Content Standard

JULY 1, 2021

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. Like all partnerships, an SME relationship is built on clear communication and effective collaboration. Here are a few tips to help you bring SMEs into your content program.

SME 142

SME Planning Brand Identity Branding 142

Act-On

SEPTEMBER 26, 2023

We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. Not sure where to start?

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

APRIL 5, 2021

In the guide, Google defines beneficial purpose as websites and pages that should help users. However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). Main content has descriptive or helpful titles. If you don’t have the resources or capacity to do this on your own, we can help.

SEO 332

SEO SME Lead Ranking Content Marketing 332

Method and Metric

MARCH 3, 2023

If you own a small to medium-sized business (SME) and are looking to get your business online or adopt new digital tech., the Canada Digital Adoption Program (CDAP) might be exactly what you’re looking for.

SME 52

SME Advertising Mediums SEO Business 52

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Martech

MARCH 12, 2024

SME or subject matter expert, a key advisor to the decision-making process). We may intuit that the SME in a targeted company needs detailed information. He’s part of our team and helps us to solve problems. The third level takes an educated guess at what titles to target and why (e.g., That is where you want to be.

Ideal Customer Profiles 95

Ideal Customer Profiles Account Based Marketing ABM SME 95

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Contently

MARCH 16, 2023

As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. They can also align expectations between contributors and help overcome common content roadblocks, like a lengthy stakeholder review. Remember: High-quality, audience-driven content will help drive efficiency.

Efficiency 136

Efficiency Design SME Budget Programs 136

Marketing Insider Group

APRIL 10, 2023

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend.

PPC 283

PPC Paid Content eCommerce Allocation 283

Content Standard

MAY 5, 2021

Invest in Effective Onboarding An effective onboarding process will help writers get up to speed right away and feel confident that they have everything they need to write great content for your brand. While it may be tempting to give writers every resource you have, it’s not always what’s most helpful.

SME 111

SME Case Studies Paid Search Agency Intent 111

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Decide On Creation Process.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Want to make the most of your company’s collective expertise? Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

The Mx Group

MAY 9, 2018

help them build connections, and encourage them to share your content with their own networks, you’re no longer just noise. Content from SMEs can do what content from brands can’t. Think SMEs have too many other priorities? We can help engage your SMEs in the right ways. Think it’s easier said than done?

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

Marketing Insider Group

MAY 18, 2020

Why does it help you perform so well in these categories? Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Look for guest blogging opportunities: Look for opportunities to submit original content that names your SME as the author in guest blogging.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Zoominfo

APRIL 12, 2021

Getting ahead of enterprise marketing challenges will help keep your marketing strategy (and funnel) on track. When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal. How do you manage org-wide SMEs’ input and expertise?

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

KoMarketing Associates

FEBRUARY 6, 2018

This information, used in conjunction with developing keyword research, helps our entire team understand the client’s marketing objectives while preparing a content marketing plan designed to improve SEO. SME Interviews. Product marketing collateral and sales presentations. Industry Analysis.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Buzz Marketing for Technology

JULY 1, 2015

Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Contently

AUGUST 5, 2020

“Here are some pieces of content that are going to help you. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus. Collaborating quickly and effectively with SMEs throughout the company had two big benefits.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Salesforce Marketing Cloud

NOVEMBER 15, 2021

They expect the same experience to log help requests, track technicians’ routes, and change service appointments. If a mobile worker needs help solving a problem in the field, a subject matter expert (SME) can use a live video session to remotely guide them through preventive maintenance , repairs, or diagnoses.

Work Management 98

Work Management Service SME Automation 98

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 81

SME Marketing Strategy Marketing & Strategy Work Management 81

Zoominfo

APRIL 12, 2021

How to Avoid Enterprise Marketing Pitfalls Getting ahead of enterprise marketing challenges will help keep your marketing strategy (and funnel) on track. When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Content Standard

JULY 29, 2021

Internal subject matter experts (SMEs). Here’s a deeper dive into how each of these stakeholder groups can help. Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Social, email, and PR teams.

SME 118

SME Content Marketing Paid Search Agency Planning 118

Martech

DECEMBER 13, 2023

He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. I’ve helped people with moving from one ESP to another. I’ve helped people redesign websites. I’ve helped with content delivery and I have helped with CDPs, too.

SME 99

SME Custom Publishing Customer Surveys Landing Pages 99

KoMarketing Associates

MAY 26, 2015

In the past, when I have gotten push back from SMEs due to time constraints, I have found sharing the process below helpful in getting proper buy-in while considering everyone’s time constraints. It opens my mind to help understand exactly what an audience might be looking for in a certain niche. Complete Keyword Research.

SME 120

SME B2B Marketing Planning Content Marketing 120

Content Standard

NOVEMBER 4, 2021

The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. To help you achieve that goal, we’ve compiled the following six best practices for building brand authority with content marketing. But how exactly can your brand go about building authority?

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion. The main goal of selling is, and always will be, turning leads into customers.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Hubspot

APRIL 28, 2020

Advice from this official government website says if you're interested in the Coronavirus SME Guarantee Scheme you should approach your financial institution for more information. Coronavirus SME Guarantee Scheme — From early April 2020. Quick and efficient access to credit for small business. Timing of Assistance.

Small Business Marketing 91

Small Business Marketing SME Business Paid Search Agency 91

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Tools like progressive profiling and marketing automation help you collect valuable buyer data gradually. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Animalz blog

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Synthesize Search Results in Seconds, Not Hours I don’t know about you, but going through five pieces of content to find one with helpful insights isn’t my idea of a good time.

Marketing AI 78

Marketing AI Research Tactics SME 78

Walker Sands

NOVEMBER 14, 2019

This can help you think of questions to guide the conversation and show your interviewee that you’re paying attention. Writing out discussion points ahead of time will also help. It’s not as critical with internal SME discussions as when you’re working with outside sources, but it’s always good practice to be upfront and clear.

SME 52

SME Tips PR Trigger Marketing 52

Marketing Craftmanship

MARCH 8, 2018

Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Insider Group

JULY 18, 2015

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Improve your LinkedIn, Twitter and Google+ profiles – so when people check you out you show the credentials and reputation of a true subject matter expert who understands and can help an individual or an enterprise! Well, yes and no.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. They understand deadlines, know how to write, and are sticklers for detail. Do that more often.

SME 80

SME Ad Building Copywriting Content 80

Marketing Insider Group

JANUARY 21, 2020

With these tips and insights, you’ll be on your way to a budget that makes sense for your needs and can help you reach your goals. These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book.

Budget Programs 292

Budget Programs Paid Search Agency Content Marketing Planning 292

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120