Writing on the Web

SEPTEMBER 10, 2014

At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. I hired people to help. Here’s a checklist to help you create great blog content : Shortcuts to Content. I took a few courses and studied what worked, copied a few writers I admired. Another myth bit the dust. I took courses.

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

OCTOBER 23, 2013

Your clients have challenges that you are uniquely qualified to help. Avoid “sales speak.” But avoid the hype of sales clichés. What problems do you solve for your clients? Most Internet users go online to either be entertained or educated. Write quality content that does just that. Be consistent.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. Sell products or services because of your blog , or indirectly.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

OCTOBER 9, 2011

This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. When readers learn of how you’ve helped others, they see the possibilities for themselves. Social Proof.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

AUGUST 7, 2013

And sometimes, the post is published free, but the blog owner gets a commission for any referral sales. Sponsored posts can either really help or really harm a blog. These sponsored blog posts must be on a topic that would be interesting to your blog’s reader base. Pros: Money! It’s important to be upfront with your readers.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. You may not have access to such help.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

JUNE 26, 2015

It makes the difference between converting a reader to a client and influencing a sale or not. Here’s why: We are heavily influenced by social persuasion, we can’t help it. Why is social proof so important when writing on the web? What sealed the deal? The testimonials from other subscribers.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

APRIL 10, 2013

Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules. Websites : There are many blogs and website that are dedicated to helping people improve their writing and grammar skills. This can translate into sales and interest in your business!

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Either way, by working with a professional freelance writer , you’ll ensure that your site will be filled with well written, relevant and SEO optimized content that will help maximize the impact of your online presence. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 14, 2015

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. I’d love to help! And of course, many blogs are created with the sole purpose of an online store.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JANUARY 20, 2014

How blogging can help promote book sales and build a fan base. Honestly, it is work, as I’ll be learning everything that’s changing in the world of digital book publishing, particularly the marketing pieces. How to use social media sites wisely. What are the traditional marketing pieces not to be skipped – PR, etc.

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

SEPTEMBER 24, 2011

It’s designed to produce an action, most often sales. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re a teacher and enjoy educating people without any sales objective in mind. Writing content for marketing is different. Contact you for more information?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

DECEMBER 6, 2011

The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person. But let me insist that these old rules, while sometimes helpful, should be superseded by two questions: “what sounds right?”

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

JANUARY 9, 2014

Fortunately there are online tools that will help you discover more about your ebook topic. Amazon.com makes it easy for you to find out other titles, readers’ reviews and sales results. Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

SEPTEMBER 5, 2012

Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. Tanja Parsley is a presentation expert who has a successful career helping smart professionals improve their persuasiveness through presentation skills.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. A client may not know you can help them out with other products and services unless you have a conversation with them.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

SEPTEMBER 16, 2011

For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Helps to read it out loud. Come on, help the poor little spiders out, they’re not exactly geniuses. Here’s a checklist for editing your blog content before you publish.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

JULY 18, 2012

The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page. Image: Freedigitalphotos.net ). A Purposeful Plan. Avoid flooding your followers’ with too many posts by only posting once or twice a week.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

JANUARY 3, 2014

wholesale ebook sales for January, 2010 were $31.9 Tell stories of how you were able to help people, clients. Here’s why: This is one of those opportunities on the rise. Don’t miss being on the early crest of the wave. The International Digital Publishing Forum (IDPF) reported U.S. Ask ‘ what if?’

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Your content should be created with the end in mind: to further a relationship, make a sale, download a report. Audience’s Interests, Needs, and Wants?" />.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

NOVEMBER 28, 2012

Think about the best way of presenting what you want to say; use infographics if they help, but don’t use them for the sake of it. Related posts: Sales & Landing Pages Using WordPress: Learn How. About our Guest Author: Adam Hart-Davies is an SEO journalist and content enthusiast. Image: freedigitalphotos.net by KROMKRATHOG.).

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

AUGUST 3, 2010

They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. If you’re doing any kind of coaching, you know it’s great work and you bring valuable help to people. I think she has valuable information to share with you.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

MARCH 28, 2012

These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. Your blog can help you filter through the endless lists of recruits you might encounter by advertising through secondary online job listing sites. photo courtesy digitalart ).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

MARCH 19, 2015

everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Fortunately, practice can help us hone our skills. Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., Yet, some of us are better storytellers than others.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

JULY 22, 2011

Ba-da-boom , instant sales and subscriptions! I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. And I believe that will help your writing, and ultimately your business success. Don’t be silly, there are no easy formulas, of course not.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. What is it you’d like readers to do? Contact you for more information? Sign up for a digital report? Leave a comment? Watch a video? Fill out a survey?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

NOVEMBER 1, 2011

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. The company does sales training using neuroscience as it applies to what influences buying decisions. I just love this site: SalesBrain , a neuromarketing company.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

AUGUST 3, 2010

Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. What are the key elements to a custom blog header that work well for online content marketing? Tweet This!

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Print magazines are alive and well, but they’re in transition.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JUNE 1, 2010

But a photo does help get readers to start reading your post. Using celebrity or political names and popular news events helps attract additional traffic, but be aware of blow-back. The Biggest Mistake Sales People Make. Photos need to be interesting or course. There are many photos on sites like iStockPhoto.com that are boring.

Eye-Tracking 100

Eye-Tracking Comparison Traffic PR 100

Writing on the Web

AUGUST 10, 2010

Ba-da-boom , instant sales and subscriptions. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. And I believe that will help your writing, and ultimately your business success. Your blog writing can improve. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Related posts: Sales & Landing Pages Using WordPress: Learn How. Post this to Posterous. Share this on Reddit. Add to a lense on Squidoo. Stumble upon something good? Tweet This!

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

AUGUST 25, 2010

You probably work with a lot of clients and they have problems that you try to help them solve. And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. How do you decide what to write about? Wait a minute, let me be clear about what I’m really asking you.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JUNE 29, 2010

Or do you have help, like a V.A. Sales & Landing Pages Using Wordpress: Learn How. Which led me to thinking… if over two-thirds of you are running your business websites on a WP platform, what else might that mean? Are you running your website yourself? or tech person? What kind of results are you getting? Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 2, 2010

In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated. That’s because people use the emotional parts of their brains to make what they consider rational decisions.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 13, 2010

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. The company does sales training using neuroscience as it applies to what influences buying decisions. I just love this site: SalesBrain , a neuromarketing company.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100