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End-of-Year Martech and Business Software Sales

Webbiquity

Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. Integrates with popular services like PayPal and Salesforce.com. Customer Service Management Tools. The Dates: Now through December 31.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?

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Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!

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Chicken Soup for the Quota: 6 Sales Books To Help You Close More Deals

Salesforce Marketing Cloud

Get deals done, make customers successful, and help your company grow. How it made Richardson a better seller: “The Toltecs didn’t sell enterprise software, but these principles help me every day,” she said. But for Kapur, getting right on the inside helped him realize material goals. Let’s take a look. Get started 1.

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Email marketing 101: The five basics

Martech

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. This builds up your sender reputation and helps you avoid spam filters.

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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. That’s why I interviewed Mathew Sweezey ( @msweezey ). Along with that way, I wrote a book called Marketing Automation for Dummies.

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Oracle Fusion Marketing reduces the role of traditional CRMs

Martech

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.