B2B Memes

JANUARY 31, 2012

Armed with, say, Carla King’s excellent three articles on the topic in MediaShift , a helpful primer like Mark Coker’s Smashwords Style Guide , and just a dash of patience, even a motivated technophobe can overcome the modest hurdles involved. Multiple sales and distribution channels might be overkill. It’s really not that hard.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? And editors can help make that happen not by remaining imprisoned in their ivory towers but by getting involved in business.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

JANUARY 24, 2012

Though I plan to put the print version of the Survival Guide up for sale, I don’t expect to sell many copies. Related posts: Apple’s iPad May Help Save Publishing, But Not This Way. No matter what their motives for publishing, most book authors will want at least one printed, bound copy. A small thing, to be sure.

Demand 100

Demand Paper Customer Surveys Positioning 100

B2B Memes

DECEMBER 5, 2011

As a lover of bookstores, I’m happy for anything that might help preserve them. The problem with the strategy is that it won’t, as hoped, “cut into e-book sales” in a significant way. As a book collector, I’m pleased that books will be more beautiful. But as a reader and writer, I’m quite indifferent.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

OCTOBER 28, 2011

These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

NOVEMBER 29, 2011

To put it hyperbolically, I was looking for truth, they were looking for sales. Through my classes (I teach at Rutgers) and speeches, I help people connect the dots and that is very rewarding. So I got into PR for awhile and then migrated to sales and then marketing. Our goals were fundamentally different.

Content 100

Content PR Social Media Ethics 100