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5 Tips for More Effective Email Preview Text

The Point

For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.) Here are 5 tips for making the most of preview text copy: 1. 5 Tips for More Effective Email Preview Text Click To Tweet. Don’t ignore it. What + Why.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Tip: make sure that the title of the content communicates that unique value.). Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? To download a free copy, click here.

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How to Make a Webinar Email Stand Out

The Point

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Here are 10 tips for designing an effective trade show follow-up campaign. a white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first. Any response (e.g. Make it easy to do so.

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

B2B Marketing Campaign Strategy Content marketing Demand Generation E-mail email design email marketing Event Promotion Webinar Invitations Webinars b2b demand generation eloqua Joe Chernov Oracle Webinar best practices webinar campaigns webinar marketing webinar promotion webinar strategy Webinar tips'

Webcast 100
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5 Key Tips for Driving Attendance at Field Events

The Point

With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1. The opportunity to interact with his/her peers, particularly in the executive ranks, can be an appealing opportunity to share valuable tips, strategies, and war stories. Sell the event, not the product.

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7 Tips for a Successful PPC Landing Page

The Point

Here are 7 tips that can make a difference: 1. Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad. ”