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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales. It involves a lot of testing and experimenting to understand how different tools drive sales.

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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. Castro began his career in sales in a field role, which has long been shorthand for good old-fashioned door-to-door selling.

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How B2B marketers can help sales overcome customer indecision

Martech

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Historically, the status quo — doing nothing — was the ultimate competitor.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Help your sales team succeed in 2018: Hire sales ops

InsightSquared

SaaStr founder Jason Lemkin recently discussed the reality a sales team faces on January 1: the closed/won deals start at $0. The commitment of new goals can be daunting, even for the most seasoned of sales teams. Hire dedicated sales ops. Lemkin argues, “ Many of you will have little to no dedicated help in sales operations.

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How AI Helps With Sales Prospecting

Hubspot

As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI. AI can help you write personalized and compelling messages for prospects.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training. Investing in high quality sales coaching will help to systemize your sales strategy and teach your team how to navigate social media in an effective and meaningful way.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. Why is sales coaching important?

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. Fortunately, Steve Benson is here to help you create that approach. This means coaching.

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The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. SDRs have a 46% higher likelihood of connecting to someone at the director level with the help of direct dials.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Critical integrations that fit directly into your sales processes and workflows. So what’s the problem?

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Sales Effectiveness: The B2B Sales Leaders Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Come away with actionable insights for your entire sales cycle.