What Works - What Doesn't

APRIL 24, 2023

Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. So you look for an outside writer or editor to help. Once they finally get copy they need to hit the ground running, not sit around waiting for a call from a help desk. Set expectations. Good luck with those bids!

RFP 65

RFP Tips Terms and Conditions Intent 65

What Works - What Doesn't

NOVEMBER 8, 2021

Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads. I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle.

Contacts 65

Contacts Media Press PR 65

What Works - What Doesn't

OCTOBER 5, 2021

Prove these weren’t just proofs of concepts or one-off projects that never resulted in a follow-on sale. Describe the business benefits you delivered to each, and the unique capabilities that helped you deliver them. Show how each partnership is resulting in added sales for you and the partner, and the benefits to your joint customers.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Advertising Agencies 65