Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Square 2 Marketing

FEBRUARY 9, 2024

Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Marketing Insider Group

FEBRUARY 19, 2024

Comprehensive Strategy and Execution According to a study by the Content Marketing Institute, 76% of companies who were successful in content marketing attributed their success to a strategic approach. This will help ensure that both parties are aligned from the get-go. Foster Open Communication Establish a solid communication line.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. In fact, constructive feedback helps create a healthier environment, boosts productivity, and helps you achieve better business results. Let’s dive in.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. It helps you to evaluate your steps and learn from others’ mistakes. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% Automating a flawed strategy seldom helps.”. But simply owning the tools is not enough.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Data Cleaning/CRM Appending

DECEMBER 21, 2023

The competition is for the sense of existence in the […] The post Understanding Data Mining With the Help Of Case Studies On Data Mining In Market Analysis appeared first on BizProspex. The arrival of so many businesses together leveled up the game of the competition.

Case Study 52

Case Study Case Studies Analysis Studies 52

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The same is true for content.

Case Studies 141

Case Studies Case Study Studies SEO 141

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Contently

AUGUST 18, 2021

It makes content accessible and helps audiences understand what you’re trying to convey. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Studies 197

Studies Brand Identity Branding Lead Scoring 197

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

SEMrush

SEPTEMBER 10, 2021

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers.

Case Study 94

Case Study Case Studies Studies Traffic 94

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. One case study for HP details the company’s experimentation across multiple units. However, you can’t know precisely how they interact with your website without some tech help. Image: Criteo.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Sword and the Script | B2B

MARCH 26, 2024

In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. Sword and the Script Media can help with B2B marketing, PR and social media. Comment: This finding has shown up in the study in prior years as well. They just aren’t willing to help out.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. You can form accurate predictions by studying historical and current data and statistics. Source: SuperOffice.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content can help to build your brand in several different ways. The post How Exactly Does Content Marketing Help in Building Brand Awareness?

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Contently

JUNE 8, 2018

I wanted to study the paradox of why most growing groups slow down or break down—while some rare teams make incredible breakthroughs together—so we could build an awesome company and a great place to work. The post How Studying Dream Teams Helped Me Get Better At Content Marketing appeared first on The Content Strategist.

Studies 127

Studies Content Marketing Content Storytelling 127

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. Focus on how you helped your customer overcome their toothache.

Case Study 62

Case Study Case Studies PR Studies 62

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What must be included in a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®. Have you found an important B2B marketing news item we haven’t covered yet?

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99