Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Marketing Insider Group

DECEMBER 18, 2023

This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. Why YouTube Ads? That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

The Marketing Blender

MARCH 15, 2021

Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Sending generic emails is fine for those who are just starting out, but you need to segment your list into targeted groups and tailor their messages to be successful. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

flux.la

JUNE 30, 2020

In this article, let us focus on a strategy that would help you answer the question of who you want to buy your products. This strategy is called market segmentation. Before learning this strategy, if you don’t have an idea on what you can sell, here’s a list of recommendations from Youtube: What is market segmentation?

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. They’ve moved all their videos from YouTube to Vimeo because it gives them control over what if any, other videos get suggested. Get MarTech!

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Hubspot

JUNE 3, 2019

With benefit segmentation, you can organize your customers and leads based on the value you provide them. In this post, we'll go over what benefit segmentation is, why you should use it, and where it can be seen in the real world. Why should you do benefit segmentation? Benefit segmentation also improves customer retention.

Segmentation 100

Segmentation Campaigns Planning Paid Search Agency 100

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. to help you find keyword ideas.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. We’ll call this audience segment “High-End Heather.”. Again, analytics can help. For example, let’s say that you manufacture nail polish.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Martech

OCTOBER 10, 2023

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Engaging new audiences.

Cost per Acquisition 109

Cost per Acquisition Demand Ads Google 109

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. This episode will help the modern-day digital marketer navigate the muddy waters of the buyer journey and call out where social engagement can play a critical role in increasing engagement. Want to hear more from renowned B2B marketing leaders?

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Cross-promoting with other podcasts helps both of you find new users without taking away from each other. This will leave a ‘spike’ on the waveform to let you know when segments begin and end.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Facebook videos , when streamed live, help you provide a more casual and interactive approach to showcasing your B2B solutions.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

MAY 25, 2022

Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. The Dates: Now through November 29.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

FEBRUARY 28, 2023

Some applied methods include the following: Client segmentation: Companies can use AI and ML to identify and group prospects based on shared characteristics or behaviors, allowing them to target specific groups of potential buyers more effectively. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Convince & Convert

JULY 31, 2015

Marketing that helps is better than marketing that sells. It’s marketing that helps, not sells. I’m going to plant these seeds in honor of the anniversary of my wife’s vehicle and in honor of this being a terrific piece of marketing that breaks through the clutter because it is helpful. Bravo, Lincoln.

Examples 130

Examples Paper Youtube Paid Search Agency 130

Hubspot

NOVEMBER 26, 2018

Fortunately, we found the nine best royalty-free music sites that provide high-quality music and can help you make the perfect soundtrack for your next video. With the help of their own music industry experts, they’ve curated over 10,000 tracks that you can segment by genre, mood, artists, instruments, beats per minute, and duration.

Video Marketing 98

Video Marketing Curation High Quality Lead Advertising Agencies 98

Biznology

JANUARY 20, 2022

You can improve the customer experience and boost the ROI of your videos by itemizing the contents and creating links that let the viewer know what’s being described or demoed in each segment. Major video platforms like YouTube make this “chapterization” easy.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

ClearVoice

JULY 15, 2022

Tons of studies observe the burgeoning online spending habits of the Baby Boomer marketing segmentation. You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Promote videos on YouTube. times more likely to refer to YouTube tutorials than written instructions.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Adobe Experience Cloud Blog

MARCH 26, 2020

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Gen Zers turn to YouTube for more than ASMR and cat videos.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Oktopost

SEPTEMBER 22, 2021

Once you know what your audience is looking for online, you can help them find it easier by tailoring your ads to entice them to buy your products. To do this well, you’ll need to segment your audience by location, company size, and interests so that you can identify their needs. Conquer LinkedIn.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Navigate the Channel

SEPTEMBER 12, 2023

Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to reach. B2B or consumer, there’s a social influencer who can help connect you with your audience.

Tips 65

Tips Social Media FAQ Demographics 65

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. But why should you trust our analysis?

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Sprout Social

FEBRUARY 6, 2023

Here are some tips to help you evaluate what will work best for you. Establish goals Choose platforms based on your business goals, as this will help you decide which specific features will benefit your brand the most. Answering these questions will help you decide which platform is best for you.

Social Media 100

Social Media Features Media Curation 100

Spiralytics

NOVEMBER 7, 2022

YouTube is likewise popular among Filipinos, with more than 56 million users as of the first quarter of 2022. Using more than one channel will help get your message across more quickly. Also, note that some information might be well-suited for Facebook while others might be more appropriate on YouTube or TikTok.

Social Media 118

Social Media Tips Media Privacy 118

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Your content helps them to qualify your business as a viable option for whatever their needs. Marketing is all about sharing a message.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Let’s dive into these best practices to ensure your retargeting efforts yield optimal results.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88