Trade Press Services Newsletter

JANUARY 4, 2024

As you chart your course, here are seven tips to help navigate the journey forward. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Now is the perfect time to prepare for the stormy waters ahead. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

OCTOBER 10, 2017

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. These new forms of communication will help your brand evolve with the times and walk down the path to success. Follow him on Twitter @NickARojas.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next event. (We

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Bing free and open, social media (particularly Twitter) commentary can get a little ugly at times.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create. Samsung is using this virtual world to showcase what happens when tech and culture collide.

Trends 131

Trends Campaigns Planning Trade Show 131

Unbounce

MARCH 17, 2022

But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Just as data-driven brand building helps you establish a solid brand, so does authenticity-driven brand building. Look how Trade Coffee shares its mission and beliefs on its “Our Mission/About Us” page.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Marketing Insider Group

MARCH 29, 2011

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter?

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100

Tomorrow People

NOVEMBER 30, 2018

With a contractor, it’s about getting straight to the point with something really tangible, like rebates or reminder alerts, as a way to remind them that if they work with us, it can help them get their project delivered much quicker. And it helps that mobile technology has come on as well. It will help us shape things differently.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Build a winning LinkedIn Profile.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook.

Social Media 156

Social Media Media Ad brokers Twitter 156

Contently

FEBRUARY 24, 2021

Baffled, all we could do was turn to Twitter and Reddit, where accusations ran wild. It turns out Robinhood had a good reason for limiting trades. If the market trends continued, Robinhood wouldn’t have enough cash to meet these requirements, so it stopped certain trades. We could only sell. There was no explanation why.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Trade Press Services

FEBRUARY 26, 2024

This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” It also comes with the added benefit of a fresh perspective on a business’ marketing efforts, helping brands to escape a marketing rut.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode.

Social Media 109

Social Media Allocation Media Marketing & Strategy 109

Webbiquity

MAY 4, 2021

And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

ClearVoice

NOVEMBER 16, 2022

Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. He frequently shares insightful and inspirational posts on his social media profiles, particularly on Twitter and LinkedIn. Neal maintains an active presence on Instagram, Facebook, Twitter, and LinkedIn.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. They are uniquely yours and help tell your brand story in a more authentic way. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. Twitter: Amazon. Or Facebook?

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

OCTOBER 28, 2021

Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. Knowing what each platform offers helps brands narrow down the best approach for their strategy. Best Buy on Twitter. As a result, the capabilities vary. Clinique on Facebook Live.

Examples 113

Examples High Quality Lead eCommerce Facebook 113

Hubspot

OCTOBER 7, 2020

To understand what the term "trading up" means, let's start with a scenario. In this scenario, you've "traded up" in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. Here, let's explore what trading up means, as well as what it means specifically for marketers.

Word of Mouth 97

Word of Mouth Lead Ranking Cross-Selling High Quality Lead 97

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. You can also create Tailored Audiences using Twitter usernames.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Launch Marketing

JUNE 22, 2022

Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. A strong plan of action will help keep your efforts focused on your social media goals. From increased brand awareness to broadening your follower base, your strategic plan should help you meet these goals.

Social Media 117

Social Media Media B2B Thought Leadership Trade Show 117

Sprout Social

JUNE 7, 2022

It’s what helps you make a stronger first impression with potential investors. Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” 3 reasons social needs to play a role in your IPO communications strategy.

Marketing & Strategy 112

Marketing & Strategy Social Media Work Management Guidelines 112

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show? Read job descriptions to help develop buyer personas. Interview your coworkers.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next big event. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Although the app is very similar to Twitter in several ways, Zuckerberg has stressed that one of the key differences is the focus on “kindness” and being “friendly”.

Paid Content 97

Paid Content Paid Search Agency Planning Privacy Policies 97

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Opportunity data helps inform the timing of sales outreach. But he also needed a hook.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Buffer

FEBRUARY 20, 2023

It is designed to simplify the process of social media scheduling, making it easier for me to come up with posts, refine my own ideas and help me create content that resonates with my audience. Providing clear and concise inputs will help the AI system understand your goals and provide more effective suggestions.

Social Media 104

Social Media Youtube Features Linkedin 104

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. This is a good time to engage a vendor to help you correct errors and fill in the missing elements.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

OCTOBER 28, 2022

Employees can help define the company vision. “ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. They can imagine ways to actualize this vision.

Paid Content 133

Paid Content Advertising Agencies Paid Search Agency SMB 133

SmartBug Media

MAY 20, 2020

Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. I put together a five-question Q&A with a guest speaker to help people see what they would get out of attending the webinar. Trade shows and other events: If you’re headed to a.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Orrin Broberg: I have always pursued ways to help companies and salespeople be successful via technology. Here’s the story of Modus. The Product.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Since research is proven to help organizations grow and be more profitable, licensed existing research may be a great way to “dip your toe in the water” and prove effectiveness. See Figure 1.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Oktopost

DECEMBER 13, 2020

With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital. Historically, our sales teams would be attending trade shows bringing home dozens of marketing qualified leads. How can we reach these same people in a more digital manner? .

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118