Remove help television

Digital B2B Marketing

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Television is Dead. Everyone else is creating infographics, so the folks at Confused.com, purveyors of discount car insurance, apparently decided an infographic about social media zombies would help them sell more car insurance. What, it’s changing? Quick, call it dead! Advertising is Dead. SEO is Dead. Magazines are Dead.

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No, Content Will Not Kill Advertising

Digital B2B Marketing

A television spot? ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. However, marketing cannot close an enterprise B2B sale without the help of sales. The Spectrum of Marketing.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

In television, ads have fewer viewers than programming, and ads in the middle of a commercial block have fewer viewers than ads at the beginning and end of the block. They are simply one more quality indicator and data point that may help explain results or behavior of media partners. Every channel has similar issues.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

We do not have a television, we read almost no magazines. I’m passionate about marketing that serves the audience and helps the audience make the right decision. My nickname in an earlier job was “Numbers&#. Although my focus on numbers has evolved, in business, information still fuels me. I am not a heavy consumer.

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Mythbusting in the Social Media Echochamber

Digital B2B Marketing

Can a social business model help your business do this? Great television ads can get your attention (anyone remember Betty White’s ad for a candy bar in the Super Bowl?). But it isn’t the solution, it is just one of many possible paths. In order to deliver a message or make an impression, you need attention.