Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Read on to learn how. . • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

CoSchedule

JANUARY 27, 2023

When finalizing them, consider how these platforms will help your business grow. For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Contently

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. M Live Studio.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. Use Twitter in an inspired way. Are you using Twitter in a fresh, compelling way and a sense of personality, like our friends at FMW Fasteners ?

Storytelling 129

Storytelling Webinar Metrics Rules Social Media 129

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. It can help you reach more customers, boost your conversions, and most importantly, build trust. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. Define and refine your objectives clearly.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. They may help you on your personal quest for content answers. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. In effect, we’ve all become a little more human.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. Content Curation The first way AI can help generate content is by curating existing content.

Marketing AI 313

Marketing AI Curation Content SERP 313

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. Additionally, have them recite back some main points that the potential client addressed, as well as how your product can help.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Marketing Insider Group

MAY 25, 2020

To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. Cultivate Connection with Your Audience through Storytelling.

Social Media 336

Social Media Personalization Media Brand Identity 336

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. But still, how many competitors would even consider it in the name of interesting content?

Communities 140

Communities Social Media Storytelling Media 140

Marketing Insider Group

JUNE 19, 2014

Images help to capture your audience’s attention, reach deep into their hearts and minds, and they can accomplish all this (literally) at the speed of light. The Power Of Visual Storytelling. And comment here, on the @ Newscred Blog or follow along on Twitter , LinkedIn , Facebook and Google+. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience.

Facebook 98

Facebook Practices Best Practices Privacy 98

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. Not necessarily, but you should probably at least start to implement a strategy for video marketing , including explainer and demo videos that help tell your brand story and prove your product/service value proposition.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. David’s effective guide will help you maximize your brand’s impact on social.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Contently

JULY 15, 2020

People started pinging the heck out of me on Twitter asking, ‘Hey, is this available?’ The really good ones are building trust with no-BS stories of trial and error—just people trying to figure it out and help other people. This raised new questions that influenced the article, which then influenced the chatbot.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. WordPress is my foundational platform for storytelling. LinkedIn, Twitter. LinkedIn , Twitter. Lauren Patrick, VP of Marketing at Curricula.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

MARCH 26, 2018

The official term for this is influencer marketing and it refers to a strategy in which brands enlist the help of influencers to promote their products or achieve other vital business goals. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). On average, businesses generate $6.50

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling Employees to be Brand Storytellers People trust people. Creative messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? As marketers, our top priority right now should be helping our audience overcome the challenges they face. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. And how can you help them achieve it? So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Simple, right?

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. And how can you help them achieve it? So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Simple, right?

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Focusing less on product promotion, and more on helping people. Here are 5 examples that will help you understand what content marketing for e-commerce should look like today: 1.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Email channels are always open, and we get a lot of feedback on Twitter, too.

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. Below is our conversation with Dan. ––. About Keywee.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Zoominfo

SEPTEMBER 26, 2018

Listening to your employees will not only help you identify weaknesses your company can improve upon— but, you’ll also identify which strengths you must showcase as part of your employer brand. Candidate personas can help you personalize recruiting content for your ideal candidates. Use storytelling.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create.

Trends 131

Trends Campaigns Planning Trade Show 131

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. It’s important information that can help doctors battle the virus across the world. It’s important information that can help doctors battle the virus across the world. Great content requires great reporters and storytellers.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114