Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place.

Relevance 335

Relevance Planning Paid Search Agency Work Management 335

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. Define and refine your objectives clearly.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Key Performance Indicators for Video Content Key Performance Indicators (KPIs) are the compass that guides your video strategy. Use this data to refine your strategy.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? They may help you on your personal quest for content answers. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Why does content marketing work all the time?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. In this article, we’ll cover PPC Pest Control strategies. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. You can target specific keywords.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. This method is one of the most important strategies for LinkedIn marketing.

Social Media 154

Social Media SEO Cost Per Click Media 154

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. When shopping for new vendors, look beyond the features and capabilities of a platform to discover how it can help you access all of your relevant data.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Webinar Metrics Allocation 59

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. While this may be true, is her work extraordinary in every area?

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. How Does Social Media Automation Work? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Trial which resources work best and consider changing which you use based on the page the form is on. Our Top Tip: Just do it.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Convince & Convert

FEBRUARY 9, 2024

AI has become a key ingredient to the modern sales strategy. We’re talking about a shift from intuition-based decisions to data-driven strategies. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

The Lead Agency

APRIL 2, 2024

So, if “quality content” is the pinnacle of all successful SEO-driven B2B blog writing strategies, B2B businesses need to keep up with what exactly makes content “quality.” B2C strategies are all about the purchase. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. It also includes your long-term goals.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy B2B Marketing Planning 111

SmartBug Media

APRIL 18, 2024

If you want to implement Quickbooks, you work with an authorized reseller. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® ® (At least, you should!)

Training 64

Training Hubspot CMS Development Work Management 64

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Creating teams in this way helps reduce hand-offs and delays between functional areas while bringing together all the knowledge needed to deliver a complete initiative.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Privacy 107

Martech

APRIL 23, 2024

Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Survey the organizations and partners you collaborate with to determine how the tool works for them. Has your vendor changed their product or marketing strategy? Affiliates may overpromise but underdeliver.

Enterprise Management 61

Enterprise Management Work Management Marketing Management Vendors 61

ClearVoice

APRIL 23, 2024

A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise. With regular audits, we ensure our strategies align with the latest SEO standards and audience expectations and stand up against the competition. Our approach? Ready to see how we do it?

Process 52

Process Content Analysis Advertising Benchmark 52

Martech

JANUARY 25, 2024

3 observations from 2023 to help you in 2024 2023 in review: 3 key trends to inform your 2024 marketing plan What I’d like you to do after you finish reading this article is to write down your own three words, maybe on your next break or commute. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing AI 130

Marketing AI Email Marketing Planning Work Management 130

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. Positional will help you make the right content for your specific audience segment(s). It’s time to get specific.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Part of this focus is an insistence on letting strategy lead the way in making decisions. One of my email mantras is “Strategy before tactics.” What’s missing?

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86