Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 137

Youtube Tips Tools Social Media 137

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 133

Youtube SEO Video Marketing Keywords 133

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% Find the gaps.

Analysis 262

Analysis SEO Lead Scoring Lead Ranking 262

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Webbiquity

MAY 18, 2021

And if it is, can Twitter hold onto that spot? ” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 101

Distribution Youtube Facebook Video Marketing 101

Marketing Insider Group

JUNE 10, 2015

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Bulbul said it’s having the trifecta of “Hero, Hub, and Help” content.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Below, you’ll find a guide to help you get started with the platform. . Why YouTube? Source: Bandwatch. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Below, you’ll find a guide to help you get started with the platform. . Why YouTube? Source: Bandwatch. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

SEPTEMBER 6, 2021

Having a plan in place can help you double up activities as you go along. Make sure to label these so that they’re easy to spot at a moment’s notice. Set goals that can help you achieve attainable, real-world audio marketing results for your business. Try different kinds of headphones. Run it through desk speakers, too.

Planning 326

Planning Tips Paid Search Agency Marketing & Strategy 326

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Pricing hasn’t yet been announced.

Lead Gen 111

Lead Gen Hubspot CRM Peer-to-peer 111

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you seen an important B2B marketing news item we haven’t yet covered?

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Martech

OCTOBER 11, 2023

B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent). Discuss their goals and how social media can help achieve and/or support them.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

OCTOBER 21, 2021

Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. It’s estimated that over half of all search queries are powered by voice search. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Contently

FEBRUARY 22, 2023

User-generated videos User-generated content (UGC) videos, from unboxings to tutorials to reviews, can help build trust in a brand because they come from regular people who simply enjoy the products they’re posting about. It helps that consumers strongly prefer live video, too. Livestreams can take on many forms.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

FEBRUARY 22, 2021

Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. Content Helps You Hit Every Important Ranking Factor for SEO. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s.

Domain 341

Domain Long Tail Marketing Content Keywords 341

QuanticMind

MAY 31, 2023

Job postings also show they’re ramping up the hiring of engineers in an effort to become an AI powerhouse “that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions, and so much more.” Three artificial intelligence articles? AI AI AI caramba!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Stevens & Tate

MAY 13, 2022

Having advocates and engaging with community will help your brand grow. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. YouTube is for collaboration, anonymous comments, healthy debates and connecting with viewers. By reaching out and engaging with advocates, will help your brand.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Stevens & Tate

JANUARY 25, 2021

Therefore, never overlook the context and avoid personal blind spots when trying to increase SEO. It is easy to identify trends that leave a trail, but that is not very helpful as most marketers are using that data. Today’s health story may not be a headline on Google Trends; however, it may help you spot topics to watch out for.

Trends 73

Trends SEO Google Long Tail Marketing 73

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Social media is the new hot spot for online search.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

DECEMBER 6, 2023

The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views. Check out our blog to learn more about Youtube’s algorithm.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Martech

APRIL 13, 2023

It does not matter what the user is looking at — TikTok, YouTube, Facebook, Instagram. A small app will reside on the phone helping measure visual attention data and clickstream interaction data. They will swipe on TikTok, scroll through Facebook or Instagram, or skip in YouTube, Kalehoff observed. Did the ad get through?

Marketing AI 95

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 95

Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus BS. Help us get the word out! Catch all episodes here. Episode Summary.

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75

Content Standard

MAY 7, 2015

Instead, it tapped Jessica Harlow , a self-made style guru propelled into fame by her YouTube channel, which boasts over 587,000 subscribers. YouTube—home of cat videos, double rainbows, and maniacally laughing babies—has become a hot spot for Harlow and other personalities who have earned significant followings. Be Consistent.

Youtube 40

Youtube Video Marketing Planning Advertising Agencies 40

Brightedge

APRIL 18, 2022

provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. Historically, YouTube has tended to dominate these results. BrightEdge can help you focus on the moments that matter with hyper local strategies that reach your customers. Final Thoughts.

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51