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How Anyword Helps Startup Founders Find Their Language/Market Fit

Anyword

Matt Lerner recently published an article about language/market fit — the point of which is to establish that a startup needs to find the narrative to tell its story that will resonate with its target audience. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit.

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How Content Helped ServiceNow Grow From Startup to Global Brand

Content Marketing Institute

Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that. Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue.

Startups 100
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How the Right Content Curation Strategy Can Help Your Startup Grow

Scoop.it

Startups are always seeking any advantage they can find. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? The Benefits of Content Curation for Startups. Read on to learn more. Industry hub.

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes. An interactive guide filled with the tools to turn your data into a competitive advantage.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. How do you know which are a waste of time and which can actually help you grow your business and reach your goals?

Startups 363
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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. In both cases, the sample included hundreds of successful and unsuccessful startups.