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The Effective Marketer
JUNE 1, 2012
If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 1: Sales and Marketing Alignment and Documentation. Step 2: Buyer Personas.
The Effective Marketer
FEBRUARY 16, 2011
Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Like Be the first to like this post. Keep going! Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. One data point concerns me.
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