B2B Marketing Traction

JULY 12, 2013

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. Our Smart Relationship Manager helps you turn your contacts into customers for life. Marketing Soapbox b2b marketing sales social media' I’m tired. “We’re the #unCRM. Engagement.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

JUNE 7, 2011

Marketing is not graphic design, advertising, PR or sales. A good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle. Sales closes deals.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. Here are questions to answer and actions to take to get your marketing back on track. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

APRIL 9, 2015

What information helps you run your business, your family, your personal life? I have one client that hands a report of people who click through to her sales people for follow-up. If you need help setting up your eNewsletter and other marketing communications, contact New Incite today. – and leadership quotes.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

MAY 17, 2012

One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” ” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study).

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Your sales people and your executives probably tour visitors around your company on a regular basis. It’s also a great way to help prospective employees understand the type of people they’ll be working with.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 6, 2012

The “hub and spoke” system illustrated above is one way to create a content ecosystem that can help you attract and engage the right audiences, so you can pass qualified leads to your salespeople. If you don’t have a content strategy, New Incite can help.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. LinkedIn has a smart phone app that helps you stay in touch on birthdays and anniversaries. You can upgrade to LinkedIn’s premium Sales Navigator version with more features.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

APRIL 24, 2013

In a declining market, continued value-add information about your solution can help keep sales going. We provide analysis, planning and marketing execution to help you achieve your business goals. Then, as the market matures, you need to differentiate and perhaps choose a niche on which to focus. Contact New Incite today.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

MAY 1, 2015

Whether it’s sales growth, brand awareness, or increase quality leads, your marketing consultant should be able to deliver. Great marketing consultants focus on client results. Getting results for you and your business should be your marketing consultant’s number one priority.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. By telling the world how your company gives back through charitable donations or volunteerism. By telling the world what values your company stands for.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

DECEMBER 9, 2014

Putting in an early effort can help you get a jump on the competition. You may have been able to seed your target audience with some pre-product positioning and education as to why they need your product or service, thereby reducing your sales cycle and increasing the rate of customer acquisition in your first few months.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Sales conversations and presentations – your salespeople are the front line to customer needs and wants. Do you need help with your existing blog or creating a new blog for your business?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 22, 2013

Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. If you need help building marketing programs and campaigns that attract and engage buyers online, contact Jennifer Beever at New Incite today.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 7, 2012

Or, you pass a house for sale and, as usual, the flyers are all gone. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! One way to help this marketer see the forest, is to incrementally introduce new initiatives, and prove that they work by tracking results. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

MARCH 9, 2012

As my colleague Caryn Goldsmith comments in my blog post Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid , “While [traditional] outbound marketing is important for brand awareness and helping to establish brand preferences, if the marketer forgets to be there when a sale is most likely, they’ll lose market share.”

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

MARCH 12, 2013

You need to focus – The agenda should focus on items that help you track and manage marketing so that it helps you achieve your overall business goals. You need reports – you should have reports to help you track progress on your marketing initiatives.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 24, 2014

Who knows – they may share the creative work from the campaign with others they know and help spread the word! You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. Your success probably means more business for them. Everyone loves good marketing.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

JANUARY 4, 2013

If all we see from you are repetitive sales messages, we’re not going to engage, and we may not even listen. If you’d like help designing and setting up a strategic social media system for your business, contact me today. But now we know when you’re doing it.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 14, 2014

Do you need help optimizing your LinkedIn presence? Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? You can display related LinkedIn groups on Showcase pages and assign any of your 1st degree contacts as an Admin of the page. Showcase pages include an image, with the minimum size 974 x 330 pixels.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

NOVEMBER 18, 2015

Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 30, 2013

It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Do you need help with your product or service launch? But, you say, businesses don’t have fan bases!

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

APRIL 4, 2012

In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history. There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. This post focuses on understanding another factor – your life cycle. Introduction.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

FEBRUARY 11, 2013

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Do you need help with setting up and running an Inbound Marketing program?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MAY 1, 2013

In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy. Read more in my previous post, Why Product Launch Plans Need to Include Social Networking.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. Come up with your own ratio that allows you to be credible, reliable, intimate but still accomplish your B2B marketing and sales goals without alienating the B2B prospects you’ve worked so hard to get. Selfishness.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 9, 2009

Back to Trust Agents – if you stop and think about it, as the book authors obviously did, we follow people online if they are credible ; if we can rely on their reliable information and presence manifested in frequent and regular posts; and whether or not they intimately engage us as people, not as sales targets.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

DECEMBER 15, 2011

Combined with some interviews this information will help you develop marketing personas about them (see my previous post on marketing personas – Why B2B Marketing Personas Rule ) that include their content media preference. Ask your sales and customer service people to track common questions and issues.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

JANUARY 13, 2016

Creating a written marketing plan helps you avoids costly waste of your marketing dollars, while at the same time – if done right – will increase your sales and your revenues. All your messaging has the same look and feel and compresses the time for a response from the contact who is getting multiple marketing touchpoints.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 29, 2012

Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. If you need help creating response compression with your prospects or customers, contact New Incite today. He reads it with interest. The end result?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

If you have a product, service or some knowledge that is a “best-kept secret” either through neglect or because you didn’t know it was an asset, create a plan to aggressively market it and generate new sales. Contact New Incite today for help in creating marketing leverage.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. The results will help you determine where to spend your social media time and money. There are great tools that help you populate social media platforms automatically when you publish a message or blog entry.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

AUGUST 15, 2011

Sure, include the photos of products and company business (press conferences, product launches, user conferences, trade shows, board and sales meetings), but consider including photos about your company culture as well (company picnics, sports teams, community service, employees, etc.). Contact us today to find out how we can help you.

Facebook 100

Facebook Trade Show Press CPA 100