Avitage

OCTOBER 31, 2013

Want some help? We (and others) can help. Include your go-to-customer (sales) strategy, plans and metrics. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. No problem.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

Want some help? We (and others) can help. Include your go-to-customer (sales) strategy, plans and metrics. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. No problem.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

JANUARY 11, 2015

I get many sales prospecting calls, but usually for products or services I could care less about. I’m always looking for insights, especially about how companies are thinking about content to support their many use cases. I also like to experience selling from a buyers perspective. I delete and forget.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

MARCH 26, 2014

I think some deeper distinctions about content can help here. Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. This will also help your content strategy, planning and preparation work. Not all conversations are conducted live and in person.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. We have found a tendency on the part of Inside Sales to conduct their work from what I would term a traditional mindset.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120

Avitage

SEPTEMBER 16, 2014

In accordance with S McBride,Christian Louboutin sale uk Bacardi Limited president and CEO, are very excited to welcome Rafa for the Bacardi family as our new Global Social Responsibility Ambassador. ” 1990s, swinging clear of Dancepop,Christian Louboutin outlet uk towards harderedged rock and rap.

Campaigns 120

Campaigns Companies 120

Avitage

MARCH 19, 2015

” Why Don’t You Get the Most To resolve a problem it helps to understand its underlying causes. Content Operations Featured Marketing and Sales Strategy content operations content performance content supply chain' This approach has created a process […].

Content 120

Content Vendors Custom Publishing ROI 120

Avitage

OCTOBER 1, 2012

Our executive team believes our partners can outsell the competition with our help. They also believe, with our partners, we can lower the total cost of sales. Enable buyer teams to use the videos to align their understanding of WE-CAN solutions when no sales person is around. Video Vignettes Channel Enablement'

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 1, 2012

Our executive team believes our partners can outsell the competition with our help. They also believe, with our partners, we can lower the total cost of sales. Enable buyer teams to use the videos to align their understanding of WECAN solutions when no sales person is around.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

MARCH 12, 2014

The problem is, defining content as formats doesn’t help in any way inform contentS. Consider the universally recommended prescription to define content requirements at each stage of the buying process. Most people think and talk about this using and image similar to this from SiriusDecisions.

Content 120

Content Differentiation Content Marketing Buy 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. I’d love to hear your thoughts in the comments section below.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. I’d love to hear your thoughts in the comments section below.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

MARCH 7, 2012

Many are important to help determine who (company and individual) you should be calling on. She eloquently points out that this is a key reason sales opportunities “go dark” or result in “no decision.” They should be worked on well before customer engagements begin, and simply selected and applied to each call.

Vendors 120

Vendors Custom Publishing Tips Efficiency 120

Avitage

MARCH 7, 2012

Or are you “coming from” a perspective of “helping buyers make effective buying decisions” by getting your customers to share insights that address specific buying questions — by role, issue, buying stage, solution alternative? How do these expectations differ when you ask marketing vs. sales?

Planning 120

Planning Content Case Study Case Studies 120

Avitage

NOVEMBER 8, 2012

Strategic impact: How does this investment help our organization achieve its core goals impacting revenue, financial strength, focus on core competencies, and sustaining growth? Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy' Decision Criteria Structure: I.

Advertising Channels 120

Advertising Channels Video Marketing Validation Planning 120

Avitage

AUGUST 6, 2012

This is a good example of where the visual content of the video does nothing to help me understand, let alone visualize, the key points that are delivered in the narrative. The narrative has interesting points, especially to a sales person, As I was working on this I received the video below in my email.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Effectiveness 120

Avitage

JULY 23, 2012

But work with it and you will experience key insights that will help with both strategy and operations execution. The problem-cause model is used to address the shift many companies are making from selling products to conducting a consultative, solution-oriented sales. This 4 minute video will explain the model.

Content 120

Content Guidelines Consulting Planning 120

Avitage

MARCH 20, 2012

For most people I speak with, they have a good, level one understanding: They can “become the media” and leverage the internet to “publish” content Acting like a journalist, they embrace blogging to varying degrees of discipline and success They know content must be more about buyers and their “problem to solution journey”, (..)

Marketing Management 120

Marketing Management Content Storytelling Vendors 120

Avitage

MARCH 7, 2012

Today, creation has disbursed to front line creators in the executive ranks, marketing, sales, and even channel and partner organizations. Framing Questions Here are questions that will help your team, and your management, understand what’s at stake by continuing to pursue a process of “random acts of content.”

Content 120

Content Domain Acquisitions Efficiency 120

Avitage

MARCH 7, 2012

Mike Schultz gives us a useful checklist in his recent blog 10 Rainmaker Principles and Keys to Sales Motivation, which I highly recommend. Given my commitment to focusing on “being the best“ I found this list especially helpful. Like all good points this post stimulated additional thoughts that I’d like to share.

Buy 120

Buy Process Practices Organization 120