’ Lives
    They filed for the patent in early stages of the social media takeover (when Twitter was barely two years old) and received the official award this week. For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Help, Twitter] How to Choose the Right Content Format for Your Brand Story
    Facebook, Google and Twitter can tell you (for free!) If your company is strongest on Twitter, there are plenty of ways to learn more about what types of content are most popular. Twitter is rapidly building out its analytics platform, giving you more power when you post. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Help, Twitter] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Tools like Formstack  can help. It’s really only for B2C people, right? Um … maybe not.
  • HINGE MARKETING  |  MONDAY, JUNE 13, 2016
    [Help, Twitter] Effective Calls to Action Require More Science Than Art
    Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” So it should come as no surprise that the science of human behavior determines successful call-to-action design. How Hinge Can Help. Need help with lead generation? What happened?
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Help, Twitter] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. The New York Times, for example, called Twitter bios "a postmodern art form.". Woof, that was dull.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Help, Twitter] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. Help them build reasonable goals. Strategy 2: Build a customer community and help center. Making the decision to invest in new technology is a long, arduous process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Help, Twitter] Should your content generate leads or relationships?
    We’re convinced that you’re the right person to help us with our social media and content strategy. It’s 20 of the World’s Most Clever Twitter Bios. Fluffy stuff like the Twitter bios, or even the “how-to” content, will never work that hard for my business. ” I asked. Wait a minute.
  • HINGE MARKETING  |  SUNDAY, JUNE 12, 2016
    [Help, Twitter] Effective Calls to Action Require More Science Than Art
    Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” So it should come as no surprise that the science of human behavior determines successful call-to-action design. How Hinge Can Help. Need help with lead generation? What happened?
  • HALEY MARKETING  |  SATURDAY, JUNE 11, 2016
    [Help, Twitter] Busy Schedule? We Can Help.
    Consider these tips to help you make social media an important part of your schedule without investing your entire day into creating interesting content to share. You may share a blog post about resume tips on Twitter tomorrow, and then the same post again to LinkedIn on Thursday. We can help. We Can Help. Make it easier.
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Help, Twitter] B2B Marketing to Millennials
    First, let us look at the types of content from which they prefer to get information to help them with their decision. Carefully targeted content that is optimized for search will help direct the millennials to your solutions.  Twitter. 6%. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 Step Two.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Help, Twitter] A Simple Guide to Navigating Trending Content
    In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. With the help of BuzzSumo's "Most Shared" function, users can easily identify what content has worked well in the past. There's a lot going on. Price: Free version available.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Help, Twitter] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Even the most seasoned professionals may find this list useful to help generate thought provoking “why” questions about your marketing performance. Use these questions to help you determine your own performance. Third-party platforms.
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Help, Twitter] Chewbacca Mom Is Just the Beginning
    In the past, you could only see the posts if you were signed into Facebook—meaning that Facebook was more of an insular network compared to more public platforms like Twitter and YouTube. And like Twitter, Facebook even marks certain profiles as “verified” with a blue checkmark, including Payne’s.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Help, Twitter] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    More traditional social networks like Facebook and Twitter have scrambled to integrate video into their platforms in a meaningful way, including live video. In Shield 5 , one of the few apparent video series created specifically for Instagram, the super-short format works to the story’s advantage and helps heighten suspense.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Help, Twitter] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. Image Credit: Statista. 2) Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). See #32.).
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Help, Twitter] How to Recruit Top Talent Using an Inbound Framework
    What helps employees succeed at your company? Use your new definition of company culture --and the traits that you know help people flourish -- to put together a persona of your ideal candidate. Depending on who you’re looking for, the right forum could be anything from Twitter to online gardening forums. Are you using LinkedIn?
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Help, Twitter] Can You Quantify the ROI of Great Storytelling?
    But can content and storytelling actually help your company’s bottom line? Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. This post, Can You Quantify the ROI of Great Storytelling? written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Absolutely.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Help, Twitter] Medium Is Becoming a Major Platform, for Better or Worse
    And even though Medium promises that the actual creators still own all of the content, that doesn’t stop the platform from changing itself in the future that publishers might find unpalatable, just as Google, Facebook, and Twitter regularly tinker with algorithms and features. On June 1, Grantland came back—sort of.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Help, Twitter] 10 Metrics Every Marketing Team Should Track
    It may be obvious, but visibility metrics help you assess how visible your firm and its team of experts are in the marketplace. 1) Website traffic. Regularly tracking this social media can help you make strategic decisions about which sites to have an active presence or where to run paid campaigns. How Hinge Can Help.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Help, Twitter] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Help, Twitter] Six methods for smarter marketing segmentation
    Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions. As Jay Baer says, “help first and sell later.” By Brooke Sellas, {grow} Contributing Columnist. You’re not doing enough of it.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Help, Twitter] Empathy for Audience: Talking Resonance With John Bonini
    We use Help Scout for that. But it’s a really widespread issue that prevents people from doing the truly great work that’s going to resonate with their audience and not with other content marketers, or influencers, or the Twitter sphere. Remember the days when you were a toddler? It can get extremely exhausting extremely fast.
  • BRANDPOINT  |  TUESDAY, JUNE 7, 2016
    [Help, Twitter] The Best Times to Post on Social Media: Why I’m Not Buying It
    Things change quickly and often, whether it’s Facebook’s algorithm or Twitter’s new presentation of “Moments.” On a platform like Twitter, time-of-day can potentially carry a little bit more weight, seeing as the stream is chronological and knowing when most people are on could help point you in the right direction.
  • VISUALLY  |  TUESDAY, JUNE 7, 2016
    [Help, Twitter] Cut Through The Clutter (and earn more shares)
    Building demographic profiles and buyer personas will help you understand what grabs your audience’s attention, and identify what types of content they’re looking for. 2. Reposting existing content across your social channels on an ongoing basis can help increase the odds that your audience will get a glimpse of your work.
  • CONTENT STANDARD  |  TUESDAY, JUNE 7, 2016
    [Help, Twitter] How Has Temporary Social Media Changed the Way We Communicate?
    “For all the strong reaction out there about Twitter and Facebook allowing emotional expression, it’s not necessarily effective. How Can this Help Brands Communicate? The Draw of Instant Reactions in Online Communication. The catch? It disappears within a few seconds. This changes everything. Me: AHHHHH!!!!!
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Help, Twitter] 3 Beer Brands Brewing Great Social Media Campaigns
    New content might take the form of a beer cocktail recipe on the blog , a Twitter poll , an animated GIF , or a video highlighting its 25th anniversary “Collabeeration pack.” The company measured engagement, impact, and responsiveness across Facebook, Twitter, and Instagram from January to April of this year. New Belgium.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Help, Twitter] Your Employees May Be Your Best Untapped Brand Advocates
    Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. 65% saw improved brand recognition. 7% had better brand loyalty. Educate.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Help, Twitter] 8 Lead Generation Ideas for Startups
    Here are some lead generation ideas that can help make life a little easier for your startup: 1. Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. This will help you to quickly grow your contact list and kick-off the lead generation process. Create hassle-free signup forms.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Help, Twitter] 8 Lead Generation Ideas for Startups
    Here are some lead generation ideas that can help make life a little easier for your startup: 1. Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. This will help you to quickly grow your contact list and kick-off the lead generation process. Create hassle-free signup forms.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Help, Twitter] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    So looping in everyone from Twitter followers to fellow Snapchatters has the potential to improve an experience. Successful organizations will emphasize their community and provide outlets for engagement to foster these connections, helping customers feel better about their brand choices and improving their opinion of the brand in question.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Help, Twitter] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    Optimizing your firm’s brand awareness will help attract prospective clients. 2) Social Media Engagement. Paying close attention to social media engagement metrics and will help strengthen your brand and increase the likelihood of referrals. What marketing metrics helped your firm grow? How Hinge Can Help. Bounce rate.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Help, Twitter] What are The Most Popular Social Media Tools?
    Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. It may seem elementary, but before you push content to Facebook, Twitter or LinkedIn…you’ll have to actually create that content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Help, Twitter] How To Measure A B2B Social Media Program
    How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Email, the website, and SEO. Social
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Help, Twitter] Content Marketing’s Role at Trade Shows
    No matter what your budget is, you need to be sure you attract the right people – and content marketing is a cost-effective solution that can help you do that. The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience.
  • ONALYTICA B2B  |  THURSDAY, JUNE 2, 2016
    [Help, Twitter] Renewable Energy: Top 100 Influencers and Brands
    Twitter is my preferred social media platform.”. We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in edtech and elearning. Twitter Handle. Twitter Handle. WHAT ARE THE EXPERTS SAYING? Mike Hudema – Climate and Energy Campaigner at Greenpeace. better world is possible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Help, Twitter] Tolerance, diversity and the social media filter bubble
    If the otherness of the other helps defines us, how does this fit in a world where we build digital fortresses to keep diverse opinions out? A few weeks ago I wrote a post about 15 Amazing ways social media is changing the world. I see angry people. My Facebook stream is full of ’em. wonder what the impact of that might be over time.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Help, Twitter] Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort
    And most importantly, their personal narratives could help you be more proactive about your future. Once Hynek learned that tweets with visual elements boost Twitter performance, she knew strong photography was critical. Contently Case Stories is a series highlighting some of Contently’s most successful clients.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Help, Twitter] The Best Branded Content of May: Is Snapchat the New MVP of Advertising?
    can’t help but make ads on behalf of brands. Find me on Twitter @joelazauskas or email me at lazer@contently.com. This past month, I’ve received more sponsored content from friends than I ever could have imagined. It started on Cinco de Mayo, when my friends transformed into Taco Bell tacos and flooded my Snapchat inbox.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Help, Twitter] The Best Branded Content of May
    can’t help but make ads on behalf of brands. Find me on Twitter @joelazauskas or email me at lazer@contently.com. This past month, I’ve received more sponsored content from friends than I ever could have imagined. It started on Cinco De Mayo, when my friends transformed into Taco Bell tacos and flooded my Snapchat inbox.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Help, Twitter] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. This data paired with traditional demographic aspects, such as age, gender, location, race/ethnic origin and income, can help you form your ideal influencer persona. 2. Social Buzz.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Help, Twitter] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    Programmatic selling hasn’t helped either, since it automatically places ads for the lowest available price. Snapchat is often grouped in with Facebook and Twitter as a social network, but it’s much more accurate to call it a chat app (albeit one with a heavy emphasis on photography and video). Scarcity. Choice. Intimacy.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Help, Twitter] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    Here are some tips to help you write better Instagram captions. We found that verbs generate more shares on Twitter than nouns and adjectives -- the same can be true for Instagram. On Instagram, a hashtag behaves the same way as it does on Twitter and Facebook: It ties the conversations of different users into one stream.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2016
    [Help, Twitter] The stress of authenticity and other reasons social media is exhausting
    And it would certainly not help me to be authentic when asking people to READ thoroughly before responding. Being away from responding on Twitter for the two weeks we were on our honeymoon felt terrible. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. But how far does it have to go?
  • BIZNOLOGY  |  TUESDAY, MAY 31, 2016
    [Help, Twitter] Help Google help you optimize your content for search
    The post Help Google help you optimize your content for search appeared first on Biznology. Content Marketing Organic Search Search Engine Optimization Advertising Google Search engine optimization search marketing twitter Web search engineIt’s really hard to get Google’s attention. Google loves structured data.
  • VISUALLY  |  TUESDAY, MAY 31, 2016
    [Help, Twitter] The Do’s and Don’ts of Content Syndication
    Syndication sites allow you to search by topic, and can help you find the right content for your audience. Follow him on Twitter at @natebirt. Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. An important piece of the content creation puzzle.
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Help, Twitter] Interactive Content Hot Off The Press: May Edition
    The meeting is super valuable to our internal team because it helps us to keep a pulse on the industry and understand what our customers are doing with their content. Yodle An innovative marketing agency based out of New York, Yodle helps businesses create scalable marketing strategies that meet their clients' unique needs. Twitter.
  • CONTENT STANDARD  |  TUESDAY, MAY 31, 2016
    [Help, Twitter] 5 Ways Snapchat Marketing Can Help Brands Go Local
    But while its arrival comes years after Facebook and Twitter matured into social media giants , Snapchat’s efforts to monetize through marketing and advertising opportunities are keeping pace with its rapid growth. With every piece of content created, it helps promote and strengthen your local brand. 2. Own Your Location.
  • CEROS  |  TUESDAY, MAY 31, 2016
    [Help, Twitter] 7 Ways to Engage with Social Media Leads
    Here are 7 strategies to help you keep the conversation going. 1. Add Your Contacts to a Twitter List. Audiense suggests matching your contacts’ email with Twitter handles. Twitter might be the primary venue your target audience prefers to use. Is it because of a Twitter follow? Happy reading! Ask Questions.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Help, Twitter] 10 Ways to Misbehave on LinkedIn
    Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. Commenting on the posts they publish on LinkedIn helps, too. You’ll know far more about how you can help them, and you’ll know how to talk to them about the things they care about. It’s about being friendly and helpful.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Help, Twitter] Starting a New Blog?6 Things a Business Blog Must Have
    Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. How Can I Help You’ page , clearly giving options for hiring or buying. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Help, Twitter] Why “rich content” is central to your social media strategy
    Twitter? source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms. The post Why “rich content” is central to your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Twitter?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Help, Twitter] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. Sorting out the great advice from the just plain bad can end up being a pretty daunting task. Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Help, Twitter] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. Sorting out the great advice from the just plain bad can end up being a pretty daunting task. Callbox.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Help, Twitter] The radical NoMQL movement in content marketing
    This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.”
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Help, Twitter] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. This may be the most important step as it helps to shape all other aspects of your marketing strategy. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. Make your business case.
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