Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 129

Youtube Privacy Video Marketing Click Rate 129

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 137

Youtube Tips Tools Social Media 137

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 85

Youtube Advertising Channels Brand Identity Branding 85

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. YouTube has video monetization with their YouTube Partner Program.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Marketing Insider Group

JULY 3, 2023

Don’t worry — we’re here to help you out. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 8.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! The only problem?

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. It takes years of experience, trial & error, testing and failing. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. I do understand though. Let me explain.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Be Everywhere Always Haha!

SEO 251

SEO Lead Ranking Content PR 251

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

ClearVoice

FEBRUARY 27, 2020

Usage has gradually increased, but IGTV has still not become the YouTube competitor some thought Instagram was trying to develop when it first launched the tool in the summer of 2018. SMM #Instagram #IGTV #YouTube Click To Tweet. IGTV now allows content creators to group IGTV videos by series. Improved data for creators.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. And, you’ve already tested the content on social, so you know that it works and resonates with audiences.

Barriers 115

Barriers Brand Identity Branding Content 115

Top Rank Marketing

SEPTEMBER 22, 2023

Have you uncovered your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 119

B2B Marketing B2B Planning Brand Identity 119

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. Reach YouTube viewers . If you aren’t sure, choose one and test it.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. Goals guide your efforts and help you focus on what’s critical, and KPIs allow you to measure the effectiveness of your strategy. Ignoring Data and A/B Testing Data and testing are at the heart of effective CRO, yet it can be hard to know where to start.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Buffer

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. 1) YouTube.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Copywriting is a critical marketing skill because it helps you: write effective ads; produce engaging posts for existing and new followers; and.

Social Media 306

Social Media Work Management Marketing Management Media 306

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Behind the Scenes of How Samsung Tests the Galaxy Z Fold3 | Flip3 5G.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Test and Learn Approach: Implement A/B testing to understand what works and what doesn’t, thus learning and iterating.

Social Networks 186

Social Networks Business Work Management Social Media 186

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. Enter Haily Moulton, Social Growth Marketer at Biteable, and the face behind Biteable’s YouTube and TikTok strategies.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Salesforce Marketing Cloud

DECEMBER 6, 2023

The more you know about Salesforce and how it can help your business, the more valuable you are to your company. You can find some great resources on the Salesforce Admins website, the Salesforce Admins YouTube channel , and Trailhead , along with some helpful community resources you can find by googling the topic + Salesforce.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Test multiple approaches, measure their performance and then optimize them accordingly. Attribution helps you narrow your focus. Add another level of engagement by taking live questions from fans.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

MAY 25, 2022

Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Koroberi

APRIL 9, 2024

The marketing team recognized the urgency to reverse that trend, and came to Koroberi to craft a strategic SEO campaign to help elevate Arkieva’s online presence. Analyzing actual search behavior across platforms like Google, YouTube, Quora, Reddit and social media.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

SocialPilot

DECEMBER 6, 2023

The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views. So, where does the algorithm help in this?

Social Media 83

Social Media Paid Content Media Lead Ranking 83