Digital B2B Marketing

MAY 20, 2014

Progressive profiling can then be used to capture additional nice-to-have information, from location to current purchase plans to preferences and attitudes that can shape the following communications from both sales and marketing. Each response helps to build a more complete profile, but it isn’t critical information.

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

APRIL 20, 2011

But investing even more money in the same old networking infrastructure, storage, servers and bandwidth is not going to help you reach your strategic goals. The only solution it promises is a Riverbed sales pitch, not the new approach to investing in or managing IT infrastructure identified as the need. Do you want more registrations?

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

MARCH 7, 2013

If you need help identifying alternatives, you can send me an email. Share this post with every B2B marketer or media sales rep that needs to see it. Marketers, stop now if someone is recommending a banner program to drive leads. Publishers, stop chasing budgets with banner proposals that simply won’t pan out. Do you agree?

Banners 100

Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

AUGUST 22, 2013

Talk to potential prospects that have not engaged with sales in order to understand prospects your marketing needs to reach. Titles do not define people and personas should help you connect with people! Don’t just focus the discussion on views of your category or company. The Title Persona.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100

Digital B2B Marketing

JANUARY 9, 2014

I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. And I hope you will help (more on that in a minute). I’ve had it! I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict.

Marketing Report 100

Marketing Report Social Media Email Marketing Traffic 100

Digital B2B Marketing

JULY 16, 2012

Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management. Could social media help his business in the next three years? Social media will not be the key determinate of success or failure for most businesses over the next three years. It isn’t likely.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

OCTOBER 18, 2012

These programs already run in direct mail, email and through your account or sales team, adding online lets you further surround your target. For many B2B advertisers it will be a closer to a 100x improvement. Extend your upsell, winback and competitive replacement campaigns. Extend nurture programs.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

JULY 26, 2011

To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. I’m passionate about marketing that serves the audience and helps the audience make the right decision. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

OCTOBER 17, 2016

If you are promoting a simple transactional purpose, this may not help you. Involve sales early. If you have a great understanding of what your ideal target account looks like (or a well researched target account list), involve sales, with a consultative approach, earlier in the process. Score companies, not individuals.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

MAY 9, 2013

Championing efficacious sales support & marketing for B2Bs – figurative middleware for B2B Sales & Marketing Alignment. I help marketers working on measurement, reporting, data and accountability. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. Researcher.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

FEBRUARY 16, 2015

He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Jumping Straight to Sales. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. SFA : Sales Force Automation. Marketing and Sales Pipeline Acronyms MAL : Marketing Accepted Lead. SQL : Sales Qualified Lead. If so, add it to the comments (and please define it!)

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JUNE 26, 2013

Your primary goal is to increase engagement, raise lead scores and pass a more active “lead” to sales as quickly as possible. After all, if someone was ready to talk to sales today, you wouldn’t need to nurture them! Sales Triggered. The Right Way To Approach Nurture.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 19, 2013

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. But for today, don’t fall prey to the sales pitch.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

MARCH 1, 2011

We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers. It takes too long and there are not enough sales to provide meaningful insight into each element of a program. Step One: Choose Measurements Select one or two activities that are good early proxies for future sales.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100