Marketing Insider Group

SEPTEMBER 20, 2023

Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies. For each type, you’ll find plenty of tools on the market to help you implement it. They can offer 24/7 customer service, guide users through websites, or even help in lead generation by qualifying prospects.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. The post Best Practices for Podcast Guests: How to Make a Lasting Impression appeared first on Trade Press Services.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Tony Zambito

JANUARY 12, 2022

In conducting buyer insights research and buyer persona development around global trade, the variety of buyer mindsets towards trade regulations varied significantly within a region. Buyers in France, Denmark, Greece, and Poland had very parochial and protectionist attitudes towards trade regulations.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Marketing Craftmanship

NOVEMBER 22, 2023

The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

If trade shows and speaking engagements are part of your marketing plan, include the award logo on booth designs and handouts. This will help grow your network and provide inspiration as you look to the next step in your thought leadership journey. Thank Those Who Helped You Get There. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Navigate the Channel

JANUARY 22, 2024

Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. Why is staff etiquette important at trade shows? What is the significance of body language at trade show booths?

Trade Show 65

Trade Show Rules Impressions Barriers 65

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? The visualization helps strategists find hidden patterns, trends and correlations. What are AI insights? As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Instead of missing leads because nobody is there to help them, use a kiosk and maximize lead capture!

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Zoominfo

DECEMBER 15, 2020

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. Generate More Leads from Trade Shows and Events. Read more: Leads Generation for Trade Shows & Corporate Events.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This will help you clearly identify between repeat customers and new ones.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Oktopost

MARCH 31, 2024

Running the employee advocacy program led Sarah to trade Zoom calls for an incredible tour of CBIZ’s offices across the U.S., She manages both their corporate social media profiles and employee advocacy program, creating engaging content and helping build the company’s and its professionals’ brands.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

Trade Show 65

Trade Show FAQ Social Media Mobile Marketing 65

The Point

MARCH 18, 2020

But don’t communicate even a HINT of “things are bad, our service/product/solution can help.” Like inbound, well-crafted nurture programs keep your brand top of mind and help ensure that the companies looking to take that next step in the buying process think of you first. Continue to run, develop, and even expand nurture programs.

Demand 243

Demand Demand Generation Agencies Account Based Marketing Top of Funnel 243

Trade Press Services Newsletter

FEBRUARY 1, 2024

Incorporating just one new skill into your marketing efforts can help transform old strategies into new, fresh initiatives. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Adobe Experience Cloud Blog

JUNE 10, 2020

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem. It’s mostly about the image.”

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Martech

JANUARY 25, 2024

And if we help them get that research done, that’s very important. In B2B, as trade pubs and trade associations and professional associations have declined because the profit model blew up, the event space is heavily dominated by vendor events. Q: A lot of B2B marketers had a rough year in 2023. I hate to say it.

Work Management 87

Work Management Marketing Management Database Marketing Lead Gen 87

Trade Press Services Newsletter

SEPTEMBER 7, 2022

Press mentions can help brands build credibility and trustworthiness with target audiences. Print and digital trade publications are a trusted source of information. A modern PR strategy amplifies marketing content and helps brands reach new, broader audiences. Content marketing and PR efforts often go hand-in-hand.

PR 130

PR Thought Leadership Press Lead Scoring 130

Navigate the Channel

AUGUST 29, 2023

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). It will save you time, help you avoid waiting on busses or transportation, and prevent you from having to lug around all your gear.

Trade Show 65

Trade Show FAQ Paid Search Agency Rules 65

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Vision Edge Marketing

APRIL 5, 2022

It also positively impacts web traffic, search engine optimization and brand visibility; helping increase your organization’s discoverability , especially if you’re in a crowded market. Here are four areas to help you measure the success of your thought leadership content: . Gerri Knilans is president of Trade Press Services.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up . Plus, didn’t every vendor at the trade show send the same “nice to meet you at the conference” email with emojis in the subject line?

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

sagefrog

DECEMBER 13, 2023

It’s helpful to address a few pain points and how your facility service business successfully combats them. Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. Exhibiting at a trade show further increases your visibility among attendees.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Navigate the Channel

FEBRUARY 6, 2023

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

Trade Show 65

Trade Show Display Verticals Sales Qualified Leads 65

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. First launched by The Trade Desk, UID 2.0 is now its own entity and governed independently from The Trade Desk. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 126

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 126

Martech

MARCH 17, 2022

Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. The Trade Desk already developed Unified ID 2.0 Processing.Please wait.

Ad brokers 110

Ad brokers Advertising Agencies Multi-Channel Advertisements 110

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Martech

MARCH 20, 2024

they also will help you avoid potential cultural issues or misunderstandings in terms of translations. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. Descriptive names (e.g., Hybrid names (e.g., Microsoft).

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

The Lead Agency

JANUARY 18, 2023

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers. Shout it out loud and proud!

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Sword and the Script | B2B

MARCH 19, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. Now, I’m not a big GaryVee fan, but I think he’s right about this notion. >>>

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Search Engine Journal

JULY 27, 2022

These local SEO best practices can help. The post Local SEO Strategies For Plumbers, Electricians & Other Trades appeared first on Search Engine Journal. How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search?

SEO 127

SEO Practices Best Practices Verticals 127