• KAPOST  |  FRIDAY, APRIL 29, 2016
    [Help, Twitter] Complement Your Content Strategy with Account-Based Marketing
    Whereas content marketing establishes authority and helps to net potential leads that are actively seeking you out, ABM actively reaches outward to the dream client. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Help, Twitter] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Here are some resources that can help you get started: Here’s an introduction on how to use smart content to engage audiences with more relevant, personalized resources. Over time, you’ve collected a wealth of data on your members. Send Personalized Emails.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Help, Twitter] An A to Z of Content Marketing Best Practices
    Having at least one image on every page helps with SEO. Tools like Canva can help a lot. Find it on his Content Marketing Institute blog , and on his Twitter feed. If you want results from your content marketing work, you’ll need the help of the search engines to get there. There’s a lot to know about content marketing.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Help, Twitter] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Somewhere in the crowded social space there is someone begging, praying that they catch a break and can find an opportunity that helps them afford an ever growing list of bills and expenses. It is however, the place where you can showcase concrete resources that will help solve the common problems and challenged by your audience.
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Help, Twitter] 10 LinkedIn Messages You Should Never Send to Freelancers
    ” Response: “That’s not my profession, but if you ever need help with your promotional content, perhaps I could work with you.” “I just reached out to you over Twitter, email, and Facebook and you didn’t respond, so I thought I’d try you here.” Far from it. You’re welcome. 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Help, Twitter] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. They were the first brand to use Tinder as part of a 2015 Valentine’s Day campaign, and their "Tweet to Eat" campaign let fans order pizza via Twitter by sending a pizza emoji. Username: @sourpatchsnaps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Help, Twitter] Ghostcodes makes Snapchat more marketer-friendly
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. The post Ghostcodes makes Snapchat more marketer-friendly appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Kiki is also the author of Tech Doodles, and can be reached easily through Twitter. could not agree more.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Most Valuable Publishers
    Bryant, for instance, has 9 million Twitter followers; when he posted the link to his retirement poem, it was retweeted 130,000 times. Athletes are already more than comfortable talking to the press and putting out their own content on networks like Twitter, Snapchat, and Instagram. and Turner Sports.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Beyond the Blog
    To understand what’s happening to the Internet, it helps to liken the landscape to a presidential race. Twitter is rumored to be killing its 140-character limit in an effort to keep up. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” You can all join me!”
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Beware of sounding too automated though.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The process is continuous; we are constantly adding and upgrading the tools we use to keep the train on the track, specifically in the marketing and technology stacks that we help our clients build. What’s better than being recognized for doing great work and then being able to help a nonprofit also doing great work? Not much.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Help, Twitter] Does Your Blog Deliver a Positive User Experience?
    You can compare your blog’s navigation options to how grocery stores help their customers find what they need. Your blog categories show readers your key areas of expertise, and help them find what they need. Please visit [link] for more information and connect with her on Twitter. The opposite is also true. Broken links.
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Help, Twitter] Blurred Lines: The De-Silo-ing of Marketing
    Certain divisions in marketing teams make sense, but the question on most forward-thinking marketers’ minds is, “Which ones will be helpful to progress and which ones will be hurtful?” The traditional definition of a silo is a structure or space used to store grain or other fodder. Its main function is to separate and isolate.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Help, Twitter] The Quest for the Perfect Headline
    What I appreciate the most is when headlines honor the reader, the reporter, the subject matter, and—at the same time—the web crawlers that help get that story out more.” The best headline ever written is “Headless Body in Topless Bar.” Five words that tell a story but still compel you to find out more. ViralNova hit 100 million.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    engagement help address the. resources help Top Performing B2B. like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. the right outcomes and helps employees. Entire content © 2012 Gleanster, LLC. All rights reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Moneyball for Sales & Marketing
    fresh piece of content, a new perspective or resource, might help. Sales teams should choose collateral that helps them stand out against the competition. KnowledgeTree helps customer-facing teams use and improve their. Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    All designed to help you create ideal customers. More Twitter Followers Golden State Warriors Increase Sales. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. The content being served.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Grande Guide to Social Advertising
    Tumblr, Twitter, and Facebook, it’s now even easier for. Social ads, if remarkable, help trigger this online word of mouth. It helps to focus on the. TWITTER Twitter has been adding advertising features at a rapid. Twitter plans to make its first push. Types of Twitter Ads • Sponsored Tweets. Twitter.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Grande Guide to B2B Blogging
    Mark Schaefer is the author of The Tao of Twitter and. well-crafted blog will help you to drive awareness of. same time, business leaders want content that helps. of these two very different audiences will help your. blog is right for your company, it helps to understand some of the key benefits of building a.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] The Demand Gen Pro's Cookbook
    RETARGETING SACK LUNCH PAGE 10 TWITTER FUNNEL-. Follow Mike on Twitter. ADP whipped up a fresh lead management operation that helps. This helps you engage leads. Follow Jean on Twitter. Follow Amanda on Twitter. TWITTER FUNNEL-FILLER. Twitter search and timelines features. in Twitter.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] The Ultimate Guide: Getting started with Social Selling
    Helping buyers reach. Insights gained from social conversation help to. Help your team stay authentic online. Twitter, LinkedIn, About.me, etc. Help them identify what professional groups their. Help sales understand the best use for all content you offer. Monitoring their prospect’s profiles helps.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. Technology will help marketers. Look for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Start engaging from the first click in the Customer Journey
    Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. They can then help direct the customer journey — offline as well as online — rather. This capability helps direct the.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Closing the Loop on Social Leads
    This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. step of the funnel and helping you close more sales.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    How Hinge Can Help. Need help with differentiation? Contact us to learn how we can help you stand out from the competition and build a brand that drives sustained growth. On Twitter or LinkedIn? Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. Why not?
  • SNAPAPP  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] 12 Free Tools to Create an Awesome Blog Tech Stack
    These helpful tips can really shake up your perspective on the subject and refresh your creativity towards your approach. 3. Like the work of Hemingway, the Hemingway App helps make your prose more “bold and clear.” Think back to some of your favorite blog posts. What did they look like? HubSpot’s Blog Idea Generator.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Help, Twitter] 4 Ways to Make Your Video Content More Measurable
    For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s What other metrics help you track their ROI? Attract . Engage . Restricted Content.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] 12 Free Tools to Create an Awesome Blog Tech Stack
    These helpful tips can really shake up your perspective on the subject and refresh your creativity towards your approach. . 3.  Like the work of Hemingway, the Hemingway App helps make your prose more “bold and clear.”  . Think back to some of your favorite blog posts. What did they look like? HubSpot’s Blog Idea Generator. Nimbus.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] 12 Free Tools to Create an Awesome Blog Tech Stack
    These helpful tips can really shake up your perspective on the subject and refresh your creativity towards your approach. 3. Like the work of Hemingway, the Hemingway App helps make your prose more “bold and clear.” Think back to some of your favorite blog posts. What did they look like? HubSpot’s Blog Idea Generator.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    Listen to this week’s episode of Publish or Perish to find out how SSI can help you understand your LinkedIn activity, how the measurement breaks down, and why you shouldn’t take it too seriously. JP : I think it helps that I joined LinkedIn early in 2007 or 2008. How does a marketer get a score that high? Why do you think this is?
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. As a result, Infer helps them laser focus on the best prospects and engage with them at the right times. Follow Infer on Twitter @InferInc. three weeks). About Infer. Additional Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] Highlights from my #SMMW keynote speech
    told a story about a Twitter connection that resulted in important benefits like new sources of content, and collaborative relationships — but these tangible, legitimate benefits cannot be accounted for on a spreadsheet! ChalupaContent became the Twitter theme which was pretty funny. What a great event. Resources. Reach.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] Happy #GetToKnowYourCustomersDay
    This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. Marketers would benefit by copying the sales mantra to listen, listen, and then listen some more to customers’ problems to better understand how they can help. 3. It depends.
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Help, Twitter] 10 Amazing Ideas for B2B Press Releases
    When you select a topic for your press release, make sure it will be helpful for people from a particular area. Here are common press release topics that can help attract both news coverage and new customers. Just don’t forget to make your infographic helpful, easy readable and well-designed. It might help you win more business.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Help, Twitter] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. How Hinge Can Help. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Key Trends Influencing the Mix.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Help, Twitter] Want to Generate More Leads? Try These 6 Tips
    Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads. As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. No—that’s the job of the business development team. go crazy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Help, Twitter] 3 Social media lessons I learned from my painful hospital stay
    This was Mad Mars from the very recent past: 1-Scan Facebook and Twitter feeds. 3-Engage in threaded debates. I don’t know about you, but I have never changed my opinion because of a Facebook or Twitter debate, and I doubt I have changed anyone’s mind, either. By Mars Dorian, {grow} Contributing Columnist. Who knows?
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Help, Twitter] Measuring Your Marketing ROI and Effectiveness
    And most metrics, like Facebook Likes and Twitter Follows, are of limited value because they don’t tell the entire story. Maintaining that pipeline, with prospective clients at all stages, helps minimize the crazy ebbs and flows of work traditionally found in professional services industries. Don’t get me wrong. growth!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Help, Twitter] How to Match Your Content Strategy with the Buyer’s Journey
    While they may not be ready to buy at this very moment, they’re looking at you to help them overcome their challenges, which presents a great opportunity to make your mark as a brand. Think about ways to provide solutions to common industry challenges and showcase how your brand can help. Pardot Help and Support Center.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Help, Twitter] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    “Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Help, Twitter] Facebook and Snapchat at war, and four other groovy media trends
    Twitter’s new partnership with the National Football League. Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. How to save Twitter. So much going on today! OH MY!
  • ONALYTICA B2B  |  MONDAY, APRIL 18, 2016
    [Help, Twitter] Innovate Finance Global Summit: Top 100 Influencers and Brands
    The event organization succeeded in not only bringing the business and innovation sides of the fintech industry to the stage, but also addressed important issues such as how we can help the unbanked and refugees. In my view, the greatest achievement of fintech will be the extent to which we can help these people. Our Twitter Handle.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Help, Twitter] How Brands Can Create Lasting Relationships on Social Media
    There are several tools out there to help you evaluate your audience demographics to understand what they’re interested in and how you can deliver it. Research from Lithium Technologies found that 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53%  want a response within the hour.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Help, Twitter] An expanded view of influence marketing measurement
    questioned if this ws the best way to do an influence analysis and in a follow-up post, Christopher acknowledged that Twitter is a poor predictor of market reality due to demographic bias, but explained that it’s basically the only social media data we have available these days. The reality of influence marketing is not Twitter.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Help, Twitter] How to Use Twitter Retargeting Ads to Generate More Customers
    However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer's journey. At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Help, Twitter] How Too Much Promotion Can Hurt Your Staffing Firm
    Just as much time and effort should be targeted toward crafting helpful solutions as announcing your next job fair. staffing firm may get three times as many comments on Facebook as they do on Twitter, for example, but they would rather tweet than reply on Facebook. You post … and you wait … and nothing happens. How can this be?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Help, Twitter] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Rather than take a spray-and-pray approach or focus only on known accounts, Infer helps companies accurately pinpoint which accounts or leads are most likely to engage with a given campaign, and then leverage this intelligence for greater advertising impact. Follow Infer on Twitter @InferInc. About Infer. Additional Resources.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Help, Twitter] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Your students can help your inbound strategy meet both challenges. Having students advocate for your school via their own profiles can be especially helpful in accessing some of the social media chat apps popular with teens where your school may not have its own presence. They could, for instance, run a Q&A on Twitter or Facebook.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Help, Twitter] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. But here’s the catch: Content is generated by users, so how do we motivate our savvy business customers to participate, create that content, and help us connect at a much higher degree? Offer a payoff.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Help, Twitter] Developing Your B2B Social Media Strategy: Where to Start
    LinkedIn, Twitter and Facebook tend to be the most popular B2B platforms, but plenty of B2B companies are also experiencing success with image-driven sites, like Instagram and Pinterest. 2 – Check out your competitors. How Hinge Can Help. Who knew status updates and “likes” would lead to better branding and customer service?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Help, Twitter] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Again, this is supposed to give users a better experience -- but it's also helpful for the businesses that are paying for the ads. Let's dive in.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Help, Twitter] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". But it's important to understand that this isn't just another Twitter, or Facebook. They all publish content on Medium. You can't.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Help, Twitter] 9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
    Psychiatrist Judson Brewer researches mindfulness techniques for a living -- specifically, techniques that help us quell our cravings. One of his studies, for instance, found that mindfulness training was twice as good as gold standard therapy at helping people quit smoking. But why? Ready to form better habits? Length: 9 min. 24 sec.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Help, Twitter] Demanding Clients: How Far Should You Let Them Go?
    Don’t bother helping us respond to customer service needs in a timely manner (or at all). Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I get it. When Demanding Clients Become Detrimental. And Dad?
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Help, Twitter] Why Inbound Marketing Should Take a Back Seat to Current Customers
    As  David Meerman Scott writes in the foreword for Inbound Marketing (by HubSpot founders Brian Halligan and Dharmesh Shah) , “Inbound marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter …. Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Help, Twitter] Should You Pay for Content Distribution?
    Successful businesses still used the same great content strategy and that, combined with a budget to boost this content, helped bring engagement rates back to healthier numbers. For example, this Lululemon Athletica post introduces us to a helpful blog article. 3) Twitter Engagement Tweets. Far from it, in fact. What’s Next?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Help, Twitter] From Zero to Success: Building an Email List From Scratch
    It is possible to go from zero to success in the world of email marketing, and create a list that will help you market your products and services to exactly the people who want to buy them. You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. Why email marketing? Tax account?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Help, Twitter] Email's Future: Custom App Experiences for the Inbox
    Using custom API integrations, marketers can pull live social media feeds directly into their email from Twitter or Instagram. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Help, Twitter] 3 Viral Marketing Campaigns That Are Worth the Catch
    In fact, it helped me fulfill a bucket list goal that I never realized I had. People use them to help communicate their thoughts and build personal relationships, according to the 2015 Emoji Report by Emogi. Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. That free trial of Netflix you signed up for?
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Help, Twitter] 5 Tips for Creating Customer-Centric Content
    Here are five tips for creating customer-centric content that gives clients exactly what they’re looking for while also helping teams collaborate more effectively to build a clear, consistent customer experience. 1. Want to look professional and help internal departments save time on content management? What pain points did they have?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Help, Twitter] How Should Publishers Deal with Platform Overload?
    From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. Here’s a simple framework to help you figure out where to prioritize your time and efforts: Step 1: Revisit Your Distribution Goals. Why not cast your net wide?
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Help, Twitter] Content Marketing Strategy? Think Like A Reporter
    Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. Craft detailed buyer personas to help with your understanding of buyer needs, interests, and concerns.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Help, Twitter] Learn to Code: 16 Handy Resources to Get Started
    And to help you learn how to code (or to simply help you better understand how coding works), we've put together an exhaustive list of resources. Since then, it has evolved into an education platform that offers courses and "nanodegree programs" from educational institutions as well as tech companies like Google, Facebook, and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Help, Twitter] 15 Amazing ways social media is changing the world
    In our recent podcast, Tom Webster and I remarked that nearly all of the most valuable functionality of Twitter was created by the people — not the company. Visual communication also helps maintains daily intimacy between family members separated by great distances. 8. What’s really going on is far more incredible.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Help, Twitter] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m.
  • MI6 MARKETING AGENCY  |  SUNDAY, APRIL 10, 2016
    [Help, Twitter] Mi6 Agency’s Top Charts for April 2016
    Twitter, 31 Mar. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Two charts will be featured each week with some insights and thoughts from the author. Week of April 4th. When Do We Use Mobile Devices vs. PCs?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2016
    [Help, Twitter] I Can Have 100% Email Deliverability?
    " We see things like this on Twitter (and from customers) still in 2016. You bet there is, and that’s where experienced Deliverability teams can help. You need tools to help you monitor your reputation and to benchmark your deliverability over time. It’s 2016 and we’re still having this conversation.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Help, Twitter] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. An app that helps you pinpoint the content patterns in popular, highly shared social posts to create more engagement around your promotion.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Help, Twitter] 10 essentials missing from your business website
    The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. This will help you adapt more effective marketing campaigns. You want a business website that sells. There are plugins and website features that make your life easier. Better Comments Setup. Automated Marketing System.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Help, Twitter] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    Back in 1996, I had everything I needed to help my prospects make a decision: pricing sheets, product specs, connections with other customers, connections with the executives in my company, and so on. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Help, Twitter] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences. Facebook is a treasure trove of psychographic data that can help you answer these questions.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Help, Twitter] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    Good news: We've got something to help you out. More specifically, you will receive: Data-backed insight into what specific content topics do well on Facebook, LinkedIn, Pinterest, Twitter, and Google+. Ever find yourself struggling with writer's block? Honestly, who hasn't? It's frustrating. Much more about creating shareable content!
  • SNAPAPP  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. . An app that helps you pinpoint the content patterns in popular, highly shared social posts to create more engagement around your promotion.
  • SNAPAPP  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. An app that helps you pinpoint the content patterns in popular, highly shared social posts to create more engagement around your promotion.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] Cyber Security and InfoSec: Top 100 Influencers and Brands
    This demand has led to a wealth of experts who can help your brand test your information security, ascertain vulnerabilities and make recommendations to mitigate risks. Hopefully they have a competent CISO to help them manage.” Twitter Handle. Twitter Handle. Million Leaked Files including 2.6 ”     . Company.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    Here's an example from Quarter For Your Crisis, a company with the mission of helping millennials reconnect with themselves, their faith, and their world. We suggest using the 80/20 rule on social media: 80% of the content you post to social media should be helpful and valuable to your audience, and 20% can be self-promotional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] The FTC and Influence Marketing: The crackdown begins
    Lord & Taylor didn’t specify that influencers had to disclose the sponsorship (although the contracts did specify that influencers use the hashtag #DesignLab to help the company track results). Find Kerry on  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. The threat’s been building for years. Just ask Cole Haan.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. With the right language, this creates emotion that helps readers invest in the story and see themselves in it. 4. Twitter chats, webinars, infographics and eBooks are also great sources for SlideShare content.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] 8 Medium Publications You Should Be Following
    Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. Of course, the downside -- from an SEO perspective -- is that the stories you publish in a Medium publication don't live on your site, and hence they don't help improve your site's search rankings.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Help, Twitter] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Twitter is another great platform for sharing content, especially for making timely announcements (upcoming speaking engagements or webinars) or for sharing your most recent blog posts. How Hinge Can Help. To many, the mysteries of building a social media network can be scary. That’s right. The Benefits of a Social Media Network.
  • VISUALLY  |  TUESDAY, APRIL 5, 2016
    [Help, Twitter] 10 Insightful Leadership Resources for Content Managers
    He provides activities that can help you reprogram your brain to accentuate the positive and release the negative for maximum business success on your team. His writings help new managers embrace their critical role in implementing sound processes and procedures, understanding people, and setting team priorities. EntreLeadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Help, Twitter] How to save Twitter
    Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats. Twitter has become part of the fabric of our lives.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Help, Twitter] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. – Social Media Today , 2014. Forrester , 2013.
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Help, Twitter] PRMM Interview 20 with Tom Pick on Digital Marketing
    Briefly, Tom is an independent digital marketing consultant, focused on helping B2B technology clients improve their online visibility and business results. Always trying to help people out and not just contacting people when you need something. 10 years ago nobody was talking about Twitter or Facebook. Video Transcript.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Help, Twitter] 6 Engagement Marketing Lessons from Successful Video Bloggers
    LaReine Chabut is a Huffington Post lifestyle and fitness expert and best-selling author, and she g rows her engagement with her audience by sharing her YouTube videos on her Facebook, Twitter, and Instagram and embeds her videos into all of her blogs. That’s a lot of competition for vloggers. More than you might think. ” — Ron Gelok.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Help, Twitter] Are you becoming an obsolete marketing professional?
    critical tool to support my learning curve is what I refer to as “hashtag research,” whereas I follow certain hashtags on twitter (e.g. #AI, #IoT, #AR) to learn of new articles, posts, books—and to build my network of colleagues in those respective technologies. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Help, Twitter] 10 Things Every B2B Tech Marketer Needs to Know
    While I can’t give you a crash course in your client’s work—only they can do that successfully—I can offer 10 tips for every B2B tech marketer to help them optimize their approach. 1. Keeping tabs on the industry will help you curate the best content from thought leaders, customers and other important figures. Timing is Everything.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Help, Twitter] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    By forcing you to either cut word count or stay within a word count, these exercises will help you do two things: Hone your writing skills, helping you to keep your sentences tight and powerful. By restricting each tweet to 140 characters, Twitter forces you to relay an impactful or interesting or compelling or funny message quickly.
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Help, Twitter] 5 Common Reasons Good Content Fails
    Consumers are distracted by the dearth of information available to them, and it’s our job as content marketers to differentiate our message from our competitors in order to help our audiences narrow down their choices. Anna Talerico, ion interactive's EVP and cofounder. So, what gives? Here’s a list of common reasons even solid content fails.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 31, 2016
    [Help, Twitter] 25 Proven Steps to Achieve Email Marketing Magic
    Do recipients a favor by helping them solve a problem, providing inspiration, giving them direction toward a goal or quickly expanding their knowledge. 4. VerticalResponse helps you stay at the top of your email marketing game with its free and easy-to-use email marketing tool. Just how much revenue does email drive? Build Your List.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Help, Twitter] Increasing Audience ROI with Personalization
    Here’s how personalization can help media companies carve out new, lasting monetization channels. >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists. They’ll ‘like’ your content on Facebook, follow your account on Twitter, or subscribe to at least one of your targeted newsletters. Media
  • ACT-ON  |  THURSDAY, MARCH 31, 2016
    [Help, Twitter] Political Social Media Outreach: What B2B Marketers Can Learn
    The short film Kony 2012 was produced by charity organization Invisible Children in order to help stop, and arrest, African war criminal Joseph Kony. Sanders made a call for donations on Twitter that was followed simultaneously by an email reminder, with a link to the campaign’s fundraising page. It was Kony 2012. And voters responded.
  • VISUALLY  |  WEDNESDAY, MARCH 30, 2016
    [Help, Twitter] The Ultimate Checklist for Managing Content Marketing Freelancers
    Putting in the effort up front will save you valuable time and help you send quality content to the marketplace sooner than later! 1. It’s important to make sure that all of the project’s stakeholders are present during the kickoff to provide feedback, establish roles, discuss potential obstacles, and help set expectations.
  • VISUALLY  |  WEDNESDAY, MARCH 30, 2016
    [Help, Twitter] The Ultimate Checklist for Managing Content Marketing Freelancers
    Putting in the effort up front will save you valuable time and help you send quality content to the marketplace sooner than later! 1. It’s important to make sure that all of the project’s stakeholders are present during the kickoff to provide feedback, establish roles, discuss potential obstacles, and help set expectations.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Help, Twitter] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    Enlist the help of a talented designer to make your vision a reality. Even if they aren't necessarily earth-shaking, creating a show-and-tell can help foster customer relations and advocacy. 3. Data is a sizzling hot topic these days. Data, refines strategy and optimizes efforts, driving your campaign to new heights. Calculators.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Help, Twitter] Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
    But Hawkeye warns: If your brand wants to start with a bang, find someone to help you through the process. Hitbox has people who can help you, but if you want to break into Twitch, consider hiring a consultant. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Many people don’t.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Help, Twitter] [Video] What is Social Pro by Haley Marketing Group?
    Social Pro can help your sales team connect with more staffing decision makers and generate more inbound sales leads. Your content will be posted at optimal times to LinkedIn, Google+, Facebook and Twitter. The other saw traffic to their website from social media increase 1,000% through the sharing of content on LinkedIn and Twitter.
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