Remove help television work

Digital B2B Marketing

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Television is Dead. It worked 20 years ago (maybe when you were still one of the one-in-five living marketers), that doesn’t mean it will work now. What, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Magazines are Dead.

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No, Content Will Not Kill Advertising

Digital B2B Marketing

A television spot? ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. However, marketing cannot close an enterprise B2B sale without the help of sales. The Spectrum of Marketing.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

But even working in advertising, I rarely notice banners. In television, ads have fewer viewers than programming, and ads in the middle of a commercial block have fewer viewers than ads at the beginning and end of the block. The real number of ads that is not seen is far higher than 31%. Every channel has similar issues.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

We do not have a television, we read almost no magazines. I enjoy working through conceptual problems and tend to digress to the theoretical. I’m passionate about marketing that serves the audience and helps the audience make the right decision. I work with B2B clients on media and integrated marketing programs.