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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Facts: Not just for large companies, embracing, and successfully implementing, customer-centricity at any scale can help businesses grow into larger companies. These include metrics to assess the impact of preference, customer retention, take rate, customer experience, and innovation on your company’s market share.

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InMobi releases independent ad mediation platform

Martech

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Anything that lets publishers be in charge of their own mediation can help alleviate that concern.

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2023 Predictions: Digital media and advertising

Martech

It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”. In the past, buyers have looked at things like take rates and discounts, directness, quality, performance, or fraud when they evaluate supply paths.

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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

30-second summary: ZineOne’s AI-powered personalization platform uses predictive modeling to help businesses understand and respond to in-the-moment customer activity. The retailer enlisted ZineOne to help them deploy relevant, personalized engagement using AI-based recommendations which incorporated in-session user behavior.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.