Onalytica B2B

SEPTEMBER 7, 2018

Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed through Digital Marketing, Social Media Marketing and other marketing channels. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Show that you understand them as an influencer and want to help them become more influential. 4) Nail your key markets first. GET IN TOUCH.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

SEPTEMBER 6, 2017

This week, we try and help you start creating your own influencer marketing strategy. Political lobbying – convincing influencers to help change policy. Social selling – sales team interacting and influencing their prospects on social media. You strategy focus- earned, paid or owned? Paid Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MARCH 15, 2018

But I also discovered that what I was writing about wasn’t helping that business. The second aspect I like to cover is tools – specifically, tools that will help businesses save time and be more effective in their marketing endeavors. And everything I do is an experiment.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

MARCH 17, 2017

Every business has distinct business functions for a reason; everyone has different skills and capabilities with no two people bringing the exact same to the table; seek help if and when you need it. Is this feeding into the sales pipeline? What impact has this had on sales? 6 Don’t assume they know everything.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

NOVEMBER 17, 2016

Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. This will generate warmer leads, as opposed to the dreaded cold sale- which is far more convenient for both your sales team and your potential prospects. LEAD NURTURING. EMPLOYEE ADVOCACY.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

OCTOBER 4, 2017

On the other hand senior management may not be as closely involved in the day-to-day running of an influencer program, but it is imperative to them that influencer marketing contributes to the wider business objectives, such as an increase in market share or sales – AKA the outcomes. How has your brand perception changed?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

AUGUST 30, 2017

Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. This also helps when selling in the concept to senior managers. Increase Sales. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. DOWNLOAD NOW!

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MARCH 12, 2018

The ultimate aim of the game is as ever, to increase sales. If you understand why their followers are following them and the value that they deliver to their audience, you can help them continue to deliver this value by working together on content that their audience would actually like to see. GET IN TOUCH.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Use the tech to help you achieve this.”

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation. They teamed up with our agency partner TopRank Marketing , to increase brand visibility and thought leadership in the ITSM industry.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

AUGUST 31, 2017

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. My main focus is on speaking, helping companies define their content marketing strategy and roadmaps, and written or video content development.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

FEBRUARY 22, 2017

For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention. Just starting an influencer program and need to identify your influencers?

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

MAY 10, 2017

While the objectives may be the same: amplifying your brand’s messaging to increase brand awareness and ultimately increase sales as a result- the ways of getting there are very different. Help them increase their influence first. Not only this, but they’ll be far more likely to want to help your brand too.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

APRIL 3, 2018

They may not necessarily have a large following, but this is something you can help with, either by using your brand as a platform, giving them access to your audience, or by driving more traffic to their site. Influencer roles. GET IN TOUCH. About the author. Alicia Russell – Product Marketing Manager at Onalytica .

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% That’s it.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It seems that, to be truly successful, you have to be truly social and, to do that, you need to put relationships before sales.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Celebrity endorsements are risky and less effective than using social influencers.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Building relationships with the right influencers can therefore be the catalyst to improving brand value and increasing sales.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

DECEMBER 6, 2016

In B2B, influencers will be defined as anyone whose opinion can affect the sales cycle, regardless of whether they actually have any real quantifiable power. A consumer making a decision about a brand wants to be able to make a relatively quick but rational choice- something that a scan through social media can help achieve.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

APRIL 11, 2017

However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content. Measure what works and what doesn’t.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MARCH 1, 2017

Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. 2) Facilitate sales opportunities. A CEO participating in the sales pipeline may at first sound counter intuitive. McKinsey researchers estimate that $1.3

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MAY 3, 2018

Not being blind-sighted by follower numbers and instead identifying influencers that are totally relevant is a struggle for many brands and a key area that we at Onalytica can really help with. GET IN TOUCH. About the author. Alicia Russell – Product Marketing Manager at Onalytica .

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

FEBRUARY 13, 2018

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Location: Los Angeles, California. Her new podcast “What’s Next!

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. For it truly take hold, however, a compelling case needs to be made to employees about how IoT will actually help them learn, grow, and advance, and how they can retain some semblance of control over what data are gathered and how it’s used.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JANUARY 18, 2017

MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.” ” Piyush Charkha – Audience Development at MarTech Advisor.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

JANUARY 5, 2018

Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. I went to help a lot with their workshops specifically around content promotion.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JULY 16, 2018

By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand. Some of the ways video can help you do this are: Broadcasting – one to many videos, profiling your product. E.g. Webinars. GET IN TOUCH. About the author.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

JANUARY 17, 2017

It also helps to share a best practice framework on how to approach influencers and run a few workshops so that your team has the confidence and are in a better position to engage. In B2B for example paid search/webinars can sometimes yield instant sales results and senior management understand the ROI.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100