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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

someone from IBM visits your site; that's great, but it would helpful to know whether the visit came from Armonk or from one of IBM's hundreds of other office locations). Critics of these services refer to them as "spyware," though that term isn't really fair.

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. It also, as noted above, provides activity statistics on PDF content to help marketers improve their offerings. product sheets and case studies).

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