Trending Sources

How Video Helps Sales and Marketing Alignment

Vidyard

It wasn’t very long ago that sales and marketing had virtually nothing in common. Lead quality decreased, sales funnels broke, and bottom lines suffered. But it wasn’t a single tool that bridged the decades-old gap between sales and marketing. Marketing will never be heavily involved in cold calling and Sales will likely never spend much time focused on ad buys.

Help 70

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. To succeed your sales teams need to know what your buyers are hearing and saying— and then tailor your sales interactions to match. How to use Big Data to help sales.

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. Adam is a salesman in the sales world. As a sales manager, Adam isn’t directly selling anymore; instead he sees himself as the team’s coach. No, forget that.

5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. There’s often a surprising amount of disconnect between Sales and Marketing teams. Align the Message- Whenever Marketing creates a campaign centering on a theme, Sales needs to be informed so that the departments can align their communications.

Help 78

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. sales departments.

5 ways Marketers can help Sales Reps find content

Genwi

5 ways Marketers can help Sales Reps find content. Has anyone from your sales team ever asked you to email a report, a slide deck or PDF that is already in your content repository? They are busy examining every persona and stage of the sales cycle and attaching content to each. Yet, 99% of sales reps say they can’t find content they need when they need it.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings. Next up? In Conclusion.

SEO 73

The 4 Levels of Sales Intelligence

Your Sales Management Guru

The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. Ultra-high sales performers possess four types of intelligence that are tightly intertwined, each connecting, affecting, and amplifying the others. Ultra-high sales performers are smart people.

Sales 106

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. The kind of intelligence sales has relied upon for the past three decades and is often publicly available. While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. sales departments.

The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

Modern B2B Marketing

In fact, with minor substitutions, we unearth phrases like “The art of sales is of vital importance to the company, a road to either safety or ruin!”. And so it is that sales is the lifeblood of your organization for when it ceases, so does business! So let’s wage war (so to speak), and help you fight and scratch your way to sales victory! What’s a sales landmine?

Help 52

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Despite the game-changing impact marketing automation has had on B2B marketing engagement strategies, there is still a lot of room for improvement when it comes to achieving measurable results and sales revenue from demand generation efforts. Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

API 65

Sales Management End of Year Checklist

Your Sales Management Guru

Sales Management End of Year Checklist. . Depending upon the person and the conditions in their sales organization each article may or may not be pertinent. I decided to start with a Sales Management End of Year Checklist. If you have other ideas or suggestions please comment within the blog so that all of our readers can benefit. ? Evaluate your sales team.

Sales 95

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. sales departments.

What is Sales Enablement? 3 Definitions that Help Tell the Story

Brainshark

Help 49
Help Sales 49

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. It’s when a prospect first expresses interest that nurturing can help highlight hot leads, filter out the junk, and increase the rate at leads engage with sales.

5 Ways Marketing Can Help Sales Through a Tough Month

Hubspot

That’s why revenue isn’t just the sales team's problem -- it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed to sales reps. They should get in the trenches and help their colleagues any way they can. 5 Ways Marketing Can Help Sales.

Help 38

5 Ways Smart Landing Pages Actually Help to Increase Conversions

B2B Lead Blog

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Marketing and Sales Funnel Marketing Tips marketing targeted marketing Every business owner wants to generate more and more conversions.

3 Ways Agile Helps Scale Content Marketing

Kapost

The worst-case scenario,” they report, “is that low-quality content is actually hurting the perception of the brand and, ultimately, sales.” . Agile marketing helps elevate the quality of the content a team produces by getting them out of panic mode, allowing them to consistently review their process and themselves, and keeping them from constantly getting derailed by external demands. .

Help 32

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

5 Prospecting Strategies for Obtaining Sales Context

Sales Prospecting Perspectives

Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. With 54% of sales reps not making quota this year according to SiriusDecisions, it’s imperative that you teach your team to make the most of Sales Context, the information that can influence a sale. Sales Prospecting Call Strategy B2B Sales Success

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

Here are three trends I see in the sales world, paired with predictions on where those trends will take us. B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers. Sales folks can’t keep up with all of today’s promising new tools. TREND #1: Content Fatigue / Focus.

Trends 144

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. Instead, what passes for lead nurturing at this particular company is a monthly phone call from the same sales rep, delivered by voicemail, along the lines of the following: “Hi Howard.

5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. First and foremost, ditch the the “sales pitch.”

Sales 108

3 Questions to Help Your Brand Overcome Channel Conflict

Fathom

In fact, some fear it so much that they end up sacrificing sales on their own e-commerce site. Embracing a realistic approach to how your consumers actually shop [really] helps. Questions to Help Overcome and Avoid Channel Conflict. Are You (and Everyone Around You) Fully Committed to Your Channel Sales Strategy? It doesn’t have to be this way.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We were thrilled. Life was good! Market share.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Assuming you have sales stages to begin with, which will your SDRs be responsible for? Do the math.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Help her sales team identify the hottest prospects faster in the company’s database. Help her marketing team do more in less time. “We She achieved this by maximizing all of the functionalities of her marketing automation program, and brought in a marketing automation consultant to help. Which ones were accepted by Sales. Which ones resulted in revenue.

4 B2B Sales Prospecting New Year's Resolutions for 2015

Sales Prospecting Perspectives

Here are a few resolutions to help kick off your B2B sales prospecting on the right foot in 2015. Include New Year''s in your inside sales messaging, and make sure to follow up on those prospects who wanted to speak at the beginning of 2015. As we embark on the journey of B2B sales prospecting in 2015, it is important to keep in mind that timing does matter.

5 Tips to Help Close That Sale

PureB2B

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.”. If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done. Given those odds, how can you improve your chances of closing a sale?

CRM 25

Emotional Sales Leadership

Your Sales Management Guru

Emotional Sales Leadership. In retrospect based upon the podcast I came away with even a stronger opinion on the topic of generating the right level of emotion-that is positive emotion into the sales team. Balancing the mechanics of sales management with emotional leadership techniques requires the sales manager to take the next step up the ladder of professionalism.

Sales 66

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Product sales DOUBLED in two months and some stores reported shortages. So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Product sales DOUBLED in two months and some stores reported shortages. So help me out here. And the results? But nothing changed.

Help 73

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. What had (or still has) the most traffic, was downloaded most frequently, was shared extensively on social, or contributed to the most sales? That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings.

Marketing and Sales Alignment or Integration?

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from David Brock , sales consultant and President at Partners in EXCELLENCE , where this post was originally published. I’m fascinated about a lot of the discussion about B2B sales and marketing alignment. Our marketing and sales funnels basically identify our workflows in marketing and sales activities.

Sales 130

7 Inside Sales Lessons Learned on The Football Field

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , Inside Sales Representative at AG Salesworks, and Kenneth McKenna , Business Development Representative at AG Salesworks. Working in inside sales, we’re able to rediscover and uncover value from past experiences that help us prospect better. Sales, like football, is a “contact” sport.

Field 155

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Event technology should be able to accomplish both the operational side of event management as well as the sales side of events. It’s the sales side where there seems to be a real lack of technology currently. Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”.

Help 98

Successful Sales Coaching Best Practices

DiscoverOrg

Sales is tough and ongoing sales development is a never ending process. Take it from us – our sales and sales development functions are constantly evolving as we look to accelerate our record growth rates over the past few years. Below are the interview answers provided by David Sill, an authority on B2B sales and the SVP of Customer Success at DiscoverOrg.

4 Cool Employee Contests to Help Boost Sales

Vertical Response

What if you could pump that kind of enthusiasm into your business to boost sales ? We can help you do just that, and you don’t even need a marching band. We’re sharing four contests that we think will help get your employees, including sales and non-sales staff, excited about their jobs while sparking some team spirit to light up your sales scoreboard.

Help 34