Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Anything that lets publishers be in charge of their own mediation can help alleviate that concern.

Paid Search Agency 89

Paid Search Agency Ads Ad Exchange Work Management 89

Martech

DECEMBER 29, 2022

With video-social platforms like Twitch, YouTube and TikTok in the mix, different formats will also need to work together to complement one another.”. It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52