ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Webbiquity

AUGUST 4, 2020

Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Martech

FEBRUARY 13, 2024

to help brands build influencer relationships. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

Advertising Agencies 91

Advertising Agencies Peer-to-peer API User-Generated Content 91

Marketing Insider Group

JUNE 10, 2015

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Bulbul said it’s having the trifecta of “Hero, Hub, and Help” content.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Top Rank Marketing

SEPTEMBER 22, 2023

Have you uncovered your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. YouTube came in second at 70% and Facebook in third at 45%. Promoting your influencer content can help improve the overall reach of your campaigns. It hit $15.2

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

ActiveDEMAND

SEPTEMBER 22, 2020

Managing Online Events with Microsoft Teams, Google Meet, and YouTube Live ActiveDEMAND has really tight integration with GoToWebinar that includes all sorts of added bonuses like attendance recording, automatic webinar creation, integrated RSVP lists, custom join links per registrant, and more. Send text message reminders if you prefer.

Youtube 58

Youtube Enterprise Management Webinar Metrics Google 58

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Because these developing techs could help you improve your customer service and yield impressive ROI next year. It’s time to up your game. Businesses will need to optimize their sites for voice search.

Practices 293

Practices Tips Business Emarketing 293

Top Rank Marketing

DECEMBER 29, 2023

and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 percent rise in year-over-year advertising spending during November 2023, the U.S.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. More than one billion hours of videos are viewed on YouTube daily. A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off , and about 50% relied on captions. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Sword and the Script Media can help with B2B marketing, PR and social media. I think we don’t respect consumers’ time.” Why does this happen? >>> Need an extra pair of hands?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. More budget and more executive support would be helpful.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Last year, a survey of 511 senior-level businesspeople (managers, team members, executives and owners) found that 51% listen to podcasts daily. Podcasts are very easy to create and launch. Full-funnel outcomes.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Top Rank Marketing

AUGUST 4, 2023

Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7 Have you found your own leading B2B marketing news item that we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Customer Experience Matrix

APRIL 1, 2020

Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. shopping behavior doubled between surveys on February 28 survey and March 17. More social media consumption was one answer, with Facebook and Youtube heading the list.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Animalz blog

FEBRUARY 25, 2024

Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. a large YouTube subscriber base) and your ICP’s preferences (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

MAY 16, 2023

If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. Zoho Analytics : This is a self-service BI tool to help drive decision making. Your knowledge, experience, and research can help others make their best decision.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

JANUARY 30, 2024

Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site. Completely losing signups from display marketing and YouTube. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Major video platforms like YouTube make this “chapterization” easy. Content-rich descriptions of videos help self-educating customers discover links to topics they care about in search results.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. User manuals, how-to guides, and forums can also be helpful for onboarding.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

OCTOBER 21, 2021

Content Marketing Institute annual survey on Content Marketing Trends. Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. The second bug trend is AI-generated content.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

NOVEMBER 15, 2023

It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Annual reports predicting industry trends, helping businesses prepare for the future. In a survey of 395,000 people worldwide, 71% say they aren’t convinced brands will deliver on promises. Industry-specific videos.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

Top Rank Marketing

JUNE 30, 2023

MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Scoop.it

APRIL 11, 2024

The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. This lets you engage your audience on autopilot while still utilizing the same interaction features such as live chat, polls, surveys, CTA popups, and more.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85