KoMarketing Associates

APRIL 12, 2022

In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement. In general, 87% of respondents claimed that video has helped them boost traffic, and 94% said it has increased user understanding.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

SEPTEMBER 16, 2020

This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before. It may also help you find a positive path forward at a time when there is so much uncertainty. Coordinate with Sales and Other Key Players from the Beginning.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 30, 2022

About 87% claim that it has helped them boost traffic, while 94% state that they have increased user understanding through video content. Approximately 86% claim that it has also helped generate leads, and 81% say that it has directly increased sales.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Furthermore, 52% still do not have a standard operating procedure for marketing and sales teams to keep data up to date.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

FEBRUARY 16, 2021

However, new research suggests that doing so may help them achieve some of their key objectives. Other notable benefits include the ability to drive sales at the point-of-sale, increasing brand recall, and meaningful personalization. On average, 52% of marketing budgets are now going toward LBM globally.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Having accurate data and using different types of data to understand your audience, like intent data, gives you the path to your next sale.”

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Timelines of a prospect to an interest in sales engagement. Get Engaged in the Sales Process.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JULY 21, 2020

A large percentage of marketers find better sales results with more years of social media experience,” noted the authors of the report. For example, more than half of marketers who’ve been using social media for more than 12 months report it helped them improve sales.”. Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. The relationship built with buyers is just as important as that first sale. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

JANUARY 26, 2022

About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don’t have a standard operating procedure for marketing and sales teams to keep data up to date. Most marketers (42%) find customer data useful for personalization, while 38% said it’s helpful for email marketing initiatives.

Acquisitions 221

Acquisitions Marketing & Strategy Marketing Strategy Advertising Agencies 221

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. Uses data and research to support claims (52%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. Direct marketing and sales (4.6), copywriting and design (4.1)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

JULY 7, 2022

This was followed by content and experience, commerce and sales, and social and relationships martech. Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

JANUARY 23, 2018

Random high-quality content will not help. Heck – even relevant-but-off-message high-quality content really won’t help. You could afford to invest $2,000 on a piece of super-high quality content that filled that gap in your sales process/buyer’s journey. but only after you’ve talked to Sales. It’s their job – literally.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

DECEMBER 1, 2020

Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge. Website/SEO (43%), as well as email/automation (42%) are also proving beneficial.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

FEBRUARY 13, 2020

While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Align content and sales. This is yet another reason why marketing and sales alignment is imperative.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

APRIL 1, 2020

Customer case studies should be featured prominently on the B2B vendor home page as well as solutions and product pages as they validate vendor expertise and help build trust in an organizations’ capabilities. In turn, the B2B organization helps establish trust while also addressing SEO keyword opportunities through content development.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 30, 2019

B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

JANUARY 22, 2019

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

KoMarketing Associates

OCTOBER 12, 2022

Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics. First, it’s helpful to understand the difference between conversions in UA and GA4. Learn how KoMarketing can help your B2B organization with its Search Engine Advertising!

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. It also speaks to how Marketing and Sales are increasingly working together. SaaS marketing is fierce. At least, that’s what we all hope for.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 30, 2018

Ninety-seven percent of marketers claim that video has helped customers better understand their product or service. Seventy-six percent state that it has helped them increase sales, while the same percentage said it helped them increase traffic. Data Usage for Video Content Measurement.

Video Marketing 177

Video Marketing Content Paid Search Agency ROI 177

KoMarketing Associates

MARCH 21, 2018

In the future, organizations believe machine learning may help overcome some of these challenges. For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis. B2B Marketers and the Customer Experience.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Overcoming Sales and Marketing Alignment Obstacles. Overcoming Sales and Marketing Alignment Obstacles.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

SEPTEMBER 10, 2019

By that time, it will account for 17% of all B2B sales in the US. They estimate it represented 12% of total B2B sales in the US. But B2B ecommerce is still outpacing total retail sales – and by more than double. It always helps to know how you compare to others, especially in the competitive field of business.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. on the scale.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Ranking 136

KoMarketing Associates

SEPTEMBER 8, 2020

After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. Do publish a few articles.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

AUGUST 7, 2018

You tested whether adding a testimonial or a trust certificate might help. After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? UsabilityHub.com can help you out, as can PickFu. It may be especially helpful for SAAS marketers.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JUNE 30, 2021

Many B2B marketers are now directly compensated based on not just how many leads they generate, but how many MQLs (Marketing Qualified Leads) or SQLs (Sales Qualified Leads) they generate. There’s nothing like directly tying a metric to compensation to help a marketer focus on it. Lead Qualification Metrics.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MARCH 6, 2018

Organizations such as the Trustworthy Accountability Group (TAG) have created certification programs which help certify the digital supply chain so marketers can be confident that their programmatic campaigns are not being hijacked by bad actors.”. For an ABM strategy to be successful, there needs to be alignment between marketing and sales.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Using certain symbols or words in your search will help make your search results more precise. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162