WriteSpark

DECEMBER 12, 2012

If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Decision makers like details.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Decision makers like details.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

NOVEMBER 6, 2013

Yet you know that your sales materials need the polish and clarity brought by a professional writer. Look for the writer's experience with other clients in your industry or, if helpful, in your customers' industry. What can you do? Does the writer list his or her areas of technical knowledge or hold any certifications?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

Yet you know that your sales materials need the polish and clarity brought by a professional writer. Look for the writer''s experience with other clients in your industry or, if helpful, in your customers'' industry. What can you do? Does the writer list his or her areas of technical knowledge or hold any certifications?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

JANUARY 14, 2014

Going through the product menu was no help either, because the overview page I found there was so full of photos and fancy formatting and there was no option to get a simple print version. I entered the product name into the search field and the first page of links to come up were all related to developer''s notes.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

MAY 8, 2012

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

What can a catalog about sewing threads teach a technology marketer about writing effective sales content? Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

SEPTEMBER 7, 2011

so why can't you say so in your sales materials? The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

so why can't you say so in your sales materials? The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

MARCH 2, 2011

The question becomes: Should SMEs write technical sales materials? Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Copywriting Help for SMEs. Does your company expect SMEs to do sales writing? Time and workload demands.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

DECEMBER 16, 2008

Sales Materials. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Help, fix my draft!" Case Studies.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

NOVEMBER 2, 2011

If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Plan for longevity. Outline with storyboards. Create a "real" book.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Plan for longevity. Outline with storyboards. Create a "real" book.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

MARCH 26, 2009

When they consider sales materials, most people think only of a brochure. In my experience as a technology writer, I have confirmed that many distinct materials can help with a variety of marketing situations. The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

OCTOBER 19, 2010

As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines. An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

OCTOBER 19, 2010

As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines. An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

AUGUST 19, 2008

Sales Materials. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. User manuals, online help files, release notes; sometimes very technical articles and white papers.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

FEBRUARY 18, 2009

Sales Materials. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. Help, fix my draft!"

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

APRIL 10, 2012

These ideas can help your search. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. It's easy to understand that not every freelance writer is a good match for every marketing project. You need a writer with specific technical or subject knowledge.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

These ideas can help your search. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. It's easy to understand that not every freelance writer is a good match for every marketing project. You need a writer with specific technical or subject knowledge.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? Ready-to-publish information also help these customers communicate accurately about very technical products.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. Can we get the writer to do a case study?".

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. Can we get the writer to do a case study?".

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

NOVEMBER 11, 2008

Sales Materials. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Help, fix my draft!" Case Studies. Content Marketing. Social Media.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

APRIL 7, 2009

Recruiting Good Candidates It is always tempting to say "yes" to any success story candidate proposed by a sales rep or product manager. The following questions will help you to identify the best the candidates and your case study writer to obtain a good story. These guidelines will help you develop a good follow-through process.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 16, 2010

These 10 signals can help build your case for budget approval: . The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

FEBRUARY 2, 2010

Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material. It is also important to consider the drawbacks of an e-book compared to white papers or other sales documents. . E-book Advantages.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. Ideas from the writer’s broad experience can improve your sales materials and marketing messages.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. Ideas from the writer’s broad experience can improve your sales materials and marketing messages.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

AUGUST 12, 2008

Sales Materials. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Help, fix my draft!" Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120